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In dental advertising, one of the best ways that you can do to get more patients to come into your practice is via creative marketing. Remember that the most important goal that you should have in your practice is to get more patients to come to your doorstep. And this is something we focus specifically at our dental advertising website. Dental advertising can help you with this… but you need to be more creative in the way that you do it.

Why Creative Marketing?

The whole point of creative marketing in dental advertising is to have a different and a much more different approach in getting people to become your potential patients in your dental practice
. Now, you can do this by sending letters in “unique” format (more on that later). Now, the first goal is to get our marketing piece opened. The first thing is that the recepient of the mail opens the envelope, or whatever it is that we’re sending them. Then the second goal is once we get them to open the envelope is we need them to read the letter, or whatever is inside of it. And finally, the third goal is we want the recepient become our patient. We want to get them to call us or get them to come to our office. So by using creative marketing, we can accomplish those goals easily!

The Effect Of Technology In Marketing

Now, what I mean by technology here is the development of E-mail. E-mail’s a big thing right? Some people are getting a hundred e-mails a day, while some of them are getting a thousand. And that’s a lot of pieces of what used to be the traditional “mail in the envelope”. And it has eliminated the amount of personal mail. I mean, when was the last time somebody wrote you a letter? We hardly even get birthday cards in hand-written form (we now usually get them through e-mails). What comes to our traditional mailboxes are just bills and junk, and we hardly find time to look at it anymore. So, with this, as e-mail has promoted the diminishing number of the traditional letters that get to our traditional mailboxes, it’s time that you get creative in your dental advertising! When you get creative, you catch your readers attention! You want to grab them in the back so that your letter doesn’t go to the pile, or to the bin and get it looked at on a Sunday when they go through the rest of their mail. And also you want to invoke the child-like curiosity of your recepients (just like Christmas, when you cant wait to open the packages because you’re excited to know what is inside of them). And we all get that envelope in the mail that has a pen in it, where you are just being compelled to open it because you know that there is a pen in there. So you know that the mailer is going to sell you a pen, but you just have to open it.

How Can You Be Creative?

In dental advertising, the way to be creative is just to use different kinds of stuff that you know will get the curiosity of your recepient. An example is the “message in a bottle”, where the message is literally put inside a bottle (and for sure the recepient couldn’t wait until the end of the week to open that kind of letter, right?). Another example is Mark Dolson’s Tube Mailer, wherein the letter is put inside a tube (now, if the tube showed up in your mailbox, could you let that go?). And then you can go for shiny envelopes, where there is a big probability that the recepient will put these on top of their pile of mail (because everytime you put more mail on top of a shiny envelope, tendency is it will fall again and cause the other letters to fall; and it also gets you to think that “Who would send me a bright, shiny envelope?”, and you’ll just wonder what’s inside of it and you’ll be compelled to open it! You can also send letters placed in silver platters, letters in hand-written fonts (like those of mass-produced mailer); among others. Just let your imagination run free!

Now you might say “I don’t have the time to keep creating new things…” or ” I don’t have the time to be creative…” or “I don’t have time to think about all of these stuff… so where am I going to come up with these ideas?”. The thing here in using this kind of approach in dental advertising is that you don’t have to create new marketing pieces; you can re-use the ones that you have already sent out. This means that you can use the same marketing pieces that you have sent out, but just in different forms. And also you want to be sure that your campaign contain multiple steps (you want as many steps as people will respond to). These steps may include expressing to them that they must have missed your mail (given that they haven’t replied yet to your mail) and that you’ll be going to send them another one. And what you want to do is put as many steps as you can just to have them respond. So, as an example, you can send out your first letter (you do it the way you do it, like say, you write it in a blue or black pen), and when you don’t get a response, you then send out another one… this time by using a red pen and put some more information on it (and it will also look like a new piece!).

And another important thing in this kind of dental advertising is that you don’t assume that your prospects have read your marketing… because its a big mistake that most of us make! You may say “I can’t mail that again because they already got it”. So with this you just assumed that they have already read your mail. Now, if they haven’t responded, you must assume that they either didn’t get it, haven’t read it, didn’t finish reading it, or they lost it! So you may inform them that “I sent you the information you requested a while back, and since I still haven’t heard from you, I assumed that you still haven’t gotten it, didn’t finish reading it, or that you must have lost it… so let me send you another one!” Sp you just shift your thinking that they still haven’t gotten it, therefore you must send it again. And as long as people are responding to it, keep sending it again and again!

