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Have you ever wanted total control over your business’ name, reputation, and search engine results? Controlling your Google, Yahoo, or Bing results can be a much more valuable ability than it may seem. By controlling the channels that your business is presented through, you can maximise both your public exposure and your ability to convert visitors into clients, customers, or brand evangelists. With SEO proving itself as one of the most cost-effective and worthwhile forms of marketing for internet entrepreneurs, online marketers, and all types of business presences, it’s something that you certainly can’t afford to put on the sideline. Instead of outsourcing your SEO to someone that doesn’t truly care about the end results, take charge of your campaign and make SEO your top marketing priority.

Don’t worry, this isn’t something that will suck up all of your time. If you’re smart about your SEO strategy it can prove to be one of the smartest marketing investments that you’ll ever make. Whether you need ultra-targeted traffic, super-fast conversions and sales, or just a slight increase in clients and revenue, SEO is truly the best way to go about achieving your goals. With just tiny time costs for implementation, it’s simple to get your SEO needs met by using some simple SEO tools.

The first thing to maximise is your keyword relevancy, competition, and level of domination. You want to truly dominate your specific keywords, so it’s ultra-important to make sure that you use keyword tracking and monitoring software to maximise your prospects in each and every niche. With many options out there, picking the best software package can be a stressful and difficult prospect. Fortunately, this free report, packed with SEO software information, is one of the best reads possible for anyone that’s looking to educate themselves the various different online SEO tools.

Click Here To Download Your Free Web Tools

You truly can’t afford to delay your SEO plan. With so many opportunities out there on the search engines, it’s so important to make sure that your campaign is ultra-optimised, covered from all boundaries, and incorporates super-lucrative keywords. Whether you’re marketing a small business or a massive online project, your SEO plan could well end up defining and shaping your traffic. By using the best online tools for your search engine campaign, you can maximise your exposure and minimise your effort. This free report is all you need to get started in the big world of SEO software, and offers detailed information on the best SEO gear out there. Don’t leave yourself in the dark, instead educate yourself to SEO success!

Click Here To Download Your Free Web Tools

I hoped you enjoyed my article I have been using the internet well…
ever since it was invented so I know quiet a bit about marketing and blogs, websites, videos and writing articles. So if you are stuck or just need some advice send me a email. I will gladly help you out.

Steve I Roulette millionairex@hotmail.com

http://5googlekeys.blogspot.com

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Teleseminars are one of the most robust ways to engage your audience, no matter if they are prospects, buyers, or just friends. Traditional new product introduction in fast moving consumer markets. involves just that engagement. Many large multi-national consumer products companies do extensive surveying and testing before investing in new product introductions. Market segmentation, geographic diversity, are all part of the mix of marketing research. What sells in Kansas might flop in Seoul. You must do the same before you conduct a teleseminar.

When you are doing marketing on a smaller scale, either in your local community, to a group of like consumers or across the world on the internet you must use similar tactics. My favorite saying is when you believe in your own b.s., you act at your own peril. Thus as information marketers, we should employ the simple concept of asking the market we are serving what theywant in order that we meet their needs.

When planning a teleseminar on a subject, use a registration method which lets the market tell you their biggest concerns about the topic of interest. An example of this technique is the page setup below:

“What is your most burning question about using Teleseminars ” or “As a marketer what’s your single most important question about using Teleseminars”. You can have this set up on a web page where you drive traffic with Pay-Per Click Marketing Advertising or your send a link to the page via email to potential attendees. When the prospect arrives on the page, they are welcomed and asked a question they want an answer to and then asked to enter their question, name and email address on that page. As soon as they press the “Enter” or “Here’s my Question” button they are redirected to a Thank You Page giving them the call details and timing of your upcoming Teleseminar.

You have accomplished two objectives. One you have learned exactly what they want to know or have covered on the call and you have their name and email address for follow-up, and future marketing. Seems simple, ask them what they want and give it to them. Too many marketers achieve less than stellar results by assuming and not asking, therefore delivering content that may not be as targetted.

This Teleseminar Ask Method assures success because it asks the market, uses the telephone as the media and allows you to deliver your message. By engaging your prospects in a two-way dialogue versus a monologue you improve your chances of success with your teleseminar.

