BlackHat Money

Are you in a bind right now in your career or personal life? Are you so broke that you can’t even pay attention to the words that you are reading? If either of those statements describes the state of your current existence, it is time that you put on your online battle gear. I am referring to the type of armor that will enable you to fight your way out of the difficult situation that you are facing. A fast way to earn money by using the skills that you have as an internet marketer is by calling those people who own a business in your city or town. Often times, we take for granted the words that we have learned over the years as online experts and business owners. These very skills are the kind of abilities that can make you a person with extra money if you persevere and do not give up at any cost.

Start making a list of the companies that are advertising in your local low budget newspaper. In my area, we have a periodical called The News Journal. Though the name may be different in your neck of the woods, you most likely have a similar resource that can become a list of gold in the right hands.  After you have gotten a copy of this newspaper, you can call all of those companies in the paper that have a telephone number, but do not have a website yet. This is what should now be your target market. The plan is to market to these business owners by offering them a website for an excellent price. Even if you can’t create a website yourself, there are many web designers, family members or college students who can make one for you at a higher price than you would charge these company executives.

This is how the banks operate on a routine basis. They charge their customers a higher fee than whatever they are paying. It is time that we begin to do the same exact thing in our own home based businesses. Develop a list of these owners who have no sites and just call them and let them know that you can have a site made for them in less than 10 days for less than $400.  Keep calling until you have found a person that takes you up on your offer. You would then get your outsourcing mentioned above to do it for you for 100 dollars or less and you have just earned a nice, little paycheck in less than 14 days. If you repeat this process, you can increase the amount of money you make very easily.

Doing these out-of-the-box sort of things can lead you to leave your current place of employment very quickly. If you can teach these methods to your family members, you can also help them to obtain similar results in their own home based businesses. Now is the time to put your newly discovered knowledge to work and become an offline business owner’s answer to their prayer.

Erica Njie
Direct marketing Entrepreneur
www.enjoysuccessfromhome.com
302 877 0272

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People think that you must be a business guru to make an impact in the business world today, but this is not true. I came to discover that the best business ideas are usually very simple, mainly because they are easily understood. Genghis Khan was right when he quoted, “I turn to simplicity and again I turn to purity.”

Yahoo and Google are some of the most popular search engines, generating huge traffic and this I believe is due to their simplicity. These brands have remained relevant to many internet surfers, online business owners and internet marketing companies over the years.

For your offline or online business to stand out and get the attention of customers, there is a great need to create a brand. A brand name helps to support a business existence and also gives life and character to your business. Without a branding idea, companies reduce their products life span in the market.

A branding idea needs to be simple to understand and hence customers will relate to your products therefore making your business powerful. Business owners should realize that simple ideas can help solve big problems. The purpose of having a brand is to prevent a secondary market taking over your customers. Since new products are being introduced to the market every other time, companies should come up with simple campaigns that touch the emotional value surrounding the business or product.

Ensure your advertising campaigns are simple for customers to get the message being relayed. Once customers have an emotional attachment to a product, even if a rival company introduces a similar product, your business will always have an edge.

Stephen is an Business Organizing Expert . He researches and studies on big and small business strategies . Website: Business Management Solutions for efficient business operations.

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One fault that is committed by business owners is that they tend to look out rather than look in. They are inclined to see things from their perspective and over-look the viewpoint of their customers. They refuse to stay on top of their customers needs, as customers wonder when and how their needs will be addressed.

I have witnessed many companies introduce a product just because their rivals have done the same and in the process fail to ask, “What will our clients want from us in the next 5 years?” A good business person should avoid being pulled in by marketing myopia. Businesses that have become successful have worked tirelessly to understand the customers that build them.

The best business promotion is where a company seeks to offer personal service. The only time they loose is when they venture into new markets and fail to carry their heritage with them.

