BlackHat Money

In this article, what I’m going to share to you is basically about the 3 key ideas for income growth. These key ideas will really help you in the growth of your dental practice. And this is something we focus specifically at our dental practice growth website! Always keep in mind that you should have these ideas to promote the growth of your dental practice to keep the “blood” of your business flowing!

To promote the dental practice growth that you want, the key ideas that you need to have are the following:

Key Idea#1: Have More People Buy Your Services

Now, in your dental practice, you are looking to market and you are also looking to get more people in your doorstep. And once that you have that patient in your doorstep, for example, before they go for cleaning, there’s probably some other things that they may want to do. So, it is quite necessary for you to find out what the needs and wants of your patients are… and you can do this by talking to them! By doing this, you get people (or your patients) to buy more services from you!

Key Idea#2: Upsell Your Treatments

We all know that “upselling” means that you are attempting to persuade a customer (or in the case of dental practice, your patients) to purchase or avail more of your dental services. So, as mentioned earlier, get your patients to buy more services from you by talking to them and asking them what they really need and what they really want; be it in cosmetic dentistry, or they want dental implants, they want to avail for Invisalign, etc. There are so many things that you can offer them!

Key Idea#3: Expand Your Services

So in your dental practice, how do you get more people in? There are a lot of things that you can do for this. You can go for direct marketing; lead-generation marketing; reactivating your patients who have left, who are out, or who you haven’t seen in a while (get in touch with them every once in a while); marketing to different kinds of niches; create your “herd” and do some internal marketing. In our case, we have clients go for “care-to-share” programs, “whitening for life”, closer re-care appointments, do sealants, sedation dentistry ( for those patients who are fearful that it calls for a need to sedate them and do all the treatment for them in one day), ortho, Invisalign, non-surgical perio, full mouth rehabs, TMJ and sleep apnea. These are just examples of what you can have in your dental practice.

So, for the growth of your dental practice, have more patients buy your dental services, upsell your dental treatments, and also expand your dental services. And always remember to take good care of your patients because they are the most important and valuable factor that keeps your business going! Go with these key ideas, and achieve success in your business!

Log on to our dental practice growth website, www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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Being a dentist marketing consultant, I would say that all that matters in on-line dentist marketing is the development and growth of your own website. What I mean by this is that you should be getting lots of traffic into your own website and at the same time also getting lots of dental patients as well. You need to know the things that can help you improve your own website and make it effective. Then, everything else is just details in dentist marketing.

The Formula For Your Success!

T + C = Cash
This is the formula that I have come up with to put you on a winning side of the game. You want to make your life easier and enjoy seeing more and more patients from your on-line dentist marketing, right? If your answer is yes, then take note of this formula, because this is really going to be a great help for you in your business. Now let me tell you what those letters mean…

T stands for “Traffic”!

T is for “Traffic”. What does the word traffic mean here in dentist marketing? Traffic is the rate on how many people are coming in to your web page daily as they go over the Internet. But take note, I did not use the word “hits”, rather, I used the word “people”. These are enthusiastic and good people looking for the dental professional that they would like to do business with. And this is the reason why your web page should be built and presented in a way that it gives them what they want. Your web page must reach out to them in a way that it would be easy for them to choose you as their own dentist! From here, we go to the second part of the equation.

C stands for “Conversion”!

C is for “Conversion”. What does this “conversion” mean? Conversion means that the people visiting your website (or the visitors) becomes your patient! By this you “convert” people from being visitors to becoming your patients. In on-line dentist marketing, this is what you would really want, right? Know how to structure your own site to get people to enter their names and personal information, then they actually call your office and become your own patient! If you can’t get people to be your patient through your website, then your website is all for nothing! Now let me go deeper on this conversion thing. Let’s say you are currently getting 100 visitors a month, and you are only getting three new patients from those visits (which is a 3% conversion ratio). This rate can be improved. If each patient is worth $900 (within a 6 month period), then you’ll adding $2700 in cash to your practice (and this does not include the referrals yet!) So, we start by improving your traffic and get it up to over 300 visitors a month. Then we boost your conversion to around 5%. Immediately, you go from getting 3 new patients a month to now getting 15 new patients a month. Let’s say your average new patient value stays the same ( at $900). So, $900 x 15 new patients = $13,500. And now your gaining. Then top it off with an increase of $10,800 a month ( that is the difference between getting 15 new patients and 3 new patients a month: $13,500 – $2,700 = $10,800). Multiply that increase by twelve months, and it will give you an amazing $129,600! Rewarding, isn’t it?

So, in order to become highly successful in the business of on-line dentist marketing, just remember the equation: T+C=Cash. Build and improve your web page so that it would increase the people visiting your website, and make these visitors into your own patients!

