BlackHat Money

Ok, so if you read my last article on personal branding, I am going to share some things you NEED to do to make yourself credible to your potential prospects. Today I am going to discuss attracting people to you! I am talking about attraction marketing.

Attraction marketing begins with YOU first, and not your business opportunity or network marketing company. Attraction marketing is all about building a relationship with a potential customer. You are not just trying to make a sale. It’s about connecting your passion in business with your potential customers and providing them an enjoyable experience in getting to know you. Provide them with as much information as possible to keep them coming back to you.

There are a ton of ways you can brand yourself. Here are a couple of key points you need to understand to brand yourself by using attraction marketing:

1 Get busy with using social media: Facebook, Twitter, MySpace, and Squidoo. These are great ways to show your potential customers who you really are as a person by the way you talk and carry yourself. There are a ton of things you can do with these social media sites. You can provide helpful article posts, video posts, or even inspirational quotes to motivate. My advice with social media: never pitch your idea unless someone else asks for it. You may begin to lose friends or contacts as a result.

2. Articles are also a great way to attract people to you. I thought I’d never be writing articles because I don’t think I’m a great writer. But providing useful and helpful information allows me to give back to people that are looking for valuable information. Create you bio page so your readers can actually see who you are and what you are all about. Get your profile page set up everywhere and not just these writing sites. Tip: Use your same bio picture everywhere so people can easily recognize you. Some may not if you are constantly changing your picture.

3. Blogging is a lot like article marketing but with a lot more capabilities. You can post videos of yourself or other successful entrepreneurs and allow people to get to know what your hobbies and interests are. Blogging is like combining social media with article marketing. This can be very powerful! Use blogging as a tool to create conversation. Asking questions can allow your readers to respond and this can lead to a good relationship.

So these are just a few simple and time saving things you can do that can attract more people to you. 
When using the principals of attraction marketing you are leading people not selling people. You need to give value and be of service every step of the way without giving away the store. Show yourself by being an honest and caring person to everyone you meet and watch the massive attraction come to you!

To all of your success!

Greg Schmidt

Greg Schmidt is an internet marketing consultant who shares his stories of success and struggles to everybody who is looking for some help in their business. Greg also provides many inspirational marketing tips to help people see more “outside the box”.

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No matter how you decide to market your property, your real estate marketing program needs to be pre-planned to compete effectively in this crowded marketplace. Rushing into the market with uncoordinated efforts will result in failure. Similarly, relying on yesterday’s warmed over ideas that worked in a completely different market environment is also a recipe for disaster. Lately, property owners or agents are making classic mistakes that snuff out their marketing efforts before they even begin. If you can avoid four of these mistakes you should begin to see better results in your real estate marketing.

1)      Maintain Control Over Your Own Marketing– This rule applies to landlords, house owners, agents and brokers. Property owners are the most familiar with the property and its strengths and weaknesses and need to be engaged throughout the process. The owner will know what features best describe a property and what features to downplay in order to reflect the property in the best light.  Real estate agents specializing in a particular type of property need to maintain their own control over their marketing efforts and resist the temptation to turn the marketing over to others less experienced. The most knowledgeable person involved with the property must be involved at the front end in setting up the marketing program so that the proper mix of benefits and features are being exposed to Prospects.

2)      Falling in Love with Expensive Ads – The most effective marketing targets the best prospects for your property. The highest probability of successfully selling or renting is by getting in front the most capable prospects. High end brand name magazines and newspapers may be alluring in terms of getting in front of select prospects, but you are gambling by using them. Advertising in expensive print media or unfocused online venues rarely deliver qualified leads. Sales reps for glossy magazines will often times speak to the benefits of “branding” by using their channel, but that doesn’t do you any good when you need a rental or sale right away. This is code for taking your money. Advertising should be strategically placed where you are sure your prospects reside and where you can “track” the effectiveness of the ads. Without tracking everything you do in your advertising program, you are flying blind and likely to fail in your efforts.