The businesses that struggle usually inscribe their branding strategy on the billboards. They think by writing that they fulfill promises and care about their customers’ needs, their clients will believe them. Some of them use technical terms that are not relate to their customers day to day needs.

Technology has for sure eased things, but in the process companies have lost the personal touch with their clients. A good example is the way banks introduced the ATM services, though the idea was noble and it helped to cut costs, customers were driven from the banking hall to outside the building where they interacted more with machines than with people.

Stephen is an Business Organizing Expert . He researches and studies on big and small business strategies . Website: Business Management Solutions for efficient business operations.

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Customers are known to go for certain brand names and the reason for this is because they are reliable. Every time business owners stick to their promises, it increases their chances of improving their overall business brand.

Effective business promotion calls for maintain quality of your products hence optimizing on price value. Consistent quality production never goes unnoticed by your customers and they will be willing to part with their money at the given price. Constantly, work towards finding attributes that would enhance your products since it will enable you to stay ahead of your competitors.

The best way to achieve this is by continuously assessing your brand products features. This will set the pace for innovation in the days to come considering the irregular market trends. Try to periodically review your product presentation, design labels and packaging. Also, add value to your products and services periodically.

Something to avoid is confusing customers, especially when you have a wide range of services using the same brand name. Work towards clarifying the intention and purpose of each of your products.

To maintain a strong brand name, strive towards continuously fulfilling all the expectations of your customers. Every time you introduce a product using your business brand, make sure your first customers recommend it to others. In addition, note that your current customers will always be the first people to try your new products hence deliver on your advertisement promises. This way you will establish a brand name that will always act as a launch pad for all your future products and services.

Stephen is an Business Organizing Expert . He researches and studies on big and small business strategies . Website: Business Management Solutions for efficient business operations.

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As you should know by now, you must be using some sort of squeeze page also referred to as an optin box as the base point for any online business. Your squeeze page should be considered like a shop window to your business.

Door salesman and telemarketing campaigns have always suffered from a low conversion rate this is because they use very direct sometimes in your face direct advertising – contacting the customer directly instead of letting them come to you.

An optin page simply put, gets potential customers to you. They make the first step and ask for additional information, once they sign up to your list. Or they will leave, simple.

Below are 2 fantastic tips you can use to increase your opt-in rates by at least 9%:

1) Split-Test your pages

This sounds so obvious but only 1 in 50 squeeze page business owners actually do it! Split-test your WebPages to discover the top converting version of that webpage. Split-testing should be on going, keep testing your headlines, bullet points, formats (Arial etc) against other formats to consistently increase your conversions.

One particular online marketer has about 23 different variations of his squeeze page showing to his visitors! That’s split testing on a huge scale! This sort of testing should be done once you begin to acquire lots of traffic.

Use Google Analytics – it’s free and straightforward.

2) Use An Exit Pop-Up

Try and use an exit pop-up were possible. You could even use an html pop-up, there is some newer technology which you could try out such as the Virtual Sales Agent. Offer the prospect a bonus complimentary gift if they opt-in with your exit pop-up. This alone accounts for almost 2% of my list. Not a massive amount, but it’s better to have 2% than not.

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David Gange

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All Business owners today are seeking cost ways to increase sales and decreasing spending. While more and more individuals are using voicemail broadcasting to generate leads can voicemail broadcast be considered an effective marketing tool?
The Phone Broadcast Club has recently emerged as a service that gives you the ability to contact hundreds or even thousands of highly targeted prospects with the simple click of a button but how cost effective is this system?
How does the system work?
Club members receive immediate access to the members area upon payment. Each member will create a user name and password that will give them access to the members area.
There is no software to download and you system can virtually be set up within minutes.
1. Make a decision on which leads you will use in the system: MLM Genealogy leads or Business to Business leads, purchase wholesale leads from Phone Broadcast Club or upload your own purchased leads from an outside vendor. 2. Let the system know what time and day you would like to broadcast to begin and end 3. Upload your phone list 4. Either use one of the pre-recorded professional voice messages provided in the back office or call a special number and record your message over the phone. 5. Test the call to insure everything is working properly then press send to broadcast the call to your prospect.
Pros
Similar systems can run you anywhere from $500 – $10,000. Phone Broadcast Club has made this system affordable for everyone at a cost of $100 plus a one time set-up fee of $25.00 and a $24.95 monthly fee for maintenance, access to leads, etc.

