BlackHat Money

I recently spent two full days with a Private Platinum Intensive client and discovered something that astonished me. After carefully considering everything she had created or delivered in the past few years it became crystal clear she was sitting on a goldmine she didn’t even know she had.

Not surprising since she, like many of the women entrepreneurs I mentor, have trouble appreciating the value in what they’ve already done.  Instead, they think they have to start over, reinventing everything in order to create the income they desire.

If this sounds like you, then let me reassure you: with a few simple tweaks you’ll likely have a fresh, new way of offering your products or services. Trust me, revamping what you have will save you a ton of time, energy and money compared to creating everything from scratch!

So, how do you know if what you’ve already created or delivered is worthy of repurposing?

Here’s a quick checklist of some common ways to repurpose what you already have, giving your brand and your offers a much needed facelift.

1. Turn a Live Teleseminar or Workshop into Your Signature System

My private Platinum Intensive client had been delivering the same teleseminar for years. Problem was, by making herself too available at a fairly low price point she was sabotaging her opportunity to leverage her time into higher-end “Platinum Style” programs.

The solution was simple: Turn the teleseminar into a home study course, offer it to past teleseminar attendees at a special introductory rate, and then launch it to her main list.

This one action frees her up from delivering teleseminars during evening hours when she would rather spend time with her kids. It gives her a signature system info product she can sell from her web site or when speaking, and it instantly boosts the value of her time. She is now charging what she’s worth and working more personally with higher-end clients.

2. Transform Free Teleseminars into Preview Calls to Launch a New Program or Service

More than one of my Platinum clients has been guilty of giving away too much information for free.  This hurts the attempt at “positioning” themselves as better appreciated (and better paid!) experts.

Ladies, please don’t think that to fulfill your desire to help others means you have to give your services away!

What works is to apply the principle of leverage, which means wisely using your free calls to fill paid programs. Offering less of you means your clients will want you more at a higher level.

3. Bundle All Your Solo Teleseminars into a Valuable “Collection”

I bet if you look at your online library you’ll see you’ve delivered a wealth of teleseminars, written dozens of articles or taught a variety of classes. One by one, this content may not have significant value but, bundled together, can make a fantastic info product you can sell or use as a bonus with other services.

Here’s a Quick Tip to Get Started Leveraging Your Information into Products or Programs

A simple way to get started is to create an “inventory” of every teleseminar title or program you’ve given (free or paid). Add to it your article titles, workshops and any other seminars you’ve given. Pretty impressive list, isn’t it?

Next, decide how you want to repackage your knowledge. Remember that your goal is to offer less of you at the free or frequently-delivered levels so that your clients will want MORE of you at the more exclusive, higher-paid levels.

Kendall SummerHawk, the Million Dollar Marketing Coach, is an expert at helping women entrepreneurs at all levels design a business they love and charge what they’re worth and get it. Kendall delivers simple ways entrepreneurs can design and price their services to quickly move away from ‘dollars-for-hours work’ and create more money, time and freedom in their businesses. For free articles, free resources and to sign up for a free subscription to Kendall’s Money, Marketing and Soul weekly articles visit www.kendallsummerhawk.com.

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Few things are more discouraging to a passionate entrepreneur than creating products and programs that don’t sell well.

It’s hard not to take it personally, which can bring up feelings of doubt, hurt, disappointment and even embarrassment. But for the savvy, “I’m gonna make it happen” business owner, there’s no such thing as failure – there’s only feedback.

When the feedback you get is an audience that’s not buying, it’s time to take a look at the offer you’re making.

There are two levels to creating a compelling offer. I want to share some of the tips from my Passion for Profit coaching program on what you can do in the development stage to ensure that you’re creating an offer your audience won’t be able to resist. (Then, next time in Part 2 we’ll look at how to present the offer in the most desirable light.)

Here are four clear-cut and simple tips you can use to be certain you’re putting your time and energy into offers that will get snapped up!

It’s tempting to create a product or program focused on something you know your audience needs. My advice – don’t do it. People are notorious for not buying what they need, but instead spending their money on what they want. I call this the broccoli vs. ice cream syndrome.

When in doubt about whether the topic you’re considering is ice cream or broccoli, ask your audience. Pick up the phone, send out an email, put together a survey. You’ll be surprised at how happy they are to steer you in the right direction.

