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In dental practice management, you should aim high to achieve more in your dental practice. By aiming high, this means delivering your service as best as you could to your dental patients. As you aim high, you will achieve more success in your dental practice. As a dental practice consultant, I will give you certain ways on how to do good in the management of in your practice. Dental practice management demands patience and hard work on your part as well. Here are some ways on how to manage your dental practice.

Sub-Niche Your Dental Practice:

In dental practice management, sub-niche your practice to your dental patients. By sub-niching this means that you promote other dental services to your patients. Offer a service for a specific dental patient concern. How do you do this. In my practice, I offer Invisalign solution to my patients who would like to have whiter, stronger teeth. I ask them what their ultimate goals are, and we have Invisalign as a solution for the patients to help them get the kind of teeth and smile that they want. If they want to get the solution immediately, we can present the whole treatment plan right then and there to them. So sub-niche your practice, go after your patients with problems and offer them various solutions in your dental practice.

Increase The Lifetime Value Of Each New Patient:

Aiming high in dental practice management means that you increase the lifetime value of each new patient. Develop ways that will help you maximize the lifetime value of each dental patient. E-mail your patient within 24 hours, thank them, make sure they call with any questions, etc, etc. Always remember that the real competition in the practice lies within the attention span of the prospective patient. So, it is important that every patient gets your attention and will come to your door and become your own patient. Remember that in dental practice your patients are getting marketed as well. Build some sort of “iron cage” for your patients, present your treatments to them very well, satisfy them with the services that you offer, etc. The point here is that you make sure that your patients will stay with you all the way in your practice.

Advertise Your Practice:

Advertising your dental services can be very helpful as well in dental practice management. By advertising, you can help people identify you as a good dentist by overwhelming them with “before and afters” proof. Educate them through DVD’s, powerpoints, and through the Internet. This is the future of dentistry and how it’s going to be sold. You have the options of educating your patients through seminars, local workshops, and you can educate them online as well.

Impress Your Patients Through Your Services:

This is perhaps the most important thing that you need to do in your dental practice management. Always make it a point that you impress your patients through your services. As they will be satisfied thoroughly with what you offer to them, the big possibility is that they will refer you to their family and friends. And through this, there will be a significant increase in the patients that will come to you in your practice. And this is a very good factor in your dental practice.

So, in dental practice management, always remember these strategies. Keep them in mind, and these will aid you well in your practice. Remember, aim high, and achieve more. Time to go for success!

Log on to www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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In dental advertising, there are three kinds of herds that you should focus on. The first herd that you should focus on in dental advertising is the current and inactive patient base. This base should be nurtured and offered more services every single month. The second herd in that you should focus on in dental advertising is the herd of all the people that we have relationships with. They are our friends, family, and all the business owners that we go on the other end, where they call us and we write our checks to. And now let me discuss to you in details the third herd in the business.

The Third Herd In The Business:

The third herd that you should focus on in dental advertising is the “interested but not ready herd”. They are your “lead”. I talked about “lead generation marketing” in my previous articles . For example, if we’re going for cosmetic dentistry, and we call on a certain patient and ask them: “Are you embarrassed by your smile?”. Then we give them two options – first option is: they can call directly to the office for consultation; second option is: they can come in and get them to call toll free order message hot line number or go to a website to get a frequency awareness report. Then this group of people who requested would build up in number. And let’s say that in a span of over a year, you might have 3,000 people or 5,000 people who are on that list. Although there are some people on that list who just will never come in, the good thing about advertising and marketing with these people is that we know that they’re really interested! That’s why they requested for a report, which means that they’re interested of whatever services that you have to offer them in advertising. Then you can do anything you want to in your business: you can have headache sufferers; you can go to implant patients; you can do cosmetic dentistry, etc.

Nurturing And Targeting The Herd In Dental Practices:

This is the herd in dental advertising that most people fail to nurture. How do you nurture or target them? You can do many things: you can run a website campaign for the tv; you can do radio advertisements; and you can send out tear-sheet mailing wherein they opt in and out of our funnel (wherein we mail them a direct mail package and send them e-mails all at the same time). The challenge here is how you manage all of them. In my case, I’m running five different companies under the same umbrella, wherein there’s so much marketing that’s going on automatically every month, and it’s impossible that we’ll be able to manage all of them if we try to use our contact management system and traditional management software. To cope up with this, for the last couple of years we actually work with Infusion (a company) and they’re speaking our next super conference, and probably in every event. If you’d like to sign up for the next event, do so and just log on to our website over the following days.

