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In dental practice marketing, you should find new ideas to be able to post your services to the public effectively. One of the ideas that people resolve to for this is through ordinary advertising, which is nothing new. But there comes a time that such advertisements seem to prove insufficient in the process. Dental practice marketing demands that your readers get the central message that you want to reach out to them as quickly as possible. So this is where the importance of Free Standing Inserts comes in! Dental practice marketing should be coupled with free standing inserts, and I’ll show you why.

Why Use Free Standing Inserts In Your Practice?

In dental practice marketing, you should go for free standing inserts because:

Reason #1: They Get Read More!

People tend to read more of free standing inserts. When an advertisement or direct mail piece doesn’t work, most people tend to immediately look at the sales copy on the ad or direct mail piece. Remember that the #1 key factor to any advertisement or direct mail piece working is the readership of the piece! The value lies on the attention span that people give in reading your piece.

Reason #2: They Are More Cost-Effective!

There are times that you will find that you can place an ad that covers up a quarter page, but in the same paper run full page free standing insert. Why is this the case? I have no idea. But it tells me that you should be running the free standing insert!

Reason #3: You Can Mail The Same List Weekly Or Monthly For As Little As $800 Bucks!

Dr. Ron Senn told me that he can reach 14,000 homes for $800 bucks. WOW! We spoke about rotating a different 14,000 a week… or running a different advertisement to the same 14,000 every week. The idea was that he can run a weekly free standing insert (find 4 recipients and rotate; or 1 recipient and rotate to whom you send it to) for only $3200 bucks!

Reason #4: You Can Tell More Of A Story!

Smaller advertisements often times lack in telling the entire story. That is one of the main reason why we resolve to “lead generation”. The other reason is the “timing” of people being “interested, but not ready to actually call the office right now”!

The Bottom Line:

The great thing about running a free standing insert is that you have lot of space to tell the story, to agitate problems, and to give good benefits and reasons why they should call you NOW! Most dental ads are missing the “hook”, or the reason why people should continue to read, be interested on this ad that you have placed. Make the ad emotion based, news based with special interest, pain based, testimonial driven, or “celebrity based”(turning yourself into a celebrity!). There are more ways, but the bottom line is that when you are searching for ideas of ways to rotate “what” you are going to place, then that’s a good start. Be creative. What if a reporter was sent over to your office to tell the world about how great you and your office are? Wouldn’t that be great? That is the kind of thing people will read. Go for free standing inserts now, and go onwards with your dental practice marketing!

Visit us at www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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I’ve been asked: “What would be better for my dental practice marketing? Should I go for dental practice Internet (or online) marketing, or dental practice offline marketing?” I answer them with “both and/or neither”. It’s your choice to either go for the Internet or go offline on your dental practice marketing. Both kinds of dental practice marketing strategies, whether going for the Internet or offline, have their own advantages.

Dental Practice Internet Marketing :

My prediction for the next three years is that there would be a big possibility that the patients would go for dental practice Internet marketing, where these patients will try to reach their dentists online. We can estimate that to around 80% of the dental patients’ population. If you throw a question to a hundred people, asking them where they would get their directions, research information and choose new service provider, roughly around eighty to ninety of them would say I just had to “google it”. The Internet would spare them the time going from one location to another. For example, if a person would like to see the latest version of a PC system, wouldn’t it be much easier for him to just go and check it out in the Internet in the comfort of his own home, rather than go to his local shop a few miles away? This would save him time and energy in the process. And like in the field of dental practice Internet marketing, it’s much easier for patients to reach their respective dentists online. Reaching their dentist is simply just within the click of a button!

Dental Practice Offline Marketing :

Like dental practice Internet marketing, offline dental marketing has its advantages as well. The traditional way of reaching people still works for dental marketing. For me, I go for the concept of free standing inserts, which is one of the best, most affordable and also cost- effective ways to do external dental marketing. You can target ideal and potential patients, niche or target out your insert, or give an attractive offer to them straight to your office. Going for direct mailing would be a good thing as well. You see, people will always have there mail boxes available, where they would await for any mail to come to their residences, and this will never go away. They will always have their respective mail boxes and read their personal mails.

With these advantages of both the dental practice Internet marketing and dental practice offline marketing, it’s still a matter of personal choice. Go online or go offline in the business. But always remember that it would always differ depending on the area where you live, the advertising rates, and the responsiveness of the area. If you want to find out which one of these strategies would be better, you can “test” it. Dental practice marketing involves testing, and lots of it. But in my opinion, it’s still the best way that you can reach your goals of increasing your income rates. The choice is yours in your business!

