BlackHat Money

Inbound Marketing is marketing focused on attracting highly qualified customers to your business instead of interrupting them with various forms of outbound marketing. 

In traditional marketing (outbound marketing) companies focus on finding customers. They use techniques that are poorly targeted and that interrupt people. They use cold-calling, print advertising, T.V. advertising, junk mail, spam and trade shows.

Technology is making these techniques less effective and more expensive. Caller ID blocks cold calls, TiVo makes T.V. advertising less effective, spam filters block mass emails and tools like RSS are making print and display advertising less effective. It’s still possible to get a message out via these channels, but it costs more.

Inbound Marketers flip outbound marketing on its head.

Instead of interrupting people with television ads, they create videos that potential customers want to see. Instead of buying display ads in print publications, they create their own blog that people subscribe to and look forward to reading. Instead of cold calling, they create useful content and tools so that people call them looking for more information.

Instead of driving their message into a crowd over and over again like a sledgehammer, they attract highly qualified customers to their business like a magnet.

In a recent study, HubSpot found that Inbound marketing focused businesses have a 61% lower cost per lead than businesses focused on outbound marketing. Download the Inbound Marketing Kit to learn how to lower YOUR cost per lead.

Included in the kit:

Report: State of Inbound Marketing
Video: Rethinking Marketing: Inbound Marketing to Grow Your Business
Video: Combine SEO, Blogging, Social Media for Marketing Results
Video: PR in a Social Media World
Video: Marketing in a Recession
eBook: Get found online in the search engines, blogs, and social media

The link to the free marketing kit can be found at:

http://mysmartphoneapps.blogspot.com/2009/10/free-inbound-marketing-kit.html

Gus Schmidt is an internet marketer dedicated to sharing no and low cost marketing and entertainment apps.

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