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As a dentist practice management consultant, I find that keeping a constant flow of patients is one of the biggest challenges in dentist practice management. Unfortunately, even the greatest dentist in the world will go broke without a constant stream of new patients who pay, stay and refer. Here are the strategies on how to deal with such a challenge in dentist practice management.

Create A Constant Stream Of Patients:

In dentist practice management, create a constant stream of specific high quality new patients. As a good start, attract the precise type of patients in your practice, who accept your treatment recommendations. Keep in mind that it doesn’t matter how long you’ve been in the business, you always have to keep new fresh patients coming into your practice.

Reactivate Existing Patients:

The inactive and unfinished treatment base is the hidden goldmine within your practice. And I always advise my clients to go after this hidden goldmine. How do you do this in dentist practice management ? You can:

* send out 3-step to 4-step direct mail campaign

* offer your patients credits towards any cosmetic dentistry

* do voice broadcast to your patient’s home or phone calls

* use e-mails as a multimedia approach

Create A Referral System:

The next thing that you can do is create a referral system that gets to bring a flood of referrals to your practice. If the referral system is based on your own efforts, then you do not have a true system in place. A great referral system is a system that is team-generated and team-oriented. In dentist practice management, the team has a responsibility and accountability for those results.

Get Patients To Choose More Of Your Services:

Get existing patients to choose more services from you. Whether you do any kind of service in your practice ( Invisalign, implants, TMJ, veneers, etc), it doesn’t matter. What I advise my clients to do is that if they have new services, pick one or two services a month that they want to promote through their newsletter, postcard or e-mail. In dentist practice management, remind your patients of the other services that you have. With this, you get more patients to choose more of your services; and also you get more word of mouth from your current patients. Through this, existing patients will refer people into your practice.

So always remember these strategies as you go on with your dentist practice management. These will give you a constant flow of patients, and let you achieve success in your practice!

Log on to www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

Article Source:FREE Downloads

Getting in more patients in your dental practice can be quite a challenge for you as a dentist. What you always want to happen in your dental practice is to have a transition from getting less patients to getting more patients. Now, all you need to get this kind of transition in your dental practice is just a good “transition strategy”. Here are some good “transition strategies” for you in your dental practice.

Transition Strategy #1: Have A Constant Stream Of Specific High Quality Patients

For the first transition strategy in your dental practice, create a constant stream of specific high quality new patients. Attract the precise type of patients that you want to come into your dental practice, who accept your treatment recommendations (and if these patients refer as well), and this will be a good start for you in your dental business. Keep the flow of new fresh patients coming in to your dental practice to promote the growth of your dental business and have more patients as time goes by.

Transition Strategy #2: Reactivate Your Dental Patients

For the second transition strategy in your dental practice, go for the hidden goldmine in your dental practice to reactivate your dental patients. This hidden goldmine is the inactive and unfinished treatment base. What you should do is go after this hidden goldmine by: sending out 3 step to 4 step direct mail campaign; offering your patients credits towards any cosmetic dentistry (credit any kind of whitening,etc.); doing voice broadcast to your patients’ homes or phone calls (this always works tremendously); or going for e-mails ( the use of e-mails as a multimedia approach is one of the most powerful way to do it!).

Transition Strategy #3: Create A Referral System In Your Practice

For the third transition strategy in your dental practice, create a referral system in your practice. Create such a system that gets people to bring a flood of referrals to your dental practice. If the referral system is based on your own efforts, then you do not have a true system in place. In your dental practice, have a great referral system that is team-generated and team-oriented. The team has a responsibility and accountability for those results. Make sure to satisfy your dental patients with your services that you offer them. As they are satisfied with the services that you offer them, the big possibility is that they will refer you to their family and friends, and through this you will get in more patients to come into your practice.

Transition Strategy #4: Get Patients To Choose More Services From You

For the fourth transition strategy in your dental practice, get existing patients to choose more services from you. You see, whether you do an Invisalign, implants, veneers, TMJ…it really doesn’t matter. Contrary to what you think you know, dental patients really don’t know these treatments because they’re so busy dealing with their own lives. What I advise is for you to pick one or two of your services a month that you want to promote through your newsletter, postcard or e-mail. Remind your patients of the other services that you have in your dental practice, and you will get dental patients to choose more of your services, and also you get more word of mouth by just talking to your existing dental patients about the services that you have and the problems that they can solve. By doing this, existing patients will refer people more often.

As you go on with your dental practice, keep in mind these “transition strategies”, for they will help you in acheiving a constant flow of more patients in your practice. These strategies will also help you in promoting the growth and success of your dental practice as well.