Visit our website at www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

Article Source:FREE Downloads

In this article, doctors from the dental office of Smile Staten Island, located in New York, will show you the benefits of having direct response newsletter as a tool for dental advertising. They will show you the good benefits that they got from the newsletters for their dental advertising. And this is something that we focus specifically at our dental advertising website! In addition to this, they will also tell you about the patient appreciation event that they held for their patients… and how successful it was as an event!

Here’s what the doctors from Smile Staten Island will share to you about their direct response newsletter for their dental advertising and their patient appreciation event:

In our dental practice, we do a “direct response newsletter” for our dental advertising, and we produce these ourselves, and we also take some content from Ed O’ Keefe’s newsletters. Our direct response newsletter introduces new patients to our office, keeps patients up-to-date with our monthly offers, opportunities, upgrades, and quizzes which people respond to. We just came up with a new idea about spotlighting certain patients, because we’re still like a small community made up of a lot of small businesses. So in an effort to try to help each other out, in our direct response newsletter we’re going to spotlight one of our patients and their practice or businesses, and then also it’s open for them if they want to put an offer in it as well! So, its like “cross-advertising” and we’re helping each other out. It’s definitely an excellent vehicle. We got a lot of good comments on our newsletter; on how people enjoy it and how they’re looking forward to it. We also do a “new resident mailer”. Actually it’s a letter for a new resident, signed by one of our hygienists, and it has a coupon in it. Over the past year, the cost of producing this and sending it out (or its yearly cost) has been $3,240.00, the production over the course of that year is $62, 648.00. Needless to say, that’s a good one!

Recently, we also had our “patient appreciation event”. Our goal initially was to do a patient appreciation event and push ourselves into another uncomfortable scenario, and Ed told us: “Just do it!”, and we really pulled it off! We had about 60 to 70 individuals there in the event. We had patients who brought their friends with them, which was really terrific! We just looked to have a good time and gather some testimonials as well, and we gathered 15 testimonials. We actually had 1 live video testimonial from a patient who got up in front of the entire group and that patient was saying out praises! So, we’re going to try and leverage those testimonials in that live video from now until the end of time in whatever pieces and newsletters we produce for our dental advertising. And we’re sure that we’re going to get a lot of life out of this! We also had a prize wheel for the gift baskets, and also “dental bucks” which went over really big. In addition, we also had solos accompanied by an organist and violinist, and it was also well-received. We also had a guest speaker, Boro Historian, and all patients received a copy of his book, with which everyone was appreciative of. There were a bunch of thankful patients, and we sent “Thank you” letters and special VIP referral cards to all our attendees. Patients who went to the event asked us: “When are you going to do it again? It’s really terrific!”, and the patients who didn’t go actually said “When are you having the next one?”. So it was a really great event, and we’re looking forward to potentially pull this off at least once a year, or we may have to push ourselves to do it twice a year… because it’s just that great!

Log on to our dental advertising website, www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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In internal dental marketing, Invisalign is being promoted nowadays for patients who needs whiter, stronger teeth. They come to me and I ask them what their ultimate goals are, and we have Invisalign as a solution for them to help them get straighter teeth. But how do we market Invisalign in internal dental marketing? Or how do we attract more patients to accept Invisalign cases in internal dental marketing? In this article, I will discuss to you the ways to market this solution to your patients.

By far, the best way to market this solution to patients in internal dental marketing are in 2 ways: first, through your staff; and second, through Invisalign Open House.

#1) Your Staff….

In promoting Invisalign in internal dental marketing, your staff has to be educated and trained to talk to every single patient who express interest in having straighter, more attractive teeth, and also educated and trained to help ask people identify their problem. Wendy Briggs, who is the president of Hygiene Diamonds and Brilliance Inner Circle, is one of the smartest people I’ve ever met and one of the most trained people in improving your hygiene profitability and getting your hygienists and assistants to work in unison and it helps sell more sort of dentistry for the doctor. What she says a lot too is that she has a “magic question” for every single patient who walks through the door (and who becomes a new patient). She asks them a simple question: “On a scale of 1 to 10, how would you rate your smile?”. The patient would wonder and would give various answers. Some may say 6, some 4, others 2, or a 7 maybe, but it really doesn’t matter, because the next question is: “What would make it a 10?”. And we, as a dental team, listen to the patients. The moment they start talking about how they like to have straighter and/or whiter teeth, we take down notes and through this we can create a good package of information and regurgitate it back and sell the treatment. The staff also needs to know the core benefits of Invisalign; like it’s invisible, removable and it allows more people to feel more confident instead of wearing the traditional metal braces.

