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I often ask people who are managing their dentist practices
: “What’s the number one most important asset within your dentist practice?”. In this article, I will share to you the most important asset in your dentist practice, which is probably one of the most overlooked and often the most misunderstood assets within your dentist practices as you are managing it. I will also explain to you why it is considered the most important asset that you have. Knowing these facts, you will be able to take good care of this asset as you go on managing your dentist practices… and this is something we focus specifically at our dentist practices website!

Now, going back to the question, “What’s the most important asset within your dentist practice?” People would say “Well, the doctor!”, while others would say ““The dental staff!”, and those are both wrong answers (and actually, nobody got the answer correctly!). The answer to my question is this: it is your patient base! And we call that your “herd” because you can keep going back to that herd, you want to nurture that herd, and you want to grow that herd as well… to have them establish a long-term relationship with you and your staff, and with your dentist practice. So, that’s one of your most important assets within your dentist practices as you are managing it.

The question is: Why is my patient base considered as the most important asset within my dentist practice?”. The reason is because, say for example, if your building or dental office burnt down today, so what happened is that all of your technology and everything was burnt down and crumbled to the ground (hopefully that never happens to you!) but let’s just say it did. As a solution, you could literally walk across the street, start up a shop tomorrow; and if you have a patient base, you will have appointments, you will have people to come in and you will have revenue coming in.. and you will be able to start managing your dentist practices again! Now, another thing is, for example, if the doctor have any experience where he/she can no longer work, well if they got a patient base, they can bring in another doctor or someone else who can actually do the dentistry, and the doctor can actually be the “master behind the scenes”, the business owner, and with this, they can still work!

With these facts, you can see that the technology you can replace, the staff you can replace, but the one thing that’s the most difficult to replace is the actual patient base! So that’s why you should consider it as the most important asset that you have in your dentist practices as you are managing it! So, take care, nurture, and grow your patient base, as it is the “lifeline” of your dentist practice!

Log on to our dentist practice website, www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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A lot of times when people decide that they are going to start selling online, they decide to go into affiliate marketing. Affiliate marketing is an easy way to start making money online, and you don’t have to create your own product. While researching affiliate marketing opportunities, be sure to keep these two things in mind.

Research the person’s product online. It’s easy to check out Google for the product to see if there are any reviews of the product. You wouldn’t want to promote someone’s product that is getting terrible reviews, would you? Personally, I wouldn’t promote something that I wouldn’t buy myself.

Always think about the commissions you can make. This is one of the most important things you need to keep in mind, you really want to think about how much you can make from this affiliate opportunity. For example, if you find a product that offers a 50% commission per sale you need to look at how much the product is that you are selling. If the product is only $1 and you get 50% commission, you will only be making $0.50. But if the product is $40, you would be getting $20 per sale. Always carefully read the rules/regulations that are outlined for your potential earnings so that you are not surprised later on when you get your affiliate check.

Thank you for taking the time to read my article about affiliate marketing. I hope that you find these tips helpful while you are researching affiliate marketing opportunities for yourself.

Jamie Lindemulder
www.internetprofitsnetwork.com
www.twitter.com/ipnllc

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How do you know if you have Brand Recognition?

Do you customers talk about your product or company name without being asked? If so you have brand recognition. It is really about sticking out in your buyers mind. Such as when you think of what car you are going to buy. Which vehicles stand out, or which ones are you drawn to first.

Ideally you are trying to achieve brand loyalty but you can actually have positive or negative brand recognition. And it can change over time. So if your business does something for the community you will be shown in a positive way. However if attract some press attention due to poor customer service or refund policy that earlier positivity toward your brand can fade.

How to focus on your branding

Branding starts from thinking of your brand experience and how you want people to feel about your company and offering. You also want some name recognition whether that be in your local community or online. So in order to focus on your brand remember to keep thinking of how you might be evaluated by your peers, customers, prospects, etc. If your next best customer walked into your store today would you treat them any differently. You probably couldn’t have predicted that person would later become your best customer when you first met them. Branding is developed over time to associate a premium product or service with your company name. Branding is also not something you can fake. If you are making claims about using the freshest ingredients and you are not, your customers will know.

The Levels of Brand Recognition

1. Brand Rejection
   – is when you have a negative reaction to your brand. Your brand is recognized but in a negative way. And consumers will avoid your brand.
2. Brand non-recognition
   – is when your brand is too new or has yet to be established (known for something)
3. Brand Recognition
   – is when your brand is recognized. You are likely on the right track at this point. When making purchases consumers go with what they know, trust and prefer over a new brand they have never heard about before.
4. Brand Preference
   – is when your brand connects with your buyer. And when given a choice they will prefer to stick with your brand/company/product.
5. Brand Loyalty
   – is when there is a strong connection with your buyer. To the point where a few sour experiences will not make them jump ship and go with your competitors product. At this level your buyer feels comfortable and they are getting something of value that can not be easily replaced.

So after reading through this, do you have any Brand Recognition? Now you know which level you are at with your business.

Need Help Marketing? Marketing Help for Small Business
http://www.needhelpmarketing.com

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Social bookmarks can be a very useful part of your overall online marketing plan, especially if care is taken in how they are used and not misused! The power of social marketing is undeniable, and with today’s consumers looking to their peers as authority as opposed to a random website they’ve never seen or heard of, your social marketing plan can reap great benefits as you will be more easily able to establish yourself as that authority they seek. Let’s look at some of the ways you can do this and what pitfalls to avoid.

Social bookmarks can be beneficial in several ways. You can use them to get backlinks, you can sometimes get direct traffic from the, especially if they are on popular sites, such as Digg, StumbleUpon and others. Readers who hang out on those sites, or better yet, search through them can find you under your chosen keywords and all of a sudden you have visitors that you not only didn’t have to spend a dime for, but who are also very targeted visitors, interested in exactly what you are promoting. You can’t ask for more than that.

The process of using social bookmarks as an integral part of your marketing plan is a bit longer and trickier. Since most social bookmarking accounts don’t carry a lot of weight in the search engines, you need to do more to get noticed. That’s why simply Digging your site or posting on Digg once won’t really do anything for you, unless you happen to have been the first to report some monumental news that is quickly picked up on. Getting on the home page of any social bookmarking site such as Digg, StumbleUpon or Mister Wong, to name a few, can indeed deliver many thousands of visitors in a very short amount of time. You need to have a coordinated strategy in place to have a consistent bookmarking of your pages by people other than you. For that to occur, you either need to have all the time in the world to do it yourself, or you need to outsource it to a third party.

A good social bookmarking service can deliver up thousands of bookmarks, all from different IP addresses all over the world, and with the keywords and anchor text you need featured present. This obviously can free you up to do more important things in your business.

While it’s important to garner more than a few bookmarks to make a dent in your marketing plan, you would be wise to make sure to avoid becoming an obvious spammer, and shoot your campaigns in the foot before they really get rolling. Obviously the best way to get the most from your social bookmarks is to create really good content that people will actually want to bookmark. This aids you enormously. Simply spamming the Web with many thousands of bookmarks will have only short term effectiveness, and will likely get your accounts banned. With a little care and prudence you can avoid this!