BlackHat Money

Article Submission Directories
The concept behind article directories is quite simple. You create unique article content and submit that content to various directories. These articles can then be viewed on the directory websites, indexed by search engines and even republished on other websites. Each instance of your article will contain an author resource box that will allow you to have links to your website.

SEO and The Article Directory
By submitting articles to various directories, you are creating unique, targeted content on the internet that will then send a free, one-way backlink to your own website. Using a proper combination of keywords and phrases, you can optimize these articles to rank very well in search engines. Once a search engine has indexed a number of these articles, it will begin to associate your website with the content contained within the articles you have submitted. This is the point when you will begin to see your website come alive with free, targeted search engine traffic.

How to Utilize Article Marketing Techniques
The number one rule of thumb when conducting article marketing campaigns is to write your own, unique content. If you decide to use someone else’s articles or try to modify existing work, you may very well find yourself banned with the very article submission directories that you are counting on to obtain the search engine rankings you desire. Be wary of hiring others to write articles for you, unless they are a very reputable company, because they will often steal their content to reduce the amount of time it takes them to complete projects.

Try to make a regular habit of submitting articles. It is better to submit one article a day for a week than it is to submit 7 articles on a single day each week.

Try to pick well known article directories as well as specialized niche directories that are more relative to your subject matter. Having your articles on niche directories can result in much more traffic than the larger directories can deliver because of their widely varying audience demographics. Niche directories can also deliver a much better return in search engine rankings for each article and your unique content may be better served on these directories instead of a general directory.

The author has been working online from the comfort of his own home for over a decade and runs a niche work at home directory dedicated to providing internet marketers a method of promoting their own websites and obtaining great search engine results. Come see why FireBoss.net work at home articles is quickly becoming one of the leading article submission directories to promote any work from home related articles.

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How to Promote Online

I hope you find this article useful. Everything written here I actually use on a day to day basis to promote my business online. I want to point out a few tricks of the marketing trade that are very cost effective or free.

1. Article Marketing - Choose industry specific “keywords” related to your business & products or services you sell. You write articles using your keywords or keyword phrases and then submit them to free article websites like this one. If you write a good article someone can choose it from the article website and post it on their own website. This will give your article even more exposure. When you submit the article make sure to post it as a press release for your business if it is directly related and written about your business. This kind of Online promoting is 100% free except for your time.

2.Promote your business online with Google Adwords & other PPC Pay Per Click Marketing Search Engines – To promote your business on Google or any other search engine you must first set up an account with each one separately. Set up an ad on search engines is similar to placing a classified ad in a newspaper. You only get so may characters to promote what you have to say in your ad so it is extremely important you know how to promote & market yourself on search engines before you begin.

I lost thousands of dollars to the search engines before I found out how to promote properly. I learned my skills at the same training website I learned about article marketing and many other methods & forms of free or next to free ways to market my business.

A little about what I market online. I don’t own any products. It is not worth it for me to invest a dime of my own money in inventory when I have over 1 million products I can sell for other companies. I get anywhere from 3% to 75% commission on items I sell for other businesses.

Affiliate Marketing is the only business on earth where it doesn’t take money to make money. You do not even need $1 to get started in Affiliate marketing which is why I love it so much. No cash flow problems ever! No inventory ever! No dealing with customers ever! No expensive storefront needed! If you don’t mind working from home then this is the way to go.

The only thing that is needed to get started is some simple easy to understand training.

http://SuperAffiliateHero.com

Thanks for reading my article. If you are serious about promoting your business online then check back for future articles or even better stop by my website and find out more. Promote your business like a pro in no time at all. Learn more about this right now http://SuperAffiliateHero.com

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The internet presents a lot of opportunities to make money, whether to replace your current day job or supplement your current income. Unfortunately, it is not just as simple as developing a product or website. It is not as simple as ‘if you build it, they will come.’

Without traffic visiting your website or sales page, you will not be able to get any sales and you will not make any money.

Article marketing is one of the best ways for you to promote your product and website. One of the reasons for this is that article marketing is free but, more importantly, article marketing allows you to:

* Develop backlinks to your website or product to boost search engine optimisation.  When writing articles to submit to an article directory, you are allowed to write your own message in the resource box at the end of your article. This allows you to develop backlinks to your main website and boost your search engine optimisation.

* Build your reputation as an expert in your field.  Articles should not be considered only for SEO. They can also be utilized as a tool to boost your reputation. Writing easy to read and informative articles in your niche can help position yourself as an expert.

