BlackHat Money

In dental practice marketing, you should find new ideas to be able to post your services to the public effectively. One of the ideas that people resolve to for this is through ordinary advertising, which is nothing new. But there comes a time that such advertisements seem to prove insufficient in the process. Dental practice marketing demands that your readers get the central message that you want to reach out to them as quickly as possible. So this is where the importance of Free Standing Inserts comes in! Dental practice marketing should be coupled with free standing inserts, and I’ll show you why.

Why Use Free Standing Inserts In Your Practice?

In dental practice marketing, you should go for free standing inserts because:

Reason #1: They Get Read More!

People tend to read more of free standing inserts. When an advertisement or direct mail piece doesn’t work, most people tend to immediately look at the sales copy on the ad or direct mail piece. Remember that the #1 key factor to any advertisement or direct mail piece working is the readership of the piece! The value lies on the attention span that people give in reading your piece.

Reason #2: They Are More Cost-Effective!

There are times that you will find that you can place an ad that covers up a quarter page, but in the same paper run full page free standing insert. Why is this the case? I have no idea. But it tells me that you should be running the free standing insert!

Reason #3: You Can Mail The Same List Weekly Or Monthly For As Little As $800 Bucks!

Dr. Ron Senn told me that he can reach 14,000 homes for $800 bucks. WOW! We spoke about rotating a different 14,000 a week… or running a different advertisement to the same 14,000 every week. The idea was that he can run a weekly free standing insert (find 4 recipients and rotate; or 1 recipient and rotate to whom you send it to) for only $3200 bucks!

Reason #4: You Can Tell More Of A Story!

Smaller advertisements often times lack in telling the entire story. That is one of the main reason why we resolve to “lead generation”. The other reason is the “timing” of people being “interested, but not ready to actually call the office right now”!

The Bottom Line:

The great thing about running a free standing insert is that you have lot of space to tell the story, to agitate problems, and to give good benefits and reasons why they should call you NOW! Most dental ads are missing the “hook”, or the reason why people should continue to read, be interested on this ad that you have placed. Make the ad emotion based, news based with special interest, pain based, testimonial driven, or “celebrity based”(turning yourself into a celebrity!). There are more ways, but the bottom line is that when you are searching for ideas of ways to rotate “what” you are going to place, then that’s a good start. Be creative. What if a reporter was sent over to your office to tell the world about how great you and your office are? Wouldn’t that be great? That is the kind of thing people will read. Go for free standing inserts now, and go onwards with your dental practice marketing!

Visit us at www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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Many who are interested in Internet niche marketing focus on creating websites which either promote products or services which they sell directly or entice website visitors to click on an advertiser’s link. The former is typically considered a commercial website while the latter typically refers to a pay per click website where the website owner profits when the users click on the advertisers’ links. In this article we will examine both types of websites and will discuss options for finding advertisers for each type.

Finding Advertisers for a Commercial Website

As previously mentioned a commercial website is one in which the website offers products or services for sale directly. In this scenario those who operate the website are generally profiting through the sale of products or services. However, this is not the only possibility for revenue. Savvy Internet marketers realize the opportunity for placing advertising on their website. The marketer may still profit from sales through their website but may also profit through these advertisements as well.

One obvious possibility for profit is through sale of advertisement space on the website. In this case the advertiser may pay the website owner a monthly fee to run a particular advertisement for a set period of time. Here the website owner collects their fees in exchange for displaying the advertisement and the profit is not linked to sales generated for the advertiser.

The key to finding advertisers for a commercial website is to select another website which complements your products and services without directly competing for your business. For example a website which sells surfboards and surfing lessons may solicit advertisements from companies who sell bathing suits. This is a symbiotic relationship because the owner of the surfboard website receives the advertising dollars and the owner of the bathing suit website receives the potential for increased website traffic.

When searching for an advertiser it is wise to be prepared to provide them with useful information. Information which will be particularly relevant to potential advertisers is current search engine rankings and recent traffic statistics. This is important because the advertiser wants to know the potential for increased traffic to his website. An advertiser is much more likely to invest in advertising on a top ranking website with high traffic than on a poor ranking website with few monthly visitors.