#2) Invisalign Open House….

The next thing to do to market Invisalign in internal dental marketing is to do the Invisalign Open House. Now what we found with our doctors is that many of them have $25,000, or $50,000, or $100,000, or even $250,000 dollar a day by doing Invisalign Open House. So when you think about this there are two things that you should follow:

l First, you have to be able to market your Invisalign day appropriately. What I find a lot of people do, their big mistake is that they decide to do the open house, but they send out a mailer to their existing patients, and they get maybe 1 to 3 phone calls. That’s kind of expected, because if your going to do an entire open house, and you have an opportunity to make $5000 a case or say $15,000 net per case, you need to throw more money at it than just one little postcard. And you need to have your staff get people to come to it, to get worth a mile going. So what I recommend with all our doctors who plan to do Invisalign Open House is: you have to start planning the promotions of it 4 or 5 weeks minimum in advanced, because what I want to do is to get 2 to 3 direct mail pieces to my existing and inactive patient base in that time (so once a week for the first three weeks to promote it); if you have e-mails, you should definitely go and just send out e-mails, and if you have phone numbers, either you’re going to physically call everybody or just do a voice broadcast (which will go out to every single home and it will share with people the details and where to call).

l Second, when you do Invisalign Open House, what you do is to have two schedules for the event, instead of just one. Why? Well, this is because you can use the same marketing dollar to promote both events, and that’s one thing. The other thing is that some people who can’t make it, let’s say, on a Wednesday night, are going to be able to make it on a Saturday between 10:00 and 1:00. So you’re going to open up a dual option where people like that and they can choose more dentistry.

So these are the things that you need to remember to market Invisalign to your patients in internal dentist marketing. And if you have a lot of Invisalign patients, they refer more than traditional patients do, and also choose more cosmetic dentistry!

You can log on to our website, www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

Article Source:FREE Downloads

As a dental marketing consultant, I hold dental marketing seminars that would teach dentists on how to market Invisalign in their profession. Invisalign is a solution offered to patients who want to achieve a whiter, stronger teeth. But in dental profession, there is always a challenge on how to market our solutions to our patients… and marketing Invisalign would bear the same challenge for dentists. In my dental marketing seminars, I always tell my audience that marketing Invisalign successfully in their practice is achievable through two ways: first is have a staff that’s well-trained to handle patients, and second is hold an Invisalign open house. In my dental marketing seminars, I define these two ways in detail so that my audience will have a clearer view on the subject matter.

First Is Through Your Staff….

In my dental marketing seminars, I always tell the dentists that they should always have a staff that’s well-educated and well-trained to handle each patients concern. Also, always remember that dental teamwork is very important. So how do you do it? In our case, we ask our patients what we call our “magic question”: “On a scale of 1 to 10, how would you rate your smile?”. With this question we can have an inkling of how much the patient would like to go for the solution. Then after they give us their respective answers, we would then ask them: “What would make it a 10?”. And this is where teamwork comes in. As a dental team, we listen to their various answers. We take down notes so that we can effectively give back and sell the treatment to our patients. Then also we remind the patients of the benefits of the solution. We tell them that it’s invisible, it’s removable, and gives much confidence to patients. Stating this advantages would be very helpful in selling the treatment as well.

Second Is Through Holding An Invisalign Open House….

In my dental marketing seminars, I also tell the dentists that they should conduct an Invisalign Open House. I remind them to keep two things in mind when doing such an open house, and these are, first, market your Invisalign day appropriately, and second, have two schedules for the event.

• On Marketing Your Invisalign Day Appropriately….