Log on to our website at www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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I’ve been receiving this question from my clients: “What choice would be better? Should I go for dental marketing online, or dental marketing offline?” My answer to this question is both and/or neither. It would be your choice if you go for either online or offline dental marketing. These dental marketing strategies have their own advantages. Be it online or offline dental marketing, you have the choice. In this article I would discuss to you the benefits of such dental marketing strategies.

Dental Marketing Online :

The way I see it for the next three years, the big possibility is that dental patients would go for dental marketing online, where they will get in touch with their dentists through the Internet. Let’s estimate that to around 80% of the patients reaching and finding their dentists through the World Wide Web. Think about this. If you throw a question to around 100 people, asking them where they would get their directions, research information and choose new service provider, roughly around 80 to 90 of them would say “I just had to google it”. Why? Going online would spare them the time going from one location to another. Let’s say, for example, if a person would like to see the latest version of a certain cellphone. Wouldn’t it be much easier for him to just go and check it out in the Internet in the comfort of his own home, rather than go to his local shop a few miles away? This would save him time and energy. This is just like dental marketing online. It would be much easier for dental patients to reach their respective dentists on the Internet. This would save them the time and energy that they would need to go from their home to their dentist’s office. It just takes a click of a button to reach their dentist!

Dental Marketing Offline :

As it is with dental marketing online, dental marketing offline has its advantages as well. The traditional way of reaching people still works for dental marketing. As for my case, I love to go for free standing inserts. It is one of the best, most affordable, cost effective ways to do external dental marketing. You can target ideal and potential patients, niche or target out your insert, or give an attractive offer to them straight to your office. You can also choose direct mailing. People will always have there mail boxes available, waiting for any mail to come to their residences. There is a diminishing number of people reading the daily newspapers, listening to their radios, and viewing their television sets. But not with direct mailing. People still continue to wait for their messages in their traditional mail boxes, and that will never go away.

Conclusion:

The advantages of both the dental marketing online and dental marketing offline having been discussed, it still is a matter of personal choice for the dental marketer. You can go online, or go offline. But take into consideration that it would always differ depending on the area where you live, the advertising rates, and the responsiveness of the area. “Test” to find out which one of these strategies works best. You see, dental marketing involves a lot of testing, but it’s still the best way that you can reach your goals of increasing your income rates. Remember, the choice is yours!

Visit our website at www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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The success of your dentist marketing practice always has something to do with good dentist practice management. In your dentist practice, always aim to have good management to gain more patients, and keep them longer. I will help you discover ways on how to have a good dentist practice management in your business.

Advertise Your Services:

To promote your services in dentist practice management, one of the best ways to do this is to go for advertising. Advertise so that people will know the services that you offer. By advertising, you can help people identify you as a good dentist by overwhelming them with “before and afters” proof. You can educate them through DVD’s, powerpoints, and online. This is the future of dentistry and how it’s going to be sold. You have the options of educating your patients through seminars, local workshops, and you can educate them online too!

Harness The Power Of The Internet:

The second tip in having a good dentist practice management is that make use of the power of the Internet. More and more people everyday log on to the Internet, and it has become a part of their daily activities. With this fact in mind, what you do is create and build your own dental website. Build your website in a way that it would increase the traffic of your visitors (or the flow of people checking out your website). And these visitors can be your potential patients. And the more visitors you have on your site, the higher the ranking of your page is. So, if your site ranks higher in the search engine, then you can get people to find your own website without having to pay google, yahoo, etc for every click. Also, make use of good keywords for your website. Use specific keywords (like dental, marketing, on-line, or any good keywords that you can come up with). This, if done correctly, will enable you to dominate your area in the Internet, and you will be able to crush your competitors in the business!

Be The Best Dentist There Is:

Be the best that you can be in your practice. Perhaps this is the most important factor in dentist practice management. Always make it a point that you satisfy your patients with your services that you offer them. Be the best there is and your current patients will refer you to their friends and family to have you as their own dentist. You will gain good “word of mouth” in your practice, and you will gain more income as well! Have your patients pay, stay and refer!

So, always remember these steps in your dental practice. Remember, maintaining a good dentist practice management will surely bring you success in your business!

Visit www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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To become successful in managing your dental practices, have a gameplan as your business strategy. Having such a gameplan will help you double new patients as you are managing your dental practices. In the niche of dental marketing business, the more new patients that you have, the more successful you will be in the business. Having a business strategy will help you to be on top of your dental practices as you are managing it.

