BlackHat Money

In order to run a business smartly you not only need to know your customers’ needs and provide them with the best possible product, but you also must find ways to put those needs to work for you in a way that, the customer can create new customers. Whether he himself knows someone or gives feedback on the products you provided. The best way to reach out to your customers is to provide them with the best customer service, best product and at the best prices.

Customer Service:

This includes so many aspects but to keep it relatively short I’ll just give you the main idea, which is quite simple. The customer is almost always right as long as you’re not losing money. You must have the right mindset look further down the line than just that one sale to let me give you a scenario. You are a discount mattress retail store and you get phone call one day on the other end of the line is Jeff a very unhappy customer who bought a mattress from you 30 days ago, Jeff wants to exchange the mattress he bought for a different less expensive mattress because the mattress starting sagging. This is clearly not your fault, rather a manufactures defect, if you where to exchange it you would lose time and make less money but gain a satisfied customer (that’s right just one). Your store policy is very clear; 20-day return/exchange policy and 10 year Manufacturer limited warranty. What should you do well obviously if you would lose any money at all you wouldn’t exchange the mattress, but if you would be making less you should you exchange the mattress without thinking twice. Why? You ask. Because it’s in your best interest to make sure that customer is happy even if requires going out of your way.  Jeff is now happy with his mattress, not only will he tell his friends at work but he probably has an account with one of the many social networking websites (Facebook,Twitter,Linkedin) were he connects with tens maybe even hundreds of other people. He might post something like Jeff just bought a great mattress at so and so and their product and customer service was superb I would definitely recommend them. He might even post a link to your website if you have one. Another way Jeff can get your business’s name out there is if someone on one of the social networking sites that he belongs to asks if anyone knows a good store to buy a mattress in the city that Jeff lives in (This is much more effective if your an online business so your not limited to one area). This may sound outrageous and five years ago it would have been, but not any more. There are literally hundreds of social networking websites and millions of people are involved in social networking chances are that the customer that you are working so hard to please is to.(just a quick stat here, there are over 300 million Facebook accounts and its growing every day).

The Best Product for the Best Price:

This means that best product for your customers needs. Know your customer base and build product line off of that. If you see that many customers are interested in the same product go with it, and make sure that the product is the right quality for their needs .The general rule is: The highest quality for the right price.

Another very important step to building a larger customer base is to make the customers you have now feel more than just another customer, and you must also have the same mindset because they aren’t just another customer they are another three potential customers, and those branch out to bring you three of there own. The bottom line is that its worth your time, effort and money to invest in each customer as if he were thirteen customers. This doesn’t mean that you need to risk losing money off that one customer or make your self crazy trying to convince the customer to write something about your company. What it means is to simply consider this one customer as a valuable asset to your company and not just another customer who means nothing but one sale to your company. The best and easiest way to make your customer feel like he’s buying from a company which cares about it’s customers (and by default he will remember your company and how great and easy it was to deal with) is to give a simple useful gift like a pen, desk clock or picture frame to name a few. Now because you gave the customer a useful item that they’ll be using daily the customer will remember your company much quicker than without the gift as well as feel like your company cares about their customers. The next time someone asks him if he know where they can purchase a good mattress at a great price he’ll remember your company without having to think twice, and it makes a very good impression of your company.

Please Visit us at http://www.promocenterintl.com for the lowest cost on promotional items online. “We Will Never Be Undersold”

Article Source:FREE Downloads