You can log on to our website, www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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In dental practice management, you should aim high to achieve more in your dental practice. By aiming high, this means delivering your service as best as you could to your dental patients. As you aim high, you will achieve more success in your dental practice. As a dental practice consultant, I will give you certain ways on how to do good in the management of in your practice. Dental practice management demands patience and hard work on your part as well. Here are some ways on how to manage your dental practice.

Sub-Niche Your Dental Practice:

In dental practice management, sub-niche your practice to your dental patients. By sub-niching this means that you promote other dental services to your patients. Offer a service for a specific dental patient concern. How do you do this. In my practice, I offer Invisalign solution to my patients who would like to have whiter, stronger teeth. I ask them what their ultimate goals are, and we have Invisalign as a solution for the patients to help them get the kind of teeth and smile that they want. If they want to get the solution immediately, we can present the whole treatment plan right then and there to them. So sub-niche your practice, go after your patients with problems and offer them various solutions in your dental practice.

Increase The Lifetime Value Of Each New Patient:

Aiming high in dental practice management means that you increase the lifetime value of each new patient. Develop ways that will help you maximize the lifetime value of each dental patient. E-mail your patient within 24 hours, thank them, make sure they call with any questions, etc, etc. Always remember that the real competition in the practice lies within the attention span of the prospective patient. So, it is important that every patient gets your attention and will come to your door and become your own patient. Remember that in dental practice your patients are getting marketed as well. Build some sort of “iron cage” for your patients, present your treatments to them very well, satisfy them with the services that you offer, etc. The point here is that you make sure that your patients will stay with you all the way in your practice.

Advertise Your Practice:

Advertising your dental services can be very helpful as well in dental practice management. By advertising, you can help people identify you as a good dentist by overwhelming them with “before and afters” proof. Educate them through DVD’s, powerpoints, and through the Internet. This is the future of dentistry and how it’s going to be sold. You have the options of educating your patients through seminars, local workshops, and you can educate them online as well.

Impress Your Patients Through Your Services:

This is perhaps the most important thing that you need to do in your dental practice management. Always make it a point that you impress your patients through your services. As they will be satisfied thoroughly with what you offer to them, the big possibility is that they will refer you to their family and friends. And through this, there will be a significant increase in the patients that will come to you in your practice. And this is a very good factor in your dental practice.

So, in dental practice management, always remember these strategies. Keep them in mind, and these will aid you well in your practice. Remember, aim high, and achieve more. Time to go for success!

Log on to www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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Managing your dentist practices can often present some sort of a challenge, in terms of getting more case acceptance in dentist practices. Many patients give me all their questions about dental procedures, and they’ve been wanting to go to their dentist for such procedures. But they haven’t. It could be that they would really like to go and give their dentist money for the procedure, but it’s still not that urgent for them. Or also, it could be that they just keep forgetting! In the managing dentist practices, you should be able to come up with some techniques on how to get more case acceptance from your dental patients. Here are some techniques on managing your dentist practices to get more case acceptance.

Remind Your Patients Constantly

In managing dentist practices, you need to follow up your patients with multiple mailings, postcards, etc., to constantly remind them. Contact your past patients, tell them that you have a new service. Or, you can tell them that you want to get together for their 6 month recall. Start as soon as you can! This costs only a little. You will start getting people calling for their recall, which will reactivate them and get them in so you can help them with any other inquiries and concerns they have.

Describe What You Do In Terms Of What You Do

In your practice, you must stop describing what you do, in terms of what you sell! ( Just like saying, “Well, I’m a dentist who does cosmetic work… or I have my own dental practice…”).Rather, you must start describing what you do, in terms of what you do! Therefore, what you say should be something like, “ I help people have a healthier, whiter, more beautiful smile.”, or, ” I assist people in getting cleaner, healthier teeth while they experience pain-free dentistry.” Saying these will be very helpful in managing your dentist practices. The big challenge is really from your end, on how you think about yourself. You have to totally re-frame how you think of what you do! The important thing here in dentist practices is that people don’t care about what you do; they want to know about the emotional benefits that it will give them.

Use The Power Of The Internet

Coming up with a creative website will also be very helpful in managing your dentist practices. Be creative when you make your own dental practice website. With your website, you should be able to have more traffic coming into your page ( or in other words, have more flow of people or visitors coming in to check out your webpage). Remember that every visit counts! Any visitor can become your patient. Make use of good keywords. Use specific keywords (like dentist, practices, etc.) Doing this, you will be able to dominate your competitors online! When people log on to the Internet and search answers for their dental concerns, you would want your own dental site to be displayed all over the Internet’s search engine. So, whether your visitors would look up, down, to the left or to the right, you would want every door to lead to you!

To recap, in getting more case acceptance in your dentist practices, first, keep reminding your patients through multiple mailings, etc.; second, start describing what you do, in terms of what you do; and third, make use of the power of the Internet. Bring with you these techniques, and you’ll be successful in managing your dentist practices!

