BlackHat Money

In dental practices, dentists often have difficulties on how to make their patients accept the dental cases and treatments. I’ve talked to a lot of people (who are dental patients), who, after I explained what I do for a living, gave me all their questions about dental procedures, and they’ve been wanting to go to their dentist for such procedures. But they haven’t. What could be their reasons for not accepting such dental treatments offered in dental practices? One is that they would really like to go and give their dentist money for the procedure, but it’s still not that urgent for them. Or it could be that they just keep forgetting! In the niche of dental practices, you should be able to come up with some techniques on how to get more case acceptance from your dental patients.

First Step: Remind Them Constantly

In dental practices, you need to follow up your patients with multiple mailings, postcards, etc., to constantly remind them. Contact your past patients, tell them that you have a new service, and you would like their help in previewing it. Or, that you want to get together for their 6 month recall. You should start this immediately! This will cost only a little, and what is important is that this will be helpful for your practice. You will start getting people calling for their recall, which will reactivate them and get them in so you can help them with any other inquiries and concerns that they may have.

Second Step: Describe What You Do In Terms Of What You Do

The important thing that you should always remember is that you must stop describing what you do, in terms of what you sell! ( Just like saying, “Well, I’m a dentist who does cosmetic work… or I have my own dental practice…”).Rather, you must start describing what you do, in terms of what you do! Say something like, “ I help people have a healthier, whiter, more beautiful smile.”, or, ” I assist people in getting cleaner, healthier teeth while they experience pain-free dentistry.” Saying these will be very helpful for you. The big challenge is really from your end, on how you think about yourself. You have to totally re-frame how you think of what you do! The important thing here in dental practices is that people don’t care about what you do; they want to know about the emotional benefits that it will give them. And that’s always the fact!

So, to get more and more case acceptance, first thing you do, is keep reminding your patients through multiple mailings, etc. and second, start describing what you do, in terms of what you do! Remember these steps, and you’ll be on the road to success in your dental practices!

Go to www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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In dental practice marketing, you should find new ideas to be able to post your services to the public effectively. One of the ideas that people resolve to for this is through ordinary advertising, which is nothing new. But there comes a time that such advertisements seem to prove insufficient in the process. Dental practice marketing demands that your readers get the central message that you want to reach out to them as quickly as possible. So this is where the importance of Free Standing Inserts comes in! Dental practice marketing should be coupled with free standing inserts, and I’ll show you why.

Why Use Free Standing Inserts In Your Practice?

In dental practice marketing, you should go for free standing inserts because:

Reason #1: They Get Read More!

People tend to read more of free standing inserts. When an advertisement or direct mail piece doesn’t work, most people tend to immediately look at the sales copy on the ad or direct mail piece. Remember that the #1 key factor to any advertisement or direct mail piece working is the readership of the piece! The value lies on the attention span that people give in reading your piece.

Reason #2: They Are More Cost-Effective!

There are times that you will find that you can place an ad that covers up a quarter page, but in the same paper run full page free standing insert. Why is this the case? I have no idea. But it tells me that you should be running the free standing insert!

Reason #3: You Can Mail The Same List Weekly Or Monthly For As Little As $800 Bucks!

Dr. Ron Senn told me that he can reach 14,000 homes for $800 bucks. WOW! We spoke about rotating a different 14,000 a week… or running a different advertisement to the same 14,000 every week. The idea was that he can run a weekly free standing insert (find 4 recipients and rotate; or 1 recipient and rotate to whom you send it to) for only $3200 bucks!

Reason #4: You Can Tell More Of A Story!

Smaller advertisements often times lack in telling the entire story. That is one of the main reason why we resolve to “lead generation”. The other reason is the “timing” of people being “interested, but not ready to actually call the office right now”!

The Bottom Line:

The great thing about running a free standing insert is that you have lot of space to tell the story, to agitate problems, and to give good benefits and reasons why they should call you NOW! Most dental ads are missing the “hook”, or the reason why people should continue to read, be interested on this ad that you have placed. Make the ad emotion based, news based with special interest, pain based, testimonial driven, or “celebrity based”(turning yourself into a celebrity!). There are more ways, but the bottom line is that when you are searching for ideas of ways to rotate “what” you are going to place, then that’s a good start. Be creative. What if a reporter was sent over to your office to tell the world about how great you and your office are? Wouldn’t that be great? That is the kind of thing people will read. Go for free standing inserts now, and go onwards with your dental practice marketing!

