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In this article, dental practice consulting adviser Lloyd Irvin will share to you about getting more paid traffic in your business in online dental marketing. The dental practice consulting adviser will share to you the advantages of getting more paid traffic. And this is something that we focus specifically at our dental practice consulting website!

Here’s what the dental practice consulting adviser will share to you about getting more paid traffic in your business:

As a dental practice consulting adviser, I tell people that getting more paid traffic has its advantages, and these are:

Advantage # 1: You can get this up quick!

The good news about paid traffic is that you can get this up quick; like within just 5 or 10 minutes, you’re up and running. So it’s that fast… within minutes you can already get it!

Advantage # 2: Pay a higher bid and get higher ranking!

As long as you pay a higher bid, you usually go above in ranking! Right now Google just switched everything up, so now it’s not just about paying more money, it’s about the quality of click through, or the rate of the number of people clicking through to see your ads.

Advantage # 3: You can find out if your web page works fast!

One thing we use is this; right now when you’re trying to get a webpage into the free search section, imagine that you spent all the time, doing everything right, and you know everything about how to do it, and you got it into the free search section… but it didn’t convert! Now, what’s the problem here in the scenario? You did all the work, but once you changed the website up, you will lose its rankings. If you get a site
in there that is not converting, then it’s a waste of time. So, when we’re testing new sites in different businesses and different niche markets, we use Google and we just get it up there and see the conversion. When we find out that something converts good, then we take that website and we start working on the SEO (or Search Engine Optimization) to get it in the ranking in the search engines!

Advantage # 4: You can test different ads easily and change them instantly!

You can also test different ads with this. Let me give you a quick tip as an online/offline method. If a lot of people run ads in merchandise, or whatever your money mailer or media they use for mailing out, well most of the times you either buy from a company that’s doing generic ads for you, or you learn how to do marketing yourself and create your own ads, but how can you test an ad and get high results fast? Say you have the money mailer and it’s $3000 per month, so if you test three different ads, you have to spend $9000 that month… and do it again on the succeeding months just to get some results! Whereas online, you take whatever ad you’re running on, take that ad and create a website for it. Then take that ad and make a pay per click Google ad. And on Google you can have upto three ads at the same time. So you make your little ad, you put it online, and then every time somebody comes in to your website and type in that keyword, it will rotate; it will show ad #1 the first time, then ad #2, then ad #3 the next time, and it will just keep on rotating! It will show you which one has a higher click through the rate, and then once it gets to your website, it will now show you which one has a better conversion!

So these are the advantages of getting more paid traffic. As a dental practice consulting adviser, I encourage you to go for getting these paid traffic (provided that you do this the right way) and achieve success in your dental marketing online business!

Log on to our dental practice internet marketing website, www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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In this article, I’m going to share to you the real secret of becoming rich in dentistry. This is something we focus specifically at our internet dental marketing website! Everyday people request some information from me, wondering about how they can make money with their websites, do some stuff, and get some patients via internet dental marketing. You just have to understand how rich people become successful, and how they get to the top of their league! And it is just like how one can also become successful in internet dental marketing.

In internet dental marketing, you have to understand these facts:

