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Do you have tons of questions related to internet marketing business? If your answer is yes, then this article will surely give you all the answers. Here you go… Question 1 – How to Create First Product? This is most common question asked by many people who just start their internet marketing business. First of all you need to research your niche properly and try to know the major problems that your niche people are facing. If you want to know more, then you can also visit forums in your niche and get the information from there. This way you will get the main idea about creating the product. If you are not able to create it, then you can search some affiliate products which can solve the problems of your niche. Question 2 – How to Build A Subscriber List? It is very simple, create one squeeze page on your site and divert all the traffic to that page. Now create one quality report containing the useful information about your niche. Offer this report to the visitors and ask them to fill the sign up form in return. This way they will surely enter in your subscriber list. Question 3 – How to Follow-up With This List? You should start writing some quality articles on the topic of your niche. Take the auto-responder service and add all the articles in the form of e-mails. Auto-responder will shoot every e-mail to your list at a particular time. If you want to send 10 e-mails per month so you can set the interval of 3 days in your auto-responder system.

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Do you want your offline or online business to go to the next level? Many small businesses fail to succeed because of neglecting the important of having a sound marketing plan. Business promotion is an intricate issue that calls for well laid tactics in order to draw customers.

Crafting a simple advert notice may save you on advertising cost, but the question that you should be asking yourself is whether you are attracting the right customers. To simply say that “I am offering a business opportunity” may not yield the best responses to your advert.

A good advert should attract the right customers; on the internet they are called targeted audience. For example, if you are selling e-books, it is advisable to find ways of attracting the attention of customers who are willing to spend their money online. A perfect way of getting a targeted audience is by submitting articles that describe exactly what you have to offer on your website. This also ensures that your bounce rate remains low.

If you choose to post adverts on classified advertising sites or internet directories, try to be elaborate on what your business is all about. State whether your business requires an investment and also outline the benefits should someone decide to enroll, in short, be detailed.

Conducting a market analysis before advertising is also important, this will assist you to know the best time to place your adverts and learn the recent market trends. Market research includes knowing what your competitors are doing and finding ways to counter them. Realize that, in order for your business to flourish and grow you need to stand out from the rest.

Stephen is an Online Business Expert. His blog it rich in content on money making ideas and small business strategies . Website: Online Business Secrets on income generating solutions.

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by: Geoff Ficke 

Recently I was presented with the opportunity to review a rather mundane new food product. The offering was a barbecue sauce. The taste was excellent, formulated from an old family recipe. The entrepreneur was in love with the taste, the appearance and the history of the product. It did have excellent presence. But, it did not have enough to be commercially viable as presented. Why? 

In order for any new product to be successful the item must offer a clearly recognizable Unique Selling Proposition (USP). A USP is a fancy business school term for the special features and/or benefits that make any new product different, and hopefully better, from competitor’s wares. These features and benefits create the differences that enable a product to have an excellent chance at success.

My barbecue sauce review was not positive, not from a sauce standpoint, but from a marketing standpoint. Better ingredients, better recipe or formula, better components, better appearance or taste, or Mom made it so it has to be good are not difference makers. They are claims that every brand makes, and most brands already being successfully distributed support such statements with big sales promotion budgets. Most start-ups and entrepreneurs do not have the ability to shout their story with any strength in a competitive marketplace. We had to address these issues before moving forward on the project with any hope of success. 

We highlighted the two most distinctive herbs (signing a Secrecy Agreement, which we do with all products we review, does not allow me to be specific about details) and suggested that the product marketing be built on the nurturing, harvesting, artesian craftsmanship of the agricultural techniques utilized and the specific unique geography, topography and climate necessary to derive the luscious taste from the products most influential ingredients. 

Then we suggested that the sauce be positioned as a 19th century, hand blended, slowly layered product, cooked in small batches in a copper kettle, under very low temperatures. This is the process feature that further separates this sauce from the other mass produced products that are indigenous on store shelves and offer the sameness of taste and blandness of character that make them virtually inseparable in consumer’s minds. We created a process nomenclature unique to this sauce’s recipe and gave it a proprietary cooking terminology (again, under Secrecy Agreement). 

Now the sauce has a provenance and process story that is simple, understandable and stands apart from the mass marketed competition. The product can be positioned as an upscale alternative, the kind of product that discriminating homemakers will be open to trying. The sauce is being readied now for a spring 2010 market launch in gourmet shops and high end gift stores. 