* Presell your prospects about the benefits of your product or service by writing articles that convince the prospect that what you have answers their needs. By positioning yourself as an expert in your niche and then having a well written resource box,  you can increase the probability that your prospects are going to buy your product before they have even clicked on your link.

Article marketing is a great, free way to promote your online enterprises. It should form part of any internet marketing campaign. Besides submitting these articles to quality article directories, you can also place these articles on your website or blog.  This helps provide fresh content to your website or blog which is something that search engines like Google like to see.

If you find it too difficult to write your own articles, then you should consider outsourcing your article writing.  But before putting in a large order, ask for samples first.  If you like what you see, proceed with small orders until you are confident that the article writer you have hired possesses the skills that you require.

Joan Peterson is an online entrepeneur Entrepreneur and Internet Marketer Mentor who helps people internationally to achieve Financial Freedom by creating wealth and prosperity online!Visit Joan’s Big Ticket To Wealth website now to find out how you can make money online today.

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You’ve landed on this article and I assume you’re interested in internet marketing, namely search engine optimization (SEO). Congratulations! Hopefully this topic will change your life as it has for me. SEO and internet marketing in general have been my passion for over 10 years and, as the world becomes more e-centric, the internet is becoming more important by the day. For this reason, now is the time to become familiar with SEO, even if it’s on a very basic level. 

Learning the basics of SEO is truly imperative. SEO applies to all forms of internet marketing whether it be blogs, viral videos or website design. Understanding the basics of SEO will ensure a solid foundation is established and knowledge/research can be built from that point forward. Like anything else one learns, it takes time. Lots and lots of time. 

The 3 most important tips for SEO beginners are:

1) Optimize Website Meta Information 

Be sure to optimize meta information on every page of your website to ensure it’s relevant and targeted. Every page (e.g. product page, blog post, etc.) has a meta title, meta descriptions and meta keywords. The meta information is what the search engines “crawl” and display in their results, also known as search engine result pages (SERPS). 

2) Provide Relevant Content 

Believe it or not, SEO itself is almost useless without relevant, interesting, targeted, unique content. If you’re not a good writer, now is the time to break out your old, dusty English books and do a little refresh. Or, what many companies do is simply hire an individual or company to create keyword-rich, targeted content. Keep in mind content for each page should match the meta title, meta description and meta keywords. 

3) Research 

Researching keyword placement, the amount of searches keywords receive per month, competitor websites, and other factors is very important. Failing to research key information will leave you in the dark — not a good place to be. 

I hope the above information has been helpful. Be sure to check back often for new articles on internet marketing, search engine optimization, web design, photography and a host of other fun topics. 

Sincerely,

Aaron Schoenberger

The Brainchild Group 

The Brainchild Group is a Los Angeles SEO Company specializing in Corporate SEO, Restaurant SEO, Automotive SEO, Ecommerce Website SEO, Law Firm SEO and SEO for a host of other businesses.

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The question that every doctor in their dental practice asks is this: “How do we get more cash and success in our business for the transition of our dental practice?”. In this article, I will give you the formula that suits your dental practice best for its transition. This is something that we focus specifically at our dental practice transition website! Also, I will discuss to you each of the components of the formula.

The Formula For Your Business:

My colleague Lloyd Irvin, the guy who can get your website up in the top ranks in a matter of minutes in the search engines in the World Wide Web, came up with an effective formula for the successful transition of your dental practice: Traffic + Conversion = Cash. Now, let me discuss to you every component of this formula….

Traffic:

In this formula, the component “Traffic” means the number of people who come and check out your website on a daily basis. The reality is that there is a group of people who go to the Internet if they want to buy any kind of stuff that they want, accessing the different search engines like Google, Yahoo, etc. They just type in what they’re looking for (for example: “dentist in my town”) and in a matter of seconds, Google will give them exactly what they are looking for! Now, for the transition of your dental practice, you should understand this fact: traffic means real people! These are hundreds and millions of people who want to achieve the needs that they have for their various dental concerns. They are looking for information about Implant Dentistry, Sleep Apnea, Sedation Dentistry, Invisalign, etc. Your duty here for your business is to somehow get this people to come in to your website… and let them become your own patients!

