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In hispanic marketing for dental practices, you would want your website to have development and growth. This means you want to get more traffic into your own hispanic marketing for dental practices website and at the same time getting more and more dental patients as well. You need to know the stuff that can help you “build up” your own website! Aside from this, everything else is just details in hispanic marketing for dental practices.

The Formula For Success:

I have come up with a simple yet special formula for your business. If you want to make your life easier and enjoy seeing more patients from your hispanic marketing for dental practices, then this formula is for you:

T + C = CASH

T = Traffic:

In hispanic marketing for dental practices, traffic means the rate on how many people are coming in to your website daily as they use the Internet. These are passionate and enthusiastic people who are seeking out the dental professional they would like to conduct business with. Thus, your website should be presented in a way that it gives and satisfies what they want. Your website must communicate with them in a way that it makes it easy for them to choose you as their dentist!

C = Conversion:

In hispanic marketing for dental practices, conversion means that the people visiting your website becomes your new patient. This is what you would really want in your business, right? You need to know how to structure your own website to get people to enter their name and information, then they call your office and officially become your patient! Get people to be your patient through your website! If you are currently getting 100 visitors a month, and you are only getting three new patients from those visits (a 3% conversion ratio). This rate can be improved. If each patient is worth $900 (within a 6 month period), then you are adding $2700 in cash to your practice (take note this does not include the referrals yet!) So, we start by improving your traffic and get it up to over 300 visitors a month. Then we boost your conversion to around 5%. Immediately, you go from getting 3 new patients a month to now getting 15 new patients a month! Let’s say your average new patient value stays the same ( at $900). So, $900 x 15 new patients = $13,500. And an increase of $10,800 a month ( that is the difference between getting 15 new patients and 3 new patients a month: $13,500 – $2,700 = $10,800). Multiply that increase by twelve months, and it will give you an amazing $129,600! Not bad, right?

So, in order to become highly successful in the business of hispanic marketing for dental practices, use the equation: T+C=CASH. Build a website that would increase the number of visitors, and convert them into your own patients in your hispanic marketing dental practice!

You can visit us at www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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In dental practices, dentists often have difficulties on how to make their patients accept the dental cases and treatments. I’ve talked to a lot of people (who are dental patients), who, after I explained what I do for a living, gave me all their questions about dental procedures, and they’ve been wanting to go to their dentist for such procedures. But they haven’t. What could be their reasons for not accepting such dental treatments offered in dental practices? One is that they would really like to go and give their dentist money for the procedure, but it’s still not that urgent for them. Or it could be that they just keep forgetting! In the niche of dental practices, you should be able to come up with some techniques on how to get more case acceptance from your dental patients.

First Step: Remind Them Constantly

In dental practices, you need to follow up your patients with multiple mailings, postcards, etc., to constantly remind them. Contact your past patients, tell them that you have a new service, and you would like their help in previewing it. Or, that you want to get together for their 6 month recall. You should start this immediately! This will cost only a little, and what is important is that this will be helpful for your practice. You will start getting people calling for their recall, which will reactivate them and get them in so you can help them with any other inquiries and concerns that they may have.

Second Step: Describe What You Do In Terms Of What You Do

The important thing that you should always remember is that you must stop describing what you do, in terms of what you sell! ( Just like saying, “Well, I’m a dentist who does cosmetic work… or I have my own dental practice…”).Rather, you must start describing what you do, in terms of what you do! Say something like, “ I help people have a healthier, whiter, more beautiful smile.”, or, ” I assist people in getting cleaner, healthier teeth while they experience pain-free dentistry.” Saying these will be very helpful for you. The big challenge is really from your end, on how you think about yourself. You have to totally re-frame how you think of what you do! The important thing here in dental practices is that people don’t care about what you do; they want to know about the emotional benefits that it will give them. And that’s always the fact!

So, to get more and more case acceptance, first thing you do, is keep reminding your patients through multiple mailings, etc. and second, start describing what you do, in terms of what you do! Remember these steps, and you’ll be on the road to success in your dental practices!

