BlackHat Money

I’ve read this book once and find myself re-reading it. This book is our team’s “bible” for sponsoring and building our business into a STRONG organization, not one that is a fly-by-night operation.

Also, this book opened my eyes to the concept of owning my life so that my actions agree with my thoughts. Higher self-esteem and assertiveness are two things this book addresses and is useful for anyone wanting to build a strong organization.

Also, this book opened my eyes to the concept of owning my life so that my actions agree with my thoughts.

This book is a very good primer for network marketing strategy and you will find yourself re-reading it and finding different things to improve your own business.

The reading is easy and you should be able to finish the book in an afternoon. If you are new to MLM this book is a must read. Don Failla simplifies the sponsoring system, making it very easy to understand and implement.

The short informative presentations in this book will astound you, just by following the simple guidelines shown I have been able to make my already successful home business into a buzzing hotpot of recruiters and team builders who have purpose and direction with a clear idea of what they have to do to be successful.

Don Failla, who started from humble beginnings, has been building Network Marketing businesses since 1967 (40 years) and now personally conducts business building workshops in 27 countries around the world.

He does certainly know a thing or two about how to be successful, and the 2nd edition of the 45 second presentation is testament to that.

I hope you enjoyed reading my review of “The 45 Second Presentation by Don Failla“. If you would like to read more reviews of the book, or discover more other invaluable aids for working successfully from home in your own business, then stop by.

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When I talk to a lot of doctors regarding the management of their dentist practice, one of the things that they say a lot is that their website is under construction, or that their whole marketing strategy needs a complete makeover and further management so that there will be more patients coming into their dentist practice. In this article, I want to show you how to sort out things in your practice, and get new patients to come in to your dentist practice as well! And this is something we focus specifically at our dentist practice management website!

Now, I want to talk to you about how we can take you and really give you a home to makeover, and get you beyond that point of being under construction all the time. One of the things that I spend a lot of time on is when I’m doing my advertising, consulting or marketing, is I challenge myself, my managers, my sales people, my marketing department, and more importantly my clients, to really look at what’s working and what’s not working, what’s producing results for you and what’s not producing results for you… and start getting rid of the “nots”… the things that just aren’t fit and working for your business. I want to share to you a couple of core principles to think about. When you’re really, really busy, you really got to drill down and identify what’s going to make you the most amount of money; and I’m going to share with you a couple of secrets. I always hear my doctors tell me they’re busy; they’re overwhelmed; they have staff issues and money issues, etc. Now, what I want you to think about is that when you take on the role and idea of becoming a business owner, the first thing you got to realize is that’s kind of a part of the deal! In your dentist practice, you’re going to have staff issues and capacity issues (well, hopefully because you’re going to have patients coming in to your door; and then you are constantly improving the quality of the patients that you have within your practice.. and if you’re not, you need to start thinking about that for the management of your dentist practice!). Now if you don’t have a ton of referrals, and if you’re not having higher case sizes with every patient, then you got to ask yourself these 4 important questions:

1. Are we delivering the services that we’re offering in a high level of care and treatment so that people would want to refer to us?

In your dentist practice, you have to make sure that you will be taking good care of your patients by offering the best service, care and treatment to them so that they would want to refer to you, and that they’d also stay always in your practice!

1. Are we giving the population of people out there nowadays what they really want and precisely what they’re looking for?

Now, people don’t want to go to a dental office, a dentist website, or get a direct mail that doesn’t make sense to them! And the same thing is that when they go to the Internet and type in the keywords “dental implant” and then “your town”; or “cosmetic dentist” and then “your town”; they’re looking for precisely what those keywords will give them… and they’re searching for websites that they don’t have to look much further on where they’re at! Now Google’s number one responsibility (as they continue to grow and evolve) is to allow our customers easier use, you know, so easier use for customers. Now who are their customers? Is it me and you? Well, the fact that we’re being in a business, we’re utilizing Google that way! But the customers are the people who search; because the better the searches are, the more people will use it, then they can charge their advertisers… and it’s a positive cycle. Now think about this: is the website that you have up giving people what they want when they find it? Is it answering their questions? Is it an educational tool that also sells dentistry? You see, just having a website up there doesn’t mean anything, especially if it’s out there and it’s not a good sales tool. A good example is that if in your dentist practice you have hygienists or assistants that can’t sell dentistry, one quick and easy way that instantly improve your income is to teach them how. So if you have a website that doesn’t have those tools, you’re not going to get patients up there!