Visit our website at www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

Article Source:FREE Downloads

In dental advertising, there are three kinds of herds that you should focus on. The first herd that you should focus on in dental advertising is the current and inactive patient base. This base should be nurtured and offered more services every single month. The second herd in that you should focus on in dental advertising is the herd of all the people that we have relationships with. They are our friends, family, and all the business owners that we go on the other end, where they call us and we write our checks to. And now let me discuss to you in details the third herd in the business.

The Third Herd In The Business:

The third herd that you should focus on in dental advertising is the “interested but not ready herd”. They are your “lead”. I talked about “lead generation marketing” in my previous articles . For example, if we’re going for cosmetic dentistry, and we call on a certain patient and ask them: “Are you embarrassed by your smile?”. Then we give them two options – first option is: they can call directly to the office for consultation; second option is: they can come in and get them to call toll free order message hot line number or go to a website to get a frequency awareness report. Then this group of people who requested would build up in number. And let’s say that in a span of over a year, you might have 3,000 people or 5,000 people who are on that list. Although there are some people on that list who just will never come in, the good thing about advertising and marketing with these people is that we know that they’re really interested! That’s why they requested for a report, which means that they’re interested of whatever services that you have to offer them in advertising. Then you can do anything you want to in your business: you can have headache sufferers; you can go to implant patients; you can do cosmetic dentistry, etc.

Nurturing And Targeting The Herd In Dental Practices:

This is the herd in dental advertising that most people fail to nurture. How do you nurture or target them? You can do many things: you can run a website campaign for the tv; you can do radio advertisements; and you can send out tear-sheet mailing wherein they opt in and out of our funnel (wherein we mail them a direct mail package and send them e-mails all at the same time). The challenge here is how you manage all of them. In my case, I’m running five different companies under the same umbrella, wherein there’s so much marketing that’s going on automatically every month, and it’s impossible that we’ll be able to manage all of them if we try to use our contact management system and traditional management software. To cope up with this, for the last couple of years we actually work with Infusion (a company) and they’re speaking our next super conference, and probably in every event. If you’d like to sign up for the next event, do so and just log on to our website over the following days.

Visit our website at www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

Article Source:FREE Downloads

In this article, dental practice management consultant Ed O’ Keefe will share to you something about case acceptance in your dental practice. The dental practice management consultant will also share to you the 80% – 20% rule that exists in the business of dental practice. And the dental practice management consultant will also share to you the way on how to increase your case acceptance in your practice. And this is something they focus specifically at their dental practice website!

Here’s what the dental practice management consultant will share to you about case acceptance:

What is case acceptance? Case acceptance is the process of getting your dental patients to accept the treatments or services that you offer them in your dental practice, be it in Sedation dentistry, Implant dentistry, Invisalign,Cosmetic dentistry, etc. As a dental practice management consultant, I always tell my clients that case acceptance is a lot easier when you have a constant flow of patients in your dental practice! In here, you are putting more and more people through your practice, and you’re still going to have that 80% – 20% rule that exists in the business (as a matter of fact, no matter what kind of practice you run or you’re into, you’re still going to get this kind of rule). So what is this rule? It means that out of the 100% people (they may be business owners, or sales reps, or people who need referral relationships) who you put on your mailing lists and send out some newsletters to them, 80% of them will never probably do, maybe they might send you one referral or just do anything with you. And the remaining 20% of these people are going to be your true champions; they are the ones who are going to create a strong relationship with you, and create your own automatic referrals! Everybody wants to have those 20% of people into their practice.

And I tell you, the hardest doctors that we consult with are the ones that say, “I only want the top 5% of them!”. Well, unless you want to spend ridiculous sums of money, just by targeting them and be that picky where you are going through every single patients, and doing that “good patient-bad patient, good patient-bad patient” routine, that’s going to be tough, I mean I myself can’t assume it. I always tell people this scenario like you can go out to a restaurant bar out there, or go to an outdoor steakhouse, and you’re going to be in a waiting area with 100 people, or maybe 200 people, maybe just 5 people; it doesn’t matter… the whole idea is you can’t just pick out the people with the most amount of money. Even if you try, and you think you could, but that’s only projection… and you just don’t know that. So, as a dental practice management consultant, I always tell my clients that what they need is this process where you just stick in people in a funnel, and the reality is you keep coming back to these people who will be spending more money in your dental practice than all the other people out there.

And as for increasing the case acceptance in their practice, what I tell my clients as a dental practice management consultant is to take care of their patient base… give the best service that you can give them and satisfy them whichever way possible, and what’s going to happen is that your patients will always accept the treatments that you offer them… and they will always pay, stay, and refer into your dental practice!

