BlackHat Money

In this article, I’m going to share to you the real secret of becoming rich in dentistry. This is something we focus specifically at our internet dental marketing website! Everyday people request some information from me, wondering about how they can make money with their websites, do some stuff, and get some patients via internet dental marketing. You just have to understand how rich people become successful, and how they get to the top of their league! And it is just like how one can also become successful in internet dental marketing.

In internet dental marketing, you have to understand these facts:

* The problem with people today is that they think about their business all wrong. They think about how good they are as a dentist. They think about how pretty their office is. But don’t get me wrong, those things are important. But the only thing that is going to put more money in your bank account is to have patients on a consistent basis walking through your door, giving you money; which means that they accept treatment. Just like, as you can remember, the Beverly Hillbillies, where Jed Clampett, happened to discover oil, and they got rich right? Or remember the gold rush and the oil rush, where people were trying to stake their claim and get their territory, and dig their oil wells really, really deep? The one thing that I see in dentistry as a problem with most doctors is that they don’t drill deep enough. They think too linearly, and they go too wide. And for some reasons, there’s good reason for that because they haven’t been taught how to systematically drill deeper. As an example, let’s talk about the wealthy people. Who are the wealthiest people right now? And how do they become wealthy? Well I think it’s like 20 – 35% of those people, or even more than that, got all their wealth in real estate. They have accumulated locations (just like that board game monopoly). The thing is that they bought real estate. Take for instance McDonald’s. Everybody loves their quarter pounder with cheese and their french fries because they have more cholesterol in it per microgram than any other kind of french fries you can ever get. But that’s what not makes Mcdonald’s, Mcdonald’s. It is wealthy because it owns the real estate. It is a real estate company. It is everywhere you turn! And let’s take a look at Starbucks as another example. They have just announced that they just closed down thousands of stores throughout the country. And it doesn’t matter what people has to say about it. The thing is Starbucks knows that they put themselves everywhere so that they don’t have their competitors taking up those spots, and they put themselves on every single corner so that they own the real estate. They are on top of the consciousness of everybody’s mind. Now how do these relate to you? The virtual real estate that you want to own is online now! So what that means is all the keywords that you want to be recognized has to be on the front page of Google, because the reality is, Google is the number one monopoly board that you want to be on! Recent research shows that 74% of consumers go online to choose their professional service provider (that would be professional practices, small businesses,etc) so if you’re not number one on the first page of Google, then you’re not even recognized! It’s something like less than 5% of the people who go to the internet never even get to page two. It’s crazy right? The important point here is that you should get all the keywords that you want to be registered on and then go on Google. Just type them all in, and see where you’re at!

* Now let’s go to keywords. When you type in a keyword (so say like you do dental implants), and say you are on page 1 of Google! The next thing that I want you to do is click on that link and see what actually comes up. Are you actually the kind of dentist whom that person searches for? Do they actually get what they want in what they’re clicking through? So, if there’s someone who types in implant dentist, and when they click through your link, do they go to a page that has one paragraph about implant dentistry? If that’s the case, or you have a couple of paragraphs for it, that’s not enough to sell a consumer on why they should choose your practice and/or why they should even have that service done. So that’s where they’re at, and guess what they’re gonna do? They are going to hit the back button and they are going to Google again and go somewhere else. (I’m sure you’ve done this; for me I’ve done it a hundred of times!) But imagine for a moment when they come in to your website, it said something like “implant dentistry in your town”. So if you are in Geneva, Illinois, it says “implant dentistry Geneva, Illinois.com”, “Implant dentistry”, or “dental implant Geneva”. Whatever it is, the entire web page should be all about that thing. Its all about helping that patient get what they want, which is information! That is why they’re searching. They’re not searching to choose a dentist, but to find information about what would be the best dentist for their practice, or for their needs; and so what we do is we have these web pages that allow patients to get their information they’re looking for. It also allows us to follow up with them. In a sequential format so that you can convert these patients.

* Now let’s go to the money in dentistry. The money in dentistry, or in any business, is not in the 1%, 2% to 3% of the people who actually respond to your ads. The real wealth is in the 30% to 40% of those people who come to your web page who want more information; but they are not ready to buy yet. The secret is get in front of those people, capture their information, stay in touch with them so when they’re ready, they will choose your practice and only your practice, and nobody else’s!