This is an elementary example of a product from a most mundane category that can be positioned to highlight a USP that gives it every chance for success. This type of strategy can be customized to fit almost any consumable product category: cosmetics, hair care, foodstuffs, supplements, house-hold cleaners, etc. The niche carved out by a clearly defined USP is crucial to successfully penetrating the consumer product market. Make your new product different, special and interesting.

Geoff Ficke has been a serial entrepreneur for almost 50 years. As a small boy, earning his spending money doing odd jobs in the neighborhood, he learned the value of selling himself, offering service and value for money.

After putting himself through the University of Kentucky (B.A. Broadcast Journalism, 1969) and serving in the United States Marine Corp, Mr. Ficke commenced a career in the cosmetic industry. After rising to National Sales Manager for Vidal Sassoon Hair Care at age 28, he then launched a number of ventures, including Rubigo Cosmetics, Parfums Pierre Wulff Paris, Le Bain Couture and Fashion Fragrance.

Geoff Ficke and his consulting firm, Duquesa Marketing, Inc. (www.duquesamarketing.com) has assisted businesses large and small, domestic and international, entrepreneurs, inventors and students in new product development, capital formation, licensing, marketing, sales and business plans and successful implementation of his customized strategies. He is a Senior Fellow at the Page Center for Entrepreneurial Studies, Business School, Miami University, Oxford, Ohio.

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by: Geoff Ficke

One of the bigger mistakes we see new entrepreneurs and startup businesses make is to try to hit a home run right out of the box. My experience in the days when I played baseball, and in building a solid business foundation, is that when purposely trying to hit home runs, you usually strike out. The homer usually comes when you just try to make contact with the ball and put it in play. 

My consumer product marketing consulting firm counsels dozens of entrepreneurs every year. Very often, these admirable, ambitious go-getters are driven to be as big as they can be, as fast as they can be. Our advice to lay a strong foundation, test market, re-test market, change marketing strategies to insure feasibility and secure a rock solid “proof of product life’ often goes for naught. These hard chargers want to see product in big box retailers as quickly as possible. There are many other, more sensible ways, to reach lofty goals. 

One of the most mundane sales channels that can be taken to achieve success is the basic shopping mall kiosk. The kiosk provides a wonderful platform to introduce consumers to new products and services. These open air stores are inexpensive to rent, easily merchandised and located right in the main traffic aisles of the mall. Customers do not have to walk into stores to shop, they simply must pass kiosk’s to move through the venue. The opportunity to have product demonstrated for a constant flow of shoppers makes the kiosk a wonderfully logical tool to test new concepts. 

They are not considered sexy. But kiosks are efficient and can be exceedingly profitable. They also are among the best possible routes to take to leverage a product from local, to regional, to national, and possibly international sales distribution. The 1971 experience of a Miami optometrist provides an enlightening example of the potential that kiosk sales can provide to new businesses.

Samuel Ziff was a practicing optometrist in 1971. He felt that the sunglass product category, which was very strong in his South Florida based practice, was not sufficiently well merchandised in the available retailers at that time. Dr. Ziff decided to highlight the category, add a wider selection, styling and services and specialize in sunglass sales only. He chose a Miami mall and rented one of the first mall kiosks to offer his wares. The kiosk was branded “the Sunglass Hut”.

 Sales immediately exploded and exceeded expectations. Dr. Ziff and his family decided to expand and began to open additional kiosks around the state of Florida. Gradually, as sales and profits grew, Sunglass Hut began moving from kiosk locations to fixed store spaces. 

In 1986, after opening the 100th location, the Ziff family sold 75% of the Sunglass Hut business to a private investment group. The investment partner enabled the Sunglass Hut to aggressively expand across the United States, Europe and ultimately into the Indian and duty free store marketplace. 

In 2001, Sunglass Hut was sold to the Italian luxury eye frame design house Luxottica. The new owners had recently purchased Cincinnati based Lens Crafters, the largest chain of eyeglass retailers in the world. The combination of Luxottica, Sunglass Hut and Lens Crafters created a fashion and retail powerhouse that dominates the world of fashion frames. 

Today the retail colossus that includes Sunglass Hut sells frames from Chanel, Ralph Lauren, Burberry, Oakley, Ray Ban, Gucci, Bulgari and many other haute couture houses. Sunglass Hut is one of the most recognizable brands in the retail universe. This classic American success story emanated from a single mall shopping cart. Samuel Ziff started small, proved his sales model, reinvested in expansion and built the first fashion retailer devoted solely to the sale of sunglasses. This is a very viable marketing strategy that many other entrepreneurs should consider.