* The problem with people today is that they think about their business all wrong. They think about how good they are as a dentist. They think about how pretty their office is. But don’t get me wrong, those things are important. But the only thing that is going to put more money in your bank account is to have patients on a consistent basis walking through your door, giving you money; which means that they accept treatment. Just like, as you can remember, the Beverly Hillbillies, where Jed Clampett, happened to discover oil, and they got rich right? Or remember the gold rush and the oil rush, where people were trying to stake their claim and get their territory, and dig their oil wells really, really deep? The one thing that I see in dentistry as a problem with most doctors is that they don’t drill deep enough. They think too linearly, and they go too wide. And for some reasons, there’s good reason for that because they haven’t been taught how to systematically drill deeper. As an example, let’s talk about the wealthy people. Who are the wealthiest people right now? And how do they become wealthy? Well I think it’s like 20 – 35% of those people, or even more than that, got all their wealth in real estate. They have accumulated locations (just like that board game monopoly). The thing is that they bought real estate. Take for instance McDonald’s. Everybody loves their quarter pounder with cheese and their french fries because they have more cholesterol in it per microgram than any other kind of french fries you can ever get. But that’s what not makes Mcdonald’s, Mcdonald’s. It is wealthy because it owns the real estate. It is a real estate company. It is everywhere you turn! And let’s take a look at Starbucks as another example. They have just announced that they just closed down thousands of stores throughout the country. And it doesn’t matter what people has to say about it. The thing is Starbucks knows that they put themselves everywhere so that they don’t have their competitors taking up those spots, and they put themselves on every single corner so that they own the real estate. They are on top of the consciousness of everybody’s mind. Now how do these relate to you? The virtual real estate that you want to own is online now! So what that means is all the keywords that you want to be recognized has to be on the front page of Google, because the reality is, Google is the number one monopoly board that you want to be on! Recent research shows that 74% of consumers go online to choose their professional service provider (that would be professional practices, small businesses,etc) so if you’re not number one on the first page of Google, then you’re not even recognized! It’s something like less than 5% of the people who go to the internet never even get to page two. It’s crazy right? The important point here is that you should get all the keywords that you want to be registered on and then go on Google. Just type them all in, and see where you’re at!

* Now let’s go to keywords. When you type in a keyword (so say like you do dental implants), and say you are on page 1 of Google! The next thing that I want you to do is click on that link and see what actually comes up. Are you actually the kind of dentist whom that person searches for? Do they actually get what they want in what they’re clicking through? So, if there’s someone who types in implant dentist, and when they click through your link, do they go to a page that has one paragraph about implant dentistry? If that’s the case, or you have a couple of paragraphs for it, that’s not enough to sell a consumer on why they should choose your practice and/or why they should even have that service done. So that’s where they’re at, and guess what they’re gonna do? They are going to hit the back button and they are going to Google again and go somewhere else. (I’m sure you’ve done this; for me I’ve done it a hundred of times!) But imagine for a moment when they come in to your website, it said something like “implant dentistry in your town”. So if you are in Geneva, Illinois, it says “implant dentistry Geneva, Illinois.com”, “Implant dentistry”, or “dental implant Geneva”. Whatever it is, the entire web page should be all about that thing. Its all about helping that patient get what they want, which is information! That is why they’re searching. They’re not searching to choose a dentist, but to find information about what would be the best dentist for their practice, or for their needs; and so what we do is we have these web pages that allow patients to get their information they’re looking for. It also allows us to follow up with them. In a sequential format so that you can convert these patients.

* Now let’s go to the money in dentistry. The money in dentistry, or in any business, is not in the 1%, 2% to 3% of the people who actually respond to your ads. The real wealth is in the 30% to 40% of those people who come to your web page who want more information; but they are not ready to buy yet. The secret is get in front of those people, capture their information, stay in touch with them so when they’re ready, they will choose your practice and only your practice, and nobody else’s!

So in dentistry (and in internet dental marketing for that matter), wealth always goes to patient base! And the biggest way to own that patient base for the future is going to have a dominant presence on the internet and then know how to attract leads, convert leads and do it in a very proper, smart, and systematic process that could work virtually 24 hours, 7 days a week no matter where you’re at. And it works while driving in you’re car, or while you’re golfing, or while you’re seeing patients. It’s not something that you need to think about; it’s something that is hooked up, plugged in and getting you leads! Imagine that every day no matter what you do you, have leads that turn in to patients, coming into your office. Now, the way to get richer quicker is to be doing that in multiple niches simultaneously. Some of the doctors who are getting the best results are getting search engine traffic, or doing their sites for implants, sedation, apnea and cosmetic dentistry, simultaneously. And because now its just all about getting more traffic and converting them!