Finding Advertisers for a Pay per Click Website

Generally speaking, pay per click websites are informational websites which provide content and information relative to the advertisers on the website in an attempt to entice visitors to click on the advertiser’s links. Pay per click campaigns may also run on commercial websites but when this is the case they are considered to be a secondary form of profit.

Finding advertisers for pay per click websites is often a simple process. This process is usually simplified by the fact that the advertiser is not paying the website owner for just placing the ad on the website. The advertiser pays the website owner when visitors click through the link to his website. This lowers the risk for the advertiser by ensuring he is only paying for visitors who actually enter his website.

There are many free programs available, where relevant advertisements are served to websites. Google AdSense is one example of this type of program. In this program, websites are evaluated for content and relevant advertisements are placed on the website each time it is viewed. Some of these advertisements may pay per impression meaning the website owner generates revenue each time the advertisement is displayed but the majority of these advertisements are pay per click meaning the revenue is generated when a user clicks on these links.

There are also other programs available which operate essentially as link exchanges. These programs will require you to display a certain number of advertisements on your website in exchange for each website which displays an advertisement for your website. These programs are very convenient because you don’t have to search for advertisers but the downside is you may not have much control over the advertisements which are placed on your website.

My name is Thomas Anderson, I am the Senior Internet Marketing Consultant at http://www.eznicheriches.com

We specialize in Niche Marketing and using Niche Marketing to increase backlinks and therefore skyrocket your profits and money you can make online. Our other areas of business are Forum Marketing, and Advertising. Our advertising specialities include direct response, PPC, and Mass Control lauches.

If you are interested in seeing what we are all about please sign-up now for our FREE Powerful Niche Marketing eCourse at:
http//www.trafficdriveby.com

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My goals for the transition of my dental practice is to get new patients to come into my practice and achieve success in my business. I always remember what Ed told me: “You need to identify what it is that’s working for you in the transition of your dental practice… ”. So thinking about it, I made unique things that can help me achieve my goals in my business. And this is something that Ed focus specifically at their dental practice transition website!

And so I did “unique” kinds of things for the transition of my dental practice. First is for the Invisalign Open House. The thing that I did that was unique was leveraging it by doing 4 of them in the last 4 months. And what we did is for every ad we placed the two dates. With this, we set our dates and this is something you can do to implement things really quickly! We basically set our date way too close to when these actually went, knowing that people will kind of miss the date; but then they will be forced to call on when the next one is, because it’s the second to be announced! Next, I also made mini “Dental Miracles” advertisements. I started with a test of 10,000 of these ads for about $400.00. Now, I’m doing about 60,000 of these things going on about every month automatically without any extra work!

Then we also have what we call the “Demand Force Software”. This is something that Ed says that for the transition of your dental practice, what we should do is to always survey our patients. And this software that costs around $200.00 a month automatically links to Dentrix totally with no work required; and what it does is that we use it to do e-mail blast, marketing, confirms appointments automatically; it’s got a million things, it gives you the stat on everything. And it just allows me to track a lot of the online marketing schemes that we do (and it’s so very well-integrated).

For the transition of my dental practice, I also go for newsletters. In doing our newsletters, I always keep in mind that as you increase your marketing, your referral ratio tends to go down. So with our newsletters, I made sure that they bump up and keep my referral ratio high. As for the present, I’m maintaining 54% for the referral ratio in my dental practice. Now, I’m putting this in things like this: it’s like an extra bonus to people as they get a hundred bucks cash if they win the contest.

So, for the transition of my dental practice, I use “total census solutions” and that’s how really I’m going to skyrocket through the summer, by doing bigger cases like dental implants, and niche marketing and I’ve got all those things in the works now to really convert. So I always go for unique ways to go with my business… because for me it works effectively and more efficiently!

Log on to our dental practice website, www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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PPC stands for Pay Per Click – a popular advertising technique on the Internet. Found on websites, advertising networks, and especially on search engines, PPC advertising involves sponsored links that are typically in the form of text ads. These are usually placed close to search results, where an advertiser pays a particular amount to visitors who click on these links or banners and land on the advertiser’s web page.

