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In hispanic marketing for dental practices, you would want your website to have development and growth. This means you want to get more traffic into your own hispanic marketing for dental practices website and at the same time getting more and more dental patients as well. You need to know the stuff that can help you “build up” your own website! Aside from this, everything else is just details in hispanic marketing for dental practices.

The Formula For Success:

I have come up with a simple yet special formula for your business. If you want to make your life easier and enjoy seeing more patients from your hispanic marketing for dental practices, then this formula is for you:

T + C = CASH

T = Traffic:

In hispanic marketing for dental practices, traffic means the rate on how many people are coming in to your website daily as they use the Internet. These are passionate and enthusiastic people who are seeking out the dental professional they would like to conduct business with. Thus, your website should be presented in a way that it gives and satisfies what they want. Your website must communicate with them in a way that it makes it easy for them to choose you as their dentist!

C = Conversion:

In hispanic marketing for dental practices, conversion means that the people visiting your website becomes your new patient. This is what you would really want in your business, right? You need to know how to structure your own website to get people to enter their name and information, then they call your office and officially become your patient! Get people to be your patient through your website! If you are currently getting 100 visitors a month, and you are only getting three new patients from those visits (a 3% conversion ratio). This rate can be improved. If each patient is worth $900 (within a 6 month period), then you are adding $2700 in cash to your practice (take note this does not include the referrals yet!) So, we start by improving your traffic and get it up to over 300 visitors a month. Then we boost your conversion to around 5%. Immediately, you go from getting 3 new patients a month to now getting 15 new patients a month! Let’s say your average new patient value stays the same ( at $900). So, $900 x 15 new patients = $13,500. And an increase of $10,800 a month ( that is the difference between getting 15 new patients and 3 new patients a month: $13,500 – $2,700 = $10,800). Multiply that increase by twelve months, and it will give you an amazing $129,600! Not bad, right?

So, in order to become highly successful in the business of hispanic marketing for dental practices, use the equation: T+C=CASH. Build a website that would increase the number of visitors, and convert them into your own patients in your hispanic marketing dental practice!

You can visit us at www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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In dental practices, dentists often have difficulties on how to make their patients accept the dental cases and treatments. I’ve talked to a lot of people (who are dental patients), who, after I explained what I do for a living, gave me all their questions about dental procedures, and they’ve been wanting to go to their dentist for such procedures. But they haven’t. What could be their reasons for not accepting such dental treatments offered in dental practices? One is that they would really like to go and give their dentist money for the procedure, but it’s still not that urgent for them. Or it could be that they just keep forgetting! In the niche of dental practices, you should be able to come up with some techniques on how to get more case acceptance from your dental patients.

First Step: Remind Them Constantly

In dental practices, you need to follow up your patients with multiple mailings, postcards, etc., to constantly remind them. Contact your past patients, tell them that you have a new service, and you would like their help in previewing it. Or, that you want to get together for their 6 month recall. You should start this immediately! This will cost only a little, and what is important is that this will be helpful for your practice. You will start getting people calling for their recall, which will reactivate them and get them in so you can help them with any other inquiries and concerns that they may have.

Second Step: Describe What You Do In Terms Of What You Do

The important thing that you should always remember is that you must stop describing what you do, in terms of what you sell! ( Just like saying, “Well, I’m a dentist who does cosmetic work… or I have my own dental practice…”).Rather, you must start describing what you do, in terms of what you do! Say something like, “ I help people have a healthier, whiter, more beautiful smile.”, or, ” I assist people in getting cleaner, healthier teeth while they experience pain-free dentistry.” Saying these will be very helpful for you. The big challenge is really from your end, on how you think about yourself. You have to totally re-frame how you think of what you do! The important thing here in dental practices is that people don’t care about what you do; they want to know about the emotional benefits that it will give them. And that’s always the fact!

So, to get more and more case acceptance, first thing you do, is keep reminding your patients through multiple mailings, etc. and second, start describing what you do, in terms of what you do! Remember these steps, and you’ll be on the road to success in your dental practices!

Go to www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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I’ve been asked: “What would be better for my dental practice marketing? Should I go for dental practice Internet (or online) marketing, or dental practice offline marketing?” I answer them with “both and/or neither”. It’s your choice to either go for the Internet or go offline on your dental practice marketing. Both kinds of dental practice marketing strategies, whether going for the Internet or offline, have their own advantages.

