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Most people dream of leaving that apartment in the city and moving into their own home in Suburbia. Realtors know this and they designed their brochures in very creative ways that leverage on a potential buyer’s desire of owning a new home. Pictures on a brochure may just be the push customers need to take the plunge. With so many options, what kind of brochure should you get? Here is a list of things that you should know before designing your brochures.

Things to Consider when Planning for your Brochure

What size is best for promoting real estate? Ask yourself another question. What product are you promoting? If you are promoting new homes, use flat page brochures. Many established real estate companies use flat-page brochures with sizes that range from 8.5 inches by 11 inches to 11 inches by 17 inches. Flat pages are good because there are no creases to distract customers from admiring the pictures. Make sure that it also contains all the relevant information on one side. Use high-resolution pictures that highlight the product in bright or low lighting.

How many brochures do you need? Check with your target market and possible events. If you plan to be at a trade show, expect a lot of foot traffic of those who are in the market for new homes. Get their attention by giving them a brochure each. This means you will need many brochures. For printing requirements 500 pieces and more, it is suggested that you go with offset printing where cost lowers with volume.

What is the recommended paper quality? Photos need to look impressive in a brochure. Real estate brochures are looked at a lot and are passed around just as much. Cardstock in a matte finish will survive a lot of mangling and manhandling. When placed inside a folder, a flat-page, cardstock, matte brochure will pitch more effectively than a small trifold.

UPrinting offers online brochure printing that can give you proof after proof at no added cost until you decide to print and ship your brochures.

Kat Nocom is a Content Writer, with an experience as a Technical Writer for a Publishing company. Currently, she resides in Los Angeles, California, working in the field of writing and marketing.

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