The big mistake that a lot of people do is that they decide to do the open house, but they send out a mailer to their existing patients, and they get 1 to 3 phone calls. You should be expecting this, because if your going to do an entire open house,and you have an opportunity to make $5000 a case or say $15,000 net per case, you need to throw more money at it. And you need to have your staff get people to come to it. So, this is what you should do. You have to start planning the promotions of it 4 or 5 weeks minimum in advanced, so as to get 2 to 3 direct mail pieces to your existing and inactive patient base in that time (so once a week for the first three weeks to promote it). If in case you want to use e-mails, you should definitely go and just send out e-mails. If you want to go through phone numbers, either you’re going to do two things: you can physically call everybody; or just do a voice broadcast, which will go out to every single home and it will share with people the details and where to call.

• On Having Two Schedules For The Event….

The reasons behind having two schedules for the event are two things: first, you can use the same marketing dollar to promote both events; and second, some people who can’t make it on a given schedule, say Wednesday night, will be able to make it on a Saturday schedule between 10:00 to 1:00, so the endpoint here is that you will enable them to have a dual option for the people, and let them choose more dentistry as well.

So these are the strategies that I teach the dentists in marketing the Invisalign solution in the dental marketing seminars that I hold. I also remind them that if they’re going to have a lot of Invisalign patients, they will refer more than traditional patients will, and also choose more cosmetic dentistry in your practice!

Log on to our website, www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

Article Source:FREE Downloads

In dental practices, there are three kinds of herd in the dental business. The first herd in dental practices is the current patient base and inactive patient base. This base should be nurtured and offered more services every single month. The second herd in dental practices is the herd of all the people that we have relationships with. They are our friends, our family, and all the business owners that we go on the other end, where they call us and we write our checks to. And now for the third herd…

The Third Herd In Dental Practices:

The third herd in dental practices is what we call the “interested but not ready herd”. In other words, they are your lead. I have already talked about lead generation marketing in my previous articles . Take for example, if we’re going for cosmetic dentistry, and we call on a certain patient and ask them this question: “Are you embarrassed by your smile?”. Then we give them two options – first option: they can call directly to the office just to set up a consultation; second option: they can come in and get them to call toll free order message hot line number or go to a website to get a frequency awareness report. Then as time goes on, that group of people who requested would build up in number. And in a span of over a year, you might have 3,000 people or 5,000 people who are on that list. However, there are some people on that list who just will never come in. But on the other hand, the good thing about marketing with these people and getting a ton of leads of people who are interested is the fact that we know that they’re really interested! That’s why they requested for a report, which means that they’re interested of whatever it is that you have to offer them. Then you can do anything you want to in your business: you can have headache sufferers; you can go to implant patients; you can do cosmetic dentistry. So you get to decide on how you want to do it. You can mail them until the time comes that they ask to get off your list, or after 18 months minimum and they drop off and you just get rid of them.

Nurturing And Targeting The Herd In Dental Practices:

Truth be told, this is the herd in dental practices that most people fail to nurture and take care of. So how do you nurture or target them? You can do many things: first, you can run a website campaign for the tv; second, you can do radio advertisements; and third, you can send out tear-sheet mailing wherein they opt in and out of our funnel (wherein we mail them a direct mail package, then we go to postcard, postcard, then direct mail package and all on that time where we send them e-mails all at the same time). Now, the challenge here is how you manage all of them. Right now, I’m personally running five different companies under the same umbrella. There’s so much marketing that’s going on automatically every month, and it’s close to impossible that we’ll be able to manage all of them if we try to use the contact management system; or even try to use traditional management software we have. As a remedy, what we have done for the last couple of years is that we actually work with the company called Infusion and they’re speaking our next super conference, and probably in every event. If you would like to sign up for the next event, you can do so and just log on to our website over the next days.

Visit our website at www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

Article Source:FREE Downloads

As a dental marketing consultant, I hold dental marketing seminars that would teach dentists on how to market Invisalign in their profession. Invisalign is a solution offered to patients who want to achieve a whiter, stronger teeth. But in dental profession, there is always a challenge on how to market our solutions to our patients… and marketing Invisalign would bear the same challenge for dentists. In my dental marketing seminars, I always tell my audience that marketing Invisalign successfully in their practice is achievable through two ways: first is have a staff that’s well-trained to handle patients, and second is hold an Invisalign open house. In my dental marketing seminars, I define these two ways in detail so that my audience will have a clearer view on the subject matter.

First Is Through Your Staff….