Visit us at www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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I’ve been asked: “What would be better for my dental practice marketing? Should I go for dental practice Internet (or online) marketing, or dental practice offline marketing?” I answer them with “both and/or neither”. It’s your choice to either go for the Internet or go offline on your dental practice marketing. Both kinds of dental practice marketing strategies, whether going for the Internet or offline, have their own advantages.

Dental Practice Internet Marketing :

My prediction for the next three years is that there would be a big possibility that the patients would go for dental practice Internet marketing, where these patients will try to reach their dentists online. We can estimate that to around 80% of the dental patients’ population. If you throw a question to a hundred people, asking them where they would get their directions, research information and choose new service provider, roughly around eighty to ninety of them would say I just had to “google it”. The Internet would spare them the time going from one location to another. For example, if a person would like to see the latest version of a PC system, wouldn’t it be much easier for him to just go and check it out in the Internet in the comfort of his own home, rather than go to his local shop a few miles away? This would save him time and energy in the process. And like in the field of dental practice Internet marketing, it’s much easier for patients to reach their respective dentists online. Reaching their dentist is simply just within the click of a button!

Dental Practice Offline Marketing :

Like dental practice Internet marketing, offline dental marketing has its advantages as well. The traditional way of reaching people still works for dental marketing. For me, I go for the concept of free standing inserts, which is one of the best, most affordable and also cost- effective ways to do external dental marketing. You can target ideal and potential patients, niche or target out your insert, or give an attractive offer to them straight to your office. Going for direct mailing would be a good thing as well. You see, people will always have there mail boxes available, where they would await for any mail to come to their residences, and this will never go away. They will always have their respective mail boxes and read their personal mails.

With these advantages of both the dental practice Internet marketing and dental practice offline marketing, it’s still a matter of personal choice. Go online or go offline in the business. But always remember that it would always differ depending on the area where you live, the advertising rates, and the responsiveness of the area. If you want to find out which one of these strategies would be better, you can “test” it. Dental practice marketing involves testing, and lots of it. But in my opinion, it’s still the best way that you can reach your goals of increasing your income rates. The choice is yours in your business!

Log on to our website at www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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The success of your dentist marketing practice always has something to do with good dentist practice management. In your dentist practice, always aim to have good management to gain more patients, and keep them longer. I will help you discover ways on how to have a good dentist practice management in your business.

Advertise Your Services:

To promote your services in dentist practice management, one of the best ways to do this is to go for advertising. Advertise so that people will know the services that you offer. By advertising, you can help people identify you as a good dentist by overwhelming them with “before and afters” proof. You can educate them through DVD’s, powerpoints, and online. This is the future of dentistry and how it’s going to be sold. You have the options of educating your patients through seminars, local workshops, and you can educate them online too!

Harness The Power Of The Internet:

The second tip in having a good dentist practice management is that make use of the power of the Internet. More and more people everyday log on to the Internet, and it has become a part of their daily activities. With this fact in mind, what you do is create and build your own dental website. Build your website in a way that it would increase the traffic of your visitors (or the flow of people checking out your website). And these visitors can be your potential patients. And the more visitors you have on your site, the higher the ranking of your page is. So, if your site ranks higher in the search engine, then you can get people to find your own website without having to pay google, yahoo, etc for every click. Also, make use of good keywords for your website. Use specific keywords (like dental, marketing, on-line, or any good keywords that you can come up with). This, if done correctly, will enable you to dominate your area in the Internet, and you will be able to crush your competitors in the business!

Be The Best Dentist There Is:

Be the best that you can be in your practice. Perhaps this is the most important factor in dentist practice management. Always make it a point that you satisfy your patients with your services that you offer them. Be the best there is and your current patients will refer you to their friends and family to have you as their own dentist. You will gain good “word of mouth” in your practice, and you will gain more income as well! Have your patients pay, stay and refer!

So, always remember these steps in your dental practice. Remember, maintaining a good dentist practice management will surely bring you success in your business!

Visit www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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Managing your dentist practices can often present some sort of a challenge, in terms of getting more case acceptance in dentist practices. Many patients give me all their questions about dental procedures, and they’ve been wanting to go to their dentist for such procedures. But they haven’t. It could be that they would really like to go and give their dentist money for the procedure, but it’s still not that urgent for them. Or also, it could be that they just keep forgetting! In the managing dentist practices, you should be able to come up with some techniques on how to get more case acceptance from your dental patients. Here are some techniques on managing your dentist practices to get more case acceptance.