So in dentistry (and in internet dental marketing for that matter), wealth always goes to patient base! And the biggest way to own that patient base for the future is going to have a dominant presence on the internet and then know how to attract leads, convert leads and do it in a very proper, smart, and systematic process that could work virtually 24 hours, 7 days a week no matter where you’re at. And it works while driving in you’re car, or while you’re golfing, or while you’re seeing patients. It’s not something that you need to think about; it’s something that is hooked up, plugged in and getting you leads! Imagine that every day no matter what you do you, have leads that turn in to patients, coming into your office. Now, the way to get richer quicker is to be doing that in multiple niches simultaneously. Some of the doctors who are getting the best results are getting search engine traffic, or doing their sites for implants, sedation, apnea and cosmetic dentistry, simultaneously. And because now its just all about getting more traffic and converting them!

Log on to our dental practice internet marketing website, www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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Imagine for a moment you’re a dentist (assuming you aren’t) and a patient comes to your office for a root canal and asks “Have you done this before?” You answer with, “A million times”. And because of that simple answer, the fear in your patient’s face is replaced with a smile.

Imagine, a potential patient named Sarah looking at Yellow Pages wondering who among these dentists have done a million root canals before. Too bad, there’s no way for Sarah to ask you.

No matter how big or shiny your advertisements are, your potential patient don’t trust you. She needs you. She thinks you’re the best doctor for the job. But she’s afraid of making the wrong decision.

Patients hate the feeling of playing the guinea pig (who isn’t?). They want to know they are not the first one to try you out. They want to hear from Kate, Hannah, Scott, Gabriel, Kim, and dozens of others who were your patients before and would be happy to recommend you to anyone.

Customers want testimonials.

Testimonials reduce risks for your patients. If someone else says how great you are, how kind you are, or how wonderful you can be, it reduces the fear from your patients of making the wrong decision. It’s about you but unlike advertising, someone else is saying it. It’s more believable. It’s more credible.

You can always tell how great you are but your patients may not believe you. But what if they see not one, not two, not even fifty, but 500 testimonials? Can you imagine your credibility meter going off the chart?

Using testimonials is a powerful way to get closer to your customers and prove you can deliver. Keep asking for testimonials and publish the best ones. And you’ll never need to squeeze yourself in that the Yellow Pages again.

For some parting words…

We are building a website to help you promote your business and gather testimonials and recommendations from your customers. It is not yet available but if you want to be informed when it is ready, visit our website at:

http://propsify.ca

Plus, you can receive a special BONUS guide on how to improve your business if you visit now.

Greg Moreno is the creator of Propsify – a website that collects recommendations from your customers and spreads them in Twitter, Facebook, and other websites.

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In dental practice internet marketing, you would always want your website to develop and grow. This means that you want to get more traffic into your own dental practice internet marketing website and get lots of dental patients in the process. You should know the stuff that can help you “build up” your dental website! Aside from this, everything else is just plain details in dental practice internet marketing.

The Right Formula For Your Business:

I have come up with a simple yet effective formula for your business. If you want to enjoy seeing more patients from your dental practice internet marketing, then take note and use this formula: T + C = CASH. It’s fairly easy to remember.

T Stands For “Traffic”:

What do we mean by “traffic”? In dental practice internet marketing, it means the rate of people coming in to your website daily through the Internet. These are passionate and enthusiastic people who are seeking out the dental professional they would like to conduct business with. Thus, your website should be presented in a way that it gives and satisfies what they want. Make it a point that your website can communicate with them in a way that it makes it easy for them to choose you as their dentist!

C Stands For “Conversion”:

What do we mean by “conversion”? In dental practice internet marketing, it means that the people visiting your website becomes your new patient. This is what you would really want in your business. You should know how to structure your own website to get people to enter their name and information, then they call you and they officially become your patient! Get people to be your patient through your website. Here’s a scenario: If you are currently getting 100 visitors a month, and you are only getting three new patients from those visits (a 3% conversion ratio). This rate can be improved. If each patient is worth $900 (within a 6 month period), then you are adding $2700 in cash to your practice (referrals not yet included!). So, we start by improving your traffic and get it up to over 300 visitors a month. Then we boost your conversion to around 5%. Immediately, you go from getting 3 new patients a month to now getting 15 new patients a month! Let’s say your average new patient value stays the same ( at $900). So, $900 x 15 new patients = $13,500. And an increase of $10,800 a month ( which is the difference between getting 15 new patients and 3 new patients a month: $13,500 – $2,700 = $10,800). Multiply that increase by twelve months, and it will give you $129,600! An amazing increase in your income!