Irresistible Offer Tip #2 – Give It a Mouth-Watering Title

Titles (like headlines and subject lines) serve an absolutely crucial role in your sales and marketing – they capture your audience’s attention. The goal, of course, is for your title to create a powerful incentive for your potential client to want to buy. So it has to reach out and grab them and motivate them into action.

So spend some time on crafting a really delicious title for your product, program, event, workshop, ebook or home study course. Some tips for a great title: it’s specific, it is conversational rather than salesy, it’s curiosity-provoking, it highlights benefits and results rather than features, it’s not overly clever or cute.

I usually recommend to my clients they spend at least as much time on the title as they do on the content itself. Yes, it’s that important!

Irresistible Offer Tip #3 – Add On a Tempting and Relevant Bonus

For me, the key word here is “relevant.” Adding a bonus (or two or three) can certainly increase the appeal of your package. But too often, I see folks throwing on things that are totally unrelated to the main offer. The point of a bonus is to give that extra nudge that tips people off the fence. If I’m considering your business building program, I’m not likely to be swayed by a bonus e-book on organic recipes or an audio about feng shui. (Not that those aren’t interesting and valuable subjects in the right context.)

The best bonus directly supports the results offered by the main package component. Ask yourself: Would this [whatever the bonus is] clearly add to the value of what I’m getting? If the answer is no, head back to the drawing board.

Irresistible Offer Tip #4 – Determine the Value Before You Set the Price

Price is often the first thing business owners want to figure out when they’re creating a new product, program or event. But as I counsel my clients, it’s usually the last phase of your program-development process.

Here’s why – it’s hard to determine a fair price until you’re clear on what is being offered, both in terms of “deliverables” and results. Secondly, other factors can come into play as you determine the “magic number.” There are times when it makes strategic sense to price a program on the low end. For example, if it’s a new –and untried- offering (it then becomes paid learning), or so you can draw more people into it and have a bigger pool for your upsell offer.

Tie Your Offers Up with a Red Ribbon

Your special brand of transformation is important in helping your clients solve their current challenges. The content of what you offer is always showcased by the “wrapping” you give it. When you think strategically and creatively about your topic, title, bonuses and pricing, you can create a “pretty package” that’s easy for them to say ‘yes’ to.

Helen Graves, Grand Poohbah of Crackerjack Online Marketing Strategy, offers practical online sales and product marketing tips to create long-lasting client connections. She can be reached via www.CrackerjackOnlineMarketing.com.

Sign up for her free special report on product launch strategy, “How to Create Desire So Your Products and Programs Sell Like Hotcakes,” at www.Product-Campaign.com

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In dental practices, dentists often have difficulties on how to make their patients accept the dental cases and treatments. I’ve talked to a lot of people (who are dental patients), who, after I explained what I do for a living, gave me all their questions about dental procedures, and they’ve been wanting to go to their dentist for such procedures. But they haven’t. What could be their reasons for not accepting such dental treatments offered in dental practices? One is that they would really like to go and give their dentist money for the procedure, but it’s still not that urgent for them. Or it could be that they just keep forgetting! In the niche of dental practices, you should be able to come up with some techniques on how to get more case acceptance from your dental patients.

First Step: Remind Them Constantly

In dental practices, you need to follow up your patients with multiple mailings, postcards, etc., to constantly remind them. Contact your past patients, tell them that you have a new service, and you would like their help in previewing it. Or, that you want to get together for their 6 month recall. You should start this immediately! This will cost only a little, and what is important is that this will be helpful for your practice. You will start getting people calling for their recall, which will reactivate them and get them in so you can help them with any other inquiries and concerns that they may have.

Second Step: Describe What You Do In Terms Of What You Do

The important thing that you should always remember is that you must stop describing what you do, in terms of what you sell! ( Just like saying, “Well, I’m a dentist who does cosmetic work… or I have my own dental practice…”).Rather, you must start describing what you do, in terms of what you do! Say something like, “ I help people have a healthier, whiter, more beautiful smile.”, or, ” I assist people in getting cleaner, healthier teeth while they experience pain-free dentistry.” Saying these will be very helpful for you. The big challenge is really from your end, on how you think about yourself. You have to totally re-frame how you think of what you do! The important thing here in dental practices is that people don’t care about what you do; they want to know about the emotional benefits that it will give them. And that’s always the fact!