1. Are you getting traffic to your site?

Now the thing is that most people are going to say: “No, we’re not getting traffic to our site!” And that’s a problem. It is because if you don’t have traffic, how can you get patients from it? So if it is out there just collecting “cyber dust”, then you dont have a true traffic-generating, patient-converting, and direct-response oriented website! You just have this thing out there that is just not working for you!

1. What are your plans to completely dominate and get to the top of the search engines over the next year, or two years, or three years, etc.?

The fact of the matter here is that 70% of the patients go to the Internet. So, what are we doing to position ourselves? Set yourself in a position that will get your site to the top of Google, and make that you stay in that position for a very long time, so that all the traffic will lead to your site… and then get more patients into your dentist practice!

Now, the last thing here is when you’re so busy and you’re so overwhelmed, you would ask yourself: ” How sure am I that my marketing is working?”. I’ll tell you one secret for this. For me, what I do is that I make sure that I have prospects and clients coming to my business on a daily basis, and we call that “traffic”. Whether it’s through the Internet, direct mail, trade magazines, word of mouth, or through tele-seminars that we’re doing, any of that kind of stuff, it doesn’t matter! We are constantly looking at traffic so that we can consistently have a flow on the percentage of people that are going to be converting on a daily, weekly, or monthly basis. Now, if you can get it up to the point where you know that for every 20 leads you get, you convert 2 to 3 patients out of it. You need to have a mathematical formula that all you need to do is get more traffic. So if you can get 20 leads, with 2 to 3 patients, imagine what you would do if you’d have 10% conversion ratio! Now, if you have a hundred leads, and you get a 10% conversion ratio, then that’s 10 patients! And how much more for 200 leads? So it’s really just math at this point! And for us, we segment our practice from Cosmetic, Implant, Sedation, Sleep Apnea, and TMJ. This is because, for example, we have head ache sufferers, and if they type in “TMJ” and look for dentistry in their town they don’t want to go to a website that talks about Implants, or talks about Cosmetic Dentistry. They’re looking to solve their pain! Seniors who are searching for a website about dentures, or about solving their frustrations, or their dental problems and their looking for dental implants, they want to go to a website that can help them! Always remember that you’re patients don’t want to be going through a long route and maze to find the answer. So, in the management of your dentist practice, always make sure that you have what your patients want… and that you can give them the best service that you have all the time!

Log on to our dentist practice management website, www.DentistProfits.com and also get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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You might think that the best ecommerce marketing strategy is advertising.  Banner ads, one line text links and larger graphic ads on websites and in newsletters are one way to advertise.  It’s usually a fairly expensive way, though.  Especially if you have the graphics made to be eye-catching, like animations that are sure to get people to notice them.  But just because someone notices the person doing cartwheels on your graphic ad, that doesn’t mean they’re going to click it. And many people are so annoyed by ads, particularly moving, flashy ones, that they run software that automatically blocks them from ever having to see such things.  How are you going to reach them?

And even of those who see your ad, what percentage of them is likely interested in whatever you’re selling?  Like a billboard on a highway with everyone passing, not many are actually going to be looking for what’s in the advertisement.  So if you base your ecommerce marketing strategy on those kinds of ads, it’s kind of like throwing rocks into a crowd and hoping you accidentally hit someone.

There are techniques you can implement in your ecommerce marketing strategy, though, that are very focused and take much of the randomness and guesswork out of your plan.  Search engine optimization is an important part of your strategy.  This will help you design your content and web pages to get noticed by the search engines.  You’ll focus each page on certain keywords surrounding your business, and when someone’s searching on that phrase, your company comes up high in the search engine results.

At least that’s it in theory.  In reality, it’s not nearly so simple.  Just optimizing the content you already have will definitely help.  But the key to this type of ecommerce marketing strategy is to show new content on a regular basis.  This shows the search engines that the website is active and updated regularly with keyword rich content. As far as the search engines are concerned this makes one site more valuable and vital than another site with similar content that’s not updated as often. So an important part of your ecommerce marketing strategy should always be new content that’s also search engine optimized.