3)      Placing Too Much Emphasis on One Marketing Tactic – In today’s overly saturated information market, you need to communicate to prospects where ever they are, including both offline and online. Don’t rely on your property signs or the local online aggregator to get your property sold or rented. You will be missing too many other prospects. If you are an agent, don’t assume the MLS will do your marketing for you or hope that open houses will deliver the perfect prospect. All communication channels need to be covered and they should all point to your carefully prepared property presentation that will convey the property’s message most persuasively. Choreograph the use of brochures, aggregators, signs, websites, HUBS, social online marketing, pre-recorded telephone messages, the MLS and print media ads so that they all point to your target presentation. It’s not hard once you sit down ahead of time and plan it out.  Amazing things happen to you and your marketing program with proper planning and a commitment to employ all of the channels available to you.

4)      Failure to Make Use of Sight and Sound in Your Property Marketing – Real estate is perfect for showing in full living color and markets well with images, video, music, sight, sound and the written word. All of these need to be captured in your marketing efforts. Prospects want to be entertained. They want to get every piece of information available to them and see everything they can before making their decision.  Persuade your prospects using videos, narration, carefully prepared scripts and images to ramp up the enthusiasm. Don’t think that a couple of pictures with some boring text that an aggregator (or the MLS) forces on you will do the trick. Your best prospects won’t spend any time with your property and will simply move on to the property that is more interesting. Take full advantage of the benefits real estate offers and prepare interesting and captivating marketing.

The above four marketing mistakes can sink your efforts almost before you even get started. Avoid these and you will greatly improve your odds of success. Real estate should encourage your creativity which will allow you to standout from the crowd. That is the basis of a good real estate marketing program. Find out where your prospects spend their time and get in front of them, persuade them to come to your pre-prepared presentation and educate them about the benefits your property will provide to them and finally, get them to see your property and force them to make a decision.

Jeff Crossriver has been involved in real estate marketing for over 20 years. He has developed a breakthrough real estate system for renting and selling real estate. Get FREE video training on this system at www.vanquishyourvacancy.com.

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Network marketing tip #5 is all about learning how to not be a loser… oops.. I mean “loner”. 

I’ve got a great tip for you.  It’s on Synergy.

Synergy comes from a Greek word meaning working together.

Here’s how it works.

1+1=3

I know that sounds like funky math but trust, me it’s not.

What happens is when you put 2 minds together, they end up co-creating a 3rd mind.

This is how new ideas and strategies can be developed very quickly.

Through this network marketing tip you can do things with others that would never be possible alone.

How do you use this in your business?

Here goes… If you can get a group of leaders together to mastermind together, you will come up with ideas that will be far outside the realm of what you could have come up on your own.

You’ve heard of the acronym T.E.A.M. right?  TEAM stands for “together everyone achieves more.”

This is so true!

A few weeks ago we decided to implement this network marketing tip in our business.

A few key leaders got together and brainstormed on how we could fill a room with people and get momentum.

We came up with ideas that were incredible.

The result?

2 weeks later we had a room that was jam packed full of prospects.  120 was the final count.

Here’s the other crazy thing.

The event went off without a hitch.

We all worked together, decorating, greeting, working at the registration table.

We had our best presenter give the presentation.

It was synergy in it’s purest form.

We had people scrambling for the applications at the end of the event.

Once again… Find a way to implement this vital network marketing tip.  Get synergy within your team and get ready to take part in an explosion!

Why does network marketing sound so good in theory… yet never seem to play out that way in practice? Click Here!

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What is “branding yourself” mean? This means getting your name and face out there so people know who you really are. The internet is very saturated with the “next best business opportunity”. People want to “see” other people, not just the next big opportunity. People that are searching for something to do to create more time and income are looking to work with real people! Get your name and face out there. People are going to recognize your face and name and are going to feel more comfortable in connecting with you. There are many reasons personally branding yourself will affect you in your business or any other opportunity you are seeking. 

Using the many social media tools we have now like Facebook, MySpace, Twitter, and Squidoo, are great ways to get you name and face out there. Be very active with these sites. Share informative links that will help people.  Don’t pitch your products or business, people will definitely get turned off by this.  People will soon know the person you are by the way you talk and carry yourself. How many people out there want to work with someone they have never met?

Video marketing is HUGE right now. Getting to actually see people in their own environment will also make potential prospects feel better about you and possibly joining your opportunity.  Some say they don’t like doing videos.  Trust me, start doing them. You won’t be perfect at doing them, but you will get better.  All these ways are FREE! (unless you don’t own a video camara). 