Geoff Ficke has been a serial entrepreneur for almost 50 years. As a small boy, earning his spending money doing odd jobs in the neighborhood, he learned the value of selling himself, offering service and value for money.

After putting himself through the University of Kentucky (B.A. Broadcast Journalism, 1969) and serving in the United States Marine Corp, Mr. Ficke commenced a career in the cosmetic industry. After rising to National Sales Manager for Vidal Sassoon Hair Care at age 28, he then launched a number of ventures, including Rubigo Cosmetics, Parfums Pierre Wulff Paris, Le Bain Couture and Fashion Fragrance.

Geoff Ficke and his consulting firm, Duquesa Marketing, Inc. (www.duquesamarketing.com) has assisted businesses large and small, domestic and international, entrepreneurs, inventors and students in new product development, capital formation, licensing, marketing, sales and business plans and successful implementation of his customized strategies. He is a Senior Fellow at the Page Center for Entrepreneurial Studies, Business School, Miami University, Oxford, Ohio.

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Six months ago, we started one test case for a client, who rents out his property on the Internet. Persons with many years experience in Brand Building, Direct Response Marketing and Online Visibility carried out the tests. We combined many years of this experience and integrated this knowhow with the many modern marketing tools on the Internet utilizing all technical possibilities and not overlooking the limitations. Brand Building versus Direct Response Marketing Using Brand Building has focus on the company, the products and the characteristics of same Using Direct Response Marketing has focus on the BENEFITS of your products The client in question has a “traditional” website and by analyzing and tracking the traffic on his webpage we could see how the visitors reacted both when being positive and negative. We added a special analysis called “Frame of Mind” by which you can link the relationship between what visitors are looking for (thinking) and your texts on the website. The final aim is of course that since BENEFITS are the important center you want the potential client (visitor) to take a specific action by either buying directly or asking for more information before buying. Based on the results we changed his concept and implemented a new marketing/sales tool resulting in increased inquiries. This is then how we did it; we designed a one-page website only. The page is divided into four sections, the first section called the header consists of a heading only and a teaser. The text matches “The Frame of Mind” and the search words so in a glimpse the customer sees that he has landed on the correct website. We then use the three other sections to draw the attention to the BENEFITS and give the information needed for the client to make his decision. The advantages using a one-page website are many most important is the maximum of user friendliness ensuring no waste of time. The results showed almost immediately; a short visit measured in time but with a low bounce rate. The visitors take the time to read the entire page and can very easy decide if the benefits he is looking for correspond to the ones shown on the website. 97 % of all visitors took the time to read the messages reducing lost traffic and potential customers. Based on these “rules” the design of a different website will look like this; Limitation of clicks necessary to get the buying signal, each unnecessary click means lost business.

• Main focus to be on the benefits
• You do not need to explain or highlight the company or yourself since these signals are not important to the visitor in the first instance.
• Do not display and explain about an ocean of other possibilities since this will cause confusion.
• Display all relevant facts on one page only, facts that support the buying or request for more information
• Remove all information and design/text that do not support the benefits in this way the site is easy to read and understand and within a short time span.
• Have one page for one product. This will support and simplify the whole marketing/sales process. The concentration is on the exact product the customer is looking for.

Please read more about direct response marketing here.

My name is Anders Hasle Nielsen and I am 34 years old. I have spent a major part of my life going to school followed by a period having my own business. My theoretical background comprises of a financial bachelor degree from The Copenhagen Business School supplemented with a Masters Degree in International E-Business from the Copenhagen IT University.

In order to further improve my theoretical background I have been a lecturer for 3 higher educational steps in economic models and programming for The Copenhagen Business School, the IT University, Copenhagen as well as the Faculty of Lifescience University of Copenhagen (former KVL). My first large assignment was to assist in developing an E-learning system for the Commercial Bachelor Degree and the international remote educational system for the MBA degree.

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How do you know if you have Brand Recognition?

Do you customers talk about your product or company name without being asked? If so you have brand recognition. It is really about sticking out in your buyers mind. Such as when you think of what car you are going to buy. Which vehicles stand out, or which ones are you drawn to first.

Ideally you are trying to achieve brand loyalty but you can actually have positive or negative brand recognition. And it can change over time. So if your business does something for the community you will be shown in a positive way. However if attract some press attention due to poor customer service or refund policy that earlier positivity toward your brand can fade.