Dental Practice Internet Marketing :

My prediction for the next three years is that there would be a big possibility that the patients would go for dental practice Internet marketing, where these patients will try to reach their dentists online. We can estimate that to around 80% of the dental patients’ population. If you throw a question to a hundred people, asking them where they would get their directions, research information and choose new service provider, roughly around eighty to ninety of them would say I just had to “google it”. The Internet would spare them the time going from one location to another. For example, if a person would like to see the latest version of a PC system, wouldn’t it be much easier for him to just go and check it out in the Internet in the comfort of his own home, rather than go to his local shop a few miles away? This would save him time and energy in the process. And like in the field of dental practice Internet marketing, it’s much easier for patients to reach their respective dentists online. Reaching their dentist is simply just within the click of a button!

Dental Practice Offline Marketing :

Like dental practice Internet marketing, offline dental marketing has its advantages as well. The traditional way of reaching people still works for dental marketing. For me, I go for the concept of free standing inserts, which is one of the best, most affordable and also cost- effective ways to do external dental marketing. You can target ideal and potential patients, niche or target out your insert, or give an attractive offer to them straight to your office. Going for direct mailing would be a good thing as well. You see, people will always have there mail boxes available, where they would await for any mail to come to their residences, and this will never go away. They will always have their respective mail boxes and read their personal mails.

With these advantages of both the dental practice Internet marketing and dental practice offline marketing, it’s still a matter of personal choice. Go online or go offline in the business. But always remember that it would always differ depending on the area where you live, the advertising rates, and the responsiveness of the area. If you want to find out which one of these strategies would be better, you can “test” it. Dental practice marketing involves testing, and lots of it. But in my opinion, it’s still the best way that you can reach your goals of increasing your income rates. The choice is yours in your business!

Log on to our website at www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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I’ve been receiving this question from my clients: “What choice would be better? Should I go for dental marketing online, or dental marketing offline?” My answer to this question is both and/or neither. It would be your choice if you go for either online or offline dental marketing. These dental marketing strategies have their own advantages. Be it online or offline dental marketing, you have the choice. In this article I would discuss to you the benefits of such dental marketing strategies.

Dental Marketing Online :

The way I see it for the next three years, the big possibility is that dental patients would go for dental marketing online, where they will get in touch with their dentists through the Internet. Let’s estimate that to around 80% of the patients reaching and finding their dentists through the World Wide Web. Think about this. If you throw a question to around 100 people, asking them where they would get their directions, research information and choose new service provider, roughly around 80 to 90 of them would say “I just had to google it”. Why? Going online would spare them the time going from one location to another. Let’s say, for example, if a person would like to see the latest version of a certain cellphone. Wouldn’t it be much easier for him to just go and check it out in the Internet in the comfort of his own home, rather than go to his local shop a few miles away? This would save him time and energy. This is just like dental marketing online. It would be much easier for dental patients to reach their respective dentists on the Internet. This would save them the time and energy that they would need to go from their home to their dentist’s office. It just takes a click of a button to reach their dentist!

Dental Marketing Offline :

As it is with dental marketing online, dental marketing offline has its advantages as well. The traditional way of reaching people still works for dental marketing. As for my case, I love to go for free standing inserts. It is one of the best, most affordable, cost effective ways to do external dental marketing. You can target ideal and potential patients, niche or target out your insert, or give an attractive offer to them straight to your office. You can also choose direct mailing. People will always have there mail boxes available, waiting for any mail to come to their residences. There is a diminishing number of people reading the daily newspapers, listening to their radios, and viewing their television sets. But not with direct mailing. People still continue to wait for their messages in their traditional mail boxes, and that will never go away.

Conclusion:

The advantages of both the dental marketing online and dental marketing offline having been discussed, it still is a matter of personal choice for the dental marketer. You can go online, or go offline. But take into consideration that it would always differ depending on the area where you live, the advertising rates, and the responsiveness of the area. “Test” to find out which one of these strategies works best. You see, dental marketing involves a lot of testing, but it’s still the best way that you can reach your goals of increasing your income rates. Remember, the choice is yours!

Visit our website at www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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In dental practice management, you should aim high to achieve more in your dental practice. By aiming high, this means delivering your service as best as you could to your dental patients. As you aim high, you will achieve more success in your dental practice. As a dental practice consultant, I will give you certain ways on how to do good in the management of in your practice. Dental practice management demands patience and hard work on your part as well. Here are some ways on how to manage your dental practice.

Sub-Niche Your Dental Practice:

In dental practice management, sub-niche your practice to your dental patients. By sub-niching this means that you promote other dental services to your patients. Offer a service for a specific dental patient concern. How do you do this. In my practice, I offer Invisalign solution to my patients who would like to have whiter, stronger teeth. I ask them what their ultimate goals are, and we have Invisalign as a solution for the patients to help them get the kind of teeth and smile that they want. If they want to get the solution immediately, we can present the whole treatment plan right then and there to them. So sub-niche your practice, go after your patients with problems and offer them various solutions in your dental practice.