Go to www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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You decide on a particular marketing push. Then, you decide to use brochures as your prime source of advertising.  Thus, you hire people out to design your brochures.

Just as you get people who analyze the market to figure out the best style to use and places to send them to. All you have left is the actual printing, and then you are done. How much do you know about what goes into printing?

Almost every other part of marketing you are likely to have a closer hand in. Whoever is designing your ads are likely to keep you closely posted on the process, just as the research that goes into where your marketing should focus will be handed to you.

However, what exactly do you know about the printing process? You are not likely to have access to the kind of equipment a printing company uses, and printing at your office will not be anything like the printing a printing company is going to do.

This is the part of marketing that is hard for a company to really understand unless they do outside research into the field, and many people are not willing to take the time to do so.

What happens is a lot of companies end up using a printing method that is not best for them, or do not look into the best ways to save money.

Here is a tip: the bigger your printing order is the better the odds that offset printing is going to be the best method of printing for you. Offset printing is what any company who needs to have a large order and has the time needed to print them is going to use. This kind of printing is not the fastest kind you can get, but for large orders, it is by far the most cost effective.

The process involves creating a plate with your designs on them that are run through the printer, creating as many copies as you need. Nevertheless, here is what happens: the initial cost for offset printing is a lot higher than other forms of printing, such as digital printing. If a company does not know all the details, they look too much at the initial cost and not at the cost per number printing.

The more copies you print the better the deal, while with other methods such as digital printing the exact opposite is going to be the case. Of course, if you have a small order to begin with than the initial lower costs of digital will work better for you, but when those orders get up into the hundreds or even thousands, offset printing should be your first and only stop.

All it takes is a little knowledge of the field to know what will serve your needs, but if you do not know what is out there you cannot know how it can help you the most.

Know more about the offset printing technologies used by businesses for their marketing and advertising campaigns.

Katie Marcus writes information about printing company and printing technologies.

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In dental practice marketing, you should find new ideas to be able to post your services to the public effectively. One of the ideas that people resolve to for this is through ordinary advertising, which is nothing new. But there comes a time that such advertisements seem to prove insufficient in the process. Dental practice marketing demands that your readers get the central message that you want to reach out to them as quickly as possible. So this is where the importance of Free Standing Inserts comes in! Dental practice marketing should be coupled with free standing inserts, and I’ll show you why.

Why Use Free Standing Inserts In Your Practice?

In dental practice marketing, you should go for free standing inserts because:

Reason #1: They Get Read More!

People tend to read more of free standing inserts. When an advertisement or direct mail piece doesn’t work, most people tend to immediately look at the sales copy on the ad or direct mail piece. Remember that the #1 key factor to any advertisement or direct mail piece working is the readership of the piece! The value lies on the attention span that people give in reading your piece.

Reason #2: They Are More Cost-Effective!

There are times that you will find that you can place an ad that covers up a quarter page, but in the same paper run full page free standing insert. Why is this the case? I have no idea. But it tells me that you should be running the free standing insert!

Reason #3: You Can Mail The Same List Weekly Or Monthly For As Little As $800 Bucks!

Dr. Ron Senn told me that he can reach 14,000 homes for $800 bucks. WOW! We spoke about rotating a different 14,000 a week… or running a different advertisement to the same 14,000 every week. The idea was that he can run a weekly free standing insert (find 4 recipients and rotate; or 1 recipient and rotate to whom you send it to) for only $3200 bucks!

Reason #4: You Can Tell More Of A Story!

Smaller advertisements often times lack in telling the entire story. That is one of the main reason why we resolve to “lead generation”. The other reason is the “timing” of people being “interested, but not ready to actually call the office right now”!

The Bottom Line:

The great thing about running a free standing insert is that you have lot of space to tell the story, to agitate problems, and to give good benefits and reasons why they should call you NOW! Most dental ads are missing the “hook”, or the reason why people should continue to read, be interested on this ad that you have placed. Make the ad emotion based, news based with special interest, pain based, testimonial driven, or “celebrity based”(turning yourself into a celebrity!). There are more ways, but the bottom line is that when you are searching for ideas of ways to rotate “what” you are going to place, then that’s a good start. Be creative. What if a reporter was sent over to your office to tell the world about how great you and your office are? Wouldn’t that be great? That is the kind of thing people will read. Go for free standing inserts now, and go onwards with your dental practice marketing!