So go for creative marketing in dental advertising, and who knows, you’ll keep sending in more patients to your practice than ever before!

Log on to our dental advertising website, www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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In every marketing business, new good ideas and strategies should be developed in order for it to grow and become a successful one. This would also apply for the dental marketing business. In dental marketing, you have to have new good, high-quality dental marketing ideas and strategies in order for your business to become very successful. As you have developed those new ideas and strategies for dental marketing, putting them into practice will lead you to a fruitful and rewarding dental practice.

There are lots and lots of new dental marketing ideas for success out there. Most of them you get from people who have been in the dental marketing business for a long time and have developed strategies and techniques on making their business highly successful. You can also get many ideas through the Internet or the World Wide Web. Many sites can offer you great strategies to help you have a winning and rewarding dental marketing business.

As many new ideas as there are for dental marketing, you should take note of the most important among these ideas. First, conceive a plan on a good marketing idea. Second, always have your patients as one of your priorities. And third, make use of the Internet.

Idea #1: Conceive a plan on a good dental marketing idea!

For the first idea on dental marketing, you should be able to plan a good marketing strategy. Come up with a dental marketing gameplan! Whether you are new to the business or not, planning a good and efficient strategy or technique is a one of the top priorities, and it has to maintained. You can practice this by making an advertising campaign which would have a big impact on your target dental marketing business. You’ll want to set goals for:

a) How many new patients you want;

b) What type of patients you want to attract;

c) How many referrals you want to generate; and

d) How much you expect each patient to be worth.

Having a clear idea of what you want to do on the front end is the key to making your dental marketing work successfully!

Idea #2: Always have your patients as one of your priorities!

For the second idea, always put in mind that your patient plays a big part on your dental marketing business. Remember, without your patient there would be no business for you! What you do is you is that you make sure that your patients are comfortable with the services that you offer them. Keep in touch with your patients. Keeping in touch with them would make them feel that they are of great importance too. You can:

a) Give calls to patients who have not visited for a certain amount of time;

b) Offer patients a general check-up for their dental health; and

c) Give follow-up calls for patients before their scheduled appointments, so as to remind them of their schedule with the dentist.

Idea #3: Make use of the Internet!

For the third idea, make use of the advantages of the Internet. Attract a flood of dental patients using the it! Making use of the Internet in dental marketing means that you should create your own website. The reason being is that more and more patients are searching on-line for their dentistry. And as a lot of people use the Internet to find new dental practices, and they can become your potential patients! So if you are NOT on-line now, then this is a dental marketing idea that you MUST get in place immediately.

By taking note of these top ideas (and all of the other new ideas that you may get from people around you and the Internet as well), you are surely on your way for a successful dental marketing business!

Log on to www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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The success of your dentist marketing practice always has something to do with good dentist practice management. In your dentist practice, always aim to have good management to gain more patients, and keep them longer. I will help you discover ways on how to have a good dentist practice management in your business.

Advertise Your Services:

To promote your services in dentist practice management, one of the best ways to do this is to go for advertising. Advertise so that people will know the services that you offer. By advertising, you can help people identify you as a good dentist by overwhelming them with “before and afters” proof. You can educate them through DVD’s, powerpoints, and online. This is the future of dentistry and how it’s going to be sold. You have the options of educating your patients through seminars, local workshops, and you can educate them online too!

Harness The Power Of The Internet:

The second tip in having a good dentist practice management is that make use of the power of the Internet. More and more people everyday log on to the Internet, and it has become a part of their daily activities. With this fact in mind, what you do is create and build your own dental website. Build your website in a way that it would increase the traffic of your visitors (or the flow of people checking out your website). And these visitors can be your potential patients. And the more visitors you have on your site, the higher the ranking of your page is. So, if your site ranks higher in the search engine, then you can get people to find your own website without having to pay google, yahoo, etc for every click. Also, make use of good keywords for your website. Use specific keywords (like dental, marketing, on-line, or any good keywords that you can come up with). This, if done correctly, will enable you to dominate your area in the Internet, and you will be able to crush your competitors in the business!

Be The Best Dentist There Is:

Be the best that you can be in your practice. Perhaps this is the most important factor in dentist practice management. Always make it a point that you satisfy your patients with your services that you offer them. Be the best there is and your current patients will refer you to their friends and family to have you as their own dentist. You will gain good “word of mouth” in your practice, and you will gain more income as well! Have your patients pay, stay and refer!

So, always remember these steps in your dental practice. Remember, maintaining a good dentist practice management will surely bring you success in your business!