So, to get more and more case acceptance, first thing you do, is keep reminding your patients through multiple mailings, etc. and second, start describing what you do, in terms of what you do! Remember these steps, and you’ll be on the road to success in your dental practices!

Go to www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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In order to run a business smartly you not only need to know your customers’ needs and provide them with the best possible product, but you also must find ways to put those needs to work for you in a way that, the customer can create new customers. Whether he himself knows someone or gives feedback on the products you provided. The best way to reach out to your customers is to provide them with the best customer service, best product and at the best prices.

Customer Service:

This includes so many aspects but to keep it relatively short I’ll just give you the main idea, which is quite simple. The customer is almost always right as long as you’re not losing money. You must have the right mindset look further down the line than just that one sale to let me give you a scenario. You are a discount mattress retail store and you get phone call one day on the other end of the line is Jeff a very unhappy customer who bought a mattress from you 30 days ago, Jeff wants to exchange the mattress he bought for a different less expensive mattress because the mattress starting sagging. This is clearly not your fault, rather a manufactures defect, if you where to exchange it you would lose time and make less money but gain a satisfied customer (that’s right just one). Your store policy is very clear; 20-day return/exchange policy and 10 year Manufacturer limited warranty. What should you do well obviously if you would lose any money at all you wouldn’t exchange the mattress, but if you would be making less you should you exchange the mattress without thinking twice. Why? You ask. Because it’s in your best interest to make sure that customer is happy even if requires going out of your way.  Jeff is now happy with his mattress, not only will he tell his friends at work but he probably has an account with one of the many social networking websites (Facebook,Twitter,Linkedin) were he connects with tens maybe even hundreds of other people. He might post something like Jeff just bought a great mattress at so and so and their product and customer service was superb I would definitely recommend them. He might even post a link to your website if you have one. Another way Jeff can get your business’s name out there is if someone on one of the social networking sites that he belongs to asks if anyone knows a good store to buy a mattress in the city that Jeff lives in (This is much more effective if your an online business so your not limited to one area). This may sound outrageous and five years ago it would have been, but not any more. There are literally hundreds of social networking websites and millions of people are involved in social networking chances are that the customer that you are working so hard to please is to.(just a quick stat here, there are over 300 million Facebook accounts and its growing every day).

The Best Product for the Best Price:

This means that best product for your customers needs. Know your customer base and build product line off of that. If you see that many customers are interested in the same product go with it, and make sure that the product is the right quality for their needs .The general rule is: The highest quality for the right price.

Another very important step to building a larger customer base is to make the customers you have now feel more than just another customer, and you must also have the same mindset because they aren’t just another customer they are another three potential customers, and those branch out to bring you three of there own. The bottom line is that its worth your time, effort and money to invest in each customer as if he were thirteen customers. This doesn’t mean that you need to risk losing money off that one customer or make your self crazy trying to convince the customer to write something about your company. What it means is to simply consider this one customer as a valuable asset to your company and not just another customer who means nothing but one sale to your company. The best and easiest way to make your customer feel like he’s buying from a company which cares about it’s customers (and by default he will remember your company and how great and easy it was to deal with) is to give a simple useful gift like a pen, desk clock or picture frame to name a few. Now because you gave the customer a useful item that they’ll be using daily the customer will remember your company much quicker than without the gift as well as feel like your company cares about their customers. The next time someone asks him if he know where they can purchase a good mattress at a great price he’ll remember your company without having to think twice, and it makes a very good impression of your company.

Please Visit us at http://www.promocenterintl.com for the lowest cost on promotional items online. “We Will Never Be Undersold”

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Managing your dentist practices can often present some sort of a challenge, in terms of getting more case acceptance in dentist practices. Many patients give me all their questions about dental procedures, and they’ve been wanting to go to their dentist for such procedures. But they haven’t. It could be that they would really like to go and give their dentist money for the procedure, but it’s still not that urgent for them. Or also, it could be that they just keep forgetting! In the managing dentist practices, you should be able to come up with some techniques on how to get more case acceptance from your dental patients. Here are some techniques on managing your dentist practices to get more case acceptance.

Remind Your Patients Constantly

In managing dentist practices, you need to follow up your patients with multiple mailings, postcards, etc., to constantly remind them. Contact your past patients, tell them that you have a new service. Or, you can tell them that you want to get together for their 6 month recall. Start as soon as you can! This costs only a little. You will start getting people calling for their recall, which will reactivate them and get them in so you can help them with any other inquiries and concerns they have.