Conversion:

In this formula, the component “Conversion” means that the people who will be coming into your own dental website successfully becomes your new patient. And this should always be your aim for your business for the transition of your dental practice! And as they become your new patient, they will accept the care and treatment that you have in your practice. And if you gather more new patients into your practice every day, every week, or every month, they will become your existing patient base. Your duty is to take good care of your existing patient base, as they are the “lifeline”of your dental practice. And if you give them the best dental care and service there is, they will always pay, stay and refer in your practice!

Cash:

Now, add up these two components, and it will result into “Cash”! To increase the cash flow of your dental practice… you can either increase the two components: increase the traffic that comes into your website, or, increase the conversion in your dental practice. Or better yet, to have the maximum cash flow, increase both the traffic and conversion! By doing this, you will be able to achieve the goals that you have for the transition of your dental practice!

Log on to our dental practice transition website, www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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In this article, dentist practice management economics adviser Lloyd Irvin (whom I consider to be the expert in getting your website to the top of search engines like Google in a matter of minutes!) will share to you the pro’s and con’s of getting more paid traffic in your dental practice website. The dentist practice management economics adviser will share to you the good benefits of getting more paid traffic. On the other hand, the dentist practice management economics adviser will also give you the disadvantages of getting such paid traffic into your dentist practice website. And this is something that we focus specifically at our dentist practice management website!

Pro’s/Advantages:

As a dentist practice management economics adviser, what I always tell people is that the good news about getting more paid traffic is you can get this up really quick; like in about 5 or 10 minutes you’re already up and running! As long as you pay a higher bid, you can get a higher ranking. Right now, Google just switched everything up, so now it’s not just about paying more money, it’s about the quality of click through, like how many people click through to see your ads. Here’s another thing. When you’re trying to get a webpage into the free search section, imagine that you spent all the time doing everything right, and you know how to do things well, and then you got it into the free search section… but it didn’t convert! Now, what could be wrong here in the scenario? It’s true that you did all the work, but once you changed the website up, you will lose its rankings. You see, it would be just a waste of time if you get a site in there that is not converting. So, when we’re testing new sites in different businesses and different niche markets, we use Google and we just get it up there and see the conversion. When we find out that something converts good, then we take that website and we start working on the SEO (or Search Engine Optimization) to get it in the ranking on the search engines. So with this, you can find out if your web page works fast. Getting more traffic also means that you can test ads easily and change them instantly. If a lot of people run ads in merchandise, or whatever your money mailer or media you use for mailing out, well most of the times you either buy from a company that’s doing generic ads for you, or you learn how to do marketing yourself and create your own ads, but how can you test an ad and get high results fast? If you have a money mailer that is around $3,000.00 per month, and if you test three different ads, you have to spend a total of around $9,000.00 that month… and do it again on the succeeding months just to get some results! Whereas compared to the online scenario, you take whatever ad you’re running on and create a website for it. Then take that ad and make a pay per click Google ad. And on Google you can have upto 3 ads at the same time. So you make your little ad, you put it online, and then every time somebody comes in to your website and type in that keyword, it will rotate; it will show the first ad, then the second ad, then the third ad sequentially, and it will just keep on rotating! It will show you which one has a higher click through the rate, and then once it gets to your website, it will now show you which one has a better conversion!

Con’s/Disadvantages:

As there good benefits in getting more paid traffic, there are also some existing disadvantages. As a dentist practice management economics adviser, I also tell people that there’s also a “down side” of getting more paid traffic. Since this is most commonly done by people, therefore most of your competitors will be the one to do this first! Since it’s very common, everyone’s doing it, and everyone has a Google ad word, and if you don’t know how to do it right, you’ll be paying a lot for the cost of the click, and some of the things you have to get into position no. 1 on Google ad words. So we can see here that it can be very expensive if not done correctly. And it could be highly competitive as well since a lot of people who do online marketing are doing this! And if you do it just by yourself, it can also be extermely time consuming on your part!

Log on to our dentist practice management website, www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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In this article, dentist practice management economics adviser Lloyd Irvin (who is one of the smartest people you’ll ever meet with expertise in letting your own dental website gain the top spots in the search engines in the World Wide Web) will share to you something about his Black Belt SEO Masters System and how it can help you achieve your goals and success in your dentist practice. And this is something that we focus specifically at our dentist practice management website! The dentist practice management economics adviser will share to you your investment for his SEO (Search Engine Optimization) Masters System. And the dentist practice management economics adviser will also share to you his personal guarantee that he has for you if you avail his offer.