Increase The Lifetime Value Of Each New Patient:

Aiming high in dental practice management means that you increase the lifetime value of each new patient. Develop ways that will help you maximize the lifetime value of each dental patient. E-mail your patient within 24 hours, thank them, make sure they call with any questions, etc, etc. Always remember that the real competition in the practice lies within the attention span of the prospective patient. So, it is important that every patient gets your attention and will come to your door and become your own patient. Remember that in dental practice your patients are getting marketed as well. Build some sort of “iron cage” for your patients, present your treatments to them very well, satisfy them with the services that you offer, etc. The point here is that you make sure that your patients will stay with you all the way in your practice.

Advertise Your Practice:

Advertising your dental services can be very helpful as well in dental practice management. By advertising, you can help people identify you as a good dentist by overwhelming them with “before and afters” proof. Educate them through DVD’s, powerpoints, and through the Internet. This is the future of dentistry and how it’s going to be sold. You have the options of educating your patients through seminars, local workshops, and you can educate them online as well.

Impress Your Patients Through Your Services:

This is perhaps the most important thing that you need to do in your dental practice management. Always make it a point that you impress your patients through your services. As they will be satisfied thoroughly with what you offer to them, the big possibility is that they will refer you to their family and friends. And through this, there will be a significant increase in the patients that will come to you in your practice. And this is a very good factor in your dental practice.

So, in dental practice management, always remember these strategies. Keep them in mind, and these will aid you well in your practice. Remember, aim high, and achieve more. Time to go for success!

Log on to www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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Managing your dentist practices can often present some sort of a challenge, in terms of getting more case acceptance in dentist practices. Many patients give me all their questions about dental procedures, and they’ve been wanting to go to their dentist for such procedures. But they haven’t. It could be that they would really like to go and give their dentist money for the procedure, but it’s still not that urgent for them. Or also, it could be that they just keep forgetting! In the managing dentist practices, you should be able to come up with some techniques on how to get more case acceptance from your dental patients. Here are some techniques on managing your dentist practices to get more case acceptance.

Remind Your Patients Constantly

In managing dentist practices, you need to follow up your patients with multiple mailings, postcards, etc., to constantly remind them. Contact your past patients, tell them that you have a new service. Or, you can tell them that you want to get together for their 6 month recall. Start as soon as you can! This costs only a little. You will start getting people calling for their recall, which will reactivate them and get them in so you can help them with any other inquiries and concerns they have.

Describe What You Do In Terms Of What You Do

In your practice, you must stop describing what you do, in terms of what you sell! ( Just like saying, “Well, I’m a dentist who does cosmetic work… or I have my own dental practice…”).Rather, you must start describing what you do, in terms of what you do! Therefore, what you say should be something like, “ I help people have a healthier, whiter, more beautiful smile.”, or, ” I assist people in getting cleaner, healthier teeth while they experience pain-free dentistry.” Saying these will be very helpful in managing your dentist practices. The big challenge is really from your end, on how you think about yourself. You have to totally re-frame how you think of what you do! The important thing here in dentist practices is that people don’t care about what you do; they want to know about the emotional benefits that it will give them.

Use The Power Of The Internet

Coming up with a creative website will also be very helpful in managing your dentist practices. Be creative when you make your own dental practice website. With your website, you should be able to have more traffic coming into your page ( or in other words, have more flow of people or visitors coming in to check out your webpage). Remember that every visit counts! Any visitor can become your patient. Make use of good keywords. Use specific keywords (like dentist, practices, etc.) Doing this, you will be able to dominate your competitors online! When people log on to the Internet and search answers for their dental concerns, you would want your own dental site to be displayed all over the Internet’s search engine. So, whether your visitors would look up, down, to the left or to the right, you would want every door to lead to you!

To recap, in getting more case acceptance in your dentist practices, first, keep reminding your patients through multiple mailings, etc.; second, start describing what you do, in terms of what you do; and third, make use of the power of the Internet. Bring with you these techniques, and you’ll be successful in managing your dentist practices!

Log on to www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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Managing your dental practices can often be a challenge in your part, in terms of getting more case acceptance in your practice. Many patients give me all their questions about dental procedures, and they’ve been wanting to go to their dentist for those procedures. But the thing here is that they haven’t. The reason for this is that they would really like to go and give their dentist money for these procedures, but it’s not that urgent for them. Or it could be that they just keep forgetting these things! In the managing dental practices, you should be able to come up with ways on how to get more case acceptance from your dental patients. Here are some ways on managing your dental practices to get more case acceptance in your business.