Log on to our dental practice internet marketing website, www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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In dental advertising, one of the best ways that you can do to get more patients to come into your practice is via creative marketing. Remember that the most important goal that you should have in your practice is to get more patients to come to your doorstep. And this is something we focus specifically at our dental advertising website. Dental advertising can help you with this… but you need to be more creative in the way that you do it.

Why Creative Marketing?

The whole point of creative marketing in dental advertising is to have a different and a much more different approach in getting people to become your potential patients in your dental practice
. Now, you can do this by sending letters in “unique” format (more on that later). Now, the first goal is to get our marketing piece opened. The first thing is that the recepient of the mail opens the envelope, or whatever it is that we’re sending them. Then the second goal is once we get them to open the envelope is we need them to read the letter, or whatever is inside of it. And finally, the third goal is we want the recepient become our patient. We want to get them to call us or get them to come to our office. So by using creative marketing, we can accomplish those goals easily!

The Effect Of Technology In Marketing

Now, what I mean by technology here is the development of E-mail. E-mail’s a big thing right? Some people are getting a hundred e-mails a day, while some of them are getting a thousand. And that’s a lot of pieces of what used to be the traditional “mail in the envelope”. And it has eliminated the amount of personal mail. I mean, when was the last time somebody wrote you a letter? We hardly even get birthday cards in hand-written form (we now usually get them through e-mails). What comes to our traditional mailboxes are just bills and junk, and we hardly find time to look at it anymore. So, with this, as e-mail has promoted the diminishing number of the traditional letters that get to our traditional mailboxes, it’s time that you get creative in your dental advertising! When you get creative, you catch your readers attention! You want to grab them in the back so that your letter doesn’t go to the pile, or to the bin and get it looked at on a Sunday when they go through the rest of their mail. And also you want to invoke the child-like curiosity of your recepients (just like Christmas, when you cant wait to open the packages because you’re excited to know what is inside of them). And we all get that envelope in the mail that has a pen in it, where you are just being compelled to open it because you know that there is a pen in there. So you know that the mailer is going to sell you a pen, but you just have to open it.

How Can You Be Creative?

In dental advertising, the way to be creative is just to use different kinds of stuff that you know will get the curiosity of your recepient. An example is the “message in a bottle”, where the message is literally put inside a bottle (and for sure the recepient couldn’t wait until the end of the week to open that kind of letter, right?). Another example is Mark Dolson’s Tube Mailer, wherein the letter is put inside a tube (now, if the tube showed up in your mailbox, could you let that go?). And then you can go for shiny envelopes, where there is a big probability that the recepient will put these on top of their pile of mail (because everytime you put more mail on top of a shiny envelope, tendency is it will fall again and cause the other letters to fall; and it also gets you to think that “Who would send me a bright, shiny envelope?”, and you’ll just wonder what’s inside of it and you’ll be compelled to open it! You can also send letters placed in silver platters, letters in hand-written fonts (like those of mass-produced mailer); among others. Just let your imagination run free!

Now you might say “I don’t have the time to keep creating new things…” or ” I don’t have the time to be creative…” or “I don’t have time to think about all of these stuff… so where am I going to come up with these ideas?”. The thing here in using this kind of approach in dental advertising is that you don’t have to create new marketing pieces; you can re-use the ones that you have already sent out. This means that you can use the same marketing pieces that you have sent out, but just in different forms. And also you want to be sure that your campaign contain multiple steps (you want as many steps as people will respond to). These steps may include expressing to them that they must have missed your mail (given that they haven’t replied yet to your mail) and that you’ll be going to send them another one. And what you want to do is put as many steps as you can just to have them respond. So, as an example, you can send out your first letter (you do it the way you do it, like say, you write it in a blue or black pen), and when you don’t get a response, you then send out another one… this time by using a red pen and put some more information on it (and it will also look like a new piece!).