In having a gameplan in managing your dental practices, come up with goals in your practice. These goals are for the following: (1) the number of patients you want in your business; (2) the type of patients you want to attract in your business; (3) the number of referrals you want to generate in your business; and (4) the worth of each patient in your business. Now let me discuss to you these goals in details….

Goal 1: The Number Of New Patients You Want In Your Business

In managing your dental practices, determine the number of new patients you want to have. Let’s say for example, set the number of new patients that you would have for a month. Having this can help you target a specific number of patients at a fixed rate in a month (say 3 patients in a month). Then you can add more new patients to those fixed numbers of new patients (say from the fixed number of 3, now you can have 4 to 5 patients in a month, even more in your practice).

Goal 2: The Type of Patients You Want To Attract In Your Business

Set the type of new patients that you want to attract in managing your dental practices. These vary among individuals coming from different kinds of status and professions. These patients can be lawyers, accountants, etc. You can set up the income that you would like to have in a month; based on how much you would charge for that type of new patient, depending on their status and profession.

Goal 3: The Number Of Referrals You Want To Generate In Your Business

In managing your dental practices, make it a point that you will be able to satisfy your new patients with your dental services. If you satisfy them, then there would be a very big possibility that the number of patients that you have set for in a month will increase; and this would be through their referrals, which are your patient’s friends, relatives, and their acquaintances as well.

Goal 4: The Worth Of Each Patient In Your Business

Set the “lifetime value of each patient” (or the price for each of your patient). Let’s say for example, for patients who are accountants you would charge them $900; for patients who are lawyers you would charge them $950; etc. In managing your dental practices, this can help you set up how much income you would have within a month, and within a year too.

Always keep these goals in mind as you go on with your dental practice. Having a good gameplan in managing your dental practices as a strategy for your business will always help you to make it on top of the dental marketing niche!

Log on to our website, www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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In dental practice internet marketing, you would always want your website to develop and grow. This means that you want to get more traffic into your own dental practice internet marketing website and get lots of dental patients in the process. You should know the stuff that can help you “build up” your dental website! Aside from this, everything else is just plain details in dental practice internet marketing.

The Right Formula For Your Business:

I have come up with a simple yet effective formula for your business. If you want to enjoy seeing more patients from your dental practice internet marketing, then take note and use this formula: T + C = CASH. It’s fairly easy to remember.

T Stands For “Traffic”:

What do we mean by “traffic”? In dental practice internet marketing, it means the rate of people coming in to your website daily through the Internet. These are passionate and enthusiastic people who are seeking out the dental professional they would like to conduct business with. Thus, your website should be presented in a way that it gives and satisfies what they want. Make it a point that your website can communicate with them in a way that it makes it easy for them to choose you as their dentist!

C Stands For “Conversion”:

What do we mean by “conversion”? In dental practice internet marketing, it means that the people visiting your website becomes your new patient. This is what you would really want in your business. You should know how to structure your own website to get people to enter their name and information, then they call you and they officially become your patient! Get people to be your patient through your website. Here’s a scenario: If you are currently getting 100 visitors a month, and you are only getting three new patients from those visits (a 3% conversion ratio). This rate can be improved. If each patient is worth $900 (within a 6 month period), then you are adding $2700 in cash to your practice (referrals not yet included!). So, we start by improving your traffic and get it up to over 300 visitors a month. Then we boost your conversion to around 5%. Immediately, you go from getting 3 new patients a month to now getting 15 new patients a month! Let’s say your average new patient value stays the same ( at $900). So, $900 x 15 new patients = $13,500. And an increase of $10,800 a month ( which is the difference between getting 15 new patients and 3 new patients a month: $13,500 – $2,700 = $10,800). Multiply that increase by twelve months, and it will give you $129,600! An amazing increase in your income!

The formula mentioned above will help you to become successful in your dental practice internet marketing. Promote your website in a way that it would increase the number of visitors, and convert them into your own dental patients in your business!

Visit our website, www.DentistpProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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Dental advertising through the Internet can be very helpful in your dental practice. As we see nowadays, a lot of people spend their time going online to look for the items they want in e-bay; log on to social networking sites to meet new people; search for prices of their favorite cars through online car manufacturer websites; and a lot more. Having this in mind, dental advertising online can help you in your dental practice attract more potential patients as they log on to the Internet. In dental advertising, going online is useful due to the following facts:

Fact#1: People Are Going On-line On The Internet

As mentioned earlier, many people are using the Internet in their daily activities. The number of people that are searching online is greater to that compared to any other media for their service providers. Building your own website for dental advertising involves making sure that your website would increase the traffic of your visitors (which could be your potential patients), as you expect more and more people logging on to the Internet daily.