Log on to www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

Article Source:FREE Downloads

In dental practice internet marketing, you would always want your website to develop and grow. This means that you want to get more traffic into your own dental practice internet marketing website and get lots of dental patients in the process. You should know the stuff that can help you “build up” your dental website! Aside from this, everything else is just plain details in dental practice internet marketing.

The Right Formula For Your Business:

I have come up with a simple yet effective formula for your business. If you want to enjoy seeing more patients from your dental practice internet marketing, then take note and use this formula: T + C = CASH. It’s fairly easy to remember.

T Stands For “Traffic”:

What do we mean by “traffic”? In dental practice internet marketing, it means the rate of people coming in to your website daily through the Internet. These are passionate and enthusiastic people who are seeking out the dental professional they would like to conduct business with. Thus, your website should be presented in a way that it gives and satisfies what they want. Make it a point that your website can communicate with them in a way that it makes it easy for them to choose you as their dentist!

C Stands For “Conversion”:

What do we mean by “conversion”? In dental practice internet marketing, it means that the people visiting your website becomes your new patient. This is what you would really want in your business. You should know how to structure your own website to get people to enter their name and information, then they call you and they officially become your patient! Get people to be your patient through your website. Here’s a scenario: If you are currently getting 100 visitors a month, and you are only getting three new patients from those visits (a 3% conversion ratio). This rate can be improved. If each patient is worth $900 (within a 6 month period), then you are adding $2700 in cash to your practice (referrals not yet included!). So, we start by improving your traffic and get it up to over 300 visitors a month. Then we boost your conversion to around 5%. Immediately, you go from getting 3 new patients a month to now getting 15 new patients a month! Let’s say your average new patient value stays the same ( at $900). So, $900 x 15 new patients = $13,500. And an increase of $10,800 a month ( which is the difference between getting 15 new patients and 3 new patients a month: $13,500 – $2,700 = $10,800). Multiply that increase by twelve months, and it will give you $129,600! An amazing increase in your income!

The formula mentioned above will help you to become successful in your dental practice internet marketing. Promote your website in a way that it would increase the number of visitors, and convert them into your own dental patients in your business!

Visit our website, www.DentistpProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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In this article, dental practice management consultant Ed O’ Keefe will share to you something about case acceptance in your dental practice. The dental practice management consultant will also share to you the 80% – 20% rule that exists in the business
of dental practice. And the dental practice management consultant will also share to you the way on how to increase your case acceptance in your practice. And this is something they focus specifically at their dental practice website!

Here’s what the dental practice management consultant will share to you about case acceptance:

What is case acceptance? Case acceptance is the process of getting your dental patients to accept the treatments or services that you offer them in your dental practice, be it in Sedation dentistry, Implant dentistry, Invisalign,Cosmetic dentistry, etc. As a dental practice management consultant, I always tell my clients that case acceptance is a lot easier when you have a constant flow of patients in your dental practice! In here, you are putting more and more people through your practice, and you’re still going to have that 80% – 20% rule that exists in the business (as a matter of fact, no matter what kind of practice you run or you’re into, you’re still going to get this kind of rule). So what is this rule? It means that out of the 100% people (they may be business owners, or sales reps, or people who need referral relationships) who you put on your mailing lists and send out some newsletters to them, 80% of them will never probably do, maybe they might send you one referral or just do anything with you. And the remaining 20% of these people are going to be your true champions; they are the ones who are going to create a strong relationship with you, and create your own automatic referrals! Everybody wants to have those 20% of people into their practice.

And I tell you, the hardest doctors that we consult with are the ones that say, “I only want the top 5% of them!”. Well, unless you want to spend ridiculous sums of money, just by targeting them and be that picky where you are going through every single patients, and doing that “good patient-bad patient, good patient-bad patient” routine, that’s going to be tough, I mean I myself can’t assume it. I always tell people this scenario like you can go out to a restaurant bar out there, or go to an outdoor steakhouse, and you’re going to be in a waiting area with 100 people, or maybe 200 people, maybe just 5 people; it doesn’t matter… the whole idea is you can’t just pick out the people with the most amount of money. Even if you try, and you think you could, but that’s only projection… and you just don’t know that. So, as a dental practice management consultant, I always tell my clients that what they need is this process where you just stick in people in a funnel, and the reality is you keep coming back to these people who will be spending more money in your dental practice than all the other people out there.

And as for increasing the case acceptance in their practice, what I tell my clients as a dental practice management consultant is to take care of their patient base… give the best service that you can give them and satisfy them whichever way possible, and what’s going to happen is that your patients will always accept the treatments that you offer them… and they will always pay, stay, and refer into your dental practice!

Log on to our dental practice management website, www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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