The formula mentioned above will help you to become successful in your dental practice internet marketing. Promote your website in a way that it would increase the number of visitors, and convert them into your own dental patients in your business!

Visit our website, www.DentistpProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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We at Dentist Profits have what we call the “Inner Circle Coaching Club And Mastermind”.  Now, this club is very helpful to our clients for the management of their dental practice. In this article, I will share to you why this club is so important and is quite necessary for the management of our clients’ dental practice. I will show you some success stories that we have from our clients as well. We aim for the best and helpful strategies that we can give to our clients…. and this is something we focus specifically at our dental practice management website!

We have the mastermind club that is our virtual community that our clients can go on posting their biggest challenge in their dental practice or their biggest question with regards to the management of their dental practice, and they can go through some of the best ideas that other clients have shared! And what’s so powerful about this is that one of the comments that we get a lot from our clients when they come to our live events, they say to us: “That was the best thing we’ve ever had! How do we keep it going?”. So we created this virtual community. And by creating a positive and supportive group of dentists, what we have seen and experienced is that our club gets better and better all the time! In Napoleon Hill’s book “Thinking and Growing Rich”, he says that one of the key principles of all the successful and wealthiest people in the world is that every one of them had a mastermind team! In this mastermind team, the people are taking ideas from people who shared their ideas… so what’s going to happen is that a good idea or strategy of one person will benefit all of the others in the team! And this is what happens in our coachin club as well! So, for example, if a doctor from Chicago got very successful in putting his ad by getting a good return investment from that certain ad, then he can post this and doctors from Florida, Texas, California, etc., will be able to use the same exact ad for their area (given that they just change their name and contact information).

Now here are some success stories from our clients and how the club has helped them in the management of their dental practice:

* I owe you big time Ed! March 2005 was unbelievable for my practice. We went over 100,000 for the first time ever. Caught up on all of my past due bills, put $20K into a savings for taxes and funded $6,500 into IRAs for my wife and I. It’s kinda scary to see how much more I am producing after dedicating myself to your approaches. The coaching program has made all the difference! Thanks.

- Dr. Richard Poglitsch, Franklin, WI

* We just got done with Ed’s first ever seminar and it was great, a lot of good speakers and information. Most of all Ed understands the power of getting other dentists to share ideas that are working in their practice. You’ll get a ton of ideas and strategies and best of all he’ll work with you to get them implemented so you can start having monumental growth in your practice! Thanks a lot Ed!

- Dr. Sean Tarpenning, Eau Claire, WI

* Thank you for a great seminar. Your presentation Saturday morning covered so many original and innovative ideas for dental practices that it is hard to decide which one to implement first. I am certain that one of the topics you covered will me make us an immense amount of money over the coming years. I can already tell that we have a great group of doctors in this year’s PPMC group and my wife and I are looking forward to the trip to Lake Tahoe in 3 months. We plan on doing everything we can to contribute as many of our “secrets” to the group as possible!

- Mark Dolson, O’Fallon, MO

So, if you are a dentist who’s facing challenges in the management of your dental practice, come join our club…. and be one of my clients who, through our ideas and strategies, have achieved success in their dental practice!

Log on to our dental practice management website, www.DentistProfits.com and also get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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In this article, a doctor (our client at Dentist Profits) reveals how he is managing his dental practices. He will share to you the many ways and strategies on how to promote your practice as you are managing your dental practices. And this is something that we focus specifically at our managing dental practices website!

How our client is managing his dental practices:

In managing my dental practices, I developed systems that I leverage and tweak everyday. One is that for our Christmas event, we held this year a program called “Knock-Out Kid’s Cavities”. It was a cavity screening and I did it with the DIAGNOdent laser off-site to a bunch of Hispanic lower income area at a zoo. We screened like a thousand patients in just one day… and it was crazy! It was kind of those medical tours or things where you do a bunch of attractions and you donate time in Guatemala. We just had something like that, and we just had them lined up. They were all there for this “studio” thing, and then as a second bonus they got to see the dentist and the patients were a bunch of kids and the parents loved it, and basically it tied in very well with the “knocking out of kids cavities”. And then I got a letter from Sta. Ana, talking about the event. And so this letter goes into a book that I have created for my dental practices… and so this is a kind of leveraging for the things that I do in our office.