Remind Your Patients Constantly

In managing dentist practices, you need to follow up your patients with multiple mailings, postcards, etc., to constantly remind them. Contact your past patients, tell them that you have a new service. Or, you can tell them that you want to get together for their 6 month recall. Start as soon as you can! This costs only a little. You will start getting people calling for their recall, which will reactivate them and get them in so you can help them with any other inquiries and concerns they have.

Describe What You Do In Terms Of What You Do

In your practice, you must stop describing what you do, in terms of what you sell! ( Just like saying, “Well, I’m a dentist who does cosmetic work… or I have my own dental practice…”).Rather, you must start describing what you do, in terms of what you do! Therefore, what you say should be something like, “ I help people have a healthier, whiter, more beautiful smile.”, or, ” I assist people in getting cleaner, healthier teeth while they experience pain-free dentistry.” Saying these will be very helpful in managing your dentist practices. The big challenge is really from your end, on how you think about yourself. You have to totally re-frame how you think of what you do! The important thing here in dentist practices is that people don’t care about what you do; they want to know about the emotional benefits that it will give them.

Use The Power Of The Internet

Coming up with a creative website will also be very helpful in managing your dentist practices. Be creative when you make your own dental practice website. With your website, you should be able to have more traffic coming into your page ( or in other words, have more flow of people or visitors coming in to check out your webpage). Remember that every visit counts! Any visitor can become your patient. Make use of good keywords. Use specific keywords (like dentist, practices, etc.) Doing this, you will be able to dominate your competitors online! When people log on to the Internet and search answers for their dental concerns, you would want your own dental site to be displayed all over the Internet’s search engine. So, whether your visitors would look up, down, to the left or to the right, you would want every door to lead to you!

To recap, in getting more case acceptance in your dentist practices, first, keep reminding your patients through multiple mailings, etc.; second, start describing what you do, in terms of what you do; and third, make use of the power of the Internet. Bring with you these techniques, and you’ll be successful in managing your dentist practices!

Log on to www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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Managing your dental practices can often be a challenge in your part, in terms of getting more case acceptance in your practice. Many patients give me all their questions about dental procedures, and they’ve been wanting to go to their dentist for those procedures. But the thing here is that they haven’t. The reason for this is that they would really like to go and give their dentist money for these procedures, but it’s not that urgent for them. Or it could be that they just keep forgetting these things! In the managing dental practices, you should be able to come up with ways on how to get more case acceptance from your dental patients. Here are some ways on managing your dental practices to get more case acceptance in your business.

Make It A Point That You Remind Your Patients Constantly

In managing dental practices, follow up your patients with multiple mailings, postcards, etc.. The goal here is to constantly remind them. Contact your past patients, tell them that you have a new service, that you want to get together for their 6 month recall. Start now! It costs only a little. By doing this, you will start getting people calling for their recall, reactivating them and getting them in so you can help them with any other inquiries they have.

Always Remember To Describe What You Do In Terms Of What You Do

In your practice, you must start describing what you do, in terms of what you do! So, instead of saying lines like “Well, I’m a dentist who does cosmetic work… or I have my own dental practice…”, you should say something like, “ I help people have a healthier, whiter, more beautiful smile.”, or, ” I assist people in getting cleaner, healthier teeth while they experience pain-free dentistry.” These lines will be very helpful in managing your dental practices. The big challenge is really from your end, on how you think about yourself. Re-frame how you think of what you do! Remember this: people don’t care about what you do; rather they want to know about the emotional benefits that it will give them.

Make Use Of The Power Of The Internet

Having a creative dental website is also a big factor in managing your dental practices. Be creative when you make your own dental practice website to attract more people in your practice. With your website, you should be able to have more traffic coming into your page ( or the flow of visitors coming in to your webpage). And any visitor can become your dental patient. Use good specific keywords (like dental, practices, etc.) By doing this, you will be able to overcome your competitors in the business! When people go online to search answers for their various dental concerns, you would want your own dental site to be displayed all over the search engines. Whether people would look up, down, to the left or to the right, you would want every door to lead to your practice!

So always remember, in getting more case acceptance in dental practices, first, constantly remind your patients through multiple mailings, etc.; second, describe what you do, in terms of what you do; and third, make use of the power of the Internet. These techniques will help you to be successful in managing your dental practices!