Visit www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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Managing your dentist practices can often present some sort of a challenge, in terms of getting more case acceptance in dentist practices. Many patients give me all their questions about dental procedures, and they’ve been wanting to go to their dentist for such procedures. But they haven’t. It could be that they would really like to go and give their dentist money for the procedure, but it’s still not that urgent for them. Or also, it could be that they just keep forgetting! In the managing dentist practices, you should be able to come up with some techniques on how to get more case acceptance from your dental patients. Here are some techniques on managing your dentist practices to get more case acceptance.

Remind Your Patients Constantly

In managing dentist practices, you need to follow up your patients with multiple mailings, postcards, etc., to constantly remind them. Contact your past patients, tell them that you have a new service. Or, you can tell them that you want to get together for their 6 month recall. Start as soon as you can! This costs only a little. You will start getting people calling for their recall, which will reactivate them and get them in so you can help them with any other inquiries and concerns they have.

Describe What You Do In Terms Of What You Do

In your practice, you must stop describing what you do, in terms of what you sell! ( Just like saying, “Well, I’m a dentist who does cosmetic work… or I have my own dental practice…”).Rather, you must start describing what you do, in terms of what you do! Therefore, what you say should be something like, “ I help people have a healthier, whiter, more beautiful smile.”, or, ” I assist people in getting cleaner, healthier teeth while they experience pain-free dentistry.” Saying these will be very helpful in managing your dentist practices. The big challenge is really from your end, on how you think about yourself. You have to totally re-frame how you think of what you do! The important thing here in dentist practices is that people don’t care about what you do; they want to know about the emotional benefits that it will give them.

Use The Power Of The Internet

Coming up with a creative website will also be very helpful in managing your dentist practices. Be creative when you make your own dental practice website. With your website, you should be able to have more traffic coming into your page ( or in other words, have more flow of people or visitors coming in to check out your webpage). Remember that every visit counts! Any visitor can become your patient. Make use of good keywords. Use specific keywords (like dentist, practices, etc.) Doing this, you will be able to dominate your competitors online! When people log on to the Internet and search answers for their dental concerns, you would want your own dental site to be displayed all over the Internet’s search engine. So, whether your visitors would look up, down, to the left or to the right, you would want every door to lead to you!

To recap, in getting more case acceptance in your dentist practices, first, keep reminding your patients through multiple mailings, etc.; second, start describing what you do, in terms of what you do; and third, make use of the power of the Internet. Bring with you these techniques, and you’ll be successful in managing your dentist practices!

Log on to www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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In dental practice internet marketing, you would always want your website to develop and grow. This means that you want to get more traffic into your own dental practice internet marketing website and get lots of dental patients in the process. You should know the stuff that can help you “build up” your dental website! Aside from this, everything else is just plain details in dental practice internet marketing.

The Right Formula For Your Business:

I have come up with a simple yet effective formula for your business. If you want to enjoy seeing more patients from your dental practice internet marketing, then take note and use this formula: T + C = CASH. It’s fairly easy to remember.

T Stands For “Traffic”:

What do we mean by “traffic”? In dental practice internet marketing, it means the rate of people coming in to your website daily through the Internet. These are passionate and enthusiastic people who are seeking out the dental professional they would like to conduct business with. Thus, your website should be presented in a way that it gives and satisfies what they want. Make it a point that your website can communicate with them in a way that it makes it easy for them to choose you as their dentist!

C Stands For “Conversion”:

What do we mean by “conversion”? In dental practice internet marketing, it means that the people visiting your website becomes your new patient. This is what you would really want in your business. You should know how to structure your own website to get people to enter their name and information, then they call you and they officially become your patient! Get people to be your patient through your website. Here’s a scenario: If you are currently getting 100 visitors a month, and you are only getting three new patients from those visits (a 3% conversion ratio). This rate can be improved. If each patient is worth $900 (within a 6 month period), then you are adding $2700 in cash to your practice (referrals not yet included!). So, we start by improving your traffic and get it up to over 300 visitors a month. Then we boost your conversion to around 5%. Immediately, you go from getting 3 new patients a month to now getting 15 new patients a month! Let’s say your average new patient value stays the same ( at $900). So, $900 x 15 new patients = $13,500. And an increase of $10,800 a month ( which is the difference between getting 15 new patients and 3 new patients a month: $13,500 – $2,700 = $10,800). Multiply that increase by twelve months, and it will give you $129,600! An amazing increase in your income!