Describe What You Do In Terms Of What You Do

In your practice, you must stop describing what you do, in terms of what you sell! ( Just like saying, “Well, I’m a dentist who does cosmetic work… or I have my own dental practice…”).Rather, you must start describing what you do, in terms of what you do! Therefore, what you say should be something like, “ I help people have a healthier, whiter, more beautiful smile.”, or, ” I assist people in getting cleaner, healthier teeth while they experience pain-free dentistry.” Saying these will be very helpful in managing your dentist practices. The big challenge is really from your end, on how you think about yourself. You have to totally re-frame how you think of what you do! The important thing here in dentist practices is that people don’t care about what you do; they want to know about the emotional benefits that it will give them.

Use The Power Of The Internet

Coming up with a creative website will also be very helpful in managing your dentist practices. Be creative when you make your own dental practice website. With your website, you should be able to have more traffic coming into your page ( or in other words, have more flow of people or visitors coming in to check out your webpage). Remember that every visit counts! Any visitor can become your patient. Make use of good keywords. Use specific keywords (like dentist, practices, etc.) Doing this, you will be able to dominate your competitors online! When people log on to the Internet and search answers for their dental concerns, you would want your own dental site to be displayed all over the Internet’s search engine. So, whether your visitors would look up, down, to the left or to the right, you would want every door to lead to you!

To recap, in getting more case acceptance in your dentist practices, first, keep reminding your patients through multiple mailings, etc.; second, start describing what you do, in terms of what you do; and third, make use of the power of the Internet. Bring with you these techniques, and you’ll be successful in managing your dentist practices!

Log on to www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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Managing your dental practices can often be a challenge in your part, in terms of getting more case acceptance in your practice. Many patients give me all their questions about dental procedures, and they’ve been wanting to go to their dentist for those procedures. But the thing here is that they haven’t. The reason for this is that they would really like to go and give their dentist money for these procedures, but it’s not that urgent for them. Or it could be that they just keep forgetting these things! In the managing dental practices, you should be able to come up with ways on how to get more case acceptance from your dental patients. Here are some ways on managing your dental practices to get more case acceptance in your business.

Make It A Point That You Remind Your Patients Constantly

In managing dental practices, follow up your patients with multiple mailings, postcards, etc.. The goal here is to constantly remind them. Contact your past patients, tell them that you have a new service, that you want to get together for their 6 month recall. Start now! It costs only a little. By doing this, you will start getting people calling for their recall, reactivating them and getting them in so you can help them with any other inquiries they have.

Always Remember To Describe What You Do In Terms Of What You Do

In your practice, you must start describing what you do, in terms of what you do! So, instead of saying lines like “Well, I’m a dentist who does cosmetic work… or I have my own dental practice…”, you should say something like, “ I help people have a healthier, whiter, more beautiful smile.”, or, ” I assist people in getting cleaner, healthier teeth while they experience pain-free dentistry.” These lines will be very helpful in managing your dental practices. The big challenge is really from your end, on how you think about yourself. Re-frame how you think of what you do! Remember this: people don’t care about what you do; rather they want to know about the emotional benefits that it will give them.

Make Use Of The Power Of The Internet

Having a creative dental website is also a big factor in managing your dental practices. Be creative when you make your own dental practice website to attract more people in your practice. With your website, you should be able to have more traffic coming into your page ( or the flow of visitors coming in to your webpage). And any visitor can become your dental patient. Use good specific keywords (like dental, practices, etc.) By doing this, you will be able to overcome your competitors in the business! When people go online to search answers for their various dental concerns, you would want your own dental site to be displayed all over the search engines. Whether people would look up, down, to the left or to the right, you would want every door to lead to your practice!

So always remember, in getting more case acceptance in dental practices, first, constantly remind your patients through multiple mailings, etc.; second, describe what you do, in terms of what you do; and third, make use of the power of the Internet. These techniques will help you to be successful in managing your dental practices!

Go to www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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Main point is you need valuable items or information for people to benefit from so they are happy and by making others happy only them will you get what you want. If you sell people by force and something they do not really want or need or can benefit them they will not be satisfied and by doing so you are putting yourself down. Helping and giving value and solutions that will benefit others is what will make you a 3% leader and an authority in front of others because they will know you gave them and helped them ad for doing so they will take care of you in return. By doing so much of this then you will get what you deserve which will be the financial freedom and wealth and riches.