Fact#2: The Use Good Keywords Can Be Very Effective

Making use of good key words can help you become successful in online dental advertising as well. Make use of specific keywords (like dental, marketing,etc.) that are suitable for your dental business. With this, you can really dominate your area in the Internet… and overcome your competitors online!

Fact#3: Every Visit Counts

Making new patients through the Internet in dental advertising is absolutely FREE! The more visitors you have on your site, the higher the ranking of your page is. If your site ranks higher in the search engine, then you can get more people to find your own website without having to pay google, yahoo, or any search engine there is online, for every click of the button (take note: this could make your own website a lot more famous than all the other sites!). So always remember: every visit counts!

Fact#4: Getting The Best Of Both Worlds

If you want to get either free/natural traffic and paid traffic, then you can enjoy the best of both worlds online! In online dental advertising, the important thing is that when someone searches for the phrase “Your Town Cosmetic Dentist”, you would want to be the one displayed all over the search engines. So, whether your visitors would look up, down, to the left or to the right of the web page… you would want every door to lead to your practice!

So, we can clearly see the importance of the Internet in dental advertising today. Having it as a strategy for your business will not only help you achieve more patients, but more income as well in your practice. The more patients that you have in your practice, the more rewarding it would be for the business!

Visit us at www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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In one of our dental marketing seminars, doctors who are members of the Gold and Gold Plus team of our Inner Circle Coaching Club will share to you how it is like being in such a team. They have shared the benefits of being in the Gold and Gold Plus team and how it made them achieve their goals in one of our dental marketing seminars. And in one of our dental marketing seminars, they have shared how being in the team has molded them into better individuals in their own practice. And this is something that we focus specifically at our dental marketing website!

Here are the testimonials that the doctors have shared at one of our dental marketing seminars about being a member of our Gold and Gold Plus Team:

* “ I think one of the biggest things is I’m no longer worried about money; I’m no longer worried about staff; I spend time with my family; I know what my wife looks like and I can identify my kids! But it snowballs to more than you could ever imagine. I’m back to putting in more hours now because I need to find an associate, I need to find at least two more hygienists, and then we’re looking at building a different building because we’re running out of rooms and we don’t have any more place to put people. And I never in my life thought two years ago when I was looking at a decrease of 4% over the previous year and I got everybody together and join the Gold group and if anything else, you change personally because it’s like you and your staff are in a car, and it’s moving, but nobody’s driving… and it puts you in the driver’s seat! It gets you to step up and be the leader that you’re supposed to be. Your staff is looking at you as a leader. Why? It’s because you’re the authority in the office. I’m still their friend, but I’m also the boss, and I’m the leader of the team. So the whole thing changed and it’s made my life so much better and it’s got my practice so much better. Do something in your practice. Start off with one thing, and then go to the next. If you get a staff that’s nuts like mine are, they try 15 things at the same time! And everybody says like “Where are they all coming from?”. You see, it’s a nice thing to have, because as we did more tracking we found out more. Being in the Gold team really improves your life beyond your wildest dreams! ”

* “ You have to be here surrounded at all the Gold meetings and every event that’s an “Ed O’ Keefe event” with like-minded people. And then it helps because you come to these meetings, you bring your team, and you get so inspired, and then you go back, you do stuff, and then life sets in soccer practice, in basketball practice, and you get off track. So seeing these people and getting together as often as we do really keeps you in focus and holds you accountable so you can get things done. It’s too easy to fall off the wagon and you invest time and it just makes you do this because otherwise you are embarrassed when you get there and you haven’t done anything at all in your practice. It does inspire you, it keeps you on track, it keeps your mind focused, because when you go back and you say “I’m doing this!”, there will be people who will tell you you’re not… that “you’re wasting too much money…”, “you’re wasting too much time…”, “it’s not gonna happen…”, “people have tried it…”, etc. My advise to you is don’t listen to these people. Listen to this group that Ed has because we’re all thinking alike and it does work because we’re all here and we’ve all done it! So I think the Gold team has really helped keeping me in focus to stay positive and stay moving so I keep getting things accomplished! ”