Here’s what the dentist practice management economics adviser will share to you about his offer:

As a dentist practice management economics adviser, I have an offer that is designed especially for you in your dentist practice…. and this is my “Black Belt SEO Masters System”. This system is made just for you in your dentist practice so that your own dentist practice website will be able to go to the top rankings in the Internet’s search engines, such as Google, Yahoo,etc., and get more traffic as well into your own website! Now what is your investment for this system that I’m offering you? Before I tell you how much your investment is, I’d like you to think about and write down the value of what, say for example, 1 good cosmetic patient is in a month in your dentist practice. Then if you have that number, you then quadruple that, and then multiply that by 12! I assure you that with my system, the amount of traffic that you’d be getting would be really priceless! And take note that this does not still include the referrals and all that stuff yet!

So as a dentist practice management economics adviser, I tell you to take action now! Everything that we’re doing is specialized knowledge that will be done for you. That’s right! We’ll do everything for you (take note that there are some companies in dentistry that are charging $20,000.00 per year yet they are doing less than 50% of what I’ll be doing for you!). It is tax deductible, and we’re only going to accommodate 1 doctor per area. As for your investment, you’ll pay $10,000.00 for the set up fee (because everything is already set up), licensing fee, initial video marketing, and search engine optimization. For the payment, you have two options: OPTION 1: you can either do 5 separate payments of $2,000.00, or, OPTION 2: you can take care of everything today and do one payment and save as much as $2,000.00! And as for the ongoing submission, link building, blogging, feeder site building, social marketing, all the Black Belt updates, the things that change everyday to update all of your sites, and also to get everything else that we’ll be doing, these would be worth an extra $1,497.00 per month.

As I have stated your investment for this offer, I will give you my personal guarantee for this system… and my personal guarantee is this: If you don’t at least triple your online dental business in the first 12 months as a direct result of what I’m going to do for you (which are our search engine optimization strategies and submissions), I will not only refund your money, but pay you $1,000.00 out of my own pocket for wasting your time! A really good investment isn’t it? So, as a dentist practice management economics adviser, I advise you to take action and take my offer now, instead of just sitting in the sideline and just waiting, hoping and saying that you couldn’t do it… and go for success in your dentist practice business!

Log on to our dentist practice management website, www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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Online marketing is tough. There are so many businesses competing for attention that it is difficult to stand out from the crowd. The upside is that the World Wide Web provides ample opportunity to build your business for free…if you are willing to put in the time and effort.

Job #1: Search Engine Position

The primary goal for marketing online is to drive traffic to your website. More traffic equals more sales. The best way to achieve that objective is to show up at the top of the search engines. That is, when potential customers search for a product or service that you carry (your key words), your business should be on the first page, the higher up, the better. Even if your business serves only a local area, your customers need to find you easily on the web. The way this works is people enter, for example, “pest control Las Vegas” and the search engine returns websites that are optimized for those key words. The trick is to get your website to the top of that list.

There is not quick and easy way to get there. You cannot buy your way to the top of (or even into) search engines. The search engine companies like Google, Bing, and Yahoo use complicated, secret algorithms to determine which sites rank the hightest. The rules are ever-changing, mostly in an attempt to combat scammers. However, there are legitimate tools, referred to as SEO (search engine optimization), that can be worked to build your site’s status. For the most part, these tools cost no money, but do require time, effort and patience to achieve.

Most people understand SEO to be about placing the right keywords on your website pages and setting the appropriate tags for the search engine crawlers to find. While these factors are important, there is a lot more you can do by utilizing other existing websites to get the word out about yours. One of the factors that all search engines rely on are the number of links back to your site from other, well-ranked websites.

Social Networking and Bookmarking Sites

As soon as your website is posted, even if it is a “coming soon” page with a limited description, begin spreading the word. Start with the popular social networking sites such as Facebook and LinkedIn. Users of these sites can create or join professional groups and post business pictures and videos. Join in with forum discussions relevant to your business. Be sure to include a link back to your website, when possible, but do not spam the boards. That is, be sure you respond appropriately to the question or discussion. If you just post your link to every forum, you will be kicked off the networking site and develop a bad reputation for your business.

Other users can join your business’s profile and be kept up-to-date on your postings. Twitter and Tumblr also allow users to keep tabs on what is happening with you and your business. These networking sites take a while to build up, but over time can be an effective tool for virtual word-of-mouth marketing.