Go to www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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Getting in more patients in your dental practice can be quite a challenge for you as a dentist. What you always want to happen in your dental practice is to have a transition from getting less patients to getting more patients. Now, all you need to get this kind of transition in your dental practice is just a good “transition strategy”. Here are some good “transition strategies” for you in your dental practice.

Transition Strategy #1: Have A Constant Stream Of Specific High Quality Patients

For the first transition strategy in your dental practice, create a constant stream of specific high quality new patients. Attract the precise type of patients that you want to come into your dental practice, who accept your treatment recommendations (and if these patients refer as well), and this will be a good start for you in your dental business. Keep the flow of new fresh patients coming in to your dental practice to promote the growth of your dental business and have more patients as time goes by.

Transition Strategy #2: Reactivate Your Dental Patients

For the second transition strategy in your dental practice, go for the hidden goldmine in your dental practice to reactivate your dental patients. This hidden goldmine is the inactive and unfinished treatment base. What you should do is go after this hidden goldmine by: sending out 3 step to 4 step direct mail campaign; offering your patients credits towards any cosmetic dentistry (credit any kind of whitening,etc.); doing voice broadcast to your patients’ homes or phone calls (this always works tremendously); or going for e-mails ( the use of e-mails as a multimedia approach is one of the most powerful way to do it!).

Transition Strategy #3: Create A Referral System In Your Practice

For the third transition strategy in your dental practice, create a referral system in your practice. Create such a system that gets people to bring a flood of referrals to your dental practice. If the referral system is based on your own efforts, then you do not have a true system in place. In your dental practice, have a great referral system that is team-generated and team-oriented. The team has a responsibility and accountability for those results. Make sure to satisfy your dental patients with your services that you offer them. As they are satisfied with the services that you offer them, the big possibility is that they will refer you to their family and friends, and through this you will get in more patients to come into your practice.

Transition Strategy #4: Get Patients To Choose More Services From You

For the fourth transition strategy in your dental practice, get existing patients to choose more services from you. You see, whether you do an Invisalign, implants, veneers, TMJ…it really doesn’t matter. Contrary to what you think you know, dental patients really don’t know these treatments because they’re so busy dealing with their own lives. What I advise is for you to pick one or two of your services a month that you want to promote through your newsletter, postcard or e-mail. Remind your patients of the other services that you have in your dental practice, and you will get dental patients to choose more of your services, and also you get more word of mouth by just talking to your existing dental patients about the services that you have and the problems that they can solve. By doing this, existing patients will refer people more often.

As you go on with your dental practice, keep in mind these “transition strategies”, for they will help you in acheiving a constant flow of more patients in your practice. These strategies will also help you in promoting the growth and success of your dental practice as well.

Visit our website at www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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In dental practice internet marketing, you would always want your website to develop and grow. This means that you want to get more traffic into your own dental practice internet marketing website and get lots of dental patients in the process. You should know the stuff that can help you “build up” your dental website! Aside from this, everything else is just plain details in dental practice internet marketing.

The Right Formula For Your Business:

I have come up with a simple yet effective formula for your business. If you want to enjoy seeing more patients from your dental practice internet marketing, then take note and use this formula: T + C = CASH. It’s fairly easy to remember.

T Stands For “Traffic”:

What do we mean by “traffic”? In dental practice internet marketing, it means the rate of people coming in to your website daily through the Internet. These are passionate and enthusiastic people who are seeking out the dental professional they would like to conduct business with. Thus, your website should be presented in a way that it gives and satisfies what they want. Make it a point that your website can communicate with them in a way that it makes it easy for them to choose you as their dentist!

C Stands For “Conversion”:

What do we mean by “conversion”? In dental practice internet marketing, it means that the people visiting your website becomes your new patient. This is what you would really want in your business. You should know how to structure your own website to get people to enter their name and information, then they call you and they officially become your patient! Get people to be your patient through your website. Here’s a scenario: If you are currently getting 100 visitors a month, and you are only getting three new patients from those visits (a 3% conversion ratio). This rate can be improved. If each patient is worth $900 (within a 6 month period), then you are adding $2700 in cash to your practice (referrals not yet included!). So, we start by improving your traffic and get it up to over 300 visitors a month. Then we boost your conversion to around 5%. Immediately, you go from getting 3 new patients a month to now getting 15 new patients a month! Let’s say your average new patient value stays the same ( at $900). So, $900 x 15 new patients = $13,500. And an increase of $10,800 a month ( which is the difference between getting 15 new patients and 3 new patients a month: $13,500 – $2,700 = $10,800). Multiply that increase by twelve months, and it will give you $129,600! An amazing increase in your income!