* “ Being in a rural area, I’ve done TV since 1993 and then radio which I have also done recently. But you know everyone sees my picture and me talking and it draws a lot of patients; and its great! But what that leads to is that all of my colleagues in the practice hate me. They think that I’m their competition. Well, I’m not their competition. That new house, a vacation, a brand new boat, a motorcycle… that’s their competition! The fact is that I’m helping them out by drawing attention to dentistry, and they don’t see that. We just don’t buddy up. And the thing that I get here in Ed’s team is that no one here is even thinking that I’m their competition! Everything that is here is freely given, and wants to be given. The people that I know in the Gold Group would hand me anything that they done which they have spent hours on, and they would say “ Well, here it is!”. And to have that kind of resource and to have that in motion, that comes from knowing the people in the group, and you cannot duplicate that. I’ve never been in a group that duplicates that type of a relationship anywhere. You will not see that anywhere. And in two years, I have developed some very close friendships. ”

* “ We came into Ed’s group as a business thing. We wanted a better practice. And what we got out of it are the friendship and the support of great people. People always ask me “When did things change for you?”, “When did you decide to do this?”, and things like that. Before, I didn’t know that I was running away from something I didn’t like. My practice was not what I wanted to do, I was stressed out, but I knew we could do better. But I just needed to be away from there. When I made the switch, and joined Gold, I was moving towards something. And all of a sudden that negative energy that was holding me back was gone. So no longer was I worried about debt, I was worried about wealth; I wasn’t worried about not getting things done, I was worried about what I was going to accomplish. And I got the patients and got them to accept my treatments. So it propelled me faster to go towards something positive and walk away from something negative. And it’s because of the people in the team, it’s because of the family, it’s because of the support. When we all talked individually together the word we used to describe our situation before Gold was “isolation”… and we carried that around! Somebody from the group said “I didn’t have a friend in the world until i got here in Ed’s group…”. These guys are just an email or phone call away. And everyone succeeds because we succeed together. And it gets better and better each year because we do it as better people because we’re a group together. And everyone’s doing it together, so I want to thank everybody! ”

* “ Well for me, I must admit that I’m just naturally a very lazy person. And my natural tendency is just to sit there and vent out. But on the other side though, when I was in a structured environment, you know like school or dental school or anything like that, I felt that I had something to compete for. I had a structure, I had deadlines so I didn’t really do well in that environment because I’m a very “punctual” person. I mean if something is supposed to start at 7, I get to start it out at 7:03. Then I got my own practice; I didn’t have a boss, I wasn’t much of a boss myself, and so nothing would just ever get done. I had a lot of ideas but I would never implement anything. But once I got into Ed’s group, it wasn’t that the group told us we had deadlines, it’s just that finally now I had a deadline where if I wanted to make sure my deadline was the next meeting. So, after joining Ed’s group, everything in my practice changed, I get to implement things and everything is going well with my practice! ”

* “ I guess the bottomline for me being a member of the Gold Plus group is that it’s been life changing! It’s just exciting to know that there are new members and there are other opportunities to share professionally and personally. In addition, Ed O’ Keefe and Wendy Briggs have actually shaped their businesses to serve us better. So I like to thank my colleagues in the group and also thank Ed and Wendy on behalf of myself and my wife. ”

So as you can see, these are very good testimonials that the doctors have shared about my Gold and Gold Plus Group in one of our dental marketing seminars. So, if you are a doctor who wants to achieve more in your dental practice, join us… and we’ll help you become the best doctor that you can be and a successful one in your dental practice!

Log on to our dental marketing website, www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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In this article, dental practice internet marketing consultant Lloyd Irvin, the smartest guy I’ve known who’s an expert on getting traffic to your website the fastest way, will share to you his “magic formula” in achieving success in your dental practice. The dental practice internet marketing consultant would also share to you what the components in the formula mean. He will also share to you how important this formula is if you are to achieve the goals that you have for your dental practice. And this is something we focus specifically at our dental practice internet marketing website!

This is what the dental practice internet marketing consultant would share to you about his formula for success:

As a dental practice internet marketing consultant, this is my formula for success:

Traffic + Conversion = Cash

Now here’s what the components of my formula mean:

Component#1 – Traffic:

What do I mean by “Traffic”? In dental practice Internet marketing, traffic means the number of people coming in to your website daily through the Internet. Hundreds and millions of people are searching for things online every single day… because they have problems, desires, and they want them fixed/achieved right now! They are people who are seeking out the dental professional they would like to conduct business with. Your website should communicate with them in a way that it makes it easy for them to choose you as their dentist!