Other websites, called social bookmarking sites, allow you to select and bookmark noteworthy web pages or news articles for others to view. These bookmarks also allow comments from other users — a great opportunity to market your own business. Of course, be sure to stick to relevant topics and offer pertinent comments. The same rules apply here as with other social sites. Some of the more popular bookmarking sites include Digg, Del.icio.us, Reddit, Mixx, Fark, and StumbleUpon.

Content is King

Building content on and off your site is critical. Whatever your business idea, there is a lot that your target market doesn’t know about what you do. In a bizarre twist of modern consumerism, your customers expect free information or free samples before they buy. Your site should contain enough valuable, relevant, free information to get your potential market interested in your product. For most products, tell them why they need it and how they will benefit from purchasing your product. Write articles about particular features or uses. Write product reviews of the products you sell. Start a blog that discusses relevant news articles or opinions of interest to your target. Then, post announcements of these articles to your social networking sites.

Also consider writing informational articles (not blatant advertisements) to submit to article directories, other free content websites, and even magazines and newsletters that are read by your target market. The articles should be useful to your market — the intention is to become known as an expert in your field. While for the most part you should not (and, for some cases, can not) include links or references to your business in the body of the article, you can usually include two or three links to different pages of your website in your byline. Be sure these links include the key words you are trying to optimize. For example, an article by the owner of a pet supply company might be about the health benefits of dog sports. The byline might read as follows, with the underlined words linked to pages on the website:

Mutt Trainer, owner of DogSportsStuff.com is a Certified Pet Dog Trainer. During his 28 years in the dog world he has competed in conformation, obedience, and agility with his pet Chesapeake Bay Retrievers. His first love is dog sports, especially dock diving and flyball.

If your articles are well-written, interesting, and informative, they may be picked up by other online e-zines to be distributed through their newsletters and websites. A single article, then, can result in at least two and as many as hundreds of links back to your website. Depending on how crowded your key words are on the web, these links can make a big difference in moving your site up the search engine results.

The Payoff is Worth the Time and Effort

Boosting your ranking on the search engines takes significant time and effort, but the payoff is significant as well. Once your business hits the first page of the major search engines for the right key words, your business will reach a far broader market base than through any other single form of advertising. How long it takes to get there depends on how crowded your key words are and how much effort you put into SEO. Key words like “starting a business” are especially difficult to crack. It can take a year or more of concerted effort to consistently show up on the first page. Less common key words take less time but still require the links back and content to get you to the top. Be warned — those SEO consultants that guarantee your business will be in the top 5 of the search engines do not guarantee the key words you want. That is, if you are in the pizza oven business, they cannot get you to the top of “pizza oven” searches any faster than you can. However, they probably can get you to the top of “Mike’s Pizza Oven, Inc.” relatively quickly…because you are the only business out there with those key words.

About the Author-K. MacKillop, a serial entrepreneur, is founder of LaunchX and authors a small business startup blog. The LaunchX System is designed to help entrepreneurs start a business. Visit LaunchX.com to learn more about creating a comprehensive marketing plan for your business startup.

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The marketing invasion has launched.Your cell phone is the battleground.

Right now there are few marketers using your old cell phone. The only advertisers on cell phones at present are the Mobile phone companies, mobile game makers, ring tones sellers and mobile applications producers.

It is all about to change.

So, we know who is marketing their wares and services this way. Perhaps we ought to really ask “who isn’t advertising there yet?” simply look around, particularly at the internet and make out who has been populating web pages and the search engines with their ads for more than a few years now.

Without a doubt, the growth of cell phone advertising is going to turn up from outside the mobile phone industry. It is ready to pick up itself off the pages of our computer screens, resize, rework and reformat itself and slide forcefully and blatantly straight through the mobile phone networks and crash land on top of our mobile phone handsets.

Because of this, with multiple billions of cell phone users out there, it has been calculated that the potential for marketeers is huge. In reality it is believed to be as much as three times the size of the internet.

Who is set to benefit? With a bit of luck the end users, the consumers, will feel that they will. However that plainly remains to be seen. What is guaranteed is that alongside the core network providers and their agents, the key beneficiaries will be those entrepreneurs who are hungry enough and eager enough for the thrills of a new ride.

The trick is going to be how cell phone marketeers can identify the products and services that consumers will respond to. My presumption is that the old ‘direct response’ techniques will soon reign supreme for individuals wanting to sell, and end users will be more than pleased to respond with a click of a phone button to register interest…Hey Presto! Fresh lists of ready to buy, quick to respond likely customers will abound and become incredibly valuable.