The formula mentioned above will help you to become successful in your dental practice internet marketing. Promote your website in a way that it would increase the number of visitors, and convert them into your own dental patients in your business!

Visit our website, www.DentistpProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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In this article, dentist practice management economics adviser Lloyd Irvin (whom I consider to be the expert in getting your website to the top of search engines like Google in a matter of minutes!) will share to you the pro’s and con’s of getting more paid traffic in your dental practice website. The dentist practice management economics adviser will share to you the good benefits of getting more paid traffic. On the other hand, the dentist practice management economics adviser will also give you the disadvantages of getting such paid traffic into your dentist practice website. And this is something that we focus specifically at our dentist practice management website!

Pro’s/Advantages:

As a dentist practice management economics adviser, what I always tell people is that the good news about getting more paid traffic is you can get this up really quick; like in about 5 or 10 minutes you’re already up and running! As long as you pay a higher bid, you can get a higher ranking. Right now, Google just switched everything up, so now it’s not just about paying more money, it’s about the quality of click through, like how many people click through to see your ads. Here’s another thing. When you’re trying to get a webpage into the free search section, imagine that you spent all the time doing everything right, and you know how to do things well, and then you got it into the free search section… but it didn’t convert! Now, what could be wrong here in the scenario? It’s true that you did all the work, but once you changed the website up, you will lose its rankings. You see, it would be just a waste of time if you get a site in there that is not converting. So, when we’re testing new sites in different businesses and different niche markets, we use Google and we just get it up there and see the conversion. When we find out that something converts good, then we take that website and we start working on the SEO (or Search Engine Optimization) to get it in the ranking on the search engines. So with this, you can find out if your web page works fast. Getting more traffic also means that you can test ads easily and change them instantly. If a lot of people run ads in merchandise, or whatever your money mailer or media you use for mailing out, well most of the times you either buy from a company that’s doing generic ads for you, or you learn how to do marketing yourself and create your own ads, but how can you test an ad and get high results fast? If you have a money mailer that is around $3,000.00 per month, and if you test three different ads, you have to spend a total of around $9,000.00 that month… and do it again on the succeeding months just to get some results! Whereas compared to the online scenario, you take whatever ad you’re running on and create a website for it. Then take that ad and make a pay per click Google ad. And on Google you can have upto 3 ads at the same time. So you make your little ad, you put it online, and then every time somebody comes in to your website and type in that keyword, it will rotate; it will show the first ad, then the second ad, then the third ad sequentially, and it will just keep on rotating! It will show you which one has a higher click through the rate, and then once it gets to your website, it will now show you which one has a better conversion!

Con’s/Disadvantages:

As there good benefits in getting more paid traffic, there are also some existing disadvantages. As a dentist practice management economics adviser, I also tell people that there’s also a “down side” of getting more paid traffic. Since this is most commonly done by people, therefore most of your competitors will be the one to do this first! Since it’s very common, everyone’s doing it, and everyone has a Google ad word, and if you don’t know how to do it right, you’ll be paying a lot for the cost of the click, and some of the things you have to get into position no. 1 on Google ad words. So we can see here that it can be very expensive if not done correctly. And it could be highly competitive as well since a lot of people who do online marketing are doing this! And if you do it just by yourself, it can also be extermely time consuming on your part!

Log on to our dentist practice management website, www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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Wendy Briggs, president of Hygiene Diamonds and Brilliance Inner Circle (and one of the smartest people I’ve ever met and one of the most trained people in improving your hygiene profitability and getting your hygienists and assistants to work in unison), gives us this tip in making financial arrangements with the patients in dental practice marketing after all the case presentation is done. Now, in dental practice marketing, if this is done successfully, you will be able to get more case acceptance. And this is something we focus specifically at our dental practice marketing website!

Here’s her tip:

In dental practice marketing, after the case presentation is all done and we’re finishing after a patient we’ve gone over with the treatment they need (in mandatory, elective and cosmetic categories), there’s still a very important step that needs to take place before we can actually begin the treatment. And this step is the financial arrangements. The reality is that in financials, this is where we hit a “roadblock”! Patients might feel that they can’t afford this treatment. Patients might feel like they only want to do what their insurance covers. They may be very insurance-focused and usually, sad enough, it’s because we trained them to be that way in dentistry! So how do we overcome these financial objections? What I find is that there are few things we can do that help us become more successful in this are. We need to have one financial adviser or one financial coordinator in our practice that can go over the financial estimates with our patients. It is important that our patients begin to establish a relationship with someone. We’ve got a lot of options, a lot of great solutions for our patients that we didn’t even have 10 years ago outside financing companies such as CareCredit, Capital One, Unicorn, and a lot of great companies that provide a really good service for our patients who are looking for more comfortable payment options. What I found often with patients is not “How much does it cost?”, but often it’s “How can I pay you?;What are my options?; Do you have terms that I can afford?”. And so the tip here is when you’re going over with your estimate for your patients, instead of saying they have $5000 worth of treatment, talk to them in terms of monthly payment amount: “If this sounds like the kind of dentistry that you’re looking for we can probably get it done for as little as around $150 a month!” And what we found is that patients base their buying decisions based on the monthly payment amount, and not the entire total of what the treatment’s going to cost. So if you start talking to the patient in terms of the monthly payment amount what happens is that you have a lot of patients go “I can afford that!” rather than they go “Oh, $5000… That’s too much money for me!”.

So having good financial options being placed to your patients and being able to review these options with them the day they receive the treatment plan is important in dental practice marketing. We can’t send them out the door and say “We’ll call you and let you know what your options are..” anymore; it really needs to get handled before the patients leave. And ideally were talking about their treatment in mandatory, elective and cosmetic categories which does another really powerful thing with our patients especially when it gets to the estimate because instead of the $5000 treatment plan, we can break it down to more comfortable “bite-size” pieces, and there may be only 1500 that’s mandatory, 2500 that’s elective and another 1000 for cosmetic. So breaking it down and using those terms is really important. And again having flexible finance options in place will help us significantly do more dentistry!

Log on to our dental practice marketing website, www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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In growing your dental practice marketing, you should know five core things or what we call “fundamentals”. These fundamentals are vital to help you achieve success in your dental practice marketing. And this is something we focus specifically at our dental practice marketing website!

Now, in growing your dental practice marketing, you need to stick with these five fundamentals: (1) attract patients; (2) get patients to accept treatment; (3) reactivate patients; (4) get referrals; and (5) get patients to choose more services.

Fundamental 1: Attract Patients!

In dental practice marketing, your job is to create a constant stream of specific high quality new patients in your practice. For me, if you are attracting the precise type of patients in your practice, who accept your treatment recommendations (and they refer as well), then that is what I call a good start! Keep in mind that it doesn’t matter how long you’ve been in the business, you always have to keep new fresh patients coming into your practice.

Fundamental 2: Get Patients To Accept Treatment

Getting patients to accept your treatments can at times be a challenge in dental practice marketing. To achieve this, first is to develop empathy with your patients ( this is perhaps the most important skill you will need in the business); second, win your patient’s confidence and trust; and third, present treatment to the patient, and in the process let the patients choose and accept the treatment.

Fundamental 3: Reactivate Patients

The inactive and unfinished treatment base is the hidden goldmine within your practice. So, what I do is I advise my clients to go after this hidden goldmine. How do you do this in dental practice marketing? You can: send out 3-step to 4-step direct mail campaign; offer your patients credits towards any cosmetic dentistry (whitening,etc); do voice broadcast to your patient’s home or phone calls (which really works tremendously); and use e-mails as a multimedia approach.

Fundamental 4: Get Referrals

The next important thing to remember in dental practice marketing is to get referrals. Create a referral system that gets you to bring a flood of referrals into your practice. Now, if the referral system is based on your own efforts alone, then you do not have a true system in place. Always remember that a great referral system is a system that is team-generated and team-oriented. The team itself has a responsibility and accountability for those results.

Fundamental 5: Get Patients To Choose More Services

In dental practice marketing, you should get existing patients to choose more services from you. It doesn’t matter whether you do an Invisalign, implants, TMJ, veneers, etc.What I advise my clients to do is that if they have new services, pick one or two services a month that they want to promote through their newsletter or postcard or even e-mail. It is important that you make sure that you remind your patients of the other services that you have. By doing this, you get more patients to choose more of your services, and also you get more word of mouth by just talking to your existing patients about the services that you have and the problems they solve!

With these 5 fundamentals or core values stated, I guarantee you that you’ll be on your road to success in your dental practice marketing. All you need to do is stick with these fundamentals on a monthly basis, and you’re going to win the game!

Log on to our dental practice marketing website, www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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Today, dentists are facing 3 major problems in managing their dental practices. These major problems could serve as a great hindrance in them, and managing their dental practices means that they are looking for any available means in looking for ideas and strategies that they can have. And so we at Dental Profits can assure you that we can help you as you face this challenges… and become successful in your dental practice. And this is something we focus specifically at our website for managing dental practices!