Tell your story! The human brain responds to stories. People buy people. There are many individuals who have been in the same situation at one time, so they will relate to you this way.  Share your stories and experiences. We all have stories about our pasts.  People will respond to those from-the-heart stories.

Establish yourself as an expert in authority. People will definitely feel more comfortable working with someone that know what they’re talking about.  So get your profiles set up on all your social media sites and make sure they are 100% done.  Make sure you provide as much information to others by having links to other authorities in your industry.  

Be creative. I know you may not have all the knowledge to compete with the established successful entrepeneurs in the competitive mind. Being creative will show people that you have a lot value to bring to others in a different way.  Figure out what you can do to be more creative.  This will take some time.  I always believe a creative mind will always outduel a competitive mind. 

Thanks for your time. Hopefully this helps you move a little more forward in your business. 

Greg Schmidt

Internet Marketing Consultant 

Greg Schmidt is an internet marketing consultant who love to share his ideas to better the marketing skills it takes to become a more successful internet business owner. He shares his stories of struggle, sacrifice and success with everyone.

Greg’s Bio/Blog: http://www.gregschmidtsblog.blogspot.com
Greg’s Internet marketing system: http://www.livelikegreg.com

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All Business owners today are seeking cost ways to increase sales and decreasing spending. While more and more individuals are using voicemail broadcasting to generate leads can voicemail broadcast be considered an effective marketing tool?
The Phone Broadcast Club has recently emerged as a service that gives you the ability to contact hundreds or even thousands of highly targeted prospects with the simple click of a button but how cost effective is this system?
How does the system work?
Club members receive immediate access to the members area upon payment. Each member will create a user name and password that will give them access to the members area.
There is no software to download and you system can virtually be set up within minutes.
1. Make a decision on which leads you will use in the system: MLM Genealogy leads or Business to Business leads, purchase wholesale leads from Phone Broadcast Club or upload your own purchased leads from an outside vendor. 2. Let the system know what time and day you would like to broadcast to begin and end 3. Upload your phone list 4. Either use one of the pre-recorded professional voice messages provided in the back office or call a special number and record your message over the phone. 5. Test the call to insure everything is working properly then press send to broadcast the call to your prospect.
Pros
Similar systems can run you anywhere from $500 – $10,000. Phone Broadcast Club has made this system affordable for everyone at a cost of $100 plus a one time set-up fee of $25.00 and a $24.95 monthly fee for maintenance, access to leads, etc.

Extensive training is provided via video, training manual and webinar. Members can also receive one on one support via telephone or email.
The cost to send a 30 second connect call can cost as much as 12 cents per call with many companies. The Phone broadcast Club wholesale cost for a 30 second connect call is 1.8 cents per minute making it one of the most affordable voicemail broadcasting systems available.
Over 15 professional voice recorded messages are available to club members at no additional cost. Members can simply download the recorded calls to their computer then upload them into the voicemail broadcasting system.
The Phone Broadcast Club seems to understand the need for its members to start earning immediately. The Phone Broadcast Club has added a reverse 2 up compensation plan which allows members to earn $100 on their first, third training sale and every sale after the fourth sale. The second and forth training sales are passed up to their enroller.
The Phone Broadcast Club provides a scrub against the Do Not Call List and also has a feature which will give you the option of blocking calls to cellular numbers. This is extremely important as it is against the law to make a sales call to cellular number without the prospects authorization since the prospects has to pay for the call.
Cons.

I Am an online Cash Gifter!

And if you want to find out more about how you can easily make $11,000 in the next 12 days with my easy to follow techniques please visit www.magicpbcgenie.com

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One of the desirable features of affiliate marketing is that you do not necessarily need anything to make money.  You do not need a web site, your own product, or a plan for that matter.  However, it is highly beneficial if you do have a landing page for visitors and prospects to go to as this can drastically increase your sells.

Unlike what you may believe, there is much more to creating a landing page than quickly piecing together a simple web page and calling it good.  This is going to act as a sales page for you and your newfound business.  Therefore, you want to make the most of it.

