BlackHat Money

In my dental marketing seminars, I remind my audience that to be successful in their dental marketing business, they should not forget to make use of the Internet. I always give them this scenario in my dental marketing seminars: “Today, more and more people are using the Internet in their daily activities. They shop through e-bay rather than go to the malls, log on to social networking sites rather than meeting people in person, listen to music on-line rather than using the traditional radio,etc. With these facts in mind, the Internet itself can be considered as a good media to promote your dental marketing business”. Sharing this scenario to my audience in my dental marketing seminars would be very helpful for them to visualize the power of the Internet as it will be used in their dental marketing business. So, just how exactly does going on-line become a good strategy for the business? In this article I will show you the four factors supporting this fact.

1st Factor: More And More People Are Logging On To The Internet

More and more people are using going on-line in their daily activities. Growing numbers of people are searching on-line compared to any other media for their service providers; to get chat in social media directories, to get directions to places they want to go, to get in touch with friends through social networking sites, and much more. In my dental marketing seminars, I tell the audience to build their websites in a way that it would increase the traffic of your daily visitors. These visitors could be your potential patients.

2nd Factor: The Power Of Good Keywords

In my dental marketing seminars, I encourage the audience to come up with good keywords, for it can help you become successful in your dental marketing business. Make use of specific keywords (like dental, marketing, or any appropriate ones). This, if done correctly, can help you literally dominate your are in the Internet, and overcome your on-line competitors!

3rd Factor: Every Visit Counts

Always remember that it’s always free to get new patients through the Internet! The idea here is that the more visitors you have on your site, the higher the ranking of your page is. And if your page ranks higher than any other pages in the search engine, then you can get people to find your own website without paying the search engines (google, yahoo,etc.) for every click of the button. This will make your page more famous than any other page there is in your niche. So what I always tell my listeners in my dental marketing seminars is: every visit counts!

4th Factor: Getting The Best Of Both Worlds On-line

In my dental marketing seminars, I tell the audience that if they want to get free,natural traffic and get paid traffic as well, then they can enjoy the best of both worlds on-line. The key here is that when someone searches of the keywords “Your Town Cosmetic Dentist”, you would want to be the one that is displayed all over the search engines. The visitors will be able to see you in every corner of the page. You would always want all doors to lead to you!

I would always encourage my audience in my dental marketing seminars to make use of the Internet in their business, supported by these four factors. It will not only give you more and more new patients, it will also give you more income as well in your business. The more patients you have, the more rewarding it would be for you!

Visit us at www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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Network marketing tip #5 is all about learning how to not be a loser… oops.. I mean “loner”. 

I’ve got a great tip for you.  It’s on Synergy.

Synergy comes from a Greek word meaning working together.

Here’s how it works.

1+1=3

I know that sounds like funky math but trust, me it’s not.

What happens is when you put 2 minds together, they end up co-creating a 3rd mind.

This is how new ideas and strategies can be developed very quickly.

Through this network marketing tip you can do things with others that would never be possible alone.

How do you use this in your business?

Here goes… If you can get a group of leaders together to mastermind together, you will come up with ideas that will be far outside the realm of what you could have come up on your own.

You’ve heard of the acronym T.E.A.M. right?  TEAM stands for “together everyone achieves more.”

This is so true!

A few weeks ago we decided to implement this network marketing tip in our business.

A few key leaders got together and brainstormed on how we could fill a room with people and get momentum.

We came up with ideas that were incredible.

The result?

2 weeks later we had a room that was jam packed full of prospects.  120 was the final count.

Here’s the other crazy thing.

The event went off without a hitch.

We all worked together, decorating, greeting, working at the registration table.

We had our best presenter give the presentation.

It was synergy in it’s purest form.

We had people scrambling for the applications at the end of the event.

Once again… Find a way to implement this vital network marketing tip.  Get synergy within your team and get ready to take part in an explosion!

Why does network marketing sound so good in theory… yet never seem to play out that way in practice? Click Here!

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In the dental marketing seminars that I hold, people often ask me how to achieve big money in the niche of dental marketing. You see, some people may be successful in their business, yet others may not. So what does it take to be successful in the dental marketing business? In my dental marketing seminars, I tell them that to make big money in the business and be successful, take up speed! The way to make big money and more of it in life, in any kind of business there is, has always have to do something with how fast you manage things in your own business. What I tell them in my dental marketing seminars is that if you want to have more and more money, then you need to do the necessary activities that enables you to have more of it faster. This is simple, all you need to have is strategy.

Go With The Process Of Creation:

In my dental marketing seminars, I always tell the audience that they should have this important thing: the process of creation. What do I mean by the process of creation? It means developing these steps:

• Idea – first thing to do is that you should have an idea on how to go for your goal.

• Knowledge – next is to have the knowledge required to execute your idea for the goal.

• Resources – then get the resources ( people,etc.) needed to do it for you, and help you implement it.

• Fire – next step is to move quickly… and fire, fire, fire!

• Feedback – get the feedbacks from the results that you have achieved ( doesn’t matter if it’s good or bad).

• Re-evaluate – then re-evaluate, re-aim, and fire again!