Make It A Point That You Remind Your Patients Constantly

In managing dental practices, follow up your patients with multiple mailings, postcards, etc.. The goal here is to constantly remind them. Contact your past patients, tell them that you have a new service, that you want to get together for their 6 month recall. Start now! It costs only a little. By doing this, you will start getting people calling for their recall, reactivating them and getting them in so you can help them with any other inquiries they have.

Always Remember To Describe What You Do In Terms Of What You Do

In your practice, you must start describing what you do, in terms of what you do! So, instead of saying lines like “Well, I’m a dentist who does cosmetic work… or I have my own dental practice…”, you should say something like, “ I help people have a healthier, whiter, more beautiful smile.”, or, ” I assist people in getting cleaner, healthier teeth while they experience pain-free dentistry.” These lines will be very helpful in managing your dental practices. The big challenge is really from your end, on how you think about yourself. Re-frame how you think of what you do! Remember this: people don’t care about what you do; rather they want to know about the emotional benefits that it will give them.

Make Use Of The Power Of The Internet

Having a creative dental website is also a big factor in managing your dental practices. Be creative when you make your own dental practice website to attract more people in your practice. With your website, you should be able to have more traffic coming into your page ( or the flow of visitors coming in to your webpage). And any visitor can become your dental patient. Use good specific keywords (like dental, practices, etc.) By doing this, you will be able to overcome your competitors in the business! When people go online to search answers for their various dental concerns, you would want your own dental site to be displayed all over the search engines. Whether people would look up, down, to the left or to the right, you would want every door to lead to your practice!

So always remember, in getting more case acceptance in dental practices, first, constantly remind your patients through multiple mailings, etc.; second, describe what you do, in terms of what you do; and third, make use of the power of the Internet. These techniques will help you to be successful in managing your dental practices!

Go to www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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Getting in more patients in your dental practice can be quite a challenge for you as a dentist. What you always want to happen in your dental practice is to have a transition from getting less patients to getting more patients. Now, all you need to get this kind of transition in your dental practice is just a good “transition strategy”. Here are some good “transition strategies” for you in your dental practice.

Transition Strategy #1: Have A Constant Stream Of Specific High Quality Patients

For the first transition strategy in your dental practice, create a constant stream of specific high quality new patients. Attract the precise type of patients that you want to come into your dental practice, who accept your treatment recommendations (and if these patients refer as well), and this will be a good start for you in your dental business. Keep the flow of new fresh patients coming in to your dental practice to promote the growth of your dental business and have more patients as time goes by.

Transition Strategy #2: Reactivate Your Dental Patients

For the second transition strategy in your dental practice, go for the hidden goldmine in your dental practice to reactivate your dental patients. This hidden goldmine is the inactive and unfinished treatment base. What you should do is go after this hidden goldmine by: sending out 3 step to 4 step direct mail campaign; offering your patients credits towards any cosmetic dentistry (credit any kind of whitening,etc.); doing voice broadcast to your patients’ homes or phone calls (this always works tremendously); or going for e-mails ( the use of e-mails as a multimedia approach is one of the most powerful way to do it!).

Transition Strategy #3: Create A Referral System In Your Practice

For the third transition strategy in your dental practice, create a referral system in your practice. Create such a system that gets people to bring a flood of referrals to your dental practice. If the referral system is based on your own efforts, then you do not have a true system in place. In your dental practice, have a great referral system that is team-generated and team-oriented. The team has a responsibility and accountability for those results. Make sure to satisfy your dental patients with your services that you offer them. As they are satisfied with the services that you offer them, the big possibility is that they will refer you to their family and friends, and through this you will get in more patients to come into your practice.

Transition Strategy #4: Get Patients To Choose More Services From You

For the fourth transition strategy in your dental practice, get existing patients to choose more services from you. You see, whether you do an Invisalign, implants, veneers, TMJ…it really doesn’t matter. Contrary to what you think you know, dental patients really don’t know these treatments because they’re so busy dealing with their own lives. What I advise is for you to pick one or two of your services a month that you want to promote through your newsletter, postcard or e-mail. Remind your patients of the other services that you have in your dental practice, and you will get dental patients to choose more of your services, and also you get more word of mouth by just talking to your existing dental patients about the services that you have and the problems that they can solve. By doing this, existing patients will refer people more often.

As you go on with your dental practice, keep in mind these “transition strategies”, for they will help you in acheiving a constant flow of more patients in your practice. These strategies will also help you in promoting the growth and success of your dental practice as well.