As for the book that I have mentioned, it is made inspired with the “Navigator”. For the cover, I had the idea from Dr. Dolson… and I used it (that’s what the navigator’s all about; it’s all about the sharing of ideas and using those ideas in managing your dental practices). In Dr. Dolson’s original format, he paid some nice graphic artist to do something fancy. Then I “stole” it, leveraged it, milked it, put in my patients, put it on the cover of my book… and I had all my stacks and photos and all the cases that I’ve been doing through the years put into it. You know, if you’re into dentistry as much as I am, I’m sure every doctor in here has that stuff laying around, and it shouldn’t be sitting in the back of the office or on the computer! You need to set up a little book, and just constantly having your testimonials and all those things from your patients. As for testimonials, I got a bunch of them. For me, I do mine in different styles. We have snail-mail testimonials, handwritten testimonials, e-mail testimonials (which I sent one to Ed)… and to top all of that, I also have a website that leverages all of the testimonials.

In managing my dental practices, I did the phenomenal health show that’s another new thing that I did since the last Super Conference. We had a system set up where we can go in and become the expert! In here, we made commercials where I spent $75.00 for half an hour. So that’s a pretty good amount of time on cable access. What I’m doing is that I’m leveraging that in the office. This thing is on the loop 24/7! Another thing is that I write dental letters, send it out and have people send it to their friends. Then I give them a $5.00 gas card if they e-mail me back with any feedback. And what I’m doing is all of a sudden I’m getting all these stuff and this isn’t costing me a cent (other than the initial investment). So this is my favorite one.

In managing my dental practices, Ed always tell me this: “You need to identify what it is that’s working for you”. And I say that this is what’s working for me! I just do these unique activities…. and I enjoy it as it really works for me in my dental practices!

Log on to our dental practice website, www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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My goals for the transition of my dental practice is to get new patients to come into my practice and achieve success in my business. I always remember what Ed told me: “You need to identify what it is that’s working for you in the transition of your dental practice… ”. So thinking about it, I made unique things that can help me achieve my goals in my business. And this is something that Ed focus specifically at their dental practice transition website!

And so I did “unique” kinds of things for the transition of my dental practice. First is for the Invisalign Open House. The thing that I did that was unique was leveraging it by doing 4 of them in the last 4 months. And what we did is for every ad we placed the two dates. With this, we set our dates and this is something you can do to implement things really quickly! We basically set our date way too close to when these actually went, knowing that people will kind of miss the date; but then they will be forced to call on when the next one is, because it’s the second to be announced! Next, I also made mini “Dental Miracles” advertisements. I started with a test of 10,000 of these ads for about $400.00. Now, I’m doing about 60,000 of these things going on about every month automatically without any extra work!

Then we also have what we call the “Demand Force Software”. This is something that Ed says that for the transition of your dental practice, what we should do is to always survey our patients. And this software that costs around $200.00 a month automatically links to Dentrix totally with no work required; and what it does is that we use it to do e-mail blast, marketing, confirms appointments automatically; it’s got a million things, it gives you the stat on everything. And it just allows me to track a lot of the online marketing schemes that we do (and it’s so very well-integrated).

For the transition of my dental practice, I also go for newsletters. In doing our newsletters, I always keep in mind that as you increase your marketing, your referral ratio tends to go down. So with our newsletters, I made sure that they bump up and keep my referral ratio high. As for the present, I’m maintaining 54% for the referral ratio in my dental practice. Now, I’m putting this in things like this: it’s like an extra bonus to people as they get a hundred bucks cash if they win the contest.

So, for the transition of my dental practice, I use “total census solutions” and that’s how really I’m going to skyrocket through the summer, by doing bigger cases like dental implants, and niche marketing and I’ve got all those things in the works now to really convert. So I always go for unique ways to go with my business… because for me it works effectively and more efficiently!

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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In this article, I would like to share with you the success stories our clients with my company, Dentist Profits, and how it has helped them in becoming very successful in their dental practice! And this is something we focus specifically at our dental practice website! In here you will see how much these dentists have increased their production even in a span of a few months… and how my systems and approach has helped them get to achieve their goals in their dental practice… and even more!