Log on to our dental practice management website, www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

Article Source:FREE Downloads

In this article, what I’m going to share to you is basically about the 3 key ideas for income growth. These key ideas will really help you in the growth of your dental practice. And this is something we focus specifically at our dental practice growth website! Always keep in mind that you should have these ideas to promote the growth of your dental practice to keep the “blood” of your business flowing!

To promote the dental practice growth that you want, the key ideas that you need to have are the following:

Key Idea#1: Have More People Buy Your Services

Now, in your dental practice, you are looking to market and you are also looking to get more people in your doorstep. And once that you have that patient in your doorstep, for example, before they go for cleaning, there’s probably some other things that they may want to do. So, it is quite necessary for you to find out what the needs and wants of your patients are… and you can do this by talking to them! By doing this, you get people (or your patients) to buy more services from you!

Key Idea#2: Upsell Your Treatments

We all know that “upselling” means that you are attempting to persuade a customer (or in the case of dental practice, your patients) to purchase or avail more of your dental services. So, as mentioned earlier, get your patients to buy more services from you by talking to them and asking them what they really need and what they really want; be it in cosmetic dentistry, or they want dental implants, they want to avail for Invisalign, etc. There are so many things that you can offer them!

Key Idea#3: Expand Your Services

So in your dental practice, how do you get more people in? There are a lot of things that you can do for this. You can go for direct marketing; lead-generation marketing; reactivating your patients who have left, who are out, or who you haven’t seen in a while (get in touch with them every once in a while); marketing to different kinds of niches; create your “herd” and do some internal marketing. In our case, we have clients go for “care-to-share” programs, “whitening for life”, closer re-care appointments, do sealants, sedation dentistry ( for those patients who are fearful that it calls for a need to sedate them and do all the treatment for them in one day), ortho, Invisalign, non-surgical perio, full mouth rehabs, TMJ and sleep apnea. These are just examples of what you can have in your dental practice.

So, for the growth of your dental practice, have more patients buy your dental services, upsell your dental treatments, and also expand your dental services. And always remember to take good care of your patients because they are the most important and valuable factor that keeps your business going! Go with these key ideas, and achieve success in your business!

Log on to our dental practice growth website, www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

Article Source:FREE Downloads

In dental practices, there are three kinds of herd in the dental business. The first herd in dental practices is the current patient base and inactive patient base. This base should be nurtured and offered more services every single month. The second herd in dental practices is the herd of all the people that we have relationships with. They are our friends, our family, and all the business owners that we go on the other end, where they call us and we write our checks to. And now for the third herd…

The Third Herd In Dental Practices:

The third herd in dental practices is what we call the “interested but not ready herd”. In other words, they are your lead. I have already talked about lead generation marketing in my previous articles . Take for example, if we’re going for cosmetic dentistry, and we call on a certain patient and ask them this question: “Are you embarrassed by your smile?”. Then we give them two options – first option: they can call directly to the office just to set up a consultation; second option: they can come in and get them to call toll free order message hot line number or go to a website to get a frequency awareness report. Then as time goes on, that group of people who requested would build up in number. And in a span of over a year, you might have 3,000 people or 5,000 people who are on that list. However, there are some people on that list who just will never come in. But on the other hand, the good thing about marketing with these people and getting a ton of leads of people who are interested is the fact that we know that they’re really interested! That’s why they requested for a report, which means that they’re interested of whatever it is that you have to offer them. Then you can do anything you want to in your business: you can have headache sufferers; you can go to implant patients; you can do cosmetic dentistry. So you get to decide on how you want to do it. You can mail them until the time comes that they ask to get off your list, or after 18 months minimum and they drop off and you just get rid of them.

Nurturing And Targeting The Herd In Dental Practices:

Truth be told, this is the herd in dental practices that most people fail to nurture and take care of. So how do you nurture or target them? You can do many things: first, you can run a website campaign for the tv; second, you can do radio advertisements; and third, you can send out tear-sheet mailing wherein they opt in and out of our funnel (wherein we mail them a direct mail package, then we go to postcard, postcard, then direct mail package and all on that time where we send them e-mails all at the same time). Now, the challenge here is how you manage all of them. Right now, I’m personally running five different companies under the same umbrella. There’s so much marketing that’s going on automatically every month, and it’s close to impossible that we’ll be able to manage all of them if we try to use the contact management system; or even try to use traditional management software we have. As a remedy, what we have done for the last couple of years is that we actually work with the company called Infusion and they’re speaking our next super conference, and probably in every event. If you would like to sign up for the next event, you can do so and just log on to our website over the next days.

