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Dentist Practice Management : Managing Your Dental Practice

Wed, 02 Dec 2009 21:32:08 +0000

The success of your dentist marketing practice always has something to do with good dentist practice management. In your dentist practice, always aim to have good management to gain more patients, and keep them longer. I will help you discover ways on how to have a good dentist practice management in your business.

Advertise Your Services:

To promote your services in dentist practice management, one of the best ways to do this is to go for advertising. Advertise so that people will know the services that you offer. By advertising, you can help people identify you as a good dentist by overwhelming them with “before and afters” proof. You can educate them through DVD’s, powerpoints, and online. This is the future of dentistry and how it’s going to be sold. You have the options of educating your patients through seminars, local workshops, and you can educate them online too!

Harness The Power Of The Internet:

The second tip in having a good dentist practice management is that make use of the power of the Internet. More and more people everyday log on to the Internet, and it has become a part of their daily activities. With this fact in mind, what you do is create and build your own dental website. Build your website in a way that it would increase the traffic of your visitors (or the flow of people checking out your website). And these visitors can be your potential patients. And the more visitors you have on your site, the higher the ranking of your page is. So, if your site ranks higher in the search engine, then you can get people to find your own website without having to pay google, yahoo, etc for every click. Also, make use of good keywords for your website. Use specific keywords (like dental, marketing, on-line, or any good keywords that you can come up with). This, if done correctly, will enable you to dominate your area in the Internet, and you will be able to crush your competitors in the business!

Be The Best Dentist There Is:

Be the best that you can be in your practice. Perhaps this is the most important factor in dentist practice management. Always make it a point that you satisfy your patients with your services that you offer them. Be the best there is and your current patients will refer you to their friends and family to have you as their own dentist. You will gain good “word of mouth” in your practice, and you will gain more income as well! Have your patients pay, stay and refer!

So, always remember these steps in your dental practice. Remember, maintaining a good dentist practice management will surely bring you success in your business!

Visit www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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Dentist Practice Management: Keeping a Constant Flow of Patients in Your Practice

Wed, 02 Dec 2009 21:32:07 +0000

As a dentist practice management consultant, I find that keeping a constant flow of patients is one of the biggest challenges in dentist practice management. Unfortunately, even the greatest dentist in the world will go broke without a constant stream of new patients who pay, stay and refer. Here are the strategies on how to deal with such a challenge in dentist practice management.

Create A Constant Stream Of Patients:

In dentist practice management, create a constant stream of specific high quality new patients. As a good start, attract the precise type of patients in your practice, who accept your treatment recommendations. Keep in mind that it doesn’t matter how long you’ve been in the business, you always have to keep new fresh patients coming into your practice.

Reactivate Existing Patients:

The inactive and unfinished treatment base is the hidden goldmine within your practice. And I always advise my clients to go after this hidden goldmine. How do you do this in dentist practice management ? You can:

* send out 3-step to 4-step direct mail campaign

* offer your patients credits towards any cosmetic dentistry

* do voice broadcast to your patient’s home or phone calls

* use e-mails as a multimedia approach

Create A Referral System:

The next thing that you can do is create a referral system that gets to bring a flood of referrals to your practice. If the referral system is based on your own efforts, then you do not have a true system in place. A great referral system is a system that is team-generated and team-oriented. In dentist practice management, the team has a responsibility and accountability for those results.

Get Patients To Choose More Of Your Services:

Get existing patients to choose more services from you. Whether you do any kind of service in your practice ( Invisalign, implants, TMJ, veneers, etc), it doesn’t matter. What I advise my clients to do is that if they have new services, pick one or two services a month that they want to promote through their newsletter, postcard or e-mail. In dentist practice management, remind your patients of the other services that you have. With this, you get more patients to choose more of your services; and also you get more word of mouth from your current patients. Through this, existing patients will refer people into your practice.

So always remember these strategies as you go on with your dentist practice management. These will give you a constant flow of patients, and let you achieve success in your practice!