And another important thing in this kind of dental advertising is that you don’t assume that your prospects have read your marketing… because its a big mistake that most of us make! You may say “I can’t mail that again because they already got it”. So with this you just assumed that they have already read your mail. Now, if they haven’t responded, you must assume that they either didn’t get it, haven’t read it, didn’t finish reading it, or they lost it! So you may inform them that “I sent you the information you requested a while back, and since I still haven’t heard from you, I assumed that you still haven’t gotten it, didn’t finish reading it, or that you must have lost it… so let me send you another one!” Sp you just shift your thinking that they still haven’t gotten it, therefore you must send it again. And as long as people are responding to it, keep sending it again and again!

So go for creative marketing in dental advertising, and who knows, you’ll keep sending in more patients to your practice than ever before!

Log on to our dental advertising website, www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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In every marketing business, new good ideas and strategies should be developed in order for it to grow and become a successful one. This would also apply for the dental marketing business. In dental marketing, you have to have new good, high-quality dental marketing ideas and strategies in order for your business to become very successful. As you have developed those new ideas and strategies for dental marketing, putting them into practice will lead you to a fruitful and rewarding dental practice.

There are lots and lots of new dental marketing ideas for success out there. Most of them you get from people who have been in the dental marketing business for a long time and have developed strategies and techniques on making their business highly successful. You can also get many ideas through the Internet or the World Wide Web. Many sites can offer you great strategies to help you have a winning and rewarding dental marketing business.

As many new ideas as there are for dental marketing, you should take note of the most important among these ideas. First, conceive a plan on a good marketing idea. Second, always have your patients as one of your priorities. And third, make use of the Internet.

Idea #1: Conceive a plan on a good dental marketing idea!

For the first idea on dental marketing, you should be able to plan a good marketing strategy. Come up with a dental marketing gameplan! Whether you are new to the business or not, planning a good and efficient strategy or technique is a one of the top priorities, and it has to maintained. You can practice this by making an advertising campaign which would have a big impact on your target dental marketing business. You’ll want to set goals for:

a) How many new patients you want;

b) What type of patients you want to attract;

c) How many referrals you want to generate; and

d) How much you expect each patient to be worth.

Having a clear idea of what you want to do on the front end is the key to making your dental marketing work successfully!

Idea #2: Always have your patients as one of your priorities!

For the second idea, always put in mind that your patient plays a big part on your dental marketing business. Remember, without your patient there would be no business for you! What you do is you is that you make sure that your patients are comfortable with the services that you offer them. Keep in touch with your patients. Keeping in touch with them would make them feel that they are of great importance too. You can:

a) Give calls to patients who have not visited for a certain amount of time;

b) Offer patients a general check-up for their dental health; and

c) Give follow-up calls for patients before their scheduled appointments, so as to remind them of their schedule with the dentist.

Idea #3: Make use of the Internet!

For the third idea, make use of the advantages of the Internet. Attract a flood of dental patients using the it! Making use of the Internet in dental marketing means that you should create your own website. The reason being is that more and more patients are searching on-line for their dentistry. And as a lot of people use the Internet to find new dental practices, and they can become your potential patients! So if you are NOT on-line now, then this is a dental marketing idea that you MUST get in place immediately.

By taking note of these top ideas (and all of the other new ideas that you may get from people around you and the Internet as well), you are surely on your way for a successful dental marketing business!

Log on to www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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In internal dental marketing, Invisalign is being promoted nowadays for patients who needs whiter, stronger teeth. They come to me and I ask them what their ultimate goals are, and we have Invisalign as a solution for them to help them get straighter teeth. But how do we market Invisalign in internal dental marketing? Or how do we attract more patients to accept Invisalign cases in internal dental marketing? In this article, I will discuss to you the ways to market this solution to your patients.

By far, the best way to market this solution to patients in internal dental marketing are in 2 ways: first, through your staff; and second, through Invisalign Open House.