Visit our website at www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

Article Source:FREE Downloads

As a dentist practice management consultant, I find that keeping a constant flow of patients is one of the biggest challenges in dentist practice management. Unfortunately, even the greatest dentist in the world will go broke without a constant stream of new patients who pay, stay and refer. Here are the strategies on how to deal with such a challenge in dentist practice management.

Create A Constant Stream Of Patients:

In dentist practice management, create a constant stream of specific high quality new patients. As a good start, attract the precise type of patients in your practice, who accept your treatment recommendations. Keep in mind that it doesn’t matter how long you’ve been in the business, you always have to keep new fresh patients coming into your practice.

Reactivate Existing Patients:

The inactive and unfinished treatment base is the hidden goldmine within your practice. And I always advise my clients to go after this hidden goldmine. How do you do this in dentist practice management ? You can:

* send out 3-step to 4-step direct mail campaign

* offer your patients credits towards any cosmetic dentistry

* do voice broadcast to your patient’s home or phone calls

* use e-mails as a multimedia approach

Create A Referral System:

The next thing that you can do is create a referral system that gets to bring a flood of referrals to your practice. If the referral system is based on your own efforts, then you do not have a true system in place. A great referral system is a system that is team-generated and team-oriented. In dentist practice management, the team has a responsibility and accountability for those results.

Get Patients To Choose More Of Your Services:

Get existing patients to choose more services from you. Whether you do any kind of service in your practice ( Invisalign, implants, TMJ, veneers, etc), it doesn’t matter. What I advise my clients to do is that if they have new services, pick one or two services a month that they want to promote through their newsletter, postcard or e-mail. In dentist practice management, remind your patients of the other services that you have. With this, you get more patients to choose more of your services; and also you get more word of mouth from your current patients. Through this, existing patients will refer people into your practice.

So always remember these strategies as you go on with your dentist practice management. These will give you a constant flow of patients, and let you achieve success in your practice!

Log on to www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

Article Source:FREE Downloads

In dental advertising, there are three kinds of herds that you should focus on. The first herd that you should focus on in dental advertising is the current and inactive patient base. This base should be nurtured and offered more services every single month. The second herd in that you should focus on in dental advertising is the herd of all the people that we have relationships with. They are our friends, family, and all the business owners that we go on the other end, where they call us and we write our checks to. And now let me discuss to you in details the third herd in the business.

The Third Herd In The Business:

The third herd that you should focus on in dental advertising is the “interested but not ready herd”. They are your “lead”. I talked about “lead generation marketing” in my previous articles . For example, if we’re going for cosmetic dentistry, and we call on a certain patient and ask them: “Are you embarrassed by your smile?”. Then we give them two options – first option is: they can call directly to the office for consultation; second option is: they can come in and get them to call toll free order message hot line number or go to a website to get a frequency awareness report. Then this group of people who requested would build up in number. And let’s say that in a span of over a year, you might have 3,000 people or 5,000 people who are on that list. Although there are some people on that list who just will never come in, the good thing about advertising and marketing with these people is that we know that they’re really interested! That’s why they requested for a report, which means that they’re interested of whatever services that you have to offer them in advertising. Then you can do anything you want to in your business: you can have headache sufferers; you can go to implant patients; you can do cosmetic dentistry, etc.

Nurturing And Targeting The Herd In Dental Practices:

This is the herd in dental advertising that most people fail to nurture. How do you nurture or target them? You can do many things: you can run a website campaign for the tv; you can do radio advertisements; and you can send out tear-sheet mailing wherein they opt in and out of our funnel (wherein we mail them a direct mail package and send them e-mails all at the same time). The challenge here is how you manage all of them. In my case, I’m running five different companies under the same umbrella, wherein there’s so much marketing that’s going on automatically every month, and it’s impossible that we’ll be able to manage all of them if we try to use our contact management system and traditional management software. To cope up with this, for the last couple of years we actually work with Infusion (a company) and they’re speaking our next super conference, and probably in every event. If you’d like to sign up for the next event, do so and just log on to our website over the following days.

Visit our website at www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

Article Source:FREE Downloads

In this article, dental practice management consultant Ed O’ Keefe will share to you something about case acceptance in your dental practice. The dental practice management consultant will also share to you the 80% – 20% rule that exists in the business
of dental practice. And the dental practice management consultant will also share to you the way on how to increase your case acceptance in your practice. And this is something they focus specifically at their dental practice website!

