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The Instant Slideup Optin Form was created as an Internet Marketing Website Conversion tool. What it does is instantly slide up an email optin form once the prospects arrives at your website. I’ve had this tool personally recommended to me by my Busines Partner and others have suggested we add one to all of our sites so I’ve been looking into this tool lately.

The Instant Slideup Optin Form is supposed to increase your subscriber rate by at least 25%. If you take a look on the Internet at top Internet Marketers like Yaro Starak of Entrepreneurs Journey and Alvin Phang of Gather Success, you will see that both of these bloggers use this tool as part of their lead capture process. But keep in mind you can use this tool on a regular website and you don’t have to use it on a blog.

If you think about it your main reason for using pop-ups is to attract customers and not to tick them off so they’ll leave your site never to come back. But hey we all know that popups work great. So Rob Chuah decided to solve this problem with the Instant Slideup Optin Form. Many customers have one reason to focus on a pop-up, and that is because they are diligently looking for a way to close it.

The Instant Slideup Optin Form has all the conversion power of a pop-up, with none of the obtrusiveness. And these days customers are too precious to leave a bad taste in their mouth. The objective has always been to get their name and email address so you can legally and ethically market to them, not to repel them. Its no different in the Brick and Mortar world when you have some looney tune pounding on your door trying to sell you an expensive vaccum offering to clean one of your rooms free.

You politely tell him know but he keeps trying to sell you on the item by changing up his wording. You know you don’t want it, he subconsciously knows you don’t want it but he’s hoping by being persistent you’ll eventually give in and he’ll make the sale. At this point its a tug of war. Whether its online or offline remember you always want to market aggressively but only by using attraction marketing techniques. Popups tend to be too pushy and I’ve never marketed this way.

Many people get mixed up by confusing aggressive marketing with pushy marketing. I made the distinction way back in 2002 and have made well over a million dollars because I was able to and still make the same distinction today. With the Instant Slideup Optin Form you are giving the prospect breathing room to read your site but are constantly reminding them they have the ability to easily optin to your newsletter should they choose to. And if they don’t want to, there’s a “Close Me” link to the bottom right they can click on so they can still remain on your website without feeling offended.

Learn more about Simple Internet Marketing and Instant Slideup from MLM Review Kings Brian Garvin & Jeff West.

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How do you know if you have Brand Recognition?

Do you customers talk about your product or company name without being asked? If so you have brand recognition. It is really about sticking out in your buyers mind. Such as when you think of what car you are going to buy. Which vehicles stand out, or which ones are you drawn to first.

Ideally you are trying to achieve brand loyalty but you can actually have positive or negative brand recognition. And it can change over time. So if your business does something for the community you will be shown in a positive way. However if attract some press attention due to poor customer service or refund policy that earlier positivity toward your brand can fade.

How to focus on your branding

Branding starts from thinking of your brand experience and how you want people to feel about your company and offering. You also want some name recognition whether that be in your local community or online. So in order to focus on your brand remember to keep thinking of how you might be evaluated by your peers, customers, prospects, etc. If your next best customer walked into your store today would you treat them any differently. You probably couldn’t have predicted that person would later become your best customer when you first met them. Branding is developed over time to associate a premium product or service with your company name. Branding is also not something you can fake. If you are making claims about using the freshest ingredients and you are not, your customers will know.

The Levels of Brand Recognition

1. Brand Rejection
   – is when you have a negative reaction to your brand. Your brand is recognized but in a negative way. And consumers will avoid your brand.
2. Brand non-recognition
   – is when your brand is too new or has yet to be established (known for something)
3. Brand Recognition
   – is when your brand is recognized. You are likely on the right track at this point. When making purchases consumers go with what they know, trust and prefer over a new brand they have never heard about before.
4. Brand Preference
   – is when your brand connects with your buyer. And when given a choice they will prefer to stick with your brand/company/product.
5. Brand Loyalty
   – is when there is a strong connection with your buyer. To the point where a few sour experiences will not make them jump ship and go with your competitors product. At this level your buyer feels comfortable and they are getting something of value that can not be easily replaced.

So after reading through this, do you have any Brand Recognition? Now you know which level you are at with your business.

Need Help Marketing? Marketing Help for Small Business
http://www.needhelpmarketing.com

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There is a very common mistake that I see IT service providers making when it comes to marketing their business. It’s unfortunate for any IT company, because in doing so he or she is actually REPELLING business rather than attracting it.

I am talking about IT business owners who cannot answer the question “What Do You Do?” It sounds silly, but take a look in your local yellow page book and glance over the IT ads. You’ll find a wonderful array of vague, boring ads that list out general facts, offer all kinds of ”off topic” services, and lack any ounce of uniqueness, intrigue, or emotional response.

You see, marketing is the art of motivating people to buy your product or service. To effectively motivate someone, you have to communicate to them in terms that he or she will relate and RESPOND to.  This involves knowing WHO you are taking to and WHAT they actually care about.

Nobody cares how about boring facts about your company. What they care about is specifically what results or benefits they will get if they buy your technology product or service. Period!  To do this, you have to properly plan and craft your marketing message in specific language that will hit home with your targeted prospects.

The problem that I am seeing, and it’s wasting a countless number of marketing dollars, is that too many IT guys are in business for themselves without doing any real work researching their target market, developing a USP, and crafting their marketing message. They ‘fly by the seat of their pants,’ and when someone puts them on the hot seat and asks “what do you do?” they can’t deliver an answer that’s memorable, sparks some interest, and generates word of mouth.

Instead of having a few powerful responses handy, the average IT guy is unprepared and begins to spit out boring facts about the services they offer, how long they’ve been in business, and what certifications they have, etc, etc. The problem with this type of answer is it doesn’t answer the question “What’s in it for me?” That’s really all anyone cares about when they ask “What do you do?”

When you resort to using boring facts as the centerpiece to your marketing, you are effectively making your company appear to be no different than your competitors. When you can’t differentiate yourself from your competition, prospects will assume that since your marketing is the same your SERVICES must be the same, and they will lose interest.

This is also how you get shopped on price. If you market your company exactly like your competition, than the only thing different WILL be your price. Your services become simple commodities and you give buyers no other option but to base their buying decision off of the price.

The key to preventing this from happening to your IT consulting company is to:

1. Focus your marketing around the results that your services provide.
2. Make a list of 4 or 5 specific benefits your clients can expect to gain after you perform your service.
3. Make a list of 7 or 8 specific aspects about your company that are unique and set you a part from your competition (e.g. – 24/7 service, free support hotline, 2 hour response time, remote desktop service work, etc.)
4. Be specific in your ads and avoid using any vague or clique terminology.

As soon as you start being specific in your ads, avoiding vague/clique terminology, focusing on results, and listing out unique aspects about your company, you will notice that your clients will immediately stop focusing on price. You will also appear to be different and SUPERIOR to your competitors. You will have instant credibility and prospects will view you as competent guru in your field.

So the next time someone asks you “what do you do” make sure you have a good answer.