BlackHat Money

In this article, doctors from the dental office of Smile Staten Island, located in New York, will show you the benefits of having direct response newsletter as a tool for dental advertising. They will show you the good benefits that they got from the newsletters for their dental advertising. And this is something that we focus specifically at our dental advertising website! In addition to this, they will also tell you about the patient appreciation event that they held for their patients… and how successful it was as an event!

Here’s what the doctors from Smile Staten Island will share to you about their direct response newsletter for their dental advertising and their patient appreciation event:

In our dental practice, we do a “direct response newsletter” for our dental advertising, and we produce these ourselves, and we also take some content from Ed O’ Keefe’s newsletters. Our direct response newsletter introduces new patients to our office, keeps patients up-to-date with our monthly offers, opportunities, upgrades, and quizzes which people respond to. We just came up with a new idea about spotlighting certain patients, because we’re still like a small community made up of a lot of small businesses. So in an effort to try to help each other out, in our direct response newsletter we’re going to spotlight one of our patients and their practice or businesses, and then also it’s open for them if they want to put an offer in it as well! So, its like “cross-advertising” and we’re helping each other out. It’s definitely an excellent vehicle. We got a lot of good comments on our newsletter; on how people enjoy it and how they’re looking forward to it. We also do a “new resident mailer”. Actually it’s a letter for a new resident, signed by one of our hygienists, and it has a coupon in it. Over the past year, the cost of producing this and sending it out (or its yearly cost) has been $3,240.00, the production over the course of that year is $62, 648.00. Needless to say, that’s a good one!

Recently, we also had our “patient appreciation event”. Our goal initially was to do a patient appreciation event and push ourselves into another uncomfortable scenario, and Ed told us: “Just do it!”, and we really pulled it off! We had about 60 to 70 individuals there in the event. We had patients who brought their friends with them, which was really terrific! We just looked to have a good time and gather some testimonials as well, and we gathered 15 testimonials. We actually had 1 live video testimonial from a patient who got up in front of the entire group and that patient was saying out praises! So, we’re going to try and leverage those testimonials in that live video from now until the end of time in whatever pieces and newsletters we produce for our dental advertising. And we’re sure that we’re going to get a lot of life out of this! We also had a prize wheel for the gift baskets, and also “dental bucks” which went over really big. In addition, we also had solos accompanied by an organist and violinist, and it was also well-received. We also had a guest speaker, Boro Historian, and all patients received a copy of his book, with which everyone was appreciative of. There were a bunch of thankful patients, and we sent “Thank you” letters and special VIP referral cards to all our attendees. Patients who went to the event asked us: “When are you going to do it again? It’s really terrific!”, and the patients who didn’t go actually said “When are you having the next one?”. So it was a really great event, and we’re looking forward to potentially pull this off at least once a year, or we may have to push ourselves to do it twice a year… because it’s just that great!

Log on to our dental advertising website, www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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