Log on to www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

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Dentist Practice Management Economics Adviser Lloyd Irvin on the Pro’s and Con’s of Getting More Paid Traffic

Sat, 28 Nov 2009 05:54:50 +0000

In this article, dentist practice management economics adviser Lloyd Irvin (whom I consider to be the expert in getting your website to the top of search engines like Google in a matter of minutes!) will share to you the pro’s and con’s of getting more paid traffic in your dental practice website. The dentist practice management economics adviser will share to you the good benefits of getting more paid traffic. On the other hand, the dentist practice management economics adviser will also give you the disadvantages of getting such paid traffic into your dentist practice website. And this is something that we focus specifically at our dentist practice management website!

Pro’s/Advantages:

As a dentist practice management economics adviser, what I always tell people is that the good news about getting more paid traffic is you can get this up really quick; like in about 5 or 10 minutes you’re already up and running! As long as you pay a higher bid, you can get a higher ranking. Right now, Google just switched everything up, so now it’s not just about paying more money, it’s about the quality of click through, like how many people click through to see your ads. Here’s another thing. When you’re trying to get a webpage into the free search section, imagine that you spent all the time doing everything right, and you know how to do things well, and then you got it into the free search section… but it didn’t convert! Now, what could be wrong here in the scenario? It’s true that you did all the work, but once you changed the website up, you will lose its rankings. You see, it would be just a waste of time if you get a site in there that is not converting. So, when we’re testing new sites in different businesses and different niche markets, we use Google and we just get it up there and see the conversion. When we find out that something converts good, then we take that website and we start working on the SEO (or Search Engine Optimization) to get it in the ranking on the search engines. So with this, you can find out if your web page works fast. Getting more traffic also means that you can test ads easily and change them instantly. If a lot of people run ads in merchandise, or whatever your money mailer or media you use for mailing out, well most of the times you either buy from a company that’s doing generic ads for you, or you learn how to do marketing yourself and create your own ads, but how can you test an ad and get high results fast? If you have a money mailer that is around $3,000.00 per month, and if you test three different ads, you have to spend a total of around $9,000.00 that month… and do it again on the succeeding months just to get some results! Whereas compared to the online scenario, you take whatever ad you’re running on and create a website for it. Then take that ad and make a pay per click Google ad. And on Google you can have upto 3 ads at the same time. So you make your little ad, you put it online, and then every time somebody comes in to your website and type in that keyword, it will rotate; it will show the first ad, then the second ad, then the third ad sequentially, and it will just keep on rotating! It will show you which one has a higher click through the rate, and then once it gets to your website, it will now show you which one has a better conversion!

Con’s/Disadvantages:

As there good benefits in getting more paid traffic, there are also some existing disadvantages. As a dentist practice management economics adviser, I also tell people that there’s also a “down side” of getting more paid traffic. Since this is most commonly done by people, therefore most of your competitors will be the one to do this first! Since it’s very common, everyone’s doing it, and everyone has a Google ad word, and if you don’t know how to do it right, you’ll be paying a lot for the cost of the click, and some of the things you have to get into position no. 1 on Google ad words. So we can see here that it can be very expensive if not done correctly. And it could be highly competitive as well since a lot of people who do online marketing are doing this! And if you do it just by yourself, it can also be extermely time consuming on your part!

Log on to our dentist practice management website, www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

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Dentist Practice Management Economics Adviser Lloyd Irvin on His Black Belt SEO Masters System

Fri, 27 Nov 2009 11:36:25 +0000

In this article, dentist practice management economics adviser Lloyd Irvin (who is one of the smartest people you’ll ever meet with expertise in letting your own dental website gain the top spots in the search engines in the World Wide Web) will share to you something about his Black Belt SEO Masters System and how it can help you achieve your goals and success in your dentist practice. And this is something that we focus specifically at our dentist practice management website! The dentist practice management economics adviser will share to you your investment for his SEO (Search Engine Optimization) Masters System. And the dentist practice management economics adviser will also share to you his personal guarantee that he has for you if you avail his offer.

Here’s what the dentist practice management economics adviser will share to you about his offer:

As a dentist practice management economics adviser, I have an offer that is designed especially for you in your dentist practice…. and this is my “Black Belt SEO Masters System”. This system is made just for you in your dentist practice so that your own dentist practice website will be able to go to the top rankings in the Internet’s search engines, such as Google, Yahoo,etc., and get more traffic as well into your own website! Now what is your investment for this system that I’m offering you? Before I tell you how much your investment is, I’d like you to think about and write down the value of what, say for example, 1 good cosmetic patient is in a month in your dentist practice. Then if you have that number, you then quadruple that, and then multiply that by 12! I assure you that with my system, the amount of traffic that you’d be getting would be really priceless! And take note that this does not still include the referrals and all that stuff yet!