Four- to five-hundred words on each keyword is a good plan, at least to start with.  And care must be taken to make sure this content isn’t just attractive to search engines, but important to people, too. Gone are the days when site could list keywords or be filled with gibberish full of keywords just to get good rankings. Now it’s important that the content is there for more than just your ranking.  So your ecommerce marketing strategy has to address the quality of the content not just how many times a keyword might appear within it.

Where at one time a simply repetition of the keyword many times in a row might have attracted a good ranking, you should avoid this in your ecommerce marketing strategy because search engines recognize most of these tricks.

Hardeep Gill is owner of cheapresalerights where he sell
master resale rights and
private label rights ebooks softwares, videos and more.

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If you asked many people for the definition of marketing, you’d get many wrong answers.  At the very least, some would be right or be on the right track, but still give an answer that’s incomplete. Many people would answer that marketing was advertising or promotion when actually that’s only part of the answer.  Marketing is everything you do to get your product or service noticed by the customer, and that include advertising and promotion.

If you learn the definition of marketing from a textbook, it’s even more involved and detailed.  Marketing is broken down into what’s known as the 4 P’s. These make up the “marketing mix” as it was defined by Harvard business professor in the 1960s. Product, price, placement and promotion. Product simply means the product you’re offering an all that it entails like its warrantee, guarantees, etc. Pricing is simply the act of choosing an appropriate price for the product. This can include things besides money, like time and energy.

Placement is the distribution of the product—how it gets into the customers’ hands.  Point-of-sale, retail, online, which area the product is sold in, the demographic and exact selling environment all make up this part of the definition of marketing.  And finally, the last P, promotion include advertising, publicity, selling philosophies and branding rounds out what marketing is and what  a good marketing strategy must take into consideration.

This 4 P model works best when applied to consumer goods of fairly low to moderate cost.  High-end items require adjustments to the definition of marketing to make them successful. And the terminology used when it comes to marketing a service is different and a bit more complicated, warranting 3 more Ps on top of the original 4.

People become one of the crucial factors in the definition of marketing a service.  Each person a customer comes into contact is even more important than usual when service marketing.  This P can also refer to the customers. Process refers to the process of providing the service. Physical evidence is a part of the definition of marketing services that no one would consider purchasing a service without.  This makes up all of the testimonials and case studies that demonstrate how other people liked or were helped by the product.  Since a service is something that can’t be seen or felt until it’s delivered, this evidence that others benefited from the same thing is very important.

Web marketing has its own set of 4 Ps, as well. Personalization is an important part of marketing online because it allows customers to create their own products. Participation in a company’s website and activities attracts customers. Predictive modeling is a term that refers to the mathematical formula for sales models that most of us never need know about it.  And peer-to-peer is an important and relatively new term.  Social networking and social bookmarking are two prime examples of this.  Peer-to-peer or word of mouth is a crucial part of the definition of marketing successfully online.

Hardeep Gill is owner of cheapresalerights where he sell
master resale rights and
private label rights ebooks softwares, videos and more.

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We are at an interesting and paradoxical juncture in marketing. The web has clarified, yet befuddled many marketers. Although traditional media has tremendous reach, it is increasingly marked as mental spam. Brand managers can easily measure their success, yet no longer have complete control. It’s difficult for marketers and business leaders to navigate through the challenging times many businesses face. There are so many variables to consider, finding the optimal path is difficult and sometimes mind-numbing.

In the coming weeks we will unveil a series of posts that clarify some of these key issues marketers and businesses face today:

How to Set Business and Marketing Goals — Have you ever driven through a thick fog? Though your brights are on, it’s difficult to see the person passing you, let alone five feet in font of your hood. This experience is very much like running a business without clearly defined goals. Setting business and marketing goals gives your business direction and focus. But how do you set business and marketing goals? We discuss how to make clear claims, actionable goals, be aspirational but realistic and how a timeline can help rally and motivate your team around your ambitious goals.