In my dental marketing seminars, I always tell the dentists that they should always have a staff that’s well-educated and well-trained to handle each patients concern. Also, always remember that dental teamwork is very important. So how do you do it? In our case, we ask our patients what we call our “magic question”: “On a scale of 1 to 10, how would you rate your smile?”. With this question we can have an inkling of how much the patient would like to go for the solution. Then after they give us their respective answers, we would then ask them: “What would make it a 10?”. And this is where teamwork comes in. As a dental team, we listen to their various answers. We take down notes so that we can effectively give back and sell the treatment to our patients. Then also we remind the patients of the benefits of the solution. We tell them that it’s invisible, it’s removable, and gives much confidence to patients. Stating this advantages would be very helpful in selling the treatment as well.

Second Is Through Holding An Invisalign Open House….

In my dental marketing seminars, I also tell the dentists that they should conduct an Invisalign Open House. I remind them to keep two things in mind when doing such an open house, and these are, first, market your Invisalign day appropriately, and second, have two schedules for the event.

• On Marketing Your Invisalign Day Appropriately….

The big mistake that a lot of people do is that they decide to do the open house, but they send out a mailer to their existing patients, and they get 1 to 3 phone calls. You should be expecting this, because if your going to do an entire open house,and you have an opportunity to make $5000 a case or say $15,000 net per case, you need to throw more money at it. And you need to have your staff get people to come to it. So, this is what you should do. You have to start planning the promotions of it 4 or 5 weeks minimum in advanced, so as to get 2 to 3 direct mail pieces to your existing and inactive patient base in that time (so once a week for the first three weeks to promote it). If in case you want to use e-mails, you should definitely go and just send out e-mails. If you want to go through phone numbers, either you’re going to do two things: you can physically call everybody; or just do a voice broadcast, which will go out to every single home and it will share with people the details and where to call.

• On Having Two Schedules For The Event….

The reasons behind having two schedules for the event are two things: first, you can use the same marketing dollar to promote both events; and second, some people who can’t make it on a given schedule, say Wednesday night, will be able to make it on a Saturday schedule between 10:00 to 1:00, so the endpoint here is that you will enable them to have a dual option for the people, and let them choose more dentistry as well.

So these are the strategies that I teach the dentists in marketing the Invisalign solution in the dental marketing seminars that I hold. I also remind them that if they’re going to have a lot of Invisalign patients, they will refer more than traditional patients will, and also choose more cosmetic dentistry in your practice!

Log on to our website, www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

Article Source:FREE Downloads

Imagine for a moment you’re a dentist (assuming you aren’t) and a patient comes to your office for a root canal and asks “Have you done this before?” You answer with, “A million times”. And because of that simple answer, the fear in your patient’s face is replaced with a smile.

Imagine, a potential patient named Sarah looking at Yellow Pages wondering who among these dentists have done a million root canals before. Too bad, there’s no way for Sarah to ask you.

No matter how big or shiny your advertisements are, your potential patient don’t trust you. She needs you. She thinks you’re the best doctor for the job. But she’s afraid of making the wrong decision.

Patients hate the feeling of playing the guinea pig (who isn’t?). They want to know they are not the first one to try you out. They want to hear from Kate, Hannah, Scott, Gabriel, Kim, and dozens of others who were your patients before and would be happy to recommend you to anyone.

Customers want testimonials.

Testimonials reduce risks for your patients. If someone else says how great you are, how kind you are, or how wonderful you can be, it reduces the fear from your patients of making the wrong decision. It’s about you but unlike advertising, someone else is saying it. It’s more believable. It’s more credible.

You can always tell how great you are but your patients may not believe you. But what if they see not one, not two, not even fifty, but 500 testimonials? Can you imagine your credibility meter going off the chart?

Using testimonials is a powerful way to get closer to your customers and prove you can deliver. Keep asking for testimonials and publish the best ones. And you’ll never need to squeeze yourself in that the Yellow Pages again.

For some parting words…

We are building a website to help you promote your business and gather testimonials and recommendations from your customers. It is not yet available but if you want to be informed when it is ready, visit our website at:

http://propsify.ca

Plus, you can receive a special BONUS guide on how to improve your business if you visit now.

Greg Moreno is the creator of Propsify – a website that collects recommendations from your customers and spreads them in Twitter, Facebook, and other websites.

Article Source:FREE Downloads

In dental practice management, you should aim high to achieve more in your dental practice. By aiming high, this means delivering your service as best as you could to your dental patients. As you aim high, you will achieve more success in your dental practice. As a dental practice consultant, I will give you certain ways on how to do good in the management of in your practice. Dental practice management demands patience and hard work on your part as well. Here are some ways on how to manage your dental practice.