How to focus on your branding

Branding starts from thinking of your brand experience and how you want people to feel about your company and offering. You also want some name recognition whether that be in your local community or online. So in order to focus on your brand remember to keep thinking of how you might be evaluated by your peers, customers, prospects, etc. If your next best customer walked into your store today would you treat them any differently. You probably couldn’t have predicted that person would later become your best customer when you first met them. Branding is developed over time to associate a premium product or service with your company name. Branding is also not something you can fake. If you are making claims about using the freshest ingredients and you are not, your customers will know.

The Levels of Brand Recognition

1. Brand Rejection
   – is when you have a negative reaction to your brand. Your brand is recognized but in a negative way. And consumers will avoid your brand.
2. Brand non-recognition
   – is when your brand is too new or has yet to be established (known for something)
3. Brand Recognition
   – is when your brand is recognized. You are likely on the right track at this point. When making purchases consumers go with what they know, trust and prefer over a new brand they have never heard about before.
4. Brand Preference
   – is when your brand connects with your buyer. And when given a choice they will prefer to stick with your brand/company/product.
5. Brand Loyalty
   – is when there is a strong connection with your buyer. To the point where a few sour experiences will not make them jump ship and go with your competitors product. At this level your buyer feels comfortable and they are getting something of value that can not be easily replaced.

So after reading through this, do you have any Brand Recognition? Now you know which level you are at with your business.

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Online Reputation Management (ORM) is a fairly new term that has entered marketing and online business lingo to mean the practice of setting up and maintaining a positive online business image. Why is ORM so important? The obvious reason is that consumers rely heavily on the internet to inform their purchasing decisions. Before shopping for an item they need, a lot of people go online to review businesses and see what the best option is. Thus, it behooves any business to maintain a positive online reputation, least potential customers be driven away by negative reviews and comments posted by disgruntled customers or rival competitors. Here are some tips to help you ensure a strong and positive online presence.  

The power of social media
Social media is the most powerful online force today. That’s why it’s essential that you set up a business profile on all the top social media sites like Facebook, MySpace, LinkedIn and Twitter.
Social profiles let you “have your say”, so to speak. They let you put up the kind of content that you want to be known for. You should include things like corporate history, company profiles, mission statements and any other content that includes information and keywords that you want search engines to pick up on.

Participate
Now, after setting up some good social media profiles, it’s important that your company participate actively in its online community. Update content regularly, respond to comments and encourage forum discussion, both in your social profiles and on your official business website. Participating in your online community is essential for monitoring your online reputations. You have to keep up with what people are saying about your business and figure out how to change your strategy to reflect a better company image.

Blog Regularly
If you don’t have a blog for your business yet, get one. Get a few, actually, and update them regularly with unique, compelling content. Link your blog to your company website and your social media profiles. This creates a sort of online net that will help extend your business’s reach amongst internet users/potential customers. An increased online presence gives you increased control of the type of content that people associate with your brand name.

Please visit http://www.bestrank.com for web development in San Diego and more internet marketing tips.

lease visit http://www.bestrank.com for web development in San Diego and more internet marketing tips.

Ryan Frank is a 23 year writer and blogger living in San Diego, CA.

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Promotional items are some of the easiest products to shop for online. You can view all the different items, their prices and compare features. Some businesses will still provide you with a paper catalog if you request it. Just be aware that some items will not look the same at delivery as they appear online.

Remember on the web it’s easy to create really awesome pictures and sizes of the items in inventory. This can be disconcerting when you actually recieve these items without touching them in real life prior to ordering them.

You can request sample promotional merchandise from most of the promotional companies so you can touch them. This is good because when you place an order and have your information imprinted on it then it’s pretty much unreturnable if you don’t like the quality of the product. Satisfaction guaranteed is a good thing but then you have to go through the hassle of returning, it’s better just to see the sample up front.

Even is a product looks incredible online and even if it looks the same in person, you can’t be sure how that pen will write or that t-shirt will feel up against your skin. These are things that really matter when you are purchasing promotional items, because they will be serving as a representation of your business and you want to offer promotional products that will be of good quality when putting your business logo on them.

Going with a promotional business who allows you to see, hear, feel and use the products you are going to be purchasing is the best decision you make regarding your promotional plan. These products are going to be the first impression some people will have of your business so this quality has to be there.

When looking for prospective promotional gifts it’s important to know the quality of the item. Promotionalpromos.com will be glad to send you a sample of their products so you’ll know the quality they use. Go to promotionalpromos.com today to see their wide selection of inventory including high quality printed hats.