Visit our website at www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

Article Source:FREE Downloads

In dental practice internet marketing, you would always want your website to develop and grow. This means that you want to get more traffic into your own dental practice internet marketing website and get lots of dental patients in the process. You should know the stuff that can help you “build up” your dental website! Aside from this, everything else is just plain details in dental practice internet marketing.

The Right Formula For Your Business:

I have come up with a simple yet effective formula for your business. If you want to enjoy seeing more patients from your dental practice internet marketing, then take note and use this formula: T + C = CASH. It’s fairly easy to remember.

T Stands For “Traffic”:

What do we mean by “traffic”? In dental practice internet marketing, it means the rate of people coming in to your website daily through the Internet. These are passionate and enthusiastic people who are seeking out the dental professional they would like to conduct business with. Thus, your website should be presented in a way that it gives and satisfies what they want. Make it a point that your website can communicate with them in a way that it makes it easy for them to choose you as their dentist!

C Stands For “Conversion”:

What do we mean by “conversion”? In dental practice internet marketing, it means that the people visiting your website becomes your new patient. This is what you would really want in your business. You should know how to structure your own website to get people to enter their name and information, then they call you and they officially become your patient! Get people to be your patient through your website. Here’s a scenario: If you are currently getting 100 visitors a month, and you are only getting three new patients from those visits (a 3% conversion ratio). This rate can be improved. If each patient is worth $900 (within a 6 month period), then you are adding $2700 in cash to your practice (referrals not yet included!). So, we start by improving your traffic and get it up to over 300 visitors a month. Then we boost your conversion to around 5%. Immediately, you go from getting 3 new patients a month to now getting 15 new patients a month! Let’s say your average new patient value stays the same ( at $900). So, $900 x 15 new patients = $13,500. And an increase of $10,800 a month ( which is the difference between getting 15 new patients and 3 new patients a month: $13,500 – $2,700 = $10,800). Multiply that increase by twelve months, and it will give you $129,600! An amazing increase in your income!

The formula mentioned above will help you to become successful in your dental practice internet marketing. Promote your website in a way that it would increase the number of visitors, and convert them into your own dental patients in your business!

Visit our website, www.DentistpProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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In this article, dental practice management consultant Ed O’ Keefe will share to you something about case acceptance in your dental practice. The dental practice management consultant will also share to you the 80% – 20% rule that exists in the business of dental practice. And the dental practice management consultant will also share to you the way on how to increase your case acceptance in your practice. And this is something they focus specifically at their dental practice website!

Here’s what the dental practice management consultant will share to you about case acceptance:

What is case acceptance? Case acceptance is the process of getting your dental patients to accept the treatments or services that you offer them in your dental practice, be it in Sedation dentistry, Implant dentistry, Invisalign,Cosmetic dentistry, etc. As a dental practice management consultant, I always tell my clients that case acceptance is a lot easier when you have a constant flow of patients in your dental practice! In here, you are putting more and more people through your practice, and you’re still going to have that 80% – 20% rule that exists in the business (as a matter of fact, no matter what kind of practice you run or you’re into, you’re still going to get this kind of rule). So what is this rule? It means that out of the 100% people (they may be business owners, or sales reps, or people who need referral relationships) who you put on your mailing lists and send out some newsletters to them, 80% of them will never probably do, maybe they might send you one referral or just do anything with you. And the remaining 20% of these people are going to be your true champions; they are the ones who are going to create a strong relationship with you, and create your own automatic referrals! Everybody wants to have those 20% of people into their practice.

And I tell you, the hardest doctors that we consult with are the ones that say, “I only want the top 5% of them!”. Well, unless you want to spend ridiculous sums of money, just by targeting them and be that picky where you are going through every single patients, and doing that “good patient-bad patient, good patient-bad patient” routine, that’s going to be tough, I mean I myself can’t assume it. I always tell people this scenario like you can go out to a restaurant bar out there, or go to an outdoor steakhouse, and you’re going to be in a waiting area with 100 people, or maybe 200 people, maybe just 5 people; it doesn’t matter… the whole idea is you can’t just pick out the people with the most amount of money. Even if you try, and you think you could, but that’s only projection… and you just don’t know that. So, as a dental practice management consultant, I always tell my clients that what they need is this process where you just stick in people in a funnel, and the reality is you keep coming back to these people who will be spending more money in your dental practice than all the other people out there.

And as for increasing the case acceptance in their practice, what I tell my clients as a dental practice management consultant is to take care of their patient base… give the best service that you can give them and satisfy them whichever way possible, and what’s going to happen is that your patients will always accept the treatments that you offer them… and they will always pay, stay, and refer into your dental practice!

Log on to our dental practice management website, www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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