The richest man ever known in man kind said that “There is no such thing as something for nothing.” Along with “The more you give the more you will get back.” I know that is a lot of quotes for one day but one last one which is my all time favourite which goes “Do something for someone but in the knowing they can never repay you and watch how this world will change for you.”

Now I do have an opportunity for those who may qualify. It is not an ordinary opportunity you need motivation and confidence. I have an automated marketing system that will show you how to market online and sell anything to anyone anywhere in the world. We do have a wealth building and financial product line you and your prospects can benefit from and will give you the huge 6 figure income you deserve.

If you are looking to become an entrepreneur and want that financial freedom of working 3-4 hours a day you may apply. Go to http://wealthcreations.ca/

Successful entrepreneur working from home making the money I always wanted and enjoying the life of financial freedom. Also love helping others achieve the same wealth and happiness online.

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In one of our dental marketing seminars, doctors who are members of the Gold and Gold Plus team of our Inner Circle Coaching Club will share to you how it is like being in such a team. They have shared the benefits of being in the Gold and Gold Plus team and how it made them achieve their goals in one of our dental marketing seminars. And in one of our dental marketing seminars, they have shared how being in the team has molded them into better individuals in their own practice. And this is something that we focus specifically at our dental marketing website!

Here are the testimonials that the doctors have shared at one of our dental marketing seminars about being a member of our Gold and Gold Plus Team:

* “ I think one of the biggest things is I’m no longer worried about money; I’m no longer worried about staff; I spend time with my family; I know what my wife looks like and I can identify my kids! But it snowballs to more than you could ever imagine. I’m back to putting in more hours now because I need to find an associate, I need to find at least two more hygienists, and then we’re looking at building a different building because we’re running out of rooms and we don’t have any more place to put people. And I never in my life thought two years ago when I was looking at a decrease of 4% over the previous year and I got everybody together and join the Gold group and if anything else, you change personally because it’s like you and your staff are in a car, and it’s moving, but nobody’s driving… and it puts you in the driver’s seat! It gets you to step up and be the leader that you’re supposed to be. Your staff is looking at you as a leader. Why? It’s because you’re the authority in the office. I’m still their friend, but I’m also the boss, and I’m the leader of the team. So the whole thing changed and it’s made my life so much better and it’s got my practice so much better. Do something in your practice. Start off with one thing, and then go to the next. If you get a staff that’s nuts like mine are, they try 15 things at the same time! And everybody says like “Where are they all coming from?”. You see, it’s a nice thing to have, because as we did more tracking we found out more. Being in the Gold team really improves your life beyond your wildest dreams! ”

* “ You have to be here surrounded at all the Gold meetings and every event that’s an “Ed O’ Keefe event” with like-minded people. And then it helps because you come to these meetings, you bring your team, and you get so inspired, and then you go back, you do stuff, and then life sets in soccer practice, in basketball practice, and you get off track. So seeing these people and getting together as often as we do really keeps you in focus and holds you accountable so you can get things done. It’s too easy to fall off the wagon and you invest time and it just makes you do this because otherwise you are embarrassed when you get there and you haven’t done anything at all in your practice. It does inspire you, it keeps you on track, it keeps your mind focused, because when you go back and you say “I’m doing this!”, there will be people who will tell you you’re not… that “you’re wasting too much money…”, “you’re wasting too much time…”, “it’s not gonna happen…”, “people have tried it…”, etc. My advise to you is don’t listen to these people. Listen to this group that Ed has because we’re all thinking alike and it does work because we’re all here and we’ve all done it! So I think the Gold team has really helped keeping me in focus to stay positive and stay moving so I keep getting things accomplished! ”

* “ Being in a rural area, I’ve done TV since 1993 and then radio which I have also done recently. But you know everyone sees my picture and me talking and it draws a lot of patients; and its great! But what that leads to is that all of my colleagues in the practice hate me. They think that I’m their competition. Well, I’m not their competition. That new house, a vacation, a brand new boat, a motorcycle… that’s their competition! The fact is that I’m helping them out by drawing attention to dentistry, and they don’t see that. We just don’t buddy up. And the thing that I get here in Ed’s team is that no one here is even thinking that I’m their competition! Everything that is here is freely given, and wants to be given. The people that I know in the Gold Group would hand me anything that they done which they have spent hours on, and they would say “ Well, here it is!”. And to have that kind of resource and to have that in motion, that comes from knowing the people in the group, and you cannot duplicate that. I’ve never been in a group that duplicates that type of a relationship anywhere. You will not see that anywhere. And in two years, I have developed some very close friendships. ”