Component#2 – Conversion:

What do I mean by “Conversion”? In dental practice internet marketing, conversion means that the people visiting your website becomes your new patient.. and this should be your goal for your business! You should know how to structure your own website to get people to enter their name and information, then they call your office and they officially become your patient! As much as possible, you should make sure that you get people to be your patient through your dental website.

Now, with the first two components given, let’s have an example. Let’s say there are a traffic of a hundred people. And you have a conversion rate of about 60% in your dental practice. So now, for the 100 calls that are coming in, you get to have 60 appointments. So once they come into your office for appointment, then you should have the conversion for case acceptance, and that would determine how many cases you’d get. Now, lets do nothing more with the conversion and let’s keep that to 60 %. How can you make more money? You can increase the traffic! Or we can keep the traffic, and increase conversion! Or better yet, why not increase both? Increase the traffic and increase the conversion! So online,say for example, the average case of cosmetic dentistry is about $20,000. So, if you have 100 people coming in to your website, conversion gave you 1 patient, you got 1 case, you get $20,000. Wouldn’t it be worth improving your conversion? And wouldn’t it be worth improving your traffic? Of course it is! So now, online, if you have an opportunity to make $20,000 per case, and if you increase your conversion by 1 or 2 percent, which is easy, then you’ll be making a lot more money! And this is where the component “cash” comes in. So in dental practice internet marketing, to get more cash or money in the business, you can opt to increase your traffic, or to increase your conversion… or better yet, for the best results in your dental practice… increase both.. and achieve success in your business!

Log on to our dental practice internet marketing website, www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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In this article, dental practice internet marketing consultant Lloyd Irvin will share to you the concept/analogy of Brazilian Jiu Jitsu, and how it can be related to dental practice marketing. As a background, the dental practice internet marketing consultant first started as a master of the martial arts, with a specialty in Brazilian Jiu Jitsu. He is a world champion in Brazilian Jiu Jitsu, and is handling one of the best martial arts teams in the country. In this article, he will also share to you the importance of following his systems in making you achieve your goals and success in your dental practice. And this is something that we focus specifically at our dental practice internet marketing website!

Here’s what the dental practice internet marketing consultant would share to you about the concept of Brazilian Jiu Jitsu:

When it comes to being an instructor in Brazilian Jiu Jitsu, the biggest, most frustrating problem that I always have is that my new students would want to learn the most fanciest techniques there are right away! I always tell them that what really makes everything work are the important core basics. But they want to see the “flying triangle”, the “flying disc”, and all these super duper things, and they don’t want to concentrate on the core, mundane, tedious basics of this kind of martial arts. For me, I have the system called the “Androidal Philosophy”. Now, what is this kind of philosophy? Take for example a picture of an android that is being programmed to do what the program only stated it to do. Now, anything that you have to do, if you were that android, you would only do what the program only stated or assigned you to do. You should never do anything different! So I have my own system, and if you follow my Brazilian Jiu Jitsu system, don’t deviate; let me be the programmer and you’d be the android! And I can guarantee you a high level success. Brazilian Jiu Jitsu is just a simple thing. Imagine two people grabbing each other, rolling on the ground, flipping and spinning, all blocking, but no matter how you see people wrestling like this; you’ll never know what it’s all about. Brazilian Jiu jitsu is once you hit the ground, your job is to control the grip while you stabilize your position, and while looking for submission. If there is no submission, further control your grip, while stabilizing your position, all the while further trying to advance your position. And this repeats over and over again! Now, if you have this understanding of Brazilian Jiu Jitsu, you have to learn all the different control positions and all the different advancing positions! But then always go first with the core principle, and then you can build upon that. That’s the system of Brazilian Jiu Jitsu. Now, how can we relate this to the internet marketing system? As a dental practice internet marketing consultant, I always tell people in their dental practice that (as I teach them my systems in internet marketing), no matter what you do, you must master the flow of my internet marketing system if you want to do business online.

My system is once you put a website up, your job is to drive traffic to that website! Then convert as much of that traffic to that website through customers/ prospects.. and that’s it. I always tell them to keep in mind my formula: Traffic + Conversion = Cash. To increase the cash, you can increase your traffic, or you can increase your conversion, or better yet, for best results… increase both of them! I assure you that following this system and formula that I have (like applying the “Androidal Philosophy” that I have for Brazilian Jiu Jitsu), will guarantee you success in your dental practice business!

Log on to our dental practice internet marketing website, www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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