The first thing to keep in mind with your landing page is that it should be as simple as possible.  You do not want to have too many products or advertisements distracting the visitor from the main product or service.  The easier it is for them to find the product and learn more, the better chance you have of generating a sell.  If need be, you may want to consider creating multiple landing pages so there is one for each product.

Utilize space with the landing page so it does not seem so cluttered and overwhelming.  If a visitor comes to your site and sees two or three paragraphs with 10-15 sentences in each paragraph, they are going to run.  Space out the content and consider using bullets as this will make the content easier to take in.

Make sure the content on your landing page is short and concise.  Let the product do the talking for you.  You mainly want to highlight how prospects will benefit from the product or service and what is in it for them.  No one wants to hear about how great your affiliate marketing program is.

While you do not want to overwhelm visitors with too many banners or graphics, using text links within the content and one or two banners on the side of the landing page can be beneficial.  You want the banner to take visitors directly to the product with a full summary of it and the text link should be connected to a sentence that highlights key benefits of the product.

The final tip to keep in mind when designing a landing page is to make it clear to the prospect how to get to the product page or order page so they can purchase what they are looking for.  You want to make it as easy as possible on the prospect so they do not have to scroll through the entire site just to find an order page.

Tom Lindstrom is a full-time affiliate marketer.Grab our free affiliate marketing report that shows in smallest detail all the secrets to how you can start making money with affiliate marketing today. Grab your complimentary copy at http://nofeejobsfromhome.com now.

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Most of us have heard the old saying “It’s better to give than to receive.”

This is both an admirable and virtuous notion often associated with sharing on a personal level between partners, family and friends. But the concept also extends to the world of business where a clear and sustained focus on ‘giving’ can serve as a highly potent catalyst for successful sales lead generation strategies.

However, the meaning behind the word ‘giving’ is actually a fairly loose one. For example, one dictionary definition of ‘giving’ describes it as, “to present voluntarily and without expecting compensation.”

Well, that may be fine for birthdays and Christmas, but in business, commercial reality determines that a slightly less altruistic approach needs to be adopted to deliver a worthwhile return on any investment made in an effort to find new customers.

So, instead, let’s call it ‘nurturing’.

In terms of business lead generation, nurturing is the process of developing interest and encouraging engagement with your prospects, with an ultimate aim of delivering sales to your business.

Nurturing has a pivotal role to play in terms of sales lead generation and kicks in once good prospects have been identified – from a mailing list for example. It’s the single most important process in turning browsers into buyers and prospects into customers

Getting through loud and clear

There are a number of ways you can reach your intended audience but few are as flexible, influential and cost-effective as those delivery mechanisms which exist in the on-line space.

Email is a particularly good example of how to nurture prospects. Email delivers significantly more than just words and pictures on a screen, it provides the ability for highly tailored, personalised messages to be delivered quickly and at a time that can be precisely controlled. Additionally, due to its electronic format, email is the perfect medium for acting as a ‘carrier’ for web-based campaigns, where a call-to-action is a click away.

Additionally, a wide range of metrics can be harvested during the lifespan of an email campaign and carefully scrutinised to provide valuable insight into your customers’ behaviour.

And it gets even better. More value can be extracted by using forward-thinking email marketing agencies that offer value-add services such as ‘follow-up messaging’. This activity involves sending ‘reminder’ e-mails to respondents and forms a crucial piece of the lead-generation process for businesses that are serious about increasing sales.

Nurturing is an ‘ART’

Nurturing is most definitely an art, where art stands for authority, relevance and trust. Let’s look at each one more closely.

Authority  

This is a demonstration of your know-how and expertise within your business area or sector. Use your e-mails to inform and educate your audience. Make it clear to them that you really know your stuff by conveying the extent of your knowledge and experience.

Relevance

This is a critical aspect when nurturing. Segmenting your e-mails to better suit your prospects can be a highly effective strategy. Making your messaging more personal, such as addressing your prospects by their names for example, will have a much greater impact than by simply sending ‘blanket’ e-mails.

Trust

You can neither buy nor legislate trust. Trust is the belief or confidence that a person’s expectation of an experience will be met. Trust, therefore, needs to be earned.