* “ We came into Ed’s group as a business thing. We wanted a better practice. And what we got out of it are the friendship and the support of great people. People always ask me “When did things change for you?”, “When did you decide to do this?”, and things like that. Before, I didn’t know that I was running away from something I didn’t like. My practice was not what I wanted to do, I was stressed out, but I knew we could do better. But I just needed to be away from there. When I made the switch, and joined Gold, I was moving towards something. And all of a sudden that negative energy that was holding me back was gone. So no longer was I worried about debt, I was worried about wealth; I wasn’t worried about not getting things done, I was worried about what I was going to accomplish. And I got the patients and got them to accept my treatments. So it propelled me faster to go towards something positive and walk away from something negative. And it’s because of the people in the team, it’s because of the family, it’s because of the support. When we all talked individually together the word we used to describe our situation before Gold was “isolation”… and we carried that around! Somebody from the group said “I didn’t have a friend in the world until i got here in Ed’s group…”. These guys are just an email or phone call away. And everyone succeeds because we succeed together. And it gets better and better each year because we do it as better people because we’re a group together. And everyone’s doing it together, so I want to thank everybody! ”

* “ Well for me, I must admit that I’m just naturally a very lazy person. And my natural tendency is just to sit there and vent out. But on the other side though, when I was in a structured environment, you know like school or dental school or anything like that, I felt that I had something to compete for. I had a structure, I had deadlines so I didn’t really do well in that environment because I’m a very “punctual” person. I mean if something is supposed to start at 7, I get to start it out at 7:03. Then I got my own practice; I didn’t have a boss, I wasn’t much of a boss myself, and so nothing would just ever get done. I had a lot of ideas but I would never implement anything. But once I got into Ed’s group, it wasn’t that the group told us we had deadlines, it’s just that finally now I had a deadline where if I wanted to make sure my deadline was the next meeting. So, after joining Ed’s group, everything in my practice changed, I get to implement things and everything is going well with my practice! ”

* “ I guess the bottomline for me being a member of the Gold Plus group is that it’s been life changing! It’s just exciting to know that there are new members and there are other opportunities to share professionally and personally. In addition, Ed O’ Keefe and Wendy Briggs have actually shaped their businesses to serve us better. So I like to thank my colleagues in the group and also thank Ed and Wendy on behalf of myself and my wife. ”

So as you can see, these are very good testimonials that the doctors have shared about my Gold and Gold Plus Group in one of our dental marketing seminars. So, if you are a doctor who wants to achieve more in your dental practice, join us… and we’ll help you become the best doctor that you can be and a successful one in your dental practice!

Log on to our dental marketing website, www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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In this article, dentist practice management economics adviser Lloyd Irvin (whom I consider to be the expert in getting your website to the top of search engines like Google in a matter of minutes!) will share to you the pro’s and con’s of getting more paid traffic in your dental practice website. The dentist practice management economics adviser will share to you the good benefits of getting more paid traffic. On the other hand, the dentist practice management economics adviser will also give you the disadvantages of getting such paid traffic into your dentist practice website. And this is something that we focus specifically at our dentist practice management website!

Pro’s/Advantages:

As a dentist practice management economics adviser, what I always tell people is that the good news about getting more paid traffic is you can get this up really quick; like in about 5 or 10 minutes you’re already up and running! As long as you pay a higher bid, you can get a higher ranking. Right now, Google just switched everything up, so now it’s not just about paying more money, it’s about the quality of click through, like how many people click through to see your ads. Here’s another thing. When you’re trying to get a webpage into the free search section, imagine that you spent all the time doing everything right, and you know how to do things well, and then you got it into the free search section… but it didn’t convert! Now, what could be wrong here in the scenario? It’s true that you did all the work, but once you changed the website up, you will lose its rankings. You see, it would be just a waste of time if you get a site in there that is not converting. So, when we’re testing new sites in different businesses and different niche markets, we use Google and we just get it up there and see the conversion. When we find out that something converts good, then we take that website and we start working on the SEO (or Search Engine Optimization) to get it in the ranking on the search engines. So with this, you can find out if your web page works fast. Getting more traffic also means that you can test ads easily and change them instantly. If a lot of people run ads in merchandise, or whatever your money mailer or media you use for mailing out, well most of the times you either buy from a company that’s doing generic ads for you, or you learn how to do marketing yourself and create your own ads, but how can you test an ad and get high results fast? If you have a money mailer that is around $3,000.00 per month, and if you test three different ads, you have to spend a total of around $9,000.00 that month… and do it again on the succeeding months just to get some results! Whereas compared to the online scenario, you take whatever ad you’re running on and create a website for it. Then take that ad and make a pay per click Google ad. And on Google you can have upto 3 ads at the same time. So you make your little ad, you put it online, and then every time somebody comes in to your website and type in that keyword, it will rotate; it will show the first ad, then the second ad, then the third ad sequentially, and it will just keep on rotating! It will show you which one has a higher click through the rate, and then once it gets to your website, it will now show you which one has a better conversion!