To take advantage of this marketing muscle, you can use the Ask Database ™ software which will automate your data collection, presentation and analysis. One of the great proponents of Teleseminars is Alex Mandossian, a renowned educator and creator of the Teleseminar Secrets Training Program. He saw the need for this dialogue and created the software with partners. It provides for a wide variety of survey types including Multiple choice and Open-ended questions. It is easy to use, and provides for web-templates that can be used as standalone web pages or integrated into your website or blog. It allows you to put up a campaign within 5 to 10 minutes and comes with comprehensive analysis tools to help you sift, sort and examine your results.

You can use Teleseminars to grow your business, simply, quickly and without programming skills. Learn Teleseminar Secrets and use the Ask Database™ and turbocharge your results and customer satisfaction

If you want to succeed quickly in marketing and teaching please visit Teleseminar Secrets where you can learn how to turn a yearly income into a monthly income and much,much, more.

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Not sure what content marketing is? A quick definition:

Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. (Source: Junta42)

Note the bold terms – relevant and valuable, clearly defined and understood target audience, profitable customer action.

These three areas are the most critical parts of content marketing, but are often not delved into deeply enough by BtoB marketing pros. During my initial discussions with clients about their content marketing strategy or a specific piece of content they want me to produce, most have a general idea of who they are marketing to, what is valuable, and what action they want the audience to take. But as we discuss these areas further and go into detail, many clients either can’t describe specifics or they make assumptions, both of which can lead to failure.

In order to succeed with content marketing, BtoB marketers should focus on those three key areas and avoid these 10 big mistakes:

Mistake #1: Not Developing Buyer Personas

Once you’ve determined the target audiences you want to influence, develop “buyer personas” for each target group. A buyer persona is a detailed profile of an example buyer that represents the real audience – their goals, concerns, preferences, and decision process that influence their choices. Developing buyer personas helps you understand exactly who you are marketing to, and therefore what content will be most valuable to them.

Mistake #2: Not Understanding the Needs of the Audience

If you want people to read your content it should be about them, not about you. If your content provides practical, helpful knowledge to the reader that they can use to solve a problem or make their lives better, they will continue to read it and recommend it to others.

However, if your content reads like an advertisement and lacks useful information they will leave and not come back. Rely on your buyer personas and free online ‘listening posts’ such as Google Alerts and Twitter to figure out what is (and is not) interesting and helpful.

Mistake #3: Failure to Plan
Plan out content in advance and you won’t have to rush to get content out. Set up an editorial calendar including topics, writing deadlines, publishing deadlines, promotion deadlines, who each piece of content is assigned to, and any other information that keeps the process organized and manageable.

Mistake #4: Lack of Focus on a Niche

With so much information freely available on the Internet, you need to stand out by focusing on a niche that interests your buyer personas. This enables you to demonstrate and share your unique knowledge and attract a dedicated audience.

Mistake #5: Not Keeping Content Fresh

Once or twice a year, do a “content audit” to determine what content is still relevant and up-to-date, and what videos, white papers, case studies, customer interviews, articles, and other information needs to be refreshed. You can also refine your content based on feedback from readers.

It’s also important to keep publishing new, original content on a regular basis in order to attract a dedicated audience.

Mistake #6: Not Asking for Help
Many companies rely solely on their internal marketing or PR staff to do everything involved with content marketing.  But based on my own experience while managing marketing and PR for a multiple B2B software companies, these people have many other responsibilities that often push developing content strategies and creating the content itself to the back burner and it can take weeks or months to accomplish one white paper or article. Almost all businesses can afford to partner with an independent consultant or writer that has expertise in content that is important to their audiences.

Mistake #7: Giving Up on Content Marketing Too Soon
It takes time to build a real relationship with your audiences and develop a loyal following.  Some companies start a blog, newsletter, or other tactic and expect to see fantastic results in three months.  It doesn’t usually work that way. But stay with it, and your patience will be rewarded!

Mistake #8: Not Integrating Content Marketing with Overall Marketing
In some companies, a corporate newsletter, magazine, articles contributed to other publications, and similar content are done separately from other marketing initiatives like the company website, blog, and events.  Integrating all of these initiatives so they support each other is extremely powerful.