The rest of the article can be found at:

http://mysmartphoneapps.blogspot.com/2009/11/mobile-sms-marketing-next-marketing.html

Cell Phone Marketing-Click Here

Gus Schmidt is an internet marketer dedicated to sharing no and low cost marketing and entertainment apps.

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PPC stands for Pay Per Click – a popular advertising technique on the Internet. Found on websites, advertising networks, and especially on search engines, PPC advertising involves sponsored links that are typically in the form of text ads. These are usually placed close to search results, where an advertiser pays a particular amount to visitors who click on these links or banners and land on the advertiser’s web page.

In essence, PPC advertising is all about bidding for the top or leading position on search engine results and listings. Advertisers do this by buying or bidding on keyword phrases that are relevant to their products or services – the higher the bid, the higher the spot on the search results, the more the people will find the ad (and click on it) to go to their websites (this is why some people call it “keyword auctioning”). Advertisers would then pay the bidding price every time a visitor clicks through the website.

PPC advertising is also known under the following names/variations:

·    Pay per placement
·    Pay per performance
·    Pay per ranking
·    Pay per position
·    Cost per click (CPC)

PPC advertising is usually done with the following standard procedures:

1. Setting up an account and/or deposit funds.

2. Creating a keyword list.

3. Choosing (and setting up) an account with a PPC search engine.

4. Bidding on the ad placement, including the search result words or phrases.

5. Writing out an ad copy.

6. Setting up the ‘landing pages’ for your ads.

7. Placing the advertisement in the search engine.

There are many benefits to Pay Per Click advertising, making it an effective way of promoting a business ‘online’. Some of them are listed below:

·    Get launched immediately. PPC advertisements are implemented very quickly – they can go ‘online’ within an hour after winning the bid and paying for it.

·    Obtain specific, pre-qualified, and quality traffic. PPC provides you with a quality or a well-targeted traffic. Visitors are narrowed down into ‘qualified’ people who are actually looking for specific products and/or services that you offer – those who are more likely to become a ‘lead’ (a convert) and complete a transaction (either by buying your product or subscribing to the service that you are offering.

·    Widen your reach. PPC advertising provides additional traffic to your site, aside from the natural or “organic” search engines.

·    Track your investment. PPC advertising makes use of a tracking system that will determine exactly who comes to the website and what they do once they arrive – the length of their stay on the site and the number of pages (including the actual pages) that they view. These are valuable tools in determining statistics such as return on investment (ROI), acquisition cost-per-visitor, and conversion rates (the percentage of visitors who are converted into customers or leads).

Below are some important things to consider when planning on a pay per click campaign:

1. Know your product. Take an inventory of the product and/or services that you have to offer (before anything else).

2. Stay within the budget. Determine your daily or monthly budget; and stay with it. This means keeping your budget in mind, avoiding bidding wars if possible.

3. Bid just right. Know how to bid right – a bid that is too high can exhaust all of your money, while a bid that is too low can make you lose that spot.

4. Watch the bottom line. Measure your profit margin against your spending or expenses. Know when to stop and terminate your PPC program – if you spend more on advertising but have little or no sales at all.

5. Find the right keywords. Decide which keyword phrases to opt and bid for. Do some keyword research, either by actually looking at existing search terms or with the use of online keyword suggestion tools, to know which terms are mostly used when searching for items that are related to your business. Focus on specific keywords, not on general ones.

6. Write effective ads. A good PPC ad is that which can persuade and move a searcher. There are several approaches to this:

·    Discount offers
·    Testimonials
·    Celebrity/famous endorsers
·    Money-back guarantees
·    Free trials or sample offers
·    Freebies
·    Reverse psychology
·    Major benefits (“Lose weight”)
·    Direct instructions (“Click here”)

7. Maintain a professional-looking site. Your web content should be regularly updated and checked for spelling and grammatical errors. There should be no broken links or images. The website should be simple – designed in such a way that it will be easy for visitors to navigate and load. Include contact details to create a good impression among potential customers.

Done properly, PPC advertising can be an effective marketing tool that will maximize the return on your investment.

Donald Foster

http://tinyurl.com/yczqram

Hi There All,
I am a Farmer , An Online Marketer and Advertiser. I live in the North-West Region of Tasmania , which is an Island to the South of Manland Australia.
“Beautiful one day….Perfect the next”

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