Visit us at www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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I’ve been asked: “What would be better for my dental practice marketing? Should I go for dental practice Internet (or online) marketing, or dental practice offline marketing?” I answer them with “both and/or neither”. It’s your choice to either go for the Internet or go offline on your dental practice marketing. Both kinds of dental practice marketing strategies, whether going for the Internet or offline, have their own advantages.

Dental Practice Internet Marketing :

My prediction for the next three years is that there would be a big possibility that the patients would go for dental practice Internet marketing, where these patients will try to reach their dentists online. We can estimate that to around 80% of the dental patients’ population. If you throw a question to a hundred people, asking them where they would get their directions, research information and choose new service provider, roughly around eighty to ninety of them would say I just had to “google it”. The Internet would spare them the time going from one location to another. For example, if a person would like to see the latest version of a PC system, wouldn’t it be much easier for him to just go and check it out in the Internet in the comfort of his own home, rather than go to his local shop a few miles away? This would save him time and energy in the process. And like in the field of dental practice Internet marketing, it’s much easier for patients to reach their respective dentists online. Reaching their dentist is simply just within the click of a button!

Dental Practice Offline Marketing :

Like dental practice Internet marketing, offline dental marketing has its advantages as well. The traditional way of reaching people still works for dental marketing. For me, I go for the concept of free standing inserts, which is one of the best, most affordable and also cost- effective ways to do external dental marketing. You can target ideal and potential patients, niche or target out your insert, or give an attractive offer to them straight to your office. Going for direct mailing would be a good thing as well. You see, people will always have there mail boxes available, where they would await for any mail to come to their residences, and this will never go away. They will always have their respective mail boxes and read their personal mails.

With these advantages of both the dental practice Internet marketing and dental practice offline marketing, it’s still a matter of personal choice. Go online or go offline in the business. But always remember that it would always differ depending on the area where you live, the advertising rates, and the responsiveness of the area. If you want to find out which one of these strategies would be better, you can “test” it. Dental practice marketing involves testing, and lots of it. But in my opinion, it’s still the best way that you can reach your goals of increasing your income rates. The choice is yours in your business!

Log on to our website at www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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I’ve been receiving this question from my clients: “What choice would be better? Should I go for dental marketing online, or dental marketing offline?” My answer to this question is both and/or neither. It would be your choice if you go for either online or offline dental marketing. These dental marketing strategies have their own advantages. Be it online or offline dental marketing, you have the choice. In this article I would discuss to you the benefits of such dental marketing strategies.

Dental Marketing Online :

The way I see it for the next three years, the big possibility is that dental patients would go for dental marketing online, where they will get in touch with their dentists through the Internet. Let’s estimate that to around 80% of the patients reaching and finding their dentists through the World Wide Web. Think about this. If you throw a question to around 100 people, asking them where they would get their directions, research information and choose new service provider, roughly around 80 to 90 of them would say “I just had to google it”. Why? Going online would spare them the time going from one location to another. Let’s say, for example, if a person would like to see the latest version of a certain cellphone. Wouldn’t it be much easier for him to just go and check it out in the Internet in the comfort of his own home, rather than go to his local shop a few miles away? This would save him time and energy. This is just like dental marketing online. It would be much easier for dental patients to reach their respective dentists on the Internet. This would save them the time and energy that they would need to go from their home to their dentist’s office. It just takes a click of a button to reach their dentist!

Dental Marketing Offline :

As it is with dental marketing online, dental marketing offline has its advantages as well. The traditional way of reaching people still works for dental marketing. As for my case, I love to go for free standing inserts. It is one of the best, most affordable, cost effective ways to do external dental marketing. You can target ideal and potential patients, niche or target out your insert, or give an attractive offer to them straight to your office. You can also choose direct mailing. People will always have there mail boxes available, waiting for any mail to come to their residences. There is a diminishing number of people reading the daily newspapers, listening to their radios, and viewing their television sets. But not with direct mailing. People still continue to wait for their messages in their traditional mail boxes, and that will never go away.