So as a dentist practice management economics adviser, I tell you to take action now! Everything that we’re doing is specialized knowledge that will be done for you. That’s right! We’ll do everything for you (take note that there are some companies in dentistry that are charging $20,000.00 per year yet they are doing less than 50% of what I’ll be doing for you!). It is tax deductible, and we’re only going to accommodate 1 doctor per area. As for your investment, you’ll pay $10,000.00 for the set up fee (because everything is already set up), licensing fee, initial video marketing, and search engine optimization. For the payment, you have two options: OPTION 1: you can either do 5 separate payments of $2,000.00, or, OPTION 2: you can take care of everything today and do one payment and save as much as $2,000.00! And as for the ongoing submission, link building, blogging, feeder site building, social marketing, all the Black Belt updates, the things that change everyday to update all of your sites, and also to get everything else that we’ll be doing, these would be worth an extra $1,497.00 per month.

As I have stated your investment for this offer, I will give you my personal guarantee for this system… and my personal guarantee is this: If you don’t at least triple your online dental business in the first 12 months as a direct result of what I’m going to do for you (which are our search engine optimization strategies and submissions), I will not only refund your money, but pay you $1,000.00 out of my own pocket for wasting your time! A really good investment isn’t it? So, as a dentist practice management economics adviser, I advise you to take action and take my offer now, instead of just sitting in the sideline and just waiting, hoping and saying that you couldn’t do it… and go for success in your dentist practice business!

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Dentist Practice Management : Managing Your Dental Practice

Fri, 23 Oct 2009 00:43:15 +0000

Advertise Your Services:

Harness The Power Of The Internet:

Be The Best Dentist There Is:

So, always remember these steps in your dental practice. Remember, maintaining a good dentist practice management will surely bring you success in your business!

Visit www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

Article Source:FREE Downloads

Dentist Practice Management: Keeping a Constant Flow of Patients in Your Practice

Fri, 23 Oct 2009 00:43:14 +0000

Create A Constant Stream Of Patients:

Reactivate Existing Patients:

* send out 3-step to 4-step direct mail campaign

* offer your patients credits towards any cosmetic dentistry

* do voice broadcast to your patient’s home or phone calls

* use e-mails as a multimedia approach

Create A Referral System:

Get Patients To Choose More Of Your Services:

So always remember these strategies as you go on with your dentist practice management. These will give you a constant flow of patients, and let you achieve success in your practice!

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Dentist Practice Management Economics Adviser Lloyd Irvin on the Pro’s and Con’s of Getting More Paid Traffic

Sun, 18 Oct 2009 00:44:27 +0000

Pro’s/Advantages:

Con’s/Disadvantages:

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Dentist Practice Management Economics Adviser Lloyd Irvin on His Black Belt SEO Masters System

Sun, 18 Oct 2009 00:44:26 +0000

Here’s what the dentist practice management economics adviser will share to you about his offer:

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Dentist Practice Management: How to Get More Patients Into Your Practice

Thu, 15 Oct 2009 21:39:42 +0000

When I talk to a lot of doctors regarding the management of their dentist practice, one of the things that they say a lot is that their website is under construction, or that their whole marketing strategy needs a complete makeover and further management so that there will be more patients coming into their dentist practice. In this article, I want to show you how to sort out things in your practice, and get new patients to come in to your dentist practice as well! And this is something we focus specifically at our dentist practice management website!