Move And Take Fast Action:

In my dental marketing seminars, I always tell my audience that whoever moves faster in the business becomes 10 times more successful and 10 times wiser. Remember this: “wisdom is created through knowledge gained from experience, and not that gained only from the books!”. A Harvard Graduate might be considered a brilliant person, yet he/she may not be necessarily that wise!

This is why speeding up in the business is very helpful and necessary in the niche of dental marketing. This is what I encourage all my audience in my dental marketing seminars to do. It is the only variable that can accelerate you on to the road to success. Eliminate the things that are holding you back, and move beyond. To do this you should take fast action, which will give you less time to over-think, less time to worry, and also less time to become static. Fast action always work best… so do it now! Speed up!

Log on to our website, www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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In dental practice internet marketing, you would always want your website to develop and grow. This means that you want to get more traffic into your own dental practice internet marketing website and get lots of dental patients in the process. You should know the stuff that can help you “build up” your dental website! Aside from this, everything else is just plain details in dental practice internet marketing.

The Right Formula For Your Business:

I have come up with a simple yet effective formula for your business. If you want to enjoy seeing more patients from your dental practice internet marketing, then take note and use this formula: T + C = CASH. It’s fairly easy to remember.

T Stands For “Traffic”:

What do we mean by “traffic”? In dental practice internet marketing, it means the rate of people coming in to your website daily through the Internet. These are passionate and enthusiastic people who are seeking out the dental professional they would like to conduct business with. Thus, your website should be presented in a way that it gives and satisfies what they want. Make it a point that your website can communicate with them in a way that it makes it easy for them to choose you as their dentist!

C Stands For “Conversion”:

What do we mean by “conversion”? In dental practice internet marketing, it means that the people visiting your website becomes your new patient. This is what you would really want in your business. You should know how to structure your own website to get people to enter their name and information, then they call you and they officially become your patient! Get people to be your patient through your website. Here’s a scenario: If you are currently getting 100 visitors a month, and you are only getting three new patients from those visits (a 3% conversion ratio). This rate can be improved. If each patient is worth $900 (within a 6 month period), then you are adding $2700 in cash to your practice (referrals not yet included!). So, we start by improving your traffic and get it up to over 300 visitors a month. Then we boost your conversion to around 5%. Immediately, you go from getting 3 new patients a month to now getting 15 new patients a month! Let’s say your average new patient value stays the same ( at $900). So, $900 x 15 new patients = $13,500. And an increase of $10,800 a month ( which is the difference between getting 15 new patients and 3 new patients a month: $13,500 – $2,700 = $10,800). Multiply that increase by twelve months, and it will give you $129,600! An amazing increase in your income!

The formula mentioned above will help you to become successful in your dental practice internet marketing. Promote your website in a way that it would increase the number of visitors, and convert them into your own dental patients in your business!

Visit our website, www.DentistpProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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Many business owners simply set up shop and instantly start running ads. They never invest any time in designing their marketing or sales strategy. The result is that they lose thousands of dollars and usually don’t get the sales results that they’re after. We’re going to share with you a simple marketing strategy that’s time tested and business proven. It will empower you to get the maximum leverage from your marketing efforts.

Think of the overall market in your city. Your ‘potential market’ is comprised of all the potential buyers of your product or service in your city. To simplify the process, we overlay a ‘Spectrum’, called ‘The Buyer’s Spectrum’, over top of the potential market. Realize that on one end of the spectrum, 3-5% of the market have a preferred vendor (a family member, a business that they’ve been with for years, etc.) and will never buy from you.

On the other end of the spectrum, 3-5% of the market are NOW buyers and respond quickly to virtually any type of marketing. This leaves roughly 90% of the market that doesn’t want to buy what you’re selling right now yet WILL BUY at some future date.

Amazingly enough, the majority of companies focus their marketing efforts exclusively on the 3-5% of the market that are NOW buyers. They leave the remaining 90% of potential customers on the table. Their philosophy is that if a prospect doesn’t buy from them right now, then they discard them and focus on the ones that do want to buy from them. If you share this philosophy, you’re making A BIG MISTAKE!

‘Why’ do you ask? Well, think about a grove of orange trees. If you wanted to pick the ripe oranges, do you think that all of the oranges ripen at the same time? Of course not. The oranges ripen all at different times (we call this ‘The Customer Buying Cycle’). So what do you do, simply pick the few oranges that are ripe and then burn the rest of the field? Once again the answer is no. Yet this is what many companies do.

If you want to get more of the ripe oranges, then what you must do is water, fertilize and nurture the orange tree grove consistently. Bit by bit, the other oranges WILL RIPEN. And when they do, you’re there pick them. Now you may not get them all yet you’ll certainly get the lion’s share.

In the same way, you ‘water, fertilize and nurture’ the 90% of your potential market that doesn’t buy right away. And like the grove of orange trees, bit by bit, they too will ‘ripen’ or buy what you’re offering. If your marketing strategy addresses this, then you will get the lion’s share of the customers.

For you to get most out of your marketing and sales, your marketing strategy must address the phenomenon of both ‘The Buyer’s Spectrum’ and “The Customer Buying Cycle’ to be effective. Make sure to read our article “How To Increase Your Sales By 300% Or More By Effectively Leveraging Follow Up Systems”.