Prospects will gain trust in your business via your messaging providing it fulfils certain criteria. For example, if it’s received at regular intervals and on time, it’s of a high standard both visually and content-wise and, crucially, if it comes across as genuine and sincere with no sign of any ‘traps’ or ‘gimmicks’.

It’s worth noting that trust can also be gained by reassuring your prospects that you are an ethical company who is fully compliant with on-line legislation as well diligent about security and privacy issues.

All the Aces

When it comes to email marketing, you needn’t keep your cards close to your chest. Instead, show your hand. Demonstrate that you have something of real value to offer. This simple strategy is just a way of saying, “This is what we’re about and we’d relish the opportunity to establish and maintain a business relationship with you.”

Examples of value-content delivery mechanisms include links to:

• Useful, informative articles, whitepapers or guides
• News updates of your products, services or industry
• Newsletters or e-zines
• Discount vouchers, special offers or promotions
• Exclusive invites to previews, demos or showcases
• Third party referrals
• ‘Viral’ content.

Maximising your approach to nurturing

At this point, a few assumptions need to be made about the recipients of any emails you intend to send.

Before you start out, it’s important to gain an understanding of where you generate your revenue to identify your existing customers’ wants and needs – why do they use you?

You also need to take into account that over time, the needs of your customers will change, so you may have to adapt accordingly. Talking to your customers will help you assess exactly which ones need more attention as well as where you can improve your products, services or processes to meet their expectations.

By recognizing the significance of who your prospects are along with a solid understanding of their wants and needs, you’ll be going a long way to putting smiles on the faces of your newly acquired customers as well bolstering your balance sheet.

Leveraging content for sales lead generation

If you find your marketing team creating quality content that you are using to nurture sales leads, such as white papers and opinion pieces, you can also leverage these for a more diverse approach. This has the benefit of extending your potential reach to new markets without re-inventing the wheel.

You could, for instance, use your content on PR websites and trade content websites, even adapting the content for specific vertical markets. Alternatively, you could use your value content in lead generation publications, such as the wide range of emedia titles.

Tell the tale, don’t sell the sale

Email marketing is without doubt an extremely powerful and effective marketing tool but its purpose isn’t necessarily simply to sell overtly.

Expertly done, often with the help of expert assistance, email can engender strong levels of authority, relevance and trust with well-planned, impactive and highly targeted messaging. This is all part of the nurturing process.

There’s also another old saying, “Share and share alike.” Admittedly, while the root of this maxim originates from within a legal context, its meaning remains a case in point.

Take an equitable view of any information you are prepared to share with others so that they can benefit from your ‘gift’. The whole idea is that you also get to share – not in the information itself but in the rewards that nurturing your prospects brings.

Pioneers in business to business email marketing since 1999, emedia publish free opt-in email bulletins covering a range of markets: From Technology to general business management areas covering Small Business, Finance, HR and Marketing as well as more specialist areas such as Education, Public Sector, Construction and Healthcare.

Our email bulletins enable organisations to communicate information, privilege content and exclusive offers to the business community to help them keep ahead of the competition.

It is emedia’s policy to only launch a new bulletin when it is 100% confident that the title will continually provide subscribers and marketers alike with real value. This approach has seen emedia successfully expand its reader base to over one million subscriptions.

emedia is an active member of Return Path’s Sender Score Certified program, the leading third party email certification program.

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Yep, forgetting to aim can cause you to shoot yourself in the foot. It’s easy to get caught up in the technology features of email marketing systems like Constant Contact® and iContact®.

Sure, they make it real easy to send professional emails, newsletters and surveys but this can distract you from focusing on the real needs of your customers or prospects.

Ardath Albee a well known B2B Marketing Strategist (with whom I’ve had the pleasure of exchanging emails) gave a great example of an email campaign going nowhere in her blog titled “Don’t speak AT me, speak WITH me.”

In a B2B world, often it’s more like this:

• I send you an email to tell you about my latest white paper.
• You download the white paper.
• I follow up with a sales pitch.
• You ignore me.
• Next month I send an email to inform you of a product launch.
• You don’t open it.
• Then I send you an invitation to a webinar about some benefit that the new product we launched can deliver. You know, the product launch you didn’t show any interest in.
• You ignore that too.
• So, I send you our company newsletter about our new office building and a customer success story about a company you can’t even relate to.
• Say what? You’re still not speaking with me?