Now, I want to talk to you about how we can take you and really give you a home to makeover, and get you beyond that point of being under construction all the time. One of the things that I spend a lot of time on is when I’m doing my advertising, consulting or marketing, is I challenge myself, my managers, my sales people, my marketing department, and more importantly my clients, to really look at what’s working and what’s not working, what’s producing results for you and what’s not producing results for you… and start getting rid of the “nots”… the things that just aren’t fit and working for your business. I want to share to you a couple of core principles to think about. When you’re really, really busy, you really got to drill down and identify what’s going to make you the most amount of money; and I’m going to share with you a couple of secrets. I always hear my doctors tell me they’re busy; they’re overwhelmed; they have staff issues and money issues, etc. Now, what I want you to think about is that when you take on the role and idea of becoming a business owner, the first thing you got to realize is that’s kind of a part of the deal! In your dentist practice, you’re going to have staff issues and capacity issues (well, hopefully because you’re going to have patients coming in to your door; and then you are constantly improving the quality of the patients that you have within your practice.. and if you’re not, you need to start thinking about that for the management of your dentist practice!). Now if you don’t have a ton of referrals, and if you’re not having higher case sizes with every patient, then you got to ask yourself these 4 important questions:

1. Are we delivering the services that we’re offering in a high level of care and treatment so that people would want to refer to us?

In your dentist practice, you have to make sure that you will be taking good care of your patients by offering the best service, care and treatment to them so that they would want to refer to you, and that they’d also stay always in your practice!

1. Are we giving the population of people out there nowadays what they really want and precisely what they’re looking for?

Now, people don’t want to go to a dental office, a dentist website, or get a direct mail that doesn’t make sense to them! And the same thing is that when they go to the Internet and type in the keywords “dental implant” and then “your town”; or “cosmetic dentist” and then “your town”; they’re looking for precisely what those keywords will give them… and they’re searching for websites that they don’t have to look much further on where they’re at! Now Google’s number one responsibility (as they continue to grow and evolve) is to allow our customers easier use, you know, so easier use for customers. Now who are their customers? Is it me and you? Well, the fact that we’re being in a business, we’re utilizing Google that way! But the customers are the people who search; because the better the searches are, the more people will use it, then they can charge their advertisers… and it’s a positive cycle. Now think about this: is the website that you have up giving people what they want when they find it? Is it answering their questions? Is it an educational tool that also sells dentistry? You see, just having a website up there doesn’t mean anything, especially if it’s out there and it’s not a good sales tool. A good example is that if in your dentist practice you have hygienists or assistants that can’t sell dentistry, one quick and easy way that instantly improve your income is to teach them how. So if you have a website that doesn’t have those tools, you’re not going to get patients up there!

1. Are you getting traffic to your site?

Now the thing is that most people are going to say: “No, we’re not getting traffic to our site!” And that’s a problem. It is because if you don’t have traffic, how can you get patients from it? So if it is out there just collecting “cyber dust”, then you dont have a true traffic-generating, patient-converting, and direct-response oriented website! You just have this thing out there that is just not working for you!

1. What are your plans to completely dominate and get to the top of the search engines over the next year, or two years, or three years, etc.?

The fact of the matter here is that 70% of the patients go to the Internet. So, what are we doing to position ourselves? Set yourself in a position that will get your site to the top of Google, and make that you stay in that position for a very long time, so that all the traffic will lead to your site… and then get more patients into your dentist practice!

Now, the last thing here is when you’re so busy and you’re so overwhelmed, you would ask yourself: ” How sure am I that my marketing is working?”. I’ll tell you one secret for this. For me, what I do is that I make sure that I have prospects and clients coming to my business on a daily basis, and we call that “traffic”. Whether it’s through the Internet, direct mail, trade magazines, word of mouth, or through tele-seminars that we’re doing, any of that kind of stuff, it doesn’t matter! We are constantly looking at traffic so that we can consistently have a flow on the percentage of people that are going to be converting on a daily, weekly, or monthly basis. Now, if you can get it up to the point where you know that for every 20 leads you get, you convert 2 to 3 patients out of it. You need to have a mathematical formula that all you need to do is get more traffic. So if you can get 20 leads, with 2 to 3 patients, imagine what you would do if you’d have 10% conversion ratio! Now, if you have a hundred leads, and you get a 10% conversion ratio, then that’s 10 patients! And how much more for 200 leads? So it’s really just math at this point! And for us, we segment our practice from Cosmetic, Implant, Sedation, Sleep Apnea, and TMJ. This is because, for example, we have head ache sufferers, and if they type in “TMJ” and look for dentistry in their town they don’t want to go to a website that talks about Implants, or talks about Cosmetic Dentistry. They’re looking to solve their pain! Seniors who are searching for a website about dentures, or about solving their frustrations, or their dental problems and their looking for dental implants, they want to go to a website that can help them! Always remember that you’re patients don’t want to be going through a long route and maze to find the answer. So, in the management of your dentist practice, always make sure that you have what your patients want… and that you can give them the best service that you have all the time!