#1) Your Staff….

In promoting Invisalign in internal dental marketing, your staff has to be educated and trained to talk to every single patient who express interest in having straighter, more attractive teeth, and also educated and trained to help ask people identify their problem. Wendy Briggs, who is the president of Hygiene Diamonds and Brilliance Inner Circle, is one of the smartest people I’ve ever met and one of the most trained people in improving your hygiene profitability and getting your hygienists and assistants to work in unison and it helps sell more sort of dentistry for the doctor. What she says a lot too is that she has a “magic question” for every single patient who walks through the door (and who becomes a new patient). She asks them a simple question: “On a scale of 1 to 10, how would you rate your smile?”. The patient would wonder and would give various answers. Some may say 6, some 4, others 2, or a 7 maybe, but it really doesn’t matter, because the next question is: “What would make it a 10?”. And we, as a dental team, listen to the patients. The moment they start talking about how they like to have straighter and/or whiter teeth, we take down notes and through this we can create a good package of information and regurgitate it back and sell the treatment. The staff also needs to know the core benefits of Invisalign; like it’s invisible, removable and it allows more people to feel more confident instead of wearing the traditional metal braces.

#2) Invisalign Open House….

The next thing to do to market Invisalign in internal dental marketing is to do the Invisalign Open House. Now what we found with our doctors is that many of them have $25,000, or $50,000, or $100,000, or even $250,000 dollar a day by doing Invisalign Open House. So when you think about this there are two things that you should follow:

l First, you have to be able to market your Invisalign day appropriately. What I find a lot of people do, their big mistake is that they decide to do the open house, but they send out a mailer to their existing patients, and they get maybe 1 to 3 phone calls. That’s kind of expected, because if your going to do an entire open house, and you have an opportunity to make $5000 a case or say $15,000 net per case, you need to throw more money at it than just one little postcard. And you need to have your staff get people to come to it, to get worth a mile going. So what I recommend with all our doctors who plan to do Invisalign Open House is: you have to start planning the promotions of it 4 or 5 weeks minimum in advanced, because what I want to do is to get 2 to 3 direct mail pieces to my existing and inactive patient base in that time (so once a week for the first three weeks to promote it); if you have e-mails, you should definitely go and just send out e-mails, and if you have phone numbers, either you’re going to physically call everybody or just do a voice broadcast (which will go out to every single home and it will share with people the details and where to call).

l Second, when you do Invisalign Open House, what you do is to have two schedules for the event, instead of just one. Why? Well, this is because you can use the same marketing dollar to promote both events, and that’s one thing. The other thing is that some people who can’t make it, let’s say, on a Wednesday night, are going to be able to make it on a Saturday between 10:00 and 1:00. So you’re going to open up a dual option where people like that and they can choose more dentistry.

So these are the things that you need to remember to market Invisalign to your patients in internal dentist marketing. And if you have a lot of Invisalign patients, they refer more than traditional patients do, and also choose more cosmetic dentistry!

You can log on to our website, www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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In the dental marketing seminars that I hold, people often ask me how to achieve big money in the niche of dental marketing. You see, some people may be successful in their business, yet others may not. So what does it take to be successful in the dental marketing business? In my dental marketing seminars, I tell them that to make big money in the business and be successful, take up speed! The way to make big money and more of it in life, in any kind of business there is, has always have to do something with how fast you manage things in your own business. What I tell them in my dental marketing seminars is that if you want to have more and more money, then you need to do the necessary activities that enables you to have more of it faster. This is simple, all you need to have is strategy.

Go With The Process Of Creation:

In my dental marketing seminars, I always tell the audience that they should have this important thing: the process of creation. What do I mean by the process of creation? It means developing these steps:

• Idea – first thing to do is that you should have an idea on how to go for your goal.

• Knowledge – next is to have the knowledge required to execute your idea for the goal.

• Resources – then get the resources ( people,etc.) needed to do it for you, and help you implement it.