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There is an abundance of money that can be made in the stock market. But not everyone will be savvy enough to get money out from there. It is difficult to calculate the ratio but some people has gained a lot from stock market trading but quite a few has lost a lot as well.  It is quite indecisive. There are times when you have lost money at a certain moment but a few days hence the trend has reversed and you ended up with a profit. The main question now is how do we get the money out from the stock market? Generally, the difference between trading and investing is that with trading, buying and selling of shares, futures or options within a short period of time is involved. Investing is buying shares, futures or options and holding onto it for a longer period of time, usually about a year or so before selling it.

Now we ask, what is the difference between a share, future and an option? To the best of our knowledge, an option is much cheaper than a share or a future. In short, should you have a certain amount of money that can buy you 100 units of share, that same amount money can be used to buy 1000 unit of option. Both share and option has practically the same return on investments. It then follows that you will earn about ten times more if you buy option instead of share or future. The downside is, when you are trading options, you can lose about ten times as well. The upside is, when we trade option, the amount of money that we can make or lose is almost the same as when we trade share.  Still, a lot more money is needed to buying a share as compared to buying an option.   To further elaborate, when you buy one unit of option for $1, you will need $10 to buy one unit of share. When the price of share drops by $.10 which is equivalent to .01%, this translates to a 1% drop in the price of option. This is why the percentage for profit and loss in buying option is much higher compared to buying shares. The impact of a small fluctuation in the price of share is magnified by ten times when you buy option as per our example above.

Buying option, trading or investing in option is rather similar to gambling because of the extra high profit or loss involved.  Yet, it is also rather normal that you can loose all your money in any investment or trading.  For you to earn more rather than loose, some basic option trading strategy and technical analysis should be learned. Option is a different animal than a share.  Option has time value but share do not.  In the passage of time, the value of one share will not depreciate.  Aside from the performance of the company, it is only impacted by the supply and demand for it. On the other hand, option can depreciate in relation to time.  Upon the passing of the option’s expiration date, the time value of the option is lost.  This is why a strategy is indispensable when trading option so that you can avoid if not minimize the loss and maximize the profit.

The two most basic strategies in option trading are bullish call spread and bearish put spread.  Bullish call spread is simply used when the stock price is expected to be in an upward trend in the next few months. Bearish put spread is used when the stock price is expected to drop in the next few months.  The steps involved in this strategy are buying in the money option and selling out of the money option.  In the money option has time value as well as intrinsic or actual value while out of the money option has time value only.  Upon movement of the stock price to the positive side, also known as ‘generated money side’, in the money option shall generate profit and the out of the money option shall generate losses. When you deduct the loss from the profit, the result is the net profit generated from the strategy.  When the stock price moves over to the out of the money stock price, the profit will be maximized because constant movement of the stock price to the positive side will not generate any profit. When this situation is reached, we will close both positions to take the profit out of the market.

When the stock price moves to the negative side (opposite side that causes losses), the value of in the money option will be less while out of the money option will generate profit.  But, the profit made from out of the money option will be limited to the selling price.  Once more, take the profit from out of the money and deduct the loss from in the money option; this will have a negative value. This is because the profit from the out of money option is less than the loss from in the money option. In this strategy, the profit from out of money option is limited and in the money option is unlimited.  Should the stock price continuously move to the negative side, your capital maybe totally diminished.  Now, what is the difference between buying naked option and buying option using spread strategy?  Mainly, the difference is that you can lose money should you buy naked option and lose lesser money should you opt for spread.  The reason is you don’t make any profit when you only buy naked option; while profit is made from the out of money option if the stock price moves to the negative side. The drawback of the spread is that the commission charged by the broker firm is twice compared to the naked option. This is due to the spread having involved two positions while naked option involves only one position. Each position will have a commission charged from it (separate commissions).

After all, the objective of selling out of money option in the spread strategy is to minimize the loss of the time value of in the money option. In reality, the time value of both in and out of the money option would depreciate when time has elapsed. Since we do not own the out of money option; we therefore can keep the money that we get from selling that option. Upon the depreciation of the time value of out of the money option, we can use the lower price to buy back the option. Therefore, we sell at a high price and then buy back at a low price; this is when we have earned some money. Usually, the money that we earned would be enough to cover the loss of the time value from in the money option. Although, you still stand to lose the intrinsic or actual value of the option if the price of the stock moves in the negative direction.

Finally, bullish call and bearish put spreads are two of the very basic option in trading strategies. Be aware though that they are not 100% guaranteed to win in the stock market. What is still needed is to learn how to predict the stock price direction accurately with the use of technical, fundamental and news analysis or just plain stock market tips.