 Boggles the mind, doesn’t it?

I had to laugh when I read this tale of horror. I’ve been on the receiving end of that scenario many times. I’m sure your campaigns have never been like this… Or have they?

If they have, Ardath and others recommend that you try to engage and nurture your customers with targeted relevant content.

This is where developing customer personas and segmenting your contact list becomes so important. Organizing your contacts into many different persona lists will help you understand who your customers and prospects are and help you create relevant targeted email campaigns.

It’s here at the contact list management point that you need to shift from your email marketing system to calc{list}®. Email marketing systems advertise list management as one of their features but in reality they offer little more than add, edit and delete capabilities (more here).

Calc{list}, on the other hand, uses unique calculating contact lists that will give you unprecedented control over all your email campaigns.

Ready… FIRE! (Part 2) Oh, you found Persona lists to help your AIM.

At this point let’s assume that we have done our due diligence and developed personas for various customer types.

Now we will create lists with names that match our personas and enter the appropriate contacts into those lists. Typically these contacts are imported from the email marketing system or other sources like MS Outlook®, etc.

For those who are unfamiliar with a calc{list} list, it is simply a list of contacts with a title assigned. The list of contacts can also contain other lists of contacts (nesting) which will “calculate” to a final list of contacts. The final calculated list of contacts never contains duplicate contacts.

Let’s make our example company a candy store and we’ll assume we have a list of customers that have joined our mailing list. We want to promote our new jellybean line with a series of emails.

First we create a list in calc{list} called {Jellybeans Promo}. It will be the list of contacts that we send our “Look at our new Jellybeans!” promotional email. Now we will place some of our other lists inside {Jellybeans Promo}.

We’ll drag and drop our persona lists {New Mailing List Members}, {Chewy Candy Lovers} and {Jellybean Customers} into {Jellybeans Promo}. Then calculate the list and we now have the list of contacts we will send our promotion to. Super easy!

After sending our promotional email we had about a 70% open rate, great! So we want to follow up our first email with a second email. But this is where we could go horribly wrong!

Just blasting the second email to the same contacts in the {Jellybeans Promo} list ignores the fact that 30% of these people are not interested in jellybeans. It’s time to add a branch to our campaign and send relative content to each group.

Ready… FIRE! (Part 3) There’ll be no targets missed on my watch!

So, our goal now is to create two lists, one that targets only the 70% who love jellybeans and another for the 30% who hate jellybeans.

First we’re going to build the {Jellybean Haters} list. We’ll start by importing the contacts that opened the original email into a list called {Opened Jellybeans Promo}. Then we’ll create a new list called {Jellybean Haters} and drag/drop the original {Jellybeans Promo} list and the {Opened Jellybeans Promo} list into it.

Next, here comes the calculating list magic, we will mark the {Opened Jellybeans Promo} list with the “Remove” icon. When we calculate the {Jellybean Haters} list it will include all the people that got the original email but subtract out or remove the people who opened the original email. This leaves us with our jellybean haters!

Ok, that’s a lot to read but here is the shorthand:

{Jellybean Haters} = {Jellybeans Promo} minus {Opened Jellybeans Promo}

or

{Jellybean Haters}
      {Jellybeans Promo}
   – {Opened Jellybeans Promo}

As soon as we create our {Jellybean Follow-Up} list (see below) we are ready to send out our “targeted” follow-up email.

{Jellybean Follow-Up}
      {Jellybeans Promo}
   – {Jellybean Haters}

Now, now, what do we do with those pesky {Jellybean Haters}? Simple, we’ll just drop them into our {Nut-n-But Brittle Promo} list. After all they did “Opt-In” to our mailing list so they must love some kind of candy.

Hey, maybe I should send out a survey to find out what people like. Yeah, I’ll start with the {Jellybean Haters}…

In reality all these lists could be set up and working in about tem minutes. It’s that easy. Our example has shown just a small sample of what you can do with calculating lists but I’m sure you already see their potential.

Ultimately it’s all about getting relevant content to your targeted audience.