• Fire – next step is to move quickly… and fire, fire, fire!

• Feedback – get the feedbacks from the results that you have achieved ( doesn’t matter if it’s good or bad).

• Re-evaluate – then re-evaluate, re-aim, and fire again!

Move And Take Fast Action:

In my dental marketing seminars, I always tell my audience that whoever moves faster in the business becomes 10 times more successful and 10 times wiser. Remember this: “wisdom is created through knowledge gained from experience, and not that gained only from the books!”. A Harvard Graduate might be considered a brilliant person, yet he/she may not be necessarily that wise!

This is why speeding up in the business is very helpful and necessary in the niche of dental marketing. This is what I encourage all my audience in my dental marketing seminars to do. It is the only variable that can accelerate you on to the road to success. Eliminate the things that are holding you back, and move beyond. To do this you should take fast action, which will give you less time to over-think, less time to worry, and also less time to become static. Fast action always work best… so do it now! Speed up!

Log on to our website, www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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In my dental marketing seminars, I remind my audience that to be successful in their dental marketing business, they should not forget to make use of the Internet. I always give them this scenario in my dental marketing seminars: “Today, more and more people are using the Internet in their daily activities. They shop through e-bay rather than go to the malls, log on to social networking sites rather than meeting people in person, listen to music on-line rather than using the traditional radio,etc. With these facts in mind, the Internet itself can be considered as a good media to promote your dental marketing business”. Sharing this scenario to my audience in my dental marketing seminars would be very helpful for them to visualize the power of the Internet as it will be used in their dental marketing business. So, just how exactly does going on-line become a good strategy for the business? In this article I will show you the four factors supporting this fact.

1st Factor: More And More People Are Logging On To The Internet

More and more people are using going on-line in their daily activities. Growing numbers of people are searching on-line compared to any other media for their service providers; to get chat in social media directories, to get directions to places they want to go, to get in touch with friends through social networking sites, and much more. In my dental marketing seminars, I tell the audience to build their websites in a way that it would increase the traffic of your daily visitors. These visitors could be your potential patients.

2nd Factor: The Power Of Good Keywords

In my dental marketing seminars, I encourage the audience to come up with good keywords, for it can help you become successful in your dental marketing business. Make use of specific keywords (like dental, marketing, or any appropriate ones). This, if done correctly, can help you literally dominate your are in the Internet, and overcome your on-line competitors!

3rd Factor: Every Visit Counts

Always remember that it’s always free to get new patients through the Internet! The idea here is that the more visitors you have on your site, the higher the ranking of your page is. And if your page ranks higher than any other pages in the search engine, then you can get people to find your own website without paying the search engines (google, yahoo,etc.) for every click of the button. This will make your page more famous than any other page there is in your niche. So what I always tell my listeners in my dental marketing seminars is: every visit counts!

4th Factor: Getting The Best Of Both Worlds On-line

In my dental marketing seminars, I tell the audience that if they want to get free,natural traffic and get paid traffic as well, then they can enjoy the best of both worlds on-line. The key here is that when someone searches of the keywords “Your Town Cosmetic Dentist”, you would want to be the one that is displayed all over the search engines. The visitors will be able to see you in every corner of the page. You would always want all doors to lead to you!

I would always encourage my audience in my dental marketing seminars to make use of the Internet in their business, supported by these four factors. It will not only give you more and more new patients, it will also give you more income as well in your business. The more patients you have, the more rewarding it would be for you!

Visit us at www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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As a dental marketing consultant, I hold dental marketing seminars that would teach dentists on how to market Invisalign in their profession. Invisalign is a solution offered to patients who want to achieve a whiter, stronger teeth. But in dental profession, there is always a challenge on how to market our solutions to our patients… and marketing Invisalign would bear the same challenge for dentists. In my dental marketing seminars, I always tell my audience that marketing Invisalign successfully in their practice is achievable through two ways: first is have a staff that’s well-trained to handle patients, and second is hold an Invisalign open house. In my dental marketing seminars, I define these two ways in detail so that my audience will have a clearer view on the subject matter.