Mistake #9: Forgetting Search Engine Optimization

Your content strategy really pays off when it appears in the first few pages of Google, Yahoo, and Bing search engine results. This will drive many more people to your content, at no additional cost. However, for this to happen you need to optimize your content and its landing pages so the search engines can find them and rank them. Receiving links from other websites and blogs to your content is also key to receiving high search engine rankings.

Mistake #10: Using Social Media as a Bullhorn Instead of a Two-Way Radio
Social media isn’t a medium for simply promoting your company and content, without interacting with others and sharing helpful information that you didn’t create but may help someone you’re connected to. If you use Twitter, LinkedIn, Facebook, and other social media avenues simply to toot your own horn, you are missing an invaluable opportunity to get closer to your key audiences and begin to better understand their needs.

Kim Cornwall Malseed, principal at MarCom Ink, has over a decade of global marketing, public relations, analyst relations, and inside sales experience with Fortune 500 and startup high-tech companies. As the founder of MarCom Ink, Kim has worked with clients on marketing strategy and implementation that significantly increased lead generation and sales conversions, leading to improved revenue. Connect with Kim on Twitter and LinkedIn or check out the B2B Technology MarCom Blog for more practical advice on what works – and doesn’t – in B2B high-tech marketing.

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In marketing, a niche refers to a service or a product that occupies a special area of demand.  It is that small corner in the market that accounts for a certain kind of specialty concerning an unmet customer need.  To be able to attract a strong, solid market, the choice of a niche product should ultimately complement the website one owns.  It is through this scheme that he is able to generate a specific market for the niche product he is trying to sell.

Niches are involved in niche marketing, the process of finding market segments that are small but potentially profitable nonetheless.  To maintain a profitable quantity of sales, this marketing strategy relies on increasing the loyalty of customers so that their corporate objectives will be met or surpassed.  Illustrative of this is the fact that the quality of the product or service sold will generate customer satisfaction and, consequently, customer loyalty.  The result is profitability garnered through a solid market base that trusts in the ability of the product or service to really deliver.

One of the great things about niche marketing is that it encourages those who indulge in it to be unique and one-of-a-kind.  Here one is not forced into the lion’s den and made to compete against established marketers.  He is made to occupy a strong and secure position that ultimately wins him a real place in the market.  Niche marketing differs from other online marketing strategies because this particular quality allows it to operate almost autonomously and without having to contend with corporate sharks that tear each other to pieces.

One of the most important things that should be thought over by those involved in this type of business is the niche business that is going to be involved in the process.  It is important to consider the type of business that one is going to work on to be able to ensure himself of the success that he hopes to have.  It is also important for him to know everything about the niche business at hand.  Learning the tricks of the trade in is one of the things that one could do to make a niche business prosper tremendously.

Being able to reach the niche market is another consideration to make.  In doing so, one should know the exact phrases that people are searching for.  The use of tools can help a lot in knowing the type of keywords that should be used to make the business profitable. Targeting the right keywords does a lot in making this type of business soar.

Those who engage in niche marketing know that determining the potential of a niche before doing everything else is a must if one wants to save all the time and effort that might be wasted if he plunges into everything head on.  Building a niche marketing site that proves to be profitable should be done after an unsatisfied customer demand is identified, and marketing the site appropriately by reaching out to customers the best possible way is what niche marketers should consider if they want their business to reach skyrocketing success.

Shawn C Mason is writer, website developer and internet marketer
With over 7 years of experience online. To learn the exact system
he uses to start from scratch you need to check out the internet
intelligence report. InternetIntelligenceReport.com/report/

For More Articles Check My Blog Blog.ShawnCMason.com

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In today’s competitive market realities, consumers have become more sophisticated and they are less easily persuaded by the marketing hype. In addition, the elaborate market segmentation constantly creates new customer segments with different needs and wants that need to be satisfied. However, the impact of advertising declines because of this detailed market segmentation leads to higher advertising costs and to the need of re-allocating the marketing budget.

A strong value proposition captures the attention of consumers by conveying the benefits a firm can deliver to them in order to satisfy their unmet needs. Typically, clusters of consumers have a common denominating need that can be identified through systematic and thorough market research. Once the target market is defined and analyzed the firm may develop a clear and concise value proposition that would reflect the needs of consumers in the particular market segment.