Now, here are the success stories of some of my clients in their dental practice:

* “Before, we just laid off. We we’re thinking that we’re going to have to take out a loan and make the next payroll. So we started implementing with Ed and all of his systems… we started doing the newsletters, we started doing the referral system, we did automated marketing. And before you know it, just since October (which has been only six months) we’ve doubled our production in our dental practice, our numbers are phenomenal, and I can say that it was the best money that we’ve ever spent! Since we started implementing, we had an instant $25,000 a month, and that we’re starting to increase in our production!”

- Jill Sisson

* “As a result of Ed O’ Keefe’s company, Dentist Profits, I have really taken a huge “jump” in my practice! A year or so ago, we were doing about $ 70,000 a month (which is way over what an average dentist does), but Ed helped me through a multimedia approach with his coaching. And with this, we jumped up to $ 121,000 a month’s collections, and that’s just me and a hygienist working, and there’s not a multi-doctor practice. I’d recommend Ed’s company and his coaching to anybody who wants to take a significant jump in their income numbers, and in their dental practice growth as well!”

- Dr. Kelly Bridenstine

* “With the coaching that Ed has provided me, after 30 years in my dental practice, I thought we were doing pretty well at around $ 80,000 a month in collections and production. With his coaching, we were able to jump almost double to a $130,000 in collections and $ 160,000 in production! With the coaching that he provides and the people he allows you to associate with, I’ve done it after 30 years… and so can you, at whatever level your dental practice is at!”

- Dr. Marc Schwartz

* “I want to thank Ed personally. Two years ago, I bought his program (and that was completely out of my nature spending $1,300 to $1,400 on some materials), and in those past couple of years, I was really struggling. I started from scratch 3 and ½ years ago, and after about a year and ½, I was really struggling in my dental practice. I was paying the bills and that’s about it… but my practice has nearly doubled twice since then and I thank Ed for that. And I’ve seen enough, and I want more!”

- Dr. Taylor Clark

As you can see with these success stories from my clients, they have really “jumped up” to a higher level in their dental practice, and so can you in your own practice… with the help of my systems and strategies at Dentist Profits. Join us now… and I guarantee you, it’d be really worth it!

Log on to our dental practice website, www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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In this article, I would like to invite you to avail on my free offer for your dental practice management. It’s a free report called “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”. As a little bit of background of myself, I have been the president of Dentist Profits for over 5 and ½ years now, and I have worked up with over 3,900 general dentists in helping them in the management of their dental practice throughout North America, and actually with other dentists all over the globe! And this is something we focus specifically at our dental practice management website!

Now, for the management and success of your dental practice, I’m going to offer you a brand new free report I created so that you get to see some of the most important, critical dangers that dentists are facing throughout their profession right now, and how you can capitalize on our economy, on what patients want, and on new services that are available. When you opt in, you get the free report, and I’m going to share to you a couple of simple things. The first thing is “What are the seven most pressing dangers that most general dentists face in their practice?” and how you can solve them right now. The second thing is “Why are 79% of general dentists frustrated and irritated about the amount of money they’re making in their practice?”. I mean, come on, dentistry should be one of the most profitable, the most fun and the most wealth-accumulating professions there is! And the reality is that it is, but just for a small percentage… with the majority struggling in their dental practice. The reason for this is because when you went to dental school you were told “just go out there and be a great dentist, and people will pay you money and they will be glad to pay you!”. And the reality is that most of my clients, before they come with me, face that most patients are price-shoppers, price-driven, and don’t even know what it is that dentistry can do for them! So, if you’re looking to increase your new patient flow (whether double it or even quadruple it); or if you’re just looking for a few more quality new patients; or if you are looking to increase your referral ratio and once you opt in, I’ll tell you exactly how I determine the health of your practice, and that’s everything, be it regarding your referrals and your referral ratio, and how you can solve it. The next thing you got to look at is “If you’re adding more services to your practice, how do your patients know about it.. and are they choosing them?” Now, if you’re frustrated that you’ve already done implants, you’ve done Invisalign, you’ve done luminaries, you’ve gone through advanced cosmetic training… but patients are just not choosing them in your office, then you have to check out this free report because, I guarantee you, it really has the answers! So, go ahead, fill in your name right now and all your information, and I promise not to share any of the information with any other businesses (it’s confidential, just between you and I). And I’m looking forward to helping you and letting you make more money in the next 12 months than you’ve ever imagined possible. Go now for the success of your dental practice!

Log on to our dental practice management website, www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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