Extensive training is provided via video, training manual and webinar. Members can also receive one on one support via telephone or email.
The cost to send a 30 second connect call can cost as much as 12 cents per call with many companies. The Phone broadcast Club wholesale cost for a 30 second connect call is 1.8 cents per minute making it one of the most affordable voicemail broadcasting systems available.
Over 15 professional voice recorded messages are available to club members at no additional cost. Members can simply download the recorded calls to their computer then upload them into the voicemail broadcasting system.
The Phone Broadcast Club seems to understand the need for its members to start earning immediately. The Phone Broadcast Club has added a reverse 2 up compensation plan which allows members to earn $100 on their first, third training sale and every sale after the fourth sale. The second and forth training sales are passed up to their enroller.
The Phone Broadcast Club provides a scrub against the Do Not Call List and also has a feature which will give you the option of blocking calls to cellular numbers. This is extremely important as it is against the law to make a sales call to cellular number without the prospects authorization since the prospects has to pay for the call.
Cons.

I Am an online Cash Gifter!

And if you want to find out more about how you can easily make $11,000 in the next 12 days with my easy to follow techniques please visit www.magicpbcgenie.com

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In dental advertising, there are three kinds of herds that you should focus on. The first herd that you should focus on in dental advertising is the current and inactive patient base. This base should be nurtured and offered more services every single month. The second herd in that you should focus on in dental advertising is the herd of all the people that we have relationships with. They are our friends, family, and all the business owners that we go on the other end, where they call us and we write our checks to. And now let me discuss to you in details the third herd in the business.

The Third Herd In The Business:

The third herd that you should focus on in dental advertising is the “interested but not ready herd”. They are your “lead”. I talked about “lead generation marketing” in my previous articles . For example, if we’re going for cosmetic dentistry, and we call on a certain patient and ask them: “Are you embarrassed by your smile?”. Then we give them two options – first option is: they can call directly to the office for consultation; second option is: they can come in and get them to call toll free order message hot line number or go to a website to get a frequency awareness report. Then this group of people who requested would build up in number. And let’s say that in a span of over a year, you might have 3,000 people or 5,000 people who are on that list. Although there are some people on that list who just will never come in, the good thing about advertising and marketing with these people is that we know that they’re really interested! That’s why they requested for a report, which means that they’re interested of whatever services that you have to offer them in advertising. Then you can do anything you want to in your business: you can have headache sufferers; you can go to implant patients; you can do cosmetic dentistry, etc.

Nurturing And Targeting The Herd In Dental Practices:

This is the herd in dental advertising that most people fail to nurture. How do you nurture or target them? You can do many things: you can run a website campaign for the tv; you can do radio advertisements; and you can send out tear-sheet mailing wherein they opt in and out of our funnel (wherein we mail them a direct mail package and send them e-mails all at the same time). The challenge here is how you manage all of them. In my case, I’m running five different companies under the same umbrella, wherein there’s so much marketing that’s going on automatically every month, and it’s impossible that we’ll be able to manage all of them if we try to use our contact management system and traditional management software. To cope up with this, for the last couple of years we actually work with Infusion (a company) and they’re speaking our next super conference, and probably in every event. If you’d like to sign up for the next event, do so and just log on to our website over the following days.

Visit our website at www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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In this article, dental practice management consultant Ed O’ Keefe will share to you something about case acceptance in your dental practice. The dental practice management consultant will also share to you the 80% – 20% rule that exists in the business
of dental practice. And the dental practice management consultant will also share to you the way on how to increase your case acceptance in your practice. And this is something they focus specifically at their dental practice website!