A well-developed value proposition should convey the message precisely and briefly. Most of the times marketers use bullet points and short sentences with key words that represent what consumers needs to hear and see. By capturing their attention and stimulate their interest consumers want to know more about the firm, its products or services, credit policies and so on. In that sense, the value proposition is a greatly efficient marketing tool.

Another important consideration for an effective value propositions is to be written or presented from the customer’s point of view. Consumers need to feel that the firm really appreciates their concerns and honestly aims at satisfying their needs. The language used in a value proposition should make consumers feel like the firm addresses the issue to each one of them personally. For example, instead of saying “our processes are fast” an effective value proposition should say “you get your product at your door at no time”. In that way, it inherently implies good customer service, but it straightforward conveys to consumers how satisfied they will be by doing business with the firm.

A strong value proposition should reflect power and confidence. In the extremely confusing marketing hype of today, consumers need to find firms that are powerful in terms of corporate results, but they also convey confidence about remaining viable in the future. Typically, effective value propositions focus on emphasizing customer retention and maximizing lifetime value of desired customer segments.

Effective value propositions can increase the quantity and the quality of a firm’s future projects.  By using a language that attracts consumers and impacts their emotional considerations, value propositions integrate effectively product pricing, positioning, marketing and account management. In addition, value propositions are important marketing tools because they can describe a firm’s tangible business results within a few words. By drawing interest and sharing a success story they create a strong differential between a firm and the competition.

A freelance writer, top MBA graduate with Finance major, passionate about business, finance, history and music; this is pretty much me in a nutshell.

I provide high quality writing services since 2005 in the field of Business & Finance, Movie Reviews, Book Reviews, Health & Fitness, Internet and Relationships. I also have a very good knowledge of Politics and History.

My advanced familiarity with financial modeling, financial statement analysis, capital budgeting and market research has helped me a lot, not only to be a successful professional, but mostly to see life under a more creative and innovative perspective. Besides, having lived for two years in Chicago, IL and Boca Raton, FL and for quite some time in Paris, France has provided me with an international aspect and has enlarged the way I see and understand life.

I currently work as a financial and investment advisor at an international financial institution. Yet, my dream is to be able to make a living as a writer.

You may find me at:
http://christinapomonibusiness.blogspot.com/ http://christinapomonifinance.blogspot.com/ http://reviewsrevisited.blogspot.com/ http://thehistoryculturevenue.blogspot.com/

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Article Marketing is an incredible opportunity that anyone with access to the internet can take full advantage of.  It is with this tool that so many people have made an honest living with, and continue to see success as the years go buy.  A question that goes through any new marketers after they have made a few dollars is “How can I keep up with a market that is constantly changing?” Well, in this article, hopefully I can break down some of my strategies, so that your time might be better spent.  The keys to success will be outlined for you right now!

The First Key

Write articles that provide information to the user.  Not only should the articles be informative, but also include some of your original ideas.  Every viewpoint on a topic that is written down can be a great new perspective for someone interested in your subject matter.

The Second Key

In order to right passionate and informative articles, you must be more selective on the products that you choose to market.  Personally, I wouldn’t dream of marketing a product that I felt was a scam, or that didn’t fit into a subject that I had knowledge on, or would be interested in gaining that knowledge.

The Third Key

The mass article approach used to work when marketing first hit the scene several years ago, but now, search engines have become privy to this tactic.  By selecting a few products that you are willing to write good content about, you are able to effectively provide the reader with new information and increase your chances of a sale.

The Fourth and Final Key

Take advantage of the work that you have done to this point.  It is crucial that you are able to effectively bring traffic to your product, and doing this can be tricky.  It all involves optimizing your sales method be it a blog, personal website, or e-mail campaign.  This requires a bit of technical knowledge, but not too much.

Good luck out there in the world of affiliate marketing.  By applying these principals to your growing marketing business, you should see better results.  The age old rule still applies here now and always: “Quality over quantity.”

If you would like more information on the topic of internet marketing, you can Click here! to head to my blog about marketing the right way!