First Is Through Your Staff….

In my dental marketing seminars, I always tell the dentists that they should always have a staff that’s well-educated and well-trained to handle each patients concern. Also, always remember that dental teamwork is very important. So how do you do it? In our case, we ask our patients what we call our “magic question”: “On a scale of 1 to 10, how would you rate your smile?”. With this question we can have an inkling of how much the patient would like to go for the solution. Then after they give us their respective answers, we would then ask them: “What would make it a 10?”. And this is where teamwork comes in. As a dental team, we listen to their various answers. We take down notes so that we can effectively give back and sell the treatment to our patients. Then also we remind the patients of the benefits of the solution. We tell them that it’s invisible, it’s removable, and gives much confidence to patients. Stating this advantages would be very helpful in selling the treatment as well.

Second Is Through Holding An Invisalign Open House….

In my dental marketing seminars, I also tell the dentists that they should conduct an Invisalign Open House. I remind them to keep two things in mind when doing such an open house, and these are, first, market your Invisalign day appropriately, and second, have two schedules for the event.

• On Marketing Your Invisalign Day Appropriately….

The big mistake that a lot of people do is that they decide to do the open house, but they send out a mailer to their existing patients, and they get 1 to 3 phone calls. You should be expecting this, because if your going to do an entire open house,and you have an opportunity to make $5000 a case or say $15,000 net per case, you need to throw more money at it. And you need to have your staff get people to come to it. So, this is what you should do. You have to start planning the promotions of it 4 or 5 weeks minimum in advanced, so as to get 2 to 3 direct mail pieces to your existing and inactive patient base in that time (so once a week for the first three weeks to promote it). If in case you want to use e-mails, you should definitely go and just send out e-mails. If you want to go through phone numbers, either you’re going to do two things: you can physically call everybody; or just do a voice broadcast, which will go out to every single home and it will share with people the details and where to call.

• On Having Two Schedules For The Event….

The reasons behind having two schedules for the event are two things: first, you can use the same marketing dollar to promote both events; and second, some people who can’t make it on a given schedule, say Wednesday night, will be able to make it on a Saturday schedule between 10:00 to 1:00, so the endpoint here is that you will enable them to have a dual option for the people, and let them choose more dentistry as well.

So these are the strategies that I teach the dentists in marketing the Invisalign solution in the dental marketing seminars that I hold. I also remind them that if they’re going to have a lot of Invisalign patients, they will refer more than traditional patients will, and also choose more cosmetic dentistry in your practice!

Log on to our website, www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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In the dental marketing seminars that I hold, people often ask me how to achieve big money in the niche of dental marketing. You see, some people may be successful in their business, yet others may not. So what does it take to be successful in the dental marketing business? In my dental marketing seminars, I tell them that to make big money in the business and be successful, take up speed! The way to make big money and more of it in life, in any kind of business there is, has always have to do something with how fast you manage things in your own business. What I tell them in my dental marketing seminars is that if you want to have more and more money, then you need to do the necessary activities that enables you to have more of it faster. This is simple, all you need to have is strategy.

Go With The Process Of Creation:

In my dental marketing seminars, I always tell the audience that they should have this important thing: the process of creation. What do I mean by the process of creation? It means developing these steps:

• Idea – first thing to do is that you should have an idea on how to go for your goal.

• Knowledge – next is to have the knowledge required to execute your idea for the goal.

• Resources – then get the resources ( people,etc.) needed to do it for you, and help you implement it.

• Fire – next step is to move quickly… and fire, fire, fire!

• Feedback – get the feedbacks from the results that you have achieved ( doesn’t matter if it’s good or bad).

• Re-evaluate – then re-evaluate, re-aim, and fire again!