Now, here are the 3 problems in managing your dental practices that you should be aware of:

First Problem: First, it’s all about the competition. Now, this competition is growing because dentists are starting to realize that they can’t take their practice to the next level unless they start to: (1) increase the number of new patients (or quality of their patients) that are seen every month; (2) increase the amount of referrals; and (3) increase the time the each patient spends with them in their office. ( Now, this can be both a good news and a bad news… good news for those dentists who know how to do these in their practice, and bad news for those dentists who don’t!).

Second Problem: Second, the society that we live in is oversaturated with marketing and advertising messages. That’s right! And this means that when you start to market your practice and services, you’re not just competing with all the other dentists; but competing with EVERY business, commercial, and media advertisement that is currently “flooding” the marketplace. Now that’s one tough competition! Now, the problem here is that since we are so over-sold and over-marketed to the public, our prospective patients are becoming more and more skeptical than ever before, as they are becoming more and more hesitant to respond to marketing or ads.

Third Problem: Third, it’s the recession. You see, for as long as we are in Iraq, Afghanistan, chasing down terrorists, and dealing with Middle Eastern Issues, there will always be a recession going all around us. The real estate market has dropped by over 22% in the past year, and worse thing is there is no recovery seen in sight! Go to “Google” and type in the keywords “National Consumer Spending” and read the headlines, and you’ll notice that every country is seeing dramatic declines in consumer spending. Although it doesn’t mean that our economy will not be able to come back, but it does mean that its future of the U.S. economy is at this time uncertain.

So, despite all of these 3 major problems that dentists are facing today, we at Dentist Profits can really help you gain new and effective ideas and solutions to every problems that you face in managing your dental practices. Believe me when I say that we have heard every kind of challenges and problems that our clients face in their dental practices… and that we have solved their problems! All you need to do is go to our website (which will be provided below) and we’ll help you to face these challenges… and become successful in your dental practice!

Log on to our website for managing dental practices, www.DentistProfits.com and also get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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In my other article on dental practices, I gave you the strategy on how to set the best goals effectively in your practice. I talked about doing your exercise and write your top 5 goals and go exercise again. Now this is very important for the whole process in achieving your goals for your dental practices. In this article, I will teach you how to make clear of what your goals really are. To achieve success in the business of your dental practices, you need to make sure that you really know what your goals are and make sure that you do them successfully. And this is something we focus specifically at our dental practice website!

Now, here’s what you’re going to do. I want you to take your No.1 goal, write it down whatever it was (like for example: I want to earn; or I want to earn a hundred thousand dollars a year; or I want to earn over a million dollars a year; whatever your goal is for your dental practices). The whole idea here is that you have to first of all get really clear with what your first goal really is! Now with this No.1 goal, I want you then to write down 5 to 10 of those ideas or action steps. Say for example: your No. 1 goal is “I want to earn a million dollars a year”, so what are the first five things I can do today to make that happen? So it goes out like this:

Goal No. 1: I want to earn a million dollars a year.

* Idea 1/ Action Step 1

* Idea 2/ Action Step 2

* Idea 3/ Action Step 3

* Idea 4/ Action Step 4

* Idea 5/ Action Step 5

Now when you do this, you’ll going to have more ideas, and they just keep on coming! You just write them all out. Then I want you to encircle the number 1 and number 2 ideas or action steps. So what you need to keep in mind is that when you have an idea or action step and you want to see an end result, we take action instantly and we take multiple actions simultaneously! And this is because you would want stuff going on and on. And here’s the thing that’s going to happen: when you’ll look at this No.1 goal, you’ll going to have certain things come up. Your doubts and limiting factors will arise, and questions like “I wasn’t able to do that before, how can I do it now?” will pop in to your mind. Now what I advise you to do is get rid of those thoughts, because you wouldn’t want them to hinder you in achieving that certain goal! You have to block those thoughts out. Remember this: you need to be mentally tough and say to yourself, “Well, it may not have happened in the past but today is different, I’m a new person, I’m making new choices, and I’m going to make this stuff happen!”. So stay with that kind of focus, do that exercise like I’m telling you to do, and I guarantee you that over the next few weeks or few months (or maybe even immediately!), you’ll going to see results in your life. Do this, and you’ll going to have massive results in your life and in your dental practices as well!

Log on to our dental practice website, www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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