In essence, PPC advertising is all about bidding for the top or leading position on search engine results and listings. Advertisers do this by buying or bidding on keyword phrases that are relevant to their products or services – the higher the bid, the higher the spot on the search results, the more the people will find the ad (and click on it) to go to their websites (this is why some people call it “keyword auctioning”). Advertisers would then pay the bidding price every time a visitor clicks through the website.

PPC advertising is also known under the following names/variations:

·    Pay per placement
·    Pay per performance
·    Pay per ranking
·    Pay per position
·    Cost per click (CPC)

PPC advertising is usually done with the following standard procedures:

1. Setting up an account and/or deposit funds.

2. Creating a keyword list.

3. Choosing (and setting up) an account with a PPC search engine.

4. Bidding on the ad placement, including the search result words or phrases.

5. Writing out an ad copy.

6. Setting up the ‘landing pages’ for your ads.

7. Placing the advertisement in the search engine.

There are many benefits to Pay Per Click advertising, making it an effective way of promoting a business ‘online’. Some of them are listed below:

·    Get launched immediately. PPC advertisements are implemented very quickly – they can go ‘online’ within an hour after winning the bid and paying for it.

·    Obtain specific, pre-qualified, and quality traffic. PPC provides you with a quality or a well-targeted traffic. Visitors are narrowed down into ‘qualified’ people who are actually looking for specific products and/or services that you offer – those who are more likely to become a ‘lead’ (a convert) and complete a transaction (either by buying your product or subscribing to the service that you are offering.

·    Widen your reach. PPC advertising provides additional traffic to your site, aside from the natural or “organic” search engines.

·    Track your investment. PPC advertising makes use of a tracking system that will determine exactly who comes to the website and what they do once they arrive – the length of their stay on the site and the number of pages (including the actual pages) that they view. These are valuable tools in determining statistics such as return on investment (ROI), acquisition cost-per-visitor, and conversion rates (the percentage of visitors who are converted into customers or leads).

Below are some important things to consider when planning on a pay per click campaign:

1. Know your product. Take an inventory of the product and/or services that you have to offer (before anything else).

2. Stay within the budget. Determine your daily or monthly budget; and stay with it. This means keeping your budget in mind, avoiding bidding wars if possible.

3. Bid just right. Know how to bid right – a bid that is too high can exhaust all of your money, while a bid that is too low can make you lose that spot.

4. Watch the bottom line. Measure your profit margin against your spending or expenses. Know when to stop and terminate your PPC program – if you spend more on advertising but have little or no sales at all.

5. Find the right keywords. Decide which keyword phrases to opt and bid for. Do some keyword research, either by actually looking at existing search terms or with the use of online keyword suggestion tools, to know which terms are mostly used when searching for items that are related to your business. Focus on specific keywords, not on general ones.

6. Write effective ads. A good PPC ad is that which can persuade and move a searcher. There are several approaches to this:

·    Discount offers
·    Testimonials
·    Celebrity/famous endorsers
·    Money-back guarantees
·    Free trials or sample offers
·    Freebies
·    Reverse psychology
·    Major benefits (“Lose weight”)
·    Direct instructions (“Click here”)

7. Maintain a professional-looking site. Your web content should be regularly updated and checked for spelling and grammatical errors. There should be no broken links or images. The website should be simple – designed in such a way that it will be easy for visitors to navigate and load. Include contact details to create a good impression among potential customers.

Done properly, PPC advertising can be an effective marketing tool that will maximize the return on your investment.

Donald Foster

http://tinyurl.com/yczqram

Hi There All,
I am a Farmer , An Online Marketer and Advertiser. I live in the North-West Region of Tasmania , which is an Island to the South of Manland Australia.
“Beautiful one day….Perfect the next”

http://www.donaldfostersmarketingtreasures.com/dons_mktg_gems/

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In business promotion, one of the best tactics is branding. But some companies have great brands but they fail to work, mainly because in the process of running their business they fail to fulfill their promises to customers. It is time big and small businesses start delivering on their promises; not only to make profits but also maintain business ethics.

