BlackHat Money

In this article, dental practice management consultant Ed O’ Keefe will share to you something about case acceptance in your dental practice. The dental practice management consultant will also share to you the 80% – 20% rule that exists in the business
of dental practice. And the dental practice management consultant will also share to you the way on how to increase your case acceptance in your practice. And this is something they focus specifically at their dental practice website!

Here’s what the dental practice management consultant will share to you about case acceptance:

What is case acceptance? Case acceptance is the process of getting your dental patients to accept the treatments or services that you offer them in your dental practice, be it in Sedation dentistry, Implant dentistry, Invisalign,Cosmetic dentistry, etc. As a dental practice management consultant, I always tell my clients that case acceptance is a lot easier when you have a constant flow of patients in your dental practice! In here, you are putting more and more people through your practice, and you’re still going to have that 80% – 20% rule that exists in the business (as a matter of fact, no matter what kind of practice you run or you’re into, you’re still going to get this kind of rule). So what is this rule? It means that out of the 100% people (they may be business owners, or sales reps, or people who need referral relationships) who you put on your mailing lists and send out some newsletters to them, 80% of them will never probably do, maybe they might send you one referral or just do anything with you. And the remaining 20% of these people are going to be your true champions; they are the ones who are going to create a strong relationship with you, and create your own automatic referrals! Everybody wants to have those 20% of people into their practice.

And I tell you, the hardest doctors that we consult with are the ones that say, “I only want the top 5% of them!”. Well, unless you want to spend ridiculous sums of money, just by targeting them and be that picky where you are going through every single patients, and doing that “good patient-bad patient, good patient-bad patient” routine, that’s going to be tough, I mean I myself can’t assume it. I always tell people this scenario like you can go out to a restaurant bar out there, or go to an outdoor steakhouse, and you’re going to be in a waiting area with 100 people, or maybe 200 people, maybe just 5 people; it doesn’t matter… the whole idea is you can’t just pick out the people with the most amount of money. Even if you try, and you think you could, but that’s only projection… and you just don’t know that. So, as a dental practice management consultant, I always tell my clients that what they need is this process where you just stick in people in a funnel, and the reality is you keep coming back to these people who will be spending more money in your dental practice than all the other people out there.

And as for increasing the case acceptance in their practice, what I tell my clients as a dental practice management consultant is to take care of their patient base… give the best service that you can give them and satisfy them whichever way possible, and what’s going to happen is that your patients will always accept the treatments that you offer them… and they will always pay, stay, and refer into your dental practice!

Log on to our dental practice management website, www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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In this article, dentist practice management economics adviser Lloyd Irvin (who is one of the smartest people you’ll ever meet with expertise in letting your own dental website gain the top spots in the search engines in the World Wide Web) will share to you something about his Black Belt SEO Masters System and how it can help you achieve your goals and success in your dentist practice. And this is something that we focus specifically at our dentist practice management website! The dentist practice management economics adviser will share to you your investment for his SEO (Search Engine Optimization) Masters System. And the dentist practice management economics adviser will also share to you his personal guarantee that he has for you if you avail his offer.

Here’s what the dentist practice management economics adviser will share to you about his offer:

As a dentist practice management economics adviser, I have an offer that is designed especially for you in your dentist practice…. and this is my “Black Belt SEO Masters System”. This system is made just for you in your dentist practice so that your own dentist practice website will be able to go to the top rankings in the Internet’s search engines, such as Google, Yahoo,etc., and get more traffic as well into your own website! Now what is your investment for this system that I’m offering you? Before I tell you how much your investment is, I’d like you to think about and write down the value of what, say for example, 1 good cosmetic patient is in a month in your dentist practice. Then if you have that number, you then quadruple that, and then multiply that by 12! I assure you that with my system, the amount of traffic that you’d be getting would be really priceless! And take note that this does not still include the referrals and all that stuff yet!

So as a dentist practice management economics adviser, I tell you to take action now! Everything that we’re doing is specialized knowledge that will be done for you. That’s right! We’ll do everything for you (take note that there are some companies in dentistry that are charging $20,000.00 per year yet they are doing less than 50% of what I’ll be doing for you!). It is tax deductible, and we’re only going to accommodate 1 doctor per area. As for your investment, you’ll pay $10,000.00 for the set up fee (because everything is already set up), licensing fee, initial video marketing, and search engine optimization. For the payment, you have two options: OPTION 1: you can either do 5 separate payments of $2,000.00, or, OPTION 2: you can take care of everything today and do one payment and save as much as $2,000.00! And as for the ongoing submission, link building, blogging, feeder site building, social marketing, all the Black Belt updates, the things that change everyday to update all of your sites, and also to get everything else that we’ll be doing, these would be worth an extra $1,497.00 per month.

As I have stated your investment for this offer, I will give you my personal guarantee for this system… and my personal guarantee is this: If you don’t at least triple your online dental business in the first 12 months as a direct result of what I’m going to do for you (which are our search engine optimization strategies and submissions), I will not only refund your money, but pay you $1,000.00 out of my own pocket for wasting your time! A really good investment isn’t it? So, as a dentist practice management economics adviser, I advise you to take action and take my offer now, instead of just sitting in the sideline and just waiting, hoping and saying that you couldn’t do it… and go for success in your dentist practice business!

