BlackHat Money

Knock, knock.

Who’s There?

You.

You..who?

No, not the delicious chocolate drink! It’s me, YouTube!

So, that’s a joke (a very bad one, admittedly), but it’s a joke with a purpose. YouTube has exploded in popularity, from a fledgling startup to a Google funded, viral video launching, internet behemoth of epic proportions.

In fact, YouTube is the second most popular search engine on the internet, right beneath the main Google Search engine. So what gives with the jokes? Many people seem to miss out on this incredibly useful tool because they don’t take it seriously. It’s easy for serious business owners to pass off YouTube as a cesspool of kitten pictures, gag videos, and sneezing panda bears, but remember, YouTube is owned by Google, Emperor of the internet.

A couple of years ago, Google implemented something called the Universal Search. They started blending search results from a number of Google services on their Search Engine Results Page, which includes YouTube. This means that businesses of all niches and sizes can utilize YouTube to grow their internet marketing campaigns.

People seem to have a false perception that marketing on YouTube means creating the next big internet viral video phenomenon. While this wouldn’t necessarily be a bad thing, you can easily create effective YouTube videos that are relevant to your industry without being over the top, or implementing ridiculous online guerrilla marketing techniques.

You can easily take the concept of an online marketing campaign fueled by helpful blog posts and juxtapose the concept with YouTube videos. The next time you create an industry relevant How To article for your flourishing, industry relevant blog, try taking your screenshots and making them into slideshow. You can then create a video, and either narrate it using your soothing baritones, or just add some captions underneath each image.

Create a YouTube account, and in your profile page, make sure you include a link to your website. In each individual video description, you can include a link to a certain page or corresponding blog post if you wish (build those links!).

If you really want to step it up, start a Vlog (video log), and build a web presence using informative video casts. If enough people migrate to your YouTube profile, they will eventually start linking to your profile and your business web page, increasing your traffic and search engine relevance for all the major search engines.

But, the major point is that even if you’re a little shy, or don’t want a lot of transparency into your business, you can supplement your internet marketing campaign with simple, informative YouTube videos, and by linking back to your website, you not only increase your internet relevance, but also provide useful information that will further build your image as a credible source of information for your industry.

Knock knock.

Who’s there?

Millions of potential quality backlinks and customers….

How are you going to answer the door this time?

Hillary Kilpatrick is the driving force behind Think! Marketing. With over 13 years marketing and advertising home improvement businesses, Think! Marketing has proven techniques and strategies to offer in the growth of any remodeler.

Visit my website to find out more information.

Think Marketing Texas – The Home Improvement Marketing Experts

Article Source:FREE Downloads