Businesses should stop dealing with clients like numbers and being seeing their customers as people with their own individual needs. The idea is to listen to customers, and they will receive you well. Some organizations have brand slogans that proclaim that they attend to the needs of customers and yet their employees do not have the time heed to requests from their customers.

Especially when businesses flourish, business owners do the mistake of training their staff to deal with clients quickly in the name of reducing cost. They set unachievable targets hence making their employees fail to address the needs of their customers satisfactorily.

Brands with slogans like “A listening partner” are great adverting campaign that drives customers to certain companies. But sometimes customers get disappointed when they discover it is just that, a promise. Business image is created by the experience the customers receives when dealing with the staff.

When customers are handled well, they will recommend the company to their colleagues, friends and relatives. You will never hear a client recommending a service or product due to its good and catchy advertisements.

The best way to make sure your business brand makes impact in the market is by ensuring your customers say, “That company sticks to its promises.” Therefore, for this to be possible employees need to be trained to give customers full attention.

Stephen is an Business Organizing Expert . He researches and studies on big and small business strategies . Website: Business Management Solutions for efficient business operations.

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Imagine for a moment you’re a dentist (assuming you aren’t) and a patient comes to your office for a root canal and asks “Have you done this before?” You answer with, “A million times”. And because of that simple answer, the fear in your patient’s face is replaced with a smile.

Imagine, a potential patient named Sarah looking at Yellow Pages wondering who among these dentists have done a million root canals before. Too bad, there’s no way for Sarah to ask you.

No matter how big or shiny your advertisements are, your potential patient don’t trust you. She needs you. She thinks you’re the best doctor for the job. But she’s afraid of making the wrong decision.

Patients hate the feeling of playing the guinea pig (who isn’t?). They want to know they are not the first one to try you out. They want to hear from Kate, Hannah, Scott, Gabriel, Kim, and dozens of others who were your patients before and would be happy to recommend you to anyone.

Customers want testimonials.

Testimonials reduce risks for your patients. If someone else says how great you are, how kind you are, or how wonderful you can be, it reduces the fear from your patients of making the wrong decision. It’s about you but unlike advertising, someone else is saying it. It’s more believable. It’s more credible.

You can always tell how great you are but your patients may not believe you. But what if they see not one, not two, not even fifty, but 500 testimonials? Can you imagine your credibility meter going off the chart?

Using testimonials is a powerful way to get closer to your customers and prove you can deliver. Keep asking for testimonials and publish the best ones. And you’ll never need to squeeze yourself in that the Yellow Pages again.

For some parting words…

We are building a website to help you promote your business and gather testimonials and recommendations from your customers. It is not yet available but if you want to be informed when it is ready, visit our website at:

http://propsify.ca

Plus, you can receive a special BONUS guide on how to improve your business if you visit now.

Greg Moreno is the creator of Propsify – a website that collects recommendations from your customers and spreads them in Twitter, Facebook, and other websites.

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“Doing business without advertising is like winking at a girl in the dark.  You know what you are doing, but nobody else does.”  – Stuart H. Britt, New York Herald Tribune

Charles Lewis here, at Charles Lewis Photography, and I’ve spent over 30 years discovering, testing, PROVING, and perfecting the most effective techniques for marketing and selling portrait and wedding photography.  I did this for one reason, and one reason only – I wanted to make a great living doing what I love:  Portrait and Wedding Photography.  And I discovered very early, that, in order to make a great deal of money in portrait and wedding photography, I had to become a MASTER  MARKETER AND SELLER.

On the subject of photography marketing, here are 7 secrets I have found to be very powerful and effective for both Online marketing such as websites, email marketing, etc.  and off line marketing such as sales letters, advertisements, etc.:

1. The more you tell, the more you sell.  Longer copy, if well written and interesting, almost always outsells shorter copy.

The key here is to be INTERESTING in all your marketing, to your “Target Market.”  The absolute killer is to be BORING.   So for me, my target market consists of what I call “Female Warm Fuzzies” – women who love their family and value photography and all the things sensitive photography can capture.