Here’s what the dental practice management consultant will share to you about case acceptance:

What is case acceptance? Case acceptance is the process of getting your dental patients to accept the treatments or services that you offer them in your dental practice, be it in Sedation dentistry, Implant dentistry, Invisalign,Cosmetic dentistry, etc. As a dental practice management consultant, I always tell my clients that case acceptance is a lot easier when you have a constant flow of patients in your dental practice! In here, you are putting more and more people through your practice, and you’re still going to have that 80% – 20% rule that exists in the business (as a matter of fact, no matter what kind of practice you run or you’re into, you’re still going to get this kind of rule). So what is this rule? It means that out of the 100% people (they may be business owners, or sales reps, or people who need referral relationships) who you put on your mailing lists and send out some newsletters to them, 80% of them will never probably do, maybe they might send you one referral or just do anything with you. And the remaining 20% of these people are going to be your true champions; they are the ones who are going to create a strong relationship with you, and create your own automatic referrals! Everybody wants to have those 20% of people into their practice.

And I tell you, the hardest doctors that we consult with are the ones that say, “I only want the top 5% of them!”. Well, unless you want to spend ridiculous sums of money, just by targeting them and be that picky where you are going through every single patients, and doing that “good patient-bad patient, good patient-bad patient” routine, that’s going to be tough, I mean I myself can’t assume it. I always tell people this scenario like you can go out to a restaurant bar out there, or go to an outdoor steakhouse, and you’re going to be in a waiting area with 100 people, or maybe 200 people, maybe just 5 people; it doesn’t matter… the whole idea is you can’t just pick out the people with the most amount of money. Even if you try, and you think you could, but that’s only projection… and you just don’t know that. So, as a dental practice management consultant, I always tell my clients that what they need is this process where you just stick in people in a funnel, and the reality is you keep coming back to these people who will be spending more money in your dental practice than all the other people out there.

And as for increasing the case acceptance in their practice, what I tell my clients as a dental practice management consultant is to take care of their patient base… give the best service that you can give them and satisfy them whichever way possible, and what’s going to happen is that your patients will always accept the treatments that you offer them… and they will always pay, stay, and refer into your dental practice!

Log on to our dental practice management website, www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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Who are the secondary herds in your dentist practice? In this article, I will share to you who the secondary herds are in your dentist practices as you are managing it. I will also give you the idea why these herds are also very important in the growth of your dentist practices as you are managing it. As you are managing your dentist practices, nurture these herds as well, as it is one of the most important assets in your practice. And this is something we focus specifically at our dentist practice website!

So, who are the secondary herds in your dentist practice? The secondary herds are the people you currently have relationships with. They are your family, your friends, your alumni, or every single business owner that you participate and have relationships with. Now, one of the things we often overlook are the business owners. In managing our dentist practices, we’re so aggressively ready to spend a ton of money on external marketing, which is smart if you’re doing it correctly. But we have these hidden diamonds… these hidden assets sitting all around us that we are not utilizing. And one of the things that I like to teach my clients is that they should always go back to ground floor business building and think strategically, rather than have them just spend money and have them hoping for a bunch of money to come back to them.