Sub-Niche Your Dental Practice:

In dental practice management, sub-niche your practice to your dental patients. By sub-niching this means that you promote other dental services to your patients. Offer a service for a specific dental patient concern. How do you do this. In my practice, I offer Invisalign solution to my patients who would like to have whiter, stronger teeth. I ask them what their ultimate goals are, and we have Invisalign as a solution for the patients to help them get the kind of teeth and smile that they want. If they want to get the solution immediately, we can present the whole treatment plan right then and there to them. So sub-niche your practice, go after your patients with problems and offer them various solutions in your dental practice.

Increase The Lifetime Value Of Each New Patient:

Aiming high in dental practice management means that you increase the lifetime value of each new patient. Develop ways that will help you maximize the lifetime value of each dental patient. E-mail your patient within 24 hours, thank them, make sure they call with any questions, etc, etc. Always remember that the real competition in the practice lies within the attention span of the prospective patient. So, it is important that every patient gets your attention and will come to your door and become your own patient. Remember that in dental practice your patients are getting marketed as well. Build some sort of “iron cage” for your patients, present your treatments to them very well, satisfy them with the services that you offer, etc. The point here is that you make sure that your patients will stay with you all the way in your practice.

Advertise Your Practice:

Advertising your dental services can be very helpful as well in dental practice management. By advertising, you can help people identify you as a good dentist by overwhelming them with “before and afters” proof. Educate them through DVD’s, powerpoints, and through the Internet. This is the future of dentistry and how it’s going to be sold. You have the options of educating your patients through seminars, local workshops, and you can educate them online as well.

Impress Your Patients Through Your Services:

This is perhaps the most important thing that you need to do in your dental practice management. Always make it a point that you impress your patients through your services. As they will be satisfied thoroughly with what you offer to them, the big possibility is that they will refer you to their family and friends. And through this, there will be a significant increase in the patients that will come to you in your practice. And this is a very good factor in your dental practice.

So, in dental practice management, always remember these strategies. Keep them in mind, and these will aid you well in your practice. Remember, aim high, and achieve more. Time to go for success!

Log on to www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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In dental advertising, there are three kinds of herds that you should focus on. The first herd that you should focus on in dental advertising is the current and inactive patient base. This base should be nurtured and offered more services every single month. The second herd in that you should focus on in dental advertising is the herd of all the people that we have relationships with. They are our friends, family, and all the business owners that we go on the other end, where they call us and we write our checks to. And now let me discuss to you in details the third herd in the business.

The Third Herd In The Business:

The third herd that you should focus on in dental advertising is the “interested but not ready herd”. They are your “lead”. I talked about “lead generation marketing” in my previous articles . For example, if we’re going for cosmetic dentistry, and we call on a certain patient and ask them: “Are you embarrassed by your smile?”. Then we give them two options – first option is: they can call directly to the office for consultation; second option is: they can come in and get them to call toll free order message hot line number or go to a website to get a frequency awareness report. Then this group of people who requested would build up in number. And let’s say that in a span of over a year, you might have 3,000 people or 5,000 people who are on that list. Although there are some people on that list who just will never come in, the good thing about advertising and marketing with these people is that we know that they’re really interested! That’s why they requested for a report, which means that they’re interested of whatever services that you have to offer them in advertising. Then you can do anything you want to in your business: you can have headache sufferers; you can go to implant patients; you can do cosmetic dentistry, etc.

Nurturing And Targeting The Herd In Dental Practices:

This is the herd in dental advertising that most people fail to nurture. How do you nurture or target them? You can do many things: you can run a website campaign for the tv; you can do radio advertisements; and you can send out tear-sheet mailing wherein they opt in and out of our funnel (wherein we mail them a direct mail package and send them e-mails all at the same time). The challenge here is how you manage all of them. In my case, I’m running five different companies under the same umbrella, wherein there’s so much marketing that’s going on automatically every month, and it’s impossible that we’ll be able to manage all of them if we try to use our contact management system and traditional management software. To cope up with this, for the last couple of years we actually work with Infusion (a company) and they’re speaking our next super conference, and probably in every event. If you’d like to sign up for the next event, do so and just log on to our website over the following days.

Visit our website at www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

Article Source:FREE Downloads