So I want to always talk in terms of warm, sensitive, emotional terms that she will really find wonderfully interesting.

2.  Always have a double readership path.  Some people are readers, others are skimmers.  Write for both types.  Use lots of bolded “subheads” which contain the main BENEFITS of your message.

Really what this means is you’re going to have other “headlines” scattered throughout the webpage or sales letter or ad.  These smaller headlines are known as “subheads” – and they are usually in slightly smaller type than the main headline at the top of the page, but still larger than the regular “body type” used on the page.

3. The headline is the most important part of your marketing message .  Without a doubt, the headline must stop your target market dead in her tracks.  That’s its job.  It must contain a clear benefit.  It must get her to read the first sentence of the message (and then continue on from there, of course.)

So work hard on that headline, it’s very important.  And NEVER write anything that doesn’t have a headline.  It’s the “ad” for your ad, webpage or sales letter.

4.  Talk in terms of benefits – always benefits.  What’s in it for her?  Why should she contact you now?   What will she miss out on if she does not contact you right now?

Is there some special reason for her to take action right now, such as a discounted special price for example.  Just keep asking yourself, as you’re writing the webpage, or the sales letter, “What’s in it for her?”   

5.  Stories sell, facts only tell.  Always include a few emotional stories (since people invest in photography for emotional reasons.)

Women who are “Warm Fuzzies” usually like stories – emotional stories – that they can relate to and empathize with.

6.  Always play up the guarantee – it’s very important.  The easiest way to get someone to respond to you is to give them an iron clad guarantee which removes all the risk from them, and places it firmly on you.

I have done this for my entire career – if my clients don’t LOVE their photographs, if they aren’t THRILLED, I will either do whatever is necessary to see to it they are thrilled, or I will give them all their money back.  And there will be no hard feelings or hassles, either.

7. The most important thing in marketing your photography is to be persuasive, not just pretty.  Photographers miss this one all the time.  We like pretty.  We’re “artists.”  But in marketing, pretty isn’t nearly as important as persuasive.

So don’t just make your web pages and ads pretty – but use everything I’ve talked about here to make them PERSUASIVE.    Use lots of emotional words.  Not just attractive photographs.  The days where just making an ad or a sales letter pretty – and having it work well, are long gone.

Use these 7 powerful marketing secrets as a checklist for everything you do that has anything to do with marketing your photography services.  They have served me extremely well, and they will do the same for you.

————————

Why are some photographers getting rich and having all the customers and clients they could ever want, while others are struggling?  Charles Lewis has created the *ultimate* guide – “The TOP 33 Photography Marketing Secrets” free E-Book reveals the secrets for getting hundreds of new customers – FAST – regardless of the economy, your town, or whether you work on main street or out of your home studio.
Click Here: ==>  http://www.cjlewis.com

Charles J. Lewis has been awarded the Master Of Photography Degree and the Photographic Craftsman Degree from the Professional Photographers Of America. He owns and operates Charles Lewis Photography in Grand Rapids, Mi.

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One of the desirable features of affiliate marketing is that you do not necessarily need anything to make money.  You do not need a web site, your own product, or a plan for that matter.  However, it is highly beneficial if you do have a landing page for visitors and prospects to go to as this can drastically increase your sells.

Unlike what you may believe, there is much more to creating a landing page than quickly piecing together a simple web page and calling it good.  This is going to act as a sales page for you and your newfound business.  Therefore, you want to make the most of it.

The first thing to keep in mind with your landing page is that it should be as simple as possible.  You do not want to have too many products or advertisements distracting the visitor from the main product or service.  The easier it is for them to find the product and learn more, the better chance you have of generating a sell.  If need be, you may want to consider creating multiple landing pages so there is one for each product.

Utilize space with the landing page so it does not seem so cluttered and overwhelming.  If a visitor comes to your site and sees two or three paragraphs with 10-15 sentences in each paragraph, they are going to run.  Space out the content and consider using bullets as this will make the content easier to take in.