Using Segmentation to Develop your Market Strategy — While there are many ways to harness the power of segmentation, one of the broadest and most valuable applications is for designing your marketing strategy – a strategy that clearly defines who you’re targeting, what you’re going to offer them, where you’re going to reach them, and how you’re going to sell them on your product and brand. We will discuss the core elements of a marketing strategy and approaches to effectively segmenting your audience.

How to Define Your Market Positioning — The goal of market positioning is to find the ideal opportunity in the market based on customer needs, market forces and financial and strategic considerations. Once you find that market opportunity, further develop your product and elevate your brand to deliver outstanding value. To get you thinking about your market position, we discuss how to craft your brand idea, value proposition and differentiate your brand attributes.

Traditional Marketing Isn’t Dead Just Yet — Traditional marketing still has tremendous reach. Instead of targeting small communities on the web, traditional marketing reaches a broad audience. In that way, it’s a manageable medium to work in. Furthermore, creative and smart advertising is a part of our culture. Think “Bud. weis. er” or a sandy beach in the Caribbean. It is still a valuable medium to communicate your brand message and cultivate new audiences. We discuss the advantages and downsides of radio, TV, print and online banner advertising.

Marketing in the Digital Age — How loud can you yell? How outrageous can you be? These are questions marketers have been asking for nearly a century. This paradigm shifted when Doyle Dane Bernbach injected intelligence into advertising in the 1960s with their revolutionary “Lemon” print ad for Volkswagen. For them, it wasn’t about how loud you can yell, it was about how interesting you are. Since the 1960s, there has been a blend of intelligent campaigns, but far outweighed by…

To read more about marketing 101, go to Sparxoo, a digital marketing, branding, and business development blog.

Sparxoo is a business blog that inspires breakthrough by tomorrow’s leaders. We are a strategy consulting firm with a pulse on marketing, branding, and development.

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Finding Success With Affiliate Marketing There are a few strategies that you can use to help you find the right affiliates to partner up with. Obviously, the first trick is to partner up with affiliates who are offering a product for sale that is related in some way to the content on your website. While it is possible to partner up with any affiliate even if they don’t provide a product that is related to your website content, the results aren’t going to be quite as successful. In fact, the more popular your website is, the more successful you will be with an affiliate marketing strategy. Another strategy that you can use is to check out the metrics for your particular website. A number of different websites gather this type of information, making it accessible to anyone who wants it. You can look at the demographics of the people who are visiting your website so as to better gauge what type of product you should hook up with. Plus, other statistics will be available including the number of people who are visiting, how long these people remain on your website, and which content is drawing them to your website. This will tell you what type of affiliate you should be looking to find. You can use all of this information to attract certain types of affiliates to partner up with, enhancing your chances of success. Additionally, staying flexible and open to new ideas and changes will keep you poised for success. As technology changes, be prepared to keep up with it. As traffic patterns merge, diverge, and veer off, be prepared to draw it back with new ideas and links. Your affiliate marketing strategy is only going to be as strong as your determination and desire for business success. If you plan for success, you will achieve success.

There are a few strategies that you can use to help you find the right affiliates to partner up with. Obviously, the first trick is to partner up with affiliates who are offering a product for sale that is related in some way to the content on your website.

While it is possible to partner up with any affiliate even if they don’t provide a product that is related to your website content, the results aren’t going to be quite as successful. In fact, the more popular your website is, the more successful you will be with an affiliate marketing strategy.

Another strategy that you can use is to check out the metrics for your particular website. A number of different websites gather this type of information, making it accessible to anyone who wants it. You can look at the demographics of the people who are visiting your website so as to better gauge what type of product you should hook up with.

Plus, other statistics will be available including the number of people who are visiting, how long these people remain on your website, and which content is drawing them to your website. This will tell you what type of affiliate you should be looking to find. You can use all of this information to attract certain types of affiliates to partner up with, enhancing your chances of success.

Additionally, staying flexible and open to new ideas and changes will keep you poised for success. As technology changes, be prepared to keep up with it. As traffic patterns merge, diverge, and veer off, be prepared to draw it back with new ideas and links. Your affiliate marketing strategy is only going to be as strong as your determination and desire for business success. If you plan for success, you will achieve success.