Move And Take Fast Action:

In my dental marketing seminars, I always tell my audience that whoever moves faster in the business becomes 10 times more successful and 10 times wiser. Remember this: “wisdom is created through knowledge gained from experience, and not that gained only from the books!”. A Harvard Graduate might be considered a brilliant person, yet he/she may not be necessarily that wise!

This is why speeding up in the business is very helpful and necessary in the niche of dental marketing. This is what I encourage all my audience in my dental marketing seminars to do. It is the only variable that can accelerate you on to the road to success. Eliminate the things that are holding you back, and move beyond. To do this you should take fast action, which will give you less time to over-think, less time to worry, and also less time to become static. Fast action always work best… so do it now! Speed up!

Log on to our website, www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

Article Source:FREE Downloads

As a dental marketing consultant, I hold dental marketing seminars that would teach dentists on how to market Invisalign in their profession. Invisalign is a solution offered to patients who want to achieve a whiter, stronger teeth. But in dental profession, there is always a challenge on how to market our solutions to our patients… and marketing Invisalign would bear the same challenge for dentists. In my dental marketing seminars, I always tell my audience that marketing Invisalign successfully in their practice is achievable through two ways: first is have a staff that’s well-trained to handle patients, and second is hold an Invisalign open house. In my dental marketing seminars, I define these two ways in detail so that my audience will have a clearer view on the subject matter.

First Is Through Your Staff….

In my dental marketing seminars, I always tell the dentists that they should always have a staff that’s well-educated and well-trained to handle each patients concern. Also, always remember that dental teamwork is very important. So how do you do it? In our case, we ask our patients what we call our “magic question”: “On a scale of 1 to 10, how would you rate your smile?”. With this question we can have an inkling of how much the patient would like to go for the solution. Then after they give us their respective answers, we would then ask them: “What would make it a 10?”. And this is where teamwork comes in. As a dental team, we listen to their various answers. We take down notes so that we can effectively give back and sell the treatment to our patients. Then also we remind the patients of the benefits of the solution. We tell them that it’s invisible, it’s removable, and gives much confidence to patients. Stating this advantages would be very helpful in selling the treatment as well.

Second Is Through Holding An Invisalign Open House….

In my dental marketing seminars, I also tell the dentists that they should conduct an Invisalign Open House. I remind them to keep two things in mind when doing such an open house, and these are, first, market your Invisalign day appropriately, and second, have two schedules for the event.

• On Marketing Your Invisalign Day Appropriately….

The big mistake that a lot of people do is that they decide to do the open house, but they send out a mailer to their existing patients, and they get 1 to 3 phone calls. You should be expecting this, because if your going to do an entire open house,and you have an opportunity to make $5000 a case or say $15,000 net per case, you need to throw more money at it. And you need to have your staff get people to come to it. So, this is what you should do. You have to start planning the promotions of it 4 or 5 weeks minimum in advanced, so as to get 2 to 3 direct mail pieces to your existing and inactive patient base in that time (so once a week for the first three weeks to promote it). If in case you want to use e-mails, you should definitely go and just send out e-mails. If you want to go through phone numbers, either you’re going to do two things: you can physically call everybody; or just do a voice broadcast, which will go out to every single home and it will share with people the details and where to call.

• On Having Two Schedules For The Event….

The reasons behind having two schedules for the event are two things: first, you can use the same marketing dollar to promote both events; and second, some people who can’t make it on a given schedule, say Wednesday night, will be able to make it on a Saturday schedule between 10:00 to 1:00, so the endpoint here is that you will enable them to have a dual option for the people, and let them choose more dentistry as well.

So these are the strategies that I teach the dentists in marketing the Invisalign solution in the dental marketing seminars that I hold. I also remind them that if they’re going to have a lot of Invisalign patients, they will refer more than traditional patients will, and also choose more cosmetic dentistry in your practice!

Log on to our website, www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

Article Source:FREE Downloads