Make sure the content on your landing page is short and concise.  Let the product do the talking for you.  You mainly want to highlight how prospects will benefit from the product or service and what is in it for them.  No one wants to hear about how great your affiliate marketing program is.

While you do not want to overwhelm visitors with too many banners or graphics, using text links within the content and one or two banners on the side of the landing page can be beneficial.  You want the banner to take visitors directly to the product with a full summary of it and the text link should be connected to a sentence that highlights key benefits of the product.

The final tip to keep in mind when designing a landing page is to make it clear to the prospect how to get to the product page or order page so they can purchase what they are looking for.  You want to make it as easy as possible on the prospect so they do not have to scroll through the entire site just to find an order page.

Tom Lindstrom is a full-time affiliate marketer.Grab our free affiliate marketing report that shows in smallest detail all the secrets to how you can start making money with affiliate marketing today. Grab your complimentary copy at http://nofeejobsfromhome.com now.

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My goals for the transition of my dental practice is to get new patients to come into my practice and achieve success in my business. I always remember what Ed told me: “You need to identify what it is that’s working for you in the transition of your dental practice… ”. So thinking about it, I made unique things that can help me achieve my goals in my business. And this is something that Ed focus specifically at their dental practice transition website!

And so I did “unique” kinds of things for the transition of my dental practice. First is for the Invisalign Open House. The thing that I did that was unique was leveraging it by doing 4 of them in the last 4 months. And what we did is for every ad we placed the two dates. With this, we set our dates and this is something you can do to implement things really quickly! We basically set our date way too close to when these actually went, knowing that people will kind of miss the date; but then they will be forced to call on when the next one is, because it’s the second to be announced! Next, I also made mini “Dental Miracles” advertisements. I started with a test of 10,000 of these ads for about $400.00. Now, I’m doing about 60,000 of these things going on about every month automatically without any extra work!

Then we also have what we call the “Demand Force Software”. This is something that Ed says that for the transition of your dental practice, what we should do is to always survey our patients. And this software that costs around $200.00 a month automatically links to Dentrix totally with no work required; and what it does is that we use it to do e-mail blast, marketing, confirms appointments automatically; it’s got a million things, it gives you the stat on everything. And it just allows me to track a lot of the online marketing schemes that we do (and it’s so very well-integrated).

For the transition of my dental practice, I also go for newsletters. In doing our newsletters, I always keep in mind that as you increase your marketing, your referral ratio tends to go down. So with our newsletters, I made sure that they bump up and keep my referral ratio high. As for the present, I’m maintaining 54% for the referral ratio in my dental practice. Now, I’m putting this in things like this: it’s like an extra bonus to people as they get a hundred bucks cash if they win the contest.

So, for the transition of my dental practice, I use “total census solutions” and that’s how really I’m going to skyrocket through the summer, by doing bigger cases like dental implants, and niche marketing and I’ve got all those things in the works now to really convert. So I always go for unique ways to go with my business… because for me it works effectively and more efficiently!

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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Most people when marketing themselves or their business go and on about how they have made money and in the process they loss their readers. A good advert needs to be short, elaborate and straight to the point. This way you will catch the attention of the people who will read your advertisements.

By all means be proud of your success but for the purpose of clarity do not dwell on your achievements for you may end up losing prospective clients’ interest. To some extend you also end up being ambiguous. But I cannot ignore the fact that narrating about your achievement helps to motivate others.

My advice is that you can mention about your successes in one or two lines and then reserve the details of your adverts to talk about what you have to offer. The essence of an advert is to create an interest in your product or service. People appreciate interesting and detailed stuff; this will draw the attention of your targeted audience.

The disadvantage of being too wordy is that you may cause your readers to loss track of what you are trying to pass on. Try to ensure that your adverts are interesting so that people read through to the end and at the same time they should understand your message.

Business promotion can be a tricky affair but if you can get it right then you are on your way to making money. Research the market trends by conducting a market analysis and also seek advice from experts before you run your adverts.

Stephen is an Online Business Expert. His blog it rich in content on money making ideas and small business strategies . Website: Online Business Secrets on income generating solutions.

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