Log on to our dentist practice management website, www.DentistProfits.com and also get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”

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Managing Dentist Practices: the Secondary Herds in Your Dentist Practice

Sun, 11 Oct 2009 07:51:13 +0000

Who are the secondary herds in your dentist practice? In this article, I will share to you who the secondary herds are in your dentist practices as you are managing it. I will also give you the idea why these herds are also very important in the growth of your dentist practices as you are managing it. As you are managing your dentist practices, nurture these herds as well, as it is one of the most important assets in your practice. And this is something we focus specifically at our dentist practice website!

So, who are the secondary herds in your dentist practice? The secondary herds are the people you currently have relationships with. They are your family, your friends, your alumni, or every single business owner that you participate and have relationships with. Now, one of the things we often overlook are the business owners. In managing our dentist practices, we’re so aggressively ready to spend a ton of money on external marketing, which is smart if you’re doing it correctly. But we have these hidden diamonds… these hidden assets sitting all around us that we are not utilizing. And one of the things that I like to teach my clients is that they should always go back to ground floor business building and think strategically, rather than have them just spend money and have them hoping for a bunch of money to come back to them.

I like to tell people: “Well, do you know business owners who already have their own herds?”. And it is because if you can do a joint venture relationship, or referral relationship with a business owner, or co-op relationship, where they spend money and you organize it, and when you get a free advertising, you can have a ton of patients coming into you or clients coming into you from other business owners! So let’s focus on that and stimulate your brain a little bit. Let’s take for example a business owner, and I ask him “Who do you hire to do your plumbing?”, or “What contractors do you hire to do the cement?”, or “Who are you hiring for this kind of task or job?”, etc. Well, as you can see, that guy knows a ton of people, right? For example, he has a window guy, and this window guy has a client base. Now, I want to create a relationship with him or her. And so you can go down and down the line of that, and those people are already people that you have invested money with, you already have a relationship with; and there is some built-in “reciprocity” already because you spend money with them, and you’re giving them business. Now, the more logical and probably the more real business owners that you, as a dentist, would go after as you are managing your dentist practices would be owners of more physician-types of businesses. On the other hand, I would tell you that it’s probably false thinking in your part if you just limit to other physicians. And here’s why. It’s because a lot of times other physicians are clueless, and they’re so insurance driven, and so medical-oriented that they don’t understand that they are actually growing a business! The exception to that rule are usually cosmetic surgeons who understand it. You’ll see a couple of chiropractors who will get it. But I rarely heard anything good about it so i would go to them for joint ventures, but I think the overlooked ones are the people who make all their money and referrals. So, I think of realtors, mortgage brokers, financial planners, insurance reps, and I even think of a good lawyer who understands the business side of it!

You can create a relationship that I call your “Power of 51”. In here, what you’re looking for are 51 business owners, or sales reps, or people who need referral relationships; and over the next 3 months, 6 months, or over the next year, you can start putting them on your mailing lists, start sending out some newsletters, and start nurturing those people! And start taking really, really good care of them and differentiate yourself. (You can send them books like “Pour Your Heart Into It” by Howard Schultz, “Good To Great!” by Jim Collins, and “Screw It, Just Do It!” by Richard Branson… and I assure you that they’ll appreciate it because these books are good to read, and you just can’t go wrong sending it to them!). Now, the reason why I say pick 51, is because out of those 51 people, you’re going to find that 80% of them will never probably do, maybe they might send you one referral or do anything with you. But on the positive side, you’re going to find the top 20% of them who are going to be your true champions! You’re going to find 10 – 15 people who are going to create a strong relationship with you and create your own automatic referrals. So, that’s how you create a secondary herd as you are managing your dentist practices. Take good care of them, nurture them, and let them grow as well!

Log on to our dentist practice website, www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

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