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Is your current business marketing strategy addressing the opportunities that exist even in the current economic downturn? When was the last time you reviewed your business objectives to insure they are aligned with the current market conditions? The economic impact of the current global recession has consumers curtailing their spending in many areas therefore this dictates a change in our own marketing direction.

Although consumers may be spending less money it is still being spent. It is up to marketers to make the necessary adjustments to determine what consumer are buying and why. Obviously a shift in priorities is at the root of this and this change needs to be identified and addressed. If done properly a more effective and appropriate marketing message can be developed to address the change.

Here are 3 key areas in which attention must be focused to make the changes necessary in order to capitalize on the current economic environment.

Get Inside Customers Head

Are you even marketing the right type of goods or services? We are dealing with more of a ’scarcity’ mindset than an ‘abundance’ mentality and this changes everything!

Current conditions have undoubtedly altered the thinking and priorities of today’s consumers. Re-examine profiles insofar as the needs, desires and problems customer wants to solve.

Priorities have changed, sometimes dramatically for many and as a result there has been a shift in the mindset of the consumer. What may have appealed to them formerly is likely no longer the case.

Reexamine Your Direction

What are you marketing and to whom? Could it be that your market has shrunk while another market has bloomed without you ‘really’ paying attention?

Is your current approach applicable in today’s market conditions? Does what you have to offer or the way it is presented to the consumer match up well with their current needs?

Your evaluation of the consumer’s current mindset will help you identify the necessary steps you need to take to better redirect your promotional efforts. The crowds are still out there they are just going elsewhere and not spending as much.

Implement Promotional Push

Get out in front of the public and/or consumer and get yourself noticed and don’t wait for them to find you. Now is not the time to decrease your marketing efforts but rather redirect them in accordance with the ’swing’ in the market demand.

Find out where the traffic is and target your efforts in this direction.

Social network marketing is likely the most applicable avenue to take in a down economy since people feel stronger need to ‘connect’ and network out. It also gives the customer a better chance to become familiar with marketers thereby boosting their confidence level in a time where their sense financial security has been shaken.

Your business marketing strategy requires periodic updating in order to adjust to ever changing market conditions. Now more then ever the current global economic downturn dictates a review of your current business objectives and marketing direction. The economic environment we face today necessitates a change to better reflect the current consumer mindset. Although the economic impact of the global recession has changed spending habits purchases are being made nonetheless. It is up to marketers to identify this shift in both consumer spending and their priorities to reflect a more appropriate marketing message. If done correctly the marketing community as a whole will better address consumer needs while maintaining their own profitability.

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TJ Philpott is an author and Internet entrepreneur based out of North Carolina.
For more tips about your Business Marketing Strategy and to receive a free guide that teaches valuable niche research techniques visit:http://affiliatequickstart.com/

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Inbound Marketing is marketing focused on attracting highly qualified customers to your business instead of interrupting them with various forms of outbound marketing. 

In traditional marketing (outbound marketing) companies focus on finding customers. They use techniques that are poorly targeted and that interrupt people. They use cold-calling, print advertising, T.V. advertising, junk mail, spam and trade shows.

Technology is making these techniques less effective and more expensive. Caller ID blocks cold calls, TiVo makes T.V. advertising less effective, spam filters block mass emails and tools like RSS are making print and display advertising less effective. It’s still possible to get a message out via these channels, but it costs more.

Inbound Marketers flip outbound marketing on its head.

Instead of interrupting people with television ads, they create videos that potential customers want to see. Instead of buying display ads in print publications, they create their own blog that people subscribe to and look forward to reading. Instead of cold calling, they create useful content and tools so that people call them looking for more information.

Instead of driving their message into a crowd over and over again like a sledgehammer, they attract highly qualified customers to their business like a magnet.

In a recent study, HubSpot found that Inbound marketing focused businesses have a 61% lower cost per lead than businesses focused on outbound marketing. Download the Inbound Marketing Kit to learn how to lower YOUR cost per lead.

Included in the kit:

Report: State of Inbound Marketing
Video: Rethinking Marketing: Inbound Marketing to Grow Your Business
Video: Combine SEO, Blogging, Social Media for Marketing Results
Video: PR in a Social Media World
Video: Marketing in a Recession
eBook: Get found online in the search engines, blogs, and social media

The link to the free marketing kit can be found at:

http://mysmartphoneapps.blogspot.com/2009/10/free-inbound-marketing-kit.html

Gus Schmidt is an internet marketer dedicated to sharing no and low cost marketing and entertainment apps.