Here’s what the dental practice management consultant will share to you about case acceptance:

What is case acceptance? Case acceptance is the process of getting your dental patients to accept the treatments or services that you offer them in your dental practice, be it in Sedation dentistry, Implant dentistry, Invisalign,Cosmetic dentistry, etc. As a dental practice management consultant, I always tell my clients that case acceptance is a lot easier when you have a constant flow of patients in your dental practice! In here, you are putting more and more people through your practice, and you’re still going to have that 80% – 20% rule that exists in the business (as a matter of fact, no matter what kind of practice you run or you’re into, you’re still going to get this kind of rule). So what is this rule? It means that out of the 100% people (they may be business owners, or sales reps, or people who need referral relationships) who you put on your mailing lists and send out some newsletters to them, 80% of them will never probably do, maybe they might send you one referral or just do anything with you. And the remaining 20% of these people are going to be your true champions; they are the ones who are going to create a strong relationship with you, and create your own automatic referrals! Everybody wants to have those 20% of people into their practice.

And I tell you, the hardest doctors that we consult with are the ones that say, “I only want the top 5% of them!”. Well, unless you want to spend ridiculous sums of money, just by targeting them and be that picky where you are going through every single patients, and doing that “good patient-bad patient, good patient-bad patient” routine, that’s going to be tough, I mean I myself can’t assume it. I always tell people this scenario like you can go out to a restaurant bar out there, or go to an outdoor steakhouse, and you’re going to be in a waiting area with 100 people, or maybe 200 people, maybe just 5 people; it doesn’t matter… the whole idea is you can’t just pick out the people with the most amount of money. Even if you try, and you think you could, but that’s only projection… and you just don’t know that. So, as a dental practice management consultant, I always tell my clients that what they need is this process where you just stick in people in a funnel, and the reality is you keep coming back to these people who will be spending more money in your dental practice than all the other people out there.

And as for increasing the case acceptance in their practice, what I tell my clients as a dental practice management consultant is to take care of their patient base… give the best service that you can give them and satisfy them whichever way possible, and what’s going to happen is that your patients will always accept the treatments that you offer them… and they will always pay, stay, and refer into your dental practice!

Log on to our dental practice management website, www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

Article Source:FREE Downloads

In growing your dental practice marketing, you should know five core things or what we call “fundamentals”. These fundamentals are vital to help you achieve success in your dental practice marketing. And this is something we focus specifically at our dental practice marketing website!

Now, in growing your dental practice marketing, you need to stick with these five fundamentals: (1) attract patients; (2) get patients to accept treatment; (3) reactivate patients; (4) get referrals; and (5) get patients to choose more services.

Fundamental 1: Attract Patients!

In dental practice marketing, your job is to create a constant stream of specific high quality new patients in your practice. For me, if you are attracting the precise type of patients in your practice, who accept your treatment recommendations (and they refer as well), then that is what I call a good start! Keep in mind that it doesn’t matter how long you’ve been in the business, you always have to keep new fresh patients coming into your practice.

Fundamental 2: Get Patients To Accept Treatment

Getting patients to accept your treatments can at times be a challenge in dental practice marketing. To achieve this, first is to develop empathy with your patients ( this is perhaps the most important skill you will need in the business); second, win your patient’s confidence and trust; and third, present treatment to the patient, and in the process let the patients choose and accept the treatment.

Fundamental 3: Reactivate Patients

The inactive and unfinished treatment base is the hidden goldmine within your practice. So, what I do is I advise my clients to go after this hidden goldmine. How do you do this in dental practice marketing? You can: send out 3-step to 4-step direct mail campaign; offer your patients credits towards any cosmetic dentistry (whitening,etc); do voice broadcast to your patient’s home or phone calls (which really works tremendously); and use e-mails as a multimedia approach.

Fundamental 4: Get Referrals

The next important thing to remember in dental practice marketing is to get referrals. Create a referral system that gets you to bring a flood of referrals into your practice. Now, if the referral system is based on your own efforts alone, then you do not have a true system in place. Always remember that a great referral system is a system that is team-generated and team-oriented. The team itself has a responsibility and accountability for those results.

Fundamental 5: Get Patients To Choose More Services

In dental practice marketing, you should get existing patients to choose more services from you. It doesn’t matter whether you do an Invisalign, implants, TMJ, veneers, etc.What I advise my clients to do is that if they have new services, pick one or two services a month that they want to promote through their newsletter or postcard or even e-mail. It is important that you make sure that you remind your patients of the other services that you have. By doing this, you get more patients to choose more of your services, and also you get more word of mouth by just talking to your existing patients about the services that you have and the problems they solve!

With these 5 fundamentals or core values stated, I guarantee you that you’ll be on your road to success in your dental practice marketing. All you need to do is stick with these fundamentals on a monthly basis, and you’re going to win the game!

Log on to our dental practice marketing website, www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

Article Source:FREE Downloads