Conclusion:

The advantages of both the dental marketing online and dental marketing offline having been discussed, it still is a matter of personal choice for the dental marketer. You can go online, or go offline. But take into consideration that it would always differ depending on the area where you live, the advertising rates, and the responsiveness of the area. “Test” to find out which one of these strategies works best. You see, dental marketing involves a lot of testing, but it’s still the best way that you can reach your goals of increasing your income rates. Remember, the choice is yours!

Visit our website at www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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A large part of successful legal marketing is simply getting your name out into the public arena. From articles to speeches, it’s a great way to gain name-recognition as well as establish yourself as an expert in your field. In addition to your own commentary, working with the media to give expert analysis or commentary on timely new items can be a great way to further your name and reputation on a local, or even national, level. Getting in touch with media is easier than you might think; here we present our tips for making yourself available, and desirable, to reporters across the country.

1. Be easy to find. If you’re serious about courting media inquiries, make your intent and contact information very clear. Consider a “Media Inquiries” button on your website that lists your areas of expertise and contact information. It can live on its own or even simply under a “News” or “Contact” button. Just having the invitation there will show journalists you’re interesting in helping them.

2. Be accessible. Most journalists (especially print and web) are under serious deadlines. Sometimes even returning a call the following day will find you too late…they often need to speak to sources within a few hours. Meaning: if you want to get your two cents in, you have to be available.

3. Know your stuff and stay on subject. There’s nothing worse for a writer on a deadline than an interview that gets off track. Most journalists will have a specific set of questions for their sources that cover a specific angle to a story. If the item doesn’t have much to do with your area of expertise, be honest and let them know. If it works within your realm of knowledge be clear and concise, and always offer your email address for any follow-up.

4. Seek out opportunity. There are plenty of ways to make yourself available to reporters looking for sources. Subscribing to Profnet (profnet.prnewswire.com) or the SCG Legal PR Network for Attorneys (suncommunicationsgroup.com/attorneys.html) are two options. For a fee you can join as an “expert source” and have reporters’ queries emailed to you. Categorized by article type, it’s an easy way to see whom reporters are looking to speak with and their contact information. For those who don’t want to pay a fee, free services like HARO (Help A Reporter Out) offer similar daily e-mails.

5. Keep track of your quotes. Once you’ve been quoted in a story let people know. Send the link to friends, colleagues and clients and post it on your website. The more people who know you’re willing to speak with the media, the more opportunities you’ll have to do it. If you’re easy to contact and give good quotes, trust me… reporters will come calling.

Overall, the main thing to remember is simply to be ready. Keep up on industry news and issues and practice explaining or commenting on them in ways that the public at large will understand. If you can break down a complex legal issue and relate it to something in the news… you’re well on your way to becoming a favorite source.

Paula Black has advised law firms around the globe on everything from powerful and innovative design to marketing strategy and business growth. She is an award-winning, Amazon-bestselling author and the force behind In Black & White, a blog dedicated to clear, straightforward advice and open discussion of legal marketing issues. For more information on Paula Black, her books and her company please visit paulablacklegalmarketing.com.

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In order to run a business smartly you not only need to know your customers’ needs and provide them with the best possible product, but you also must find ways to put those needs to work for you in a way that, the customer can create new customers. Whether he himself knows someone or gives feedback on the products you provided. The best way to reach out to your customers is to provide them with the best customer service, best product and at the best prices.