I like to tell people: “Well, do you know business owners who already have their own herds?”. And it is because if you can do a joint venture relationship, or referral relationship with a business owner, or co-op relationship, where they spend money and you organize it, and when you get a free advertising, you can have a ton of patients coming into you or clients coming into you from other business owners! So let’s focus on that and stimulate your brain a little bit. Let’s take for example a business owner, and I ask him “Who do you hire to do your plumbing?”, or “What contractors do you hire to do the cement?”, or “Who are you hiring for this kind of task or job?”, etc. Well, as you can see, that guy knows a ton of people, right? For example, he has a window guy, and this window guy has a client base. Now, I want to create a relationship with him or her. And so you can go down and down the line of that, and those people are already people that you have invested money with, you already have a relationship with; and there is some built-in “reciprocity” already because you spend money with them, and you’re giving them business. Now, the more logical and probably the more real business owners that you, as a dentist, would go after as you are managing your dentist practices would be owners of more physician-types of businesses. On the other hand, I would tell you that it’s probably false thinking in your part if you just limit to other physicians. And here’s why. It’s because a lot of times other physicians are clueless, and they’re so insurance driven, and so medical-oriented that they don’t understand that they are actually growing a business! The exception to that rule are usually cosmetic surgeons who understand it. You’ll see a couple of chiropractors who will get it. But I rarely heard anything good about it so i would go to them for joint ventures, but I think the overlooked ones are the people who make all their money and referrals. So, I think of realtors, mortgage brokers, financial planners, insurance reps, and I even think of a good lawyer who understands the business side of it!

You can create a relationship that I call your “Power of 51”. In here, what you’re looking for are 51 business owners, or sales reps, or people who need referral relationships; and over the next 3 months, 6 months, or over the next year, you can start putting them on your mailing lists, start sending out some newsletters, and start nurturing those people! And start taking really, really good care of them and differentiate yourself. (You can send them books like “Pour Your Heart Into It” by Howard Schultz, “Good To Great!” by Jim Collins, and “Screw It, Just Do It!” by Richard Branson… and I assure you that they’ll appreciate it because these books are good to read, and you just can’t go wrong sending it to them!). Now, the reason why I say pick 51, is because out of those 51 people, you’re going to find that 80% of them will never probably do, maybe they might send you one referral or do anything with you. But on the positive side, you’re going to find the top 20% of them who are going to be your true champions! You’re going to find 10 – 15 people who are going to create a strong relationship with you and create your own automatic referrals. So, that’s how you create a secondary herd as you are managing your dentist practices. Take good care of them, nurture them, and let them grow as well!

Log on to our dentist practice website, www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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Without exception new marketers on my team–which ranges from Canada to Australia and countries in between–experience what they usually identify as “discouragement” in their home based online business. It is a matter of course with most people.

But these feelings don’t need to impede the development of your internet marketing business. I always suggest two steps to deal with negative and potentially destructive feelings: accept them, and then defeat them. It really is as straightforward as that, although I’m sure that many, many people will doubt that it’s so  easy.

Here’s Step 1 of my approach: The first step is to accept pessimistic feelings as a normal reaction to any new endeavor and to remember that the vast majority of new business owners will experience the exact same emotions. Sadly, people often give in to these emotions and allow them to control their forward progress. And it does not have to be that way.

Accepting the feeling as normal allows you to put yourself in a position of thinking and acting logically. Emotion serves many mighty purposes, but often the emotions that impede growth need to be dealt with through logical step-by-step actions. Modifying your mindset empowers you to make changes.One thing I help my team members do is to redefine the emotions. Many times I will receive an email such as the following:

“Brian, I’m discouraged by the results I’m receiving in [fill in the blank online marketing methods].”

My response is always along these lines:

“John, I think I understand what you’re experiencing. Let’s not call it ‘discouragement’ because that has the connotation that the feeling is bigger than you and can lead to quitting or abandoning your goals. Let’s more accurately restate it as being ‘disappointed in the current results’. The difference is that discouragement often leads to giving up, while disappointment leads to analysis and action.”

My team members typically feel empowered in response to this new perspective. They almost immediately embrace my point of view and then move to step 2: Defeating the Negative Effects of Disappointment.

Brian A Moore is a successful home based business coach and mentor who assists serious entrepreneurs in building a profitable online business with multiple incomes streams. Brian brings to the industry 25 years of experience gained in the high-tech corporate world where he developed a reputation for building and maintaining successful teams. He currently offers a huge array of internet marketing Best Known Methods in a series of free videos…

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