The formula mentioned above will help you to become successful in your dental practice internet marketing. Promote your website in a way that it would increase the number of visitors, and convert them into your own dental patients in your business!

Visit our website, www.DentistpProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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Dental advertising through the Internet can be very helpful in your dental practice. As we see nowadays, a lot of people spend their time going online to look for the items they want in e-bay; log on to social networking sites to meet new people; search for prices of their favorite cars through online car manufacturer websites; and a lot more. Having this in mind, dental advertising online can help you in your dental practice attract more potential patients as they log on to the Internet. In dental advertising, going online is useful due to the following facts:

Fact#1: People Are Going On-line On The Internet

As mentioned earlier, many people are using the Internet in their daily activities. The number of people that are searching online is greater to that compared to any other media for their service providers. Building your own website for dental advertising involves making sure that your website would increase the traffic of your visitors (which could be your potential patients), as you expect more and more people logging on to the Internet daily.

Fact#2: The Use Good Keywords Can Be Very Effective

Making use of good key words can help you become successful in online dental advertising as well. Make use of specific keywords (like dental, marketing,etc.) that are suitable for your dental business. With this, you can really dominate your area in the Internet… and overcome your competitors online!

Fact#3: Every Visit Counts

Making new patients through the Internet in dental advertising is absolutely FREE! The more visitors you have on your site, the higher the ranking of your page is. If your site ranks higher in the search engine, then you can get more people to find your own website without having to pay google, yahoo, or any search engine there is online, for every click of the button (take note: this could make your own website a lot more famous than all the other sites!). So always remember: every visit counts!

Fact#4: Getting The Best Of Both Worlds

If you want to get either free/natural traffic and paid traffic, then you can enjoy the best of both worlds online! In online dental advertising, the important thing is that when someone searches for the phrase “Your Town Cosmetic Dentist”, you would want to be the one displayed all over the search engines. So, whether your visitors would look up, down, to the left or to the right of the web page… you would want every door to lead to your practice!

So, we can clearly see the importance of the Internet in dental advertising today. Having it as a strategy for your business will not only help you achieve more patients, but more income as well in your practice. The more patients that you have in your practice, the more rewarding it would be for the business!

Visit us at www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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The question that every doctor in their dental practice asks is this: “How do we get more cash and success in our business for the transition of our dental practice?”. In this article, I will give you the formula that suits your dental practice best for its transition. This is something that we focus specifically at our dental practice transition website! Also, I will discuss to you each of the components of the formula.

The Formula For Your Business:

My colleague Lloyd Irvin, the guy who can get your website up in the top ranks in a matter of minutes in the search engines in the World Wide Web, came up with an effective formula for the successful transition of your dental practice: Traffic + Conversion = Cash. Now, let me discuss to you every component of this formula….

Traffic:

In this formula, the component “Traffic” means the number of people who come and check out your website on a daily basis. The reality is that there is a group of people who go to the Internet if they want to buy any kind of stuff that they want, accessing the different search engines like Google, Yahoo, etc. They just type in what they’re looking for (for example: “dentist in my town”) and in a matter of seconds, Google will give them exactly what they are looking for! Now, for the transition of your dental practice, you should understand this fact: traffic means real people! These are hundreds and millions of people who want to achieve the needs that they have for their various dental concerns. They are looking for information about Implant Dentistry, Sleep Apnea, Sedation Dentistry, Invisalign, etc. Your duty here for your business is to somehow get this people to come in to your website… and let them become your own patients!

Conversion:

In this formula, the component “Conversion” means that the people who will be coming into your own dental website successfully becomes your new patient. And this should always be your aim for your business for the transition of your dental practice! And as they become your new patient, they will accept the care and treatment that you have in your practice. And if you gather more new patients into your practice every day, every week, or every month, they will become your existing patient base. Your duty is to take good care of your existing patient base, as they are the “lifeline”of your dental practice. And if you give them the best dental care and service there is, they will always pay, stay and refer in your practice!

Cash:

Now, add up these two components, and it will result into “Cash”! To increase the cash flow of your dental practice… you can either increase the two components: increase the traffic that comes into your website, or, increase the conversion in your dental practice. Or better yet, to have the maximum cash flow, increase both the traffic and conversion! By doing this, you will be able to achieve the goals that you have for the transition of your dental practice!

Log on to our dental practice transition website, www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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