Log on to our dentist practice management website, www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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In growing your dental practice marketing, you should know five core things or what we call “fundamentals”. These fundamentals are vital to help you achieve success in your dental practice marketing. And this is something we focus specifically at our dental practice marketing website!

Now, in growing your dental practice marketing, you need to stick with these five fundamentals: (1) attract patients; (2) get patients to accept treatment; (3) reactivate patients; (4) get referrals; and (5) get patients to choose more services.

Fundamental 1: Attract Patients!

In dental practice marketing, your job is to create a constant stream of specific high quality new patients in your practice. For me, if you are attracting the precise type of patients in your practice, who accept your treatment recommendations (and they refer as well), then that is what I call a good start! Keep in mind that it doesn’t matter how long you’ve been in the business, you always have to keep new fresh patients coming into your practice.

Fundamental 2: Get Patients To Accept Treatment

Getting patients to accept your treatments can at times be a challenge in dental practice marketing. To achieve this, first is to develop empathy with your patients ( this is perhaps the most important skill you will need in the business); second, win your patient’s confidence and trust; and third, present treatment to the patient, and in the process let the patients choose and accept the treatment.

Fundamental 3: Reactivate Patients

The inactive and unfinished treatment base is the hidden goldmine within your practice. So, what I do is I advise my clients to go after this hidden goldmine. How do you do this in dental practice marketing? You can: send out 3-step to 4-step direct mail campaign; offer your patients credits towards any cosmetic dentistry (whitening,etc); do voice broadcast to your patient’s home or phone calls (which really works tremendously); and use e-mails as a multimedia approach.

Fundamental 4: Get Referrals

The next important thing to remember in dental practice marketing is to get referrals. Create a referral system that gets you to bring a flood of referrals into your practice. Now, if the referral system is based on your own efforts alone, then you do not have a true system in place. Always remember that a great referral system is a system that is team-generated and team-oriented. The team itself has a responsibility and accountability for those results.

Fundamental 5: Get Patients To Choose More Services

In dental practice marketing, you should get existing patients to choose more services from you. It doesn’t matter whether you do an Invisalign, implants, TMJ, veneers, etc.What I advise my clients to do is that if they have new services, pick one or two services a month that they want to promote through their newsletter or postcard or even e-mail. It is important that you make sure that you remind your patients of the other services that you have. By doing this, you get more patients to choose more of your services, and also you get more word of mouth by just talking to your existing patients about the services that you have and the problems they solve!

With these 5 fundamentals or core values stated, I guarantee you that you’ll be on your road to success in your dental practice marketing. All you need to do is stick with these fundamentals on a monthly basis, and you’re going to win the game!

Log on to our dental practice marketing website, www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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Today, dentists are facing 3 major problems in managing their dental practices. These major problems could serve as a great hindrance in them, and managing their dental practices means that they are looking for any available means in looking for ideas and strategies that they can have. And so we at Dental Profits can assure you that we can help you as you face this challenges… and become successful in your dental practice. And this is something we focus specifically at our website for managing dental practices!

Now, here are the 3 problems in managing your dental practices that you should be aware of:

First Problem: First, it’s all about the competition. Now, this competition is growing because dentists are starting to realize that they can’t take their practice to the next level unless they start to: (1) increase the number of new patients (or quality of their patients) that are seen every month; (2) increase the amount of referrals; and (3) increase the time the each patient spends with them in their office. ( Now, this can be both a good news and a bad news… good news for those dentists who know how to do these in their practice, and bad news for those dentists who don’t!).

Second Problem: Second, the society that we live in is oversaturated with marketing and advertising messages. That’s right! And this means that when you start to market your practice and services, you’re not just competing with all the other dentists; but competing with EVERY business, commercial, and media advertisement that is currently “flooding” the marketplace. Now that’s one tough competition! Now, the problem here is that since we are so over-sold and over-marketed to the public, our prospective patients are becoming more and more skeptical than ever before, as they are becoming more and more hesitant to respond to marketing or ads.

Third Problem: Third, it’s the recession. You see, for as long as we are in Iraq, Afghanistan, chasing down terrorists, and dealing with Middle Eastern Issues, there will always be a recession going all around us. The real estate market has dropped by over 22% in the past year, and worse thing is there is no recovery seen in sight! Go to “Google” and type in the keywords “National Consumer Spending” and read the headlines, and you’ll notice that every country is seeing dramatic declines in consumer spending. Although it doesn’t mean that our economy will not be able to come back, but it does mean that its future of the U.S. economy is at this time uncertain.

So, despite all of these 3 major problems that dentists are facing today, we at Dentist Profits can really help you gain new and effective ideas and solutions to every problems that you face in managing your dental practices. Believe me when I say that we have heard every kind of challenges and problems that our clients face in their dental practices… and that we have solved their problems! All you need to do is go to our website (which will be provided below) and we’ll help you to face these challenges… and become successful in your dental practice!

Log on to our website for managing dental practices, www.DentistProfits.com and also get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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