Customer Service:

This includes so many aspects but to keep it relatively short I’ll just give you the main idea, which is quite simple. The customer is almost always right as long as you’re not losing money. You must have the right mindset look further down the line than just that one sale to let me give you a scenario. You are a discount mattress retail store and you get phone call one day on the other end of the line is Jeff a very unhappy customer who bought a mattress from you 30 days ago, Jeff wants to exchange the mattress he bought for a different less expensive mattress because the mattress starting sagging. This is clearly not your fault, rather a manufactures defect, if you where to exchange it you would lose time and make less money but gain a satisfied customer (that’s right just one). Your store policy is very clear; 20-day return/exchange policy and 10 year Manufacturer limited warranty. What should you do well obviously if you would lose any money at all you wouldn’t exchange the mattress, but if you would be making less you should you exchange the mattress without thinking twice. Why? You ask. Because it’s in your best interest to make sure that customer is happy even if requires going out of your way.  Jeff is now happy with his mattress, not only will he tell his friends at work but he probably has an account with one of the many social networking websites (Facebook,Twitter,Linkedin) were he connects with tens maybe even hundreds of other people. He might post something like Jeff just bought a great mattress at so and so and their product and customer service was superb I would definitely recommend them. He might even post a link to your website if you have one. Another way Jeff can get your business’s name out there is if someone on one of the social networking sites that he belongs to asks if anyone knows a good store to buy a mattress in the city that Jeff lives in (This is much more effective if your an online business so your not limited to one area). This may sound outrageous and five years ago it would have been, but not any more. There are literally hundreds of social networking websites and millions of people are involved in social networking chances are that the customer that you are working so hard to please is to.(just a quick stat here, there are over 300 million Facebook accounts and its growing every day).

The Best Product for the Best Price:

This means that best product for your customers needs. Know your customer base and build product line off of that. If you see that many customers are interested in the same product go with it, and make sure that the product is the right quality for their needs .The general rule is: The highest quality for the right price.

Another very important step to building a larger customer base is to make the customers you have now feel more than just another customer, and you must also have the same mindset because they aren’t just another customer they are another three potential customers, and those branch out to bring you three of there own. The bottom line is that its worth your time, effort and money to invest in each customer as if he were thirteen customers. This doesn’t mean that you need to risk losing money off that one customer or make your self crazy trying to convince the customer to write something about your company. What it means is to simply consider this one customer as a valuable asset to your company and not just another customer who means nothing but one sale to your company. The best and easiest way to make your customer feel like he’s buying from a company which cares about it’s customers (and by default he will remember your company and how great and easy it was to deal with) is to give a simple useful gift like a pen, desk clock or picture frame to name a few. Now because you gave the customer a useful item that they’ll be using daily the customer will remember your company much quicker than without the gift as well as feel like your company cares about their customers. The next time someone asks him if he know where they can purchase a good mattress at a great price he’ll remember your company without having to think twice, and it makes a very good impression of your company.

Please Visit us at http://www.promocenterintl.com for the lowest cost on promotional items online. “We Will Never Be Undersold”

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I got a call today from a company inviting me to take part in a virtual exhibition. I was amazed to get this because the sales patter sounded much like that from the dot com boom when everything that was ‘Internet’ was covered with gold. I thought that everyone had learnt from their mistakes, but clearly some companies have not.

The Internet has revolutionized the way we do things, whether in business or in our social lives, but it isn’t a replacement for human relationships. Of course I could pay a silly amount of money to have our products, logo and even a member of staff as an avatar on a virtual exhibition stand, but it wouldn’t work. They have never really worked, because they are usually oversold and can’t take away the important element of human interaction. Virtual events can’t make up for the uniqueness of an exhibition environment, the ability to touch and feel a product and the ability to engage a human being whether seller or customer. It also doesn’t make up for the atmosphere, the ambiance and the special attractions and excitement that a real show offers whether the environment is business to business or business to consumer.

This company should have looked at its product and maybe combined it with an actual real event, to complement it. Events/exhibition can last from 1 day to 2 weeks. They very rarely go on beyond this. A virtual show could carry on doing the job of the exhibition well past its sale by date, 24 hours a day, seven days a week and 365 days a year. It can provide an exhibition with extra for its exhibitors in terms of web presence and pre and post publicity. It can ultimately make that exhibiting spend go that much further.