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Thoughts - This is a continuation of “Part I” of using The Phone As A Marketing Tool.  Once you’ve organized your environment to be a suitable workplace, free of unnecessary and avoidable distractions, these tips will help guide you onward into posturing yourself for phone conversations that are enjoyable and helpful to prospects.  Having positive and helpful phone conversations that lead to profitable business relationships is our main goal in the end.  Fair enough?  If so, go look yourself in the mirror and ask yourself what you’re willing to do to achieve it.  I say this because it’s important to understand that you’ll experience all kinds of people with different moods and situations along the way, and it can be tough.  But by accepting that from time to time you’ll interrupt a family dinner, find grumpy people, and get hung up on, it doesn’t seem like that big of a deal, and then you’re on the right track.  Taking things personally will bruise your business efforts, begin now to practice listening without becoming attached to the words.  Never take any call or any day too seriously (no matter how great or terrible).

Voice – A few things to remember that will help add to a good conversation with your prospects, clients, and partners are as follows.  Specifically write down and say aloud your goals before getting on the phone.  For example, “I will be helpful to everyone I speak to and answer all their questions smoothly.” By focusing on being helpful, you’ll sound confident, and more like a leader.  Now that your thoughts are focused, write down what you want to communicate in your conversation.   What about your products do they need to know?  What can you help them with?  Why would I be grateful to speak with you?  And some obvious reminders to smile when you speak, it’s easy to hear through the phone, and speak up so the other person doesn’t have to try hard to understand you.

Practice - Practice and implementation are the best teachers to master the phone as a marketing tool.  Role-play with business partners, spouses, friends, and the bathroom mirror for help in improving your skill.  The more you hear yourself explaining your products and services, the faster you’ll improve and sound natural using the phone as a marketing tool.

Hans Finanger is a professional marketer and helps Network Marketers generate success in their businesses. For more tips or questions feel free to give Hans a call at 814-753-4963 or email your questions to hfinanger@gmail.com. Other helpful content at www.masteringyoumlm.com

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The Instant Slideup Optin Form was created as an Internet Marketing Website Conversion tool. What it does is instantly slide up an email optin form once the prospects arrives at your website. I’ve had this tool personally recommended to me by my Busines Partner and others have suggested we add one to all of our sites so I’ve been looking into this tool lately.

The Instant Slideup Optin Form is supposed to increase your subscriber rate by at least 25%. If you take a look on the Internet at top Internet Marketers like Yaro Starak of Entrepreneurs Journey and Alvin Phang of Gather Success, you will see that both of these bloggers use this tool as part of their lead capture process. But keep in mind you can use this tool on a regular website and you don’t have to use it on a blog.

If you think about it your main reason for using pop-ups is to attract customers and not to tick them off so they’ll leave your site never to come back. But hey we all know that popups work great. So Rob Chuah decided to solve this problem with the Instant Slideup Optin Form. Many customers have one reason to focus on a pop-up, and that is because they are diligently looking for a way to close it.

The Instant Slideup Optin Form has all the conversion power of a pop-up, with none of the obtrusiveness. And these days customers are too precious to leave a bad taste in their mouth. The objective has always been to get their name and email address so you can legally and ethically market to them, not to repel them. Its no different in the Brick and Mortar world when you have some looney tune pounding on your door trying to sell you an expensive vaccum offering to clean one of your rooms free.

You politely tell him know but he keeps trying to sell you on the item by changing up his wording. You know you don’t want it, he subconsciously knows you don’t want it but he’s hoping by being persistent you’ll eventually give in and he’ll make the sale. At this point its a tug of war. Whether its online or offline remember you always want to market aggressively but only by using attraction marketing techniques. Popups tend to be too pushy and I’ve never marketed this way.

Many people get mixed up by confusing aggressive marketing with pushy marketing. I made the distinction way back in 2002 and have made well over a million dollars because I was able to and still make the same distinction today. With the Instant Slideup Optin Form you are giving the prospect breathing room to read your site but are constantly reminding them they have the ability to easily optin to your newsletter should they choose to. And if they don’t want to, there’s a “Close Me” link to the bottom right they can click on so they can still remain on your website without feeling offended.

Learn more about Simple Internet Marketing and Instant Slideup from MLM Review Kings Brian Garvin & Jeff West.

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