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A number of people today have ventured into online business but one thing that remains a barrier when it comes to growing their internet business is marketing. As a business owner promoting your website or affiliate link would definitely ensure that you make money online.

It does not necessarily mean you need to have money to optimize on internet marketing. There are great free marketing strategies you can adopt that have been working for many online business owners. One popular marketing idea for beginners and experienced marketers is submitting business links on classified advertising sites. By following posting guidelines of a site like craiglist.com you can generate traffic.

Another free marketing tool is coming up with a viral campaign. Viral marketing is where you have to view your up-line links before signing up. Once you create your account every referral you will generate from your down-lines will have to also view your site.

Posting your online business on directories can also get you visitors. The internet is full of blog directories that you can take advantage of and market you affiliate links for free. The best approach is to get a list of best rated directories and post your web pages or blog. Use a site like Alexa.com to know the best rated and most visited directories.

So in case you are just starting out your online business and you lack funds to advertise, consider one or all the methods I have just mentioned above. Realize that with a little or no budget, you have marketing options suitable to generate free traffic.

Stephen is an Online Business Expert. His blog is Rich in Content on Money Making Ideas and Home Business Strategies . Website: Money Making Secrets on income generating solutions.

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We are at an interesting and paradoxical juncture in marketing. The web has clarified, yet befuddled many marketers. Although traditional media has tremendous reach, it is increasingly marked as mental spam. Brand managers can easily measure their success, yet no longer have complete control. It’s difficult for marketers and business leaders to navigate through the challenging times many businesses face. There are so many variables to consider, finding the optimal path is difficult and sometimes mind-numbing.

In the coming weeks we will unveil a series of posts that clarify some of these key issues marketers and businesses face today:

How to Set Business and Marketing Goals — Have you ever driven through a thick fog? Though your brights are on, it’s difficult to see the person passing you, let alone five feet in font of your hood. This experience is very much like running a business without clearly defined goals. Setting business and marketing goals gives your business direction and focus. But how do you set business and marketing goals? We discuss how to make clear claims, actionable goals, be aspirational but realistic and how a timeline can help rally and motivate your team around your ambitious goals.

Using Segmentation to Develop your Market Strategy — While there are many ways to harness the power of segmentation, one of the broadest and most valuable applications is for designing your marketing strategy – a strategy that clearly defines who you’re targeting, what you’re going to offer them, where you’re going to reach them, and how you’re going to sell them on your product and brand. We will discuss the core elements of a marketing strategy and approaches to effectively segmenting your audience.

How to Define Your Market Positioning — The goal of market positioning is to find the ideal opportunity in the market based on customer needs, market forces and financial and strategic considerations. Once you find that market opportunity, further develop your product and elevate your brand to deliver outstanding value. To get you thinking about your market position, we discuss how to craft your brand idea, value proposition and differentiate your brand attributes.

Traditional Marketing Isn’t Dead Just Yet — Traditional marketing still has tremendous reach. Instead of targeting small communities on the web, traditional marketing reaches a broad audience. In that way, it’s a manageable medium to work in. Furthermore, creative and smart advertising is a part of our culture. Think “Bud. weis. er” or a sandy beach in the Caribbean. It is still a valuable medium to communicate your brand message and cultivate new audiences. We discuss the advantages and downsides of radio, TV, print and online banner advertising.

Marketing in the Digital Age — How loud can you yell? How outrageous can you be? These are questions marketers have been asking for nearly a century. This paradigm shifted when Doyle Dane Bernbach injected intelligence into advertising in the 1960s with their revolutionary “Lemon” print ad for Volkswagen. For them, it wasn’t about how loud you can yell, it was about how interesting you are. Since the 1960s, there has been a blend of intelligent campaigns, but far outweighed by…

To read more about marketing 101, go to Sparxoo, a digital marketing, branding, and business development blog.

Sparxoo is a business blog that inspires breakthrough by tomorrow’s leaders. We are a strategy consulting firm with a pulse on marketing, branding, and development.

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