In this fragmented media age, using one media alone is not enough. It is very difficult to hit your target market with one channel. Online with the benefits of offline, in my view, is the answer.

For more tips, click on gaining the most out of your exhibitions.

Ian Lockyer
www.easimarketing.com

I am fully qualified marketing professional with a wide range of marketing and digital experience. Since July 2004 I have been a Chartered Marketer. I am also a Fellow of the Institute of Direct Marketing. I have a passion for the internet and using new technology for marketing. I enjoy understanding and using new technology as part of the marketing mix. I passionately believe that the internet and, most recently, social media are fundamentally changing the way organizations need to act online.

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Getting national media coverage in top print, broadcast or online media can boost your business in ways it is hard to imagine.

A single placement in a glossy national magazine is worth tens of thousands of dollars, sometimes a lot more, and not just in the value of ad space in the publication. Getting covered by national media lends a level of credibility, prestige and buzz that money cannot buy.

Despite the enormous value of national publicity, many business owners and entrepreneurs don’t understand how to go about attracting the media’s attention. It’s not complicated if you follow six basic steps:

Brand your message. Be crystal clear about who you are, what makes you unique and why the media should care. Assure you have a consistent message by having all your press materials ready before the press calls. A great way to do this is to get an online press kit. We created a technology called PressKit 24/7 which allows people to create press kits simply and easily without any special technical knowledge. More than 90 percent of journalists prefer to get their information from the Web. Having an online press kit is crucial to giving them the facts they need to cover you, your product, service or business.

Develop your pitch. Pretend you are in an elevator with Oprah and have 30 seconds to tell her why she should have you on her show. Your pitch should be concise, reflect your passion and stress what makes you unique. As PR professionals we have found that short pitches are often more effective for getting the media’s attention than long press releases.

At my top PR firm, Wasabi Publicity Inc., we sent out a media pitch that landed author Dr. Jill Murray on Dr. Phil’s TV show less than eight hours after she had signed up as a client. Within one week, that same pitch also got her coverage with CNN Weekend News, Issues with Jane Velez Mitchell, 20/20, syndicated radio shows, and several magazine articles. Sales rankings of Dr. Jill’s newest book But He Never Hit Me shot up to number 16 on Amazon.com and number 23 on Barnes & Noble within hours of her Dr. Phil appearance).

Find the media: The Internet provides countless ways to research media that may be interested in you. Pitchrate.com is a free media list service we created to connect media and sources. You can also research media list sites such as usnpl.com.  Watch your favorite show and find out the producer’s name from the credits, or read your favorite newspapers and magazines to find out who covers your topic area. When you contact reporters, compliment their work to let them know you have taken the time to research.

Respond immediately. When the media calls or emails expressing interest in covering you, respond immediately. Reporters usually work on very tight deadlines, so the sources that respond fastest with the most concise and useful information are most likely to get covered.

Be prepared. Thoroughly prepare for your interview. Decide what you want to say and practice saying it in short, concise sound bites. This is where professional media coaching can be valuable, since many people have had little experience in front of cameras and microphones.

Keep it simple. Try practicing what you plan to say in front of an 8-year-old. Really! If you do this and the child can repeat back to you what you have said, you know that you’re communicating in a way that’s easy to understand.

So remember: brand your message, hone your pitch, find your media and give them what they need to make interviewing you interesting and rewarding. That brings us to a final piece of most important advice: Focus on what the reporter needs and how you can provide content that is useful to the audience, rather than hard-selling yourself or your product. Remember, you are getting great publicity for free, and pay it forward!

L. Drew Gerber is CEO of Blue Kangaroo, Inc. and the creator of PitchRate.com, a free media list tool that connects journalists with the highest rated experts. Gerber’s business practices and staffing innovations have been revered by PR Week, Good Morning America and the Christian Science Monitor. His companies handle international PR campaigns and his staff develops online press kits for authors, speakers and companies with PressKit 24/7, an online press kit technology he developed. For more great free publicity advice, visit PublicityResults.com. Contact Gerber at: askdrew@publicityresults.com or 828-749-3548.

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