Con’s/Disadvantages:

As there good benefits in getting more paid traffic, there are also some existing disadvantages. As a dentist practice management economics adviser, I also tell people that there’s also a “down side” of getting more paid traffic. Since this is most commonly done by people, therefore most of your competitors will be the one to do this first! Since it’s very common, everyone’s doing it, and everyone has a Google ad word, and if you don’t know how to do it right, you’ll be paying a lot for the cost of the click, and some of the things you have to get into position no. 1 on Google ad words. So we can see here that it can be very expensive if not done correctly. And it could be highly competitive as well since a lot of people who do online marketing are doing this! And if you do it just by yourself, it can also be extermely time consuming on your part!

Log on to our dentist practice management website, www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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In this article, dental practice consulting adviser Lloyd Irvin will share to you about getting more paid traffic in your business in online dental marketing. The dental practice consulting adviser will share to you the advantages of getting more paid traffic. And this is something that we focus specifically at our dental practice consulting website!

Here’s what the dental practice consulting adviser will share to you about getting more paid traffic in your business:

As a dental practice consulting adviser, I tell people that getting more paid traffic has its advantages, and these are:

Advantage # 1: You can get this up quick!

The good news about paid traffic is that you can get this up quick; like within just 5 or 10 minutes, you’re up and running. So it’s that fast… within minutes you can already get it!

Advantage # 2: Pay a higher bid and get higher ranking!

As long as you pay a higher bid, you usually go above in ranking! Right now Google just switched everything up, so now it’s not just about paying more money, it’s about the quality of click through, or the rate of the number of people clicking through to see your ads.

Advantage # 3: You can find out if your web page works fast!

One thing we use is this; right now when you’re trying to get a webpage into the free search section, imagine that you spent all the time, doing everything right, and you know everything about how to do it, and you got it into the free search section… but it didn’t convert! Now, what’s the problem here in the scenario? You did all the work, but once you changed the website up, you will lose its rankings. If you get a site
in there that is not converting, then it’s a waste of time. So, when we’re testing new sites in different businesses and different niche markets, we use Google and we just get it up there and see the conversion. When we find out that something converts good, then we take that website and we start working on the SEO (or Search Engine Optimization) to get it in the ranking in the search engines!

Advantage # 4: You can test different ads easily and change them instantly!

You can also test different ads with this. Let me give you a quick tip as an online/offline method. If a lot of people run ads in merchandise, or whatever your money mailer or media they use for mailing out, well most of the times you either buy from a company that’s doing generic ads for you, or you learn how to do marketing yourself and create your own ads, but how can you test an ad and get high results fast? Say you have the money mailer and it’s $3000 per month, so if you test three different ads, you have to spend $9000 that month… and do it again on the succeeding months just to get some results! Whereas online, you take whatever ad you’re running on, take that ad and create a website for it. Then take that ad and make a pay per click Google ad. And on Google you can have upto three ads at the same time. So you make your little ad, you put it online, and then every time somebody comes in to your website and type in that keyword, it will rotate; it will show ad #1 the first time, then ad #2, then ad #3 the next time, and it will just keep on rotating! It will show you which one has a higher click through the rate, and then once it gets to your website, it will now show you which one has a better conversion!

So these are the advantages of getting more paid traffic. As a dental practice consulting adviser, I encourage you to go for getting these paid traffic (provided that you do this the right way) and achieve success in your dental marketing online business!

Log on to our dental